Generally, cheaper products are the entry points. If a company is trying to win new demographics, that’s the product they’d be doing it with (in that regard, I think Ferrari does a particularly good job with the Roma/Amalfi). In this case, the Luce is one of the more expensive cars they make. That on its own will bias it towards existing customers, regardless if they claim otherwise in a press release.

Sure, but in the 2010s, the tech bro community was filled with Gen-Xers and Millennials who still grew up with poster cars on their bedroom walls. This appears to be pitched to a younger generation that have grown up with Apple-style minimalist industrial design and favour that kind of human-machine interaction.

I’d say if anything things have intensified, rather than cooled off since the 2010s. And looking at Ferrari’s sales, that seems to be the case. Remember, it was the people who created apple style minimalism that were the customers for these in the past. And it’s not like any of these people decorate their house that way. What suits a mass market electronic device, probably doesn’t lend itself to a house, or a status symbol supercar. Especially when that aesthetic is specifically tied to mass produced consumer goods.

Whereas Ferrari seem to want to go head to head against the Rolls Royce Spectre and other ultra-luxury EVs, except without all the old-school stuffiness that the legacy ultra-luxury brands have.

I’d lean towards this being a compliance vehicle. The ultra luxury EV space does not appear to be a particularly large or profitable market, or one especially suited to Ferrari. I think the reason it looks weird, is because they know it’s a compliance vehicle, likely a dead end, so they can get experimental, see if pieces of that work, and reintegrate those into the main line, ie, the interior.