Very informative video on the behind the scenes of the Ferrari Luce launch. Tim goes into the $600,000 fine in the event that information is leaked...
Posted by Slice5755@reddit | cars | View on Reddit | 151 comments
I know Tim from Shmee150 is not everyone's cup of tea but he goes into a lot of detail on the Ferrari Luce launch. He speaks about huge fines ($600,000) as well as forcing the journalists to do a quick review within half an hour while being watched over by Ferrari personnel like some prison wardens.
https://youtu.be/xahb1U2WI_A
Infamous-Damage3112@reddit
Schmee started to try to get in Ferrari's good books by buying their cars at precisely the wrong time. Of course he's run-of-the-mill romas and stuff Lost a fortune but he also bought a 296 sf90 and purosanguay which are probably the worst depreciating cars in modern Ferrari history. He managed to get the XX which I think he thought was worth millions but Tom Hartley Jr is struggling to sell one now and with his options list he might even just break even. It's easy to imagine how he could be upset at the potential damage to the brand by this new car.
There also seems to be a bit sour grapes by him though because he clearly didn't get any preferential treatment at the launch and he seemed to be making a big deal about the room being warm where the cars were and other Petty stuff that nobody else complained about.
He was also upset about the 30 minutes not being enough and yet some people just managed to weave the most beautiful narratives within that 30 minutes whereas let's be honest Tim has never done anything other than just reciting numbers like it is some kind of art form.
I think Tim has done really well On YouTube really far better than he ever could have expected with his personality and appearance and lisp. I really think he should just ease up on the content and enjoy his success rather than playing this Ferrari game that he's no longer a very worthwhile exercise as Ferrari has cottoned on to the super profits of owners and is charging $3 million for its hypercars instead of $1 million.
I also don't think he realises that he can't win the Ferrari game they are just going to use him like they basically use everybody except for the very very wealthy and very very discreet owners but generally don't vlog on YouTube.
essjay2009@reddit
There was speculation on Chris Harris’s podcast that this car might cause some of the ones that have lost value recently regain some. A sort of “buy these while you can because you’ve seen what the future looks like”.
Slice5755@reddit (OP)
Is it possible that Shmee is also unhappy with Ferrari because despite buying so many Ferraris over the past 2 years or so, he didn't get offered an F80?
ThePhenex@reddit
This video was a lot more honest then i expected. Crazy how this launch was managed, almost like Ferrari knew that car journalists wouldnt like it.
Also Shmee, as a repeat Ferrari collector, saying that the Luce wouldnt look wrong with a Honda badge is tough. Because previously i heard nothing but praise from shmee for Ferrari. If only more journalists had the balls to say stuff like that.
Blanchimont@reddit
I just hope this doesn't have any negative consequences for him though. According to this video, he has several more cars on order, including ones that haven't yet been released. It would be a shame if Ferrari took one or more orders away from him for simply being honest about the Luce and its launch event.
BruisendTablet@reddit
I'm sure he'll survive that. And the backlash and publicity it would unleash would give him a lot of views that will easily compensate not receiving your 10th Ferrari or something.
Immediate_Bee_6472@reddit
Do u think this publicity bad or good helps Ferrari ?
Everyone is talking about the car not in a good way but there talking now eyes are on Ferrari to see what’s next if they get the next car right I assume sales go way up ..
strongmanass@reddit
That argument worked for Jaguar because nobody had thought of them in years. Ferrari doesn't have to go to any length to generate publicity. Every Ferrari launch is a huge deal.
Immediate_Bee_6472@reddit
Ferrari is what a 60 billion dollar company they have people who can predict market trends this wasn’t a one man’s idea ..so for them to go thru with this is was approved and designed by multiple people
I kno it sounds irrational to have a 600k car look almost like a Honda I assume there’s people out there who wanna drive a car that isn’t super exotic looking but also maintains the high end status the horse brings how many people seems low from the reviews but we shall see
strongmanass@reddit
Something getting lost in the noise is that they expect Luce buyers to be new to the brand. In the Luca thread someone pointed out that China is only 5% of Ferrari sales. That's the lowest of the exotic brands so theoretically there's huge untapped revenue there. Chinese buyers are also younger and lean much more contemporary than western buyers. If they don't like the Ferrari look but the brand wants to sell to them, then the Luce shouldn't look like a typical Ferrari.
