What is the logic behind a coffee shop charging an extra £1 to toast a croissant?
Posted by Kaurblimey@reddit | AskUK | View on Reddit | 72 comments
Genuinely curious, is it because it takes more time?
ChrisRR@reddit
Because they can
MathematicianDry5142@reddit
In the UK, hot food is almost always standard-rated for VAT at 20%. This also applies to deliveries and takeaways. By contrast, cold food is usually zero-rated (0% VAT)
WheresWalldough@reddit
All food is standard-rated for consumption on the premises.
Food that is incidentally hot (i.e. it just came out of the oven and is in fact burning hot, but can be eaten cold) is zero-rated for takeaway.
So a Greggs pastie or steak bake is zero-rated because they don't heat it up, unless you have it to eat in, in which case it's standard.
A toasted anything is by definition hot, so is subject to VAT.
Tonythepillow@reddit
Do Greggs actually heat it up if you eat in?
andycoates@reddit
They’ll ask if you want it heated
Rextherabbit@reddit
How much was the croissant to start with?
Let’s say it’s £4 - because it’s in a fancy coffee shop. Initially 80p is the VAT that now has to be collected. The other 20p is for energy time etc of carrying out the additional processes.
LittleSadRufus@reddit
A chunk of it will also be profit, simply because cafés make money on value added services. They don't toast the croissant simply to be helpful.
FlippingGerman@reddit
That's pretty decent incremental value to be honest.
StatisticianUsual471@reddit
Its served hot so extra vat and they're using extra energy
jlb8@reddit
and need a toaster
StatisticianUsual471@reddit
Someone to use the toaster and clean the toaster
mattcannon2@reddit
Someone to PAT test the toaster
grubbygromit@reddit
The T in PAT means test. No need to write test. Yes, I'm that person and I'll never change. Whahahahahah
Pocket_Aces1@reddit
Good point. I'll head down to the ATM machine and give you some money for explaining that to us
Tonythepillow@reddit
Hope you haven’t forgotten your PIN Number.
mattcannon2@reddit
What do you call the examination to be qualified to perform such tests? ;)
grubbygromit@reddit
A pat
SpudFire@reddit
Fine, somebody to pat the toaster and tell him he's a good boy
humunculus43@reddit
They probably CBA to do it regularly so tried to set a price people wouldn’t pay
bsnimunf@reddit
Maybe because it's served hot so incurs a vat charge
Wretched_Colin@reddit
Still, the unheard price would have to be a fiver to make it an extra £1 in VAT.
DanielReddit26@reddit
They're probably not far off £5 these days!
Certainly once you add in a couple other margin costs/time then £1 is a safe number to round to.
Upstairs-Quail5709@reddit
Not really. 50p electricity, 50pish VAT.
OkPea5819@reddit
50p electricity 😂 I know our bills are high but come on
st1ckygusset@reddit
Why is this ignorance being upvoted ?
No-Medicine1230@reddit
Have you seen uncapped business energy rates?
OkPea5819@reddit
If it was 50p to heat a croissant there wouldn’t be a single restaurant in business.
No-Medicine1230@reddit
Well yes, obviously 50p is a massive overstatement, but capitalism will do its thing
Upstairs-Quail5709@reddit
Don't forget the need to do a three page Risk Assesment in triplicate....
EntirelyRandom1590@reddit
2 kWh?
benjm88@reddit
Well a standard toaster is around 1kw and as we know it takes around 2 hours to toast things
EntirelyRandom1590@reddit
Which is why toasters are traditionally used to male charcoal.
No_Law_1528@reddit
More like 60p vat, 10p electricity and 30p of labour (1minute of min wage).
Upstairs-Quail5709@reddit
Probably. Just an estimate.
TheSmallestPlap@reddit
50p electricity could run my air conditioner for an hour. I think you need a better tariff.
DoctorRaulDuke@reddit
well, the high speed toaster ovens they use in Costa etc cost about £10k, so maybe that?
OddPerspective9833@reddit
The logic is more money
dom_eden@reddit
Probably to cover the extra staff costs for customers querying why it costs £1 to toast it
Martinonfire@reddit
Most of the extra cost will be staff time.
Elegant_Cancel_6937@reddit
Heat, the person heating it and the premises it's being heated in all cost money.
Also, the coffee shop is trying to make money and not charging for something like this would be anathema to that goal.
TheAireon@reddit
Flabbergasted at these replies saying VAT or cost.
They charge an extra quid because they can.
MTheBarista@reddit
There are a few factors. Electricity probably Isn't it if the toaster/grill/oven is on anyway, unless it's a turbo chef. The main thing is the barista, who could be selling something else, cleaning, making product etc. It adds up but the reason it's as high as a pound is literally because they know that people will pay it or just enjoy the croissants cold.
