Why is it almost always more expensive to book on booking.com?

Posted by Hot-Pomelo4079@reddit | Shoestring | View on Reddit | 37 comments

My family typically travels for approximately two months each year, and we live in the USA. In the past, I predominantly used booking.com and I am a Genius Level 3 member. However, starting last year, I noticed a consistent trend: booking directly through a hotel's official website is almost always cheaper than using booking.com. I tend to opt for well-known chain hotels, including hotel within the chains of IHG, Hilton, and Choice. Despite my loyalty and frequent use of booking.com, I have yet to encounter a single situation where their prices were more competitive than those offered on the hotels' own websites. I find myself questioning the benefits of my Genius Level 3 membership. Currently, I continue to utilize booking.com primarily for its map function to identify suitable hotels. Subsequently, I opt to make reservations directly through the official websites of the chosen hotels. I am wondering if this is specific to me or booking.com charges a higher rate on you as well.