I'm skeptical they got it right, but there's more method to the madness than people are talking about IMO.
Witherino@reddit
I don't see how it could be good. Companies like this enjoy notoriety when the regular public causes a stink, but the rich (their clientele) still love em. Here, their clientele are some of the most outspoken complainers, so i don't see how this gains them more market than theyre losing
Immediate_Bee_6472@reddit
Do you think there is any room for this car to “grow on you?” Have u seen any positive praise of this car
Besides being a EV which is luv or hate would this be a car that fits a quirky collector during the “bad times of Ferrari”
Car doesn’t look exotic enough for 600k but then u have to think do all 600k cars have to be exotic looking ?
There suv gets bashed online but it’s one of the hottest cars in nyc it’s subtle but screams money ..from far away looks like a Mazda but that might be good for someone not trying to stick out too much
Witherino@reddit
My only experience with this car will be through looking at it, and I really don't like how it looks. I think the $650k price tag just makes it look uglier. It could handle better than any Ferrari in history, but that couldnt matter less to someone who'll never be behind the wheel. By comparison, my favorite car of all time (Pagani Zonda) is also crazy overpriced at ~$8m-$10m, but as someone who'll never pay for one, all I care about are the looks and sounds it makes.
aprtur@reddit
Ferrari notoriously hates bad press, so the "infamous" approach isn't really something that would work to their favor. Luca Di Montezemolo's comments to the press should be pretty telling in that regard.
Ecsta@reddit
Omg poor him can't buy a fourth Ferrari... How will he survive.
NoahFect@reddit
Ferrari's stock is down about 30% over its long-term trend. They aren't really in a position to pick and choose their customers anymore.
Benjammin172@reddit
If Ferrari start killing orders for people who criticize the abomination that they’ve created, then they’ll quickly run out of clientele.
krackenracer@reddit
Ferrari has flat out said that the overwhelming majority of their clients won’t like the car at all. Forget the auto journalists, their OWN EXISTING CLIENTS that literally spend millions with them.
Which begs the question, why build such a monstrosity in the first place….nothing to gain and everything to lose. Just terrible decision making.
LiquidDiviums@reddit
Shmee said it, Ferrari needed to have an EV in their lineup due to European Regulations.
What’s questionable here is not the Luce itself, but Ferrari’s decision to pivot towards the “tech bro” audience for this car instead of making an electric sport car. That’s what’s probably will bite them in the ass.
purz@reddit
They’ll prolly sell cause everything is so speculative and dumb now. I’m sure there will be plenty of idiots that buy this cause it’s weird and they think it will flop terribly. Hoping it will be some quirky rare car in the future.
the_humeister@reddit
They'll sell to people who allocations for other cars.
molrobocop@reddit
Yeah, If you want the next flagship, you gotta buy the fast Honda."
krackenracer@reddit
selling it in small batches is not the problem - there are a couple thousand VIP/Top Tier clients that basically have to buy one of everything, plus some (limited) Chinese demand.
The issue is what this does to the brand image, and also how it looks when these start being dumped on the used market and there is zero demand for them.
The3rdbaboon@reddit
They don't really. If they don't meet the CO2 fleet average rules they'll get fined €15,000 for every car they sell that's above the average, if that makes sense. Aston Martin have simply added €15,000 euros to the list price of all their cars that's their solution. But they sell less cars than ferrari.
S3baman@reddit
Ferrari profit per vehicle is sky-high. They can afford a 15k markup and their volume will not suffer or they can just decide to eat the costs because they remain an exclusive brand.
Regardless of which option they take, the backlash against the Luce is a greater revenue risk.
dbcanuck@reddit
Maybe this is a poison pill? make an EV so undesireable and such a failure that the EU has to change their automotive policies?
Witherino@reddit
Why/how would Ferrari making an ugly car pressure the EU to change their policies?
dbcanuck@reddit
malicious compliance. 'even ferrari can't make a desirable EV sportscar, so unless you want this iconic european brand to die / become chinese you might want to change your policies...'
Ferrari as a halo brand for all things Italian carries ALOT of weight.
Witherino@reddit
Still doesnt make sense when other companies have been able to create fun EV sportscars. The Luce isn't gonna doom Ferrari, so this