While I still think you’re crazy to jump into this over saturated market competing against places like PSA and PA, your site looks much better now. Prices are more in line with what I’d expect but more importantly you’ve done a good job organizing things so that the stuff that doesn’t have the best prices doesn’t jump out at you. Example being some of the personal defense ammo that you obviously can’t compete price-wise with the big buys is buried behind the better priced stuff and takes some clicks to see. It’s not as off-putting to those of us that check those sort of things first off.

I’m still skeptical on firearm pricing though. I’m not sure who would spend a thousand dollars on a DPMS AR15 when you can get two PSA15s or Andros plus a Dagger for that price. Nor would I sell the high priced stuff you have listed. Seems awfully expensive way to tie up a bunch of cash in inventory that moves slow.

Best of luck though my man. I wish you nothing but the best and hope you’re wildly successful even if it seems like I’m picking your shit apart looking to trash talk.