New domain - Emails being delivered to junk folder on most email services

Posted by imscavok@reddit | sysadmin | View on Reddit | 6 comments

We did a rebranding last year, and as part of that we purchased a new domain name. We use Office 365 for our email service. It has been an issue with B2B issues to some extent, but that's less of an issue because the recipient's IT can fix it and it's not too common that we send one-off emails to another business. However, it has been a massive problem with recruiting and consumer email services. Nearly all of our emails trying to schedule interviews and such with people who submit an application go to their junk box, and we have to send text message follow ups. Gmail, Outlook, Yahoo, etc. I thought this would kind of resolve itself pretty quickly as we send out large quantities of emails that aren't spam, but it has been about 6 months now. I assume a previous owner of this domain sent out bulk spam or something. Is there any way to address this?

6 Comments

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zerphtech@reddit

1. Check if you are on a spam list. Search your domain on something like spamhaus or mxtoolbox. If it is on a list, there are instruction on how to get yourself removed. 2. Is your sfp record set up correctly? 3. Is your DKIM set up correctly? 4. Is your DMARC set up correct?

imscavok@reddit (OP)

Thanks, it doesn't look like we're on any spam lists. SPF is good and DMARC is good, but it doesn't look like DKIM is set up. I'll get that done and see if it improves anything.

_dysthymia@reddit

Check whether your PTR record matches your email domain & check your score on mail-tester.com

wasteoide@reddit

Are you using a third party company to send the interview messages? If so, you need to make sure their services are listed in your SPF record. I can't determine your level of knowledge based on your post and comment, so I'm generalizing here and providing basic information.

We are not. We use a third party service just to post jobs to multiple sites and collect applications and resumes, but we use our regular business emails or shared mailboxes to contact candidates for interviews. We do use a third party signature service, but only for mobile devices, and the SPF record is set up correctly for that as well. DKIM was not enabled on our email service and our DNS had our previous service CNAME records. I don't think that would cause problems though, since DKIM information wouldn't have been sent out for recipient services to check. But hopefully once I get that enabled it will help make it more obvious that it's not spam.

Other thing to make sure of is if you are going through any SPAM filtering service or any other connector, make sure there is not an issue on their side.

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