Unveiled at the 2007 Geneva Auto Show, it was intended to be an affordable, lightweight "attainable dream car" to directly compete with the Mazda Miata MX-5, Pontiac Solstice, and Saturn Sky.

Unlike the modern supercharged drag strip machines bearing the "Demon" name, the original 2007 concept focused on handling and momentum rather than raw straight-line speed:

Engine: A 2.4-litre 4-cylinder World Engine producing 172 horsepower and 165 lb-ft of torque.

Transmission: 6-speed manual transmission.

Weight: A mere 2,600 lbs (1,179 kg) with a near 50/50 front-to-rear weight distribution.

Speed: Estimated 0–60 mph in 7.1 seconds and a top speed of 130 mph.

Pricing: Envisioned with a highly accessible target base price of $15,000.

Painted in a striking Bright Amber Pearl paint. It featured Dodge's signature crosshair grille, front-hinged clamshell hood, swept-back projector headlights, and functional rear fender vents for brake cooling.

Had large 19x8 inch brushed aluminum open-spoke wheels pushed right to the edges for a planted stance.

It was stripped of frivolous luxuries to emphasize driving feel, using durable carbon black mechanical grain vinyl instead of expensive leather.

It included high-end sports-watch inspired gauge clusters, brushed aluminum trim, and exposed carbon-fiber roll bars behind the bucket seats.

Unlike competitors with minimal trunk space, it was designed with a deep trunk capable of holding a full set of golf clubs.

The vehicle never transitioned from a concept car into mass assembly due to the timing of its release. Following its 2007 launch, the 2008 global financial crisis hit Chrysler severely.

The corporate restructuring, the company's sale to Cerberus Capital Management, and the ultimate lack of an existing, modular rear-wheel-drive platform killed its viability.

Dodge eventually revived the nameplate a decade later for the radically different, straight-line powerhouse 2018 Dodge Challenger SRT Demon.