How did "Do you want to donate to charity?" become normalised when paying with card?

Posted by jaynoj@reddit | AskUK | View on Reddit | 180 comments

Went to Wilko's at the weekend (I know, I live an exciting life) and when paying with card it asked me if I wanted to donate to charity? Since when did this become normalised? I donate to the charities I support and don't enjoy being funneled down donating to a particular charity when all I want to do it buy cat treats and an air freshener.