Tax is actually interesting and I don't think it's ever been tried but from my understanding, if you sell and advertise your croissants as cold/ambient temperature but a customer asks you to warm it you still don't have to add vat but if you advertise the product as hot you pay it. I do t know if having an option to pay 1 pound to add toasting keeps it in the non taxable catagory or the toasted version becomes a separate product that would attract vat.
Gullible-Try-3440@reddit
I had no idea VAT was so complicated. I'm not a lawyer, don't work in hospitality any more, have no experience of this, etc, but my reading of this bit in particular makes it fairly clear cut that VAT is chargeable? I don't think the additional £1 upcharge has any bearing on it.
"Test 2. The food has been heated to order.
This test confirms that the sale of food that has been heated to the customer’s order is standard rated.
Examples of hot food that may be heated to order and are therefore standard-rated include;
Toasted bread, sandwiches, paninis, teacakes and similar items Garlic bread Pizzas Hamburgers Kebabs"
MTheBarista@reddit
I read that too and to be honest you could be right I'm a barista not a barrister but I would say based on test 5 a panini is at one end of the scale and a ham and cheese sandwich, which is completely intended to be eaten cold but a customer might ask someone to toast it and the staff might oblige and I assume no one would have to report it to hmrc. Every till I've used just has tax attached to the product with no option of recording if it's heated
Gullible-Try-3440@reddit
Yeah for all practical purposes I don't think it really matters (unless your customer happens to be a HMRC inspector 😂). I'd assume manually adding VAT on in cases like you sandwich example would be difficult if not impossible on most tills.
If HMRC are bothered about potentially missing a couple of pounds in VAT from a coffee shop, they're going after the wrong people.
Wasn't arguing with you by the way, just genuinely find stupid stuff like this interesting
underwater-sunlight@reddit
Toasting is an additional cost, for the tine taken and the energy used. Worth a quid? Maybe not but you have the option to pay it or to not have it toasted
paulmclaughlin@reddit
Money can be exchanged for goods and services
Significant-Fan7218@reddit
Using a severs time.
Look, it's simple, kind of like why a cocktail costs more than a draught beer, which costs more than a bottle.
Preparation takes time from a server who can be serving other people.
It's that simple.
Master-Trick2850@reddit
food tax is weird like that
ksw100@reddit
Time for staff, tax, electricity, maintenance of toasting machine.
DualWheeled@reddit
At it's simplest, it's because the shop exists to make money, and price differentiation allows people to self select how much they will pay.
Some will pay no more than £4 for a croissant, others will pay £5 for the same croissant toasted. If they only had one price they're either alienating a group (by pricing too high) or leaving money on the table (pricing too low.
No_Law_1528@reddit
60p vat, 10p electricity and 30p of labour (1minute of min wage), seems about right.
Fu5i0n@reddit
You were the unlucky one. Obviously it doesn’t cost £1 in electric to toast a croissant or bagel, so the Toasting Regulations U.K. was set up to spread the costs and profits equally.
TRUK has an app based till unit that adds £1 to the tenth person that asks for “toasted”.
Voice activation AI, we live in the future
haggis_catcher-@reddit
Vat as its classed at convenience food
whatmichaelsays@reddit
Because people value having their croissant warm at least as much as they value £1.
Pricing isn't always down to "cost of goods and service + margin". It's often down to what the customer is prepared to pay, based on what they value.
marquee-smith@reddit
I work in a place where they charge an extra £4 to toast a banana bread (you also get a little bit of butter at the side)
jlb8@reddit
I'll take it raw boss
Left_Mushroom7592@reddit
Because they love money.
DerrickBobson@reddit
Are you going to pay for it?
Economy_Fan_8520@reddit
VAT on hot food
And because they can …. if you want it hot you’re not going to walk home to toast it 😅
Upstairs-Quail5709@reddit
Electricity 🔌
Willeth@reddit
Energy, tax, staff time, and the fact you want it makes it valuable.
No_Chemist2922@reddit
Because people do pay for it.
A toasted, warm croissant tastes infinitely better than a stale one. I don't patronise coffee shops or cafes at all, but I'd imagine that if I'm buying a croissant there I would want it served nice and warm, otherwise what's the point?
WalkerJoggerSprinter@reddit
Leccies expensive these days...
Timely_Egg_6827@reddit
Time, electricity and I think tax.
Cold food take-away is 0%rated but if it is cooked for you to eat or any food eaten on premises, then it is subject to 20%. So your £3 croisant now costs £3.60.
Greggs get round it by not cooking to order but you can get hot food by asking for last thing out the oven.
Zealousideal-Sail893@reddit
Greed...
Foreign_Emu_7943@reddit
It’s because they’ve had to buy a toaster, pay for the energy to toast it and it takes longer
AlwaysTheKop@reddit
I work in Greggs and the reason we charge more for it heated is because of tax.
Anything heated has extra tax on it apparently.
TippyTurtley@reddit
VAT
Southern-Dance-3431@reddit
Time but also I’m pretty sure hot food attracts more tax maybe?
buttpugggs@reddit
Because people will pay it and companies like your money?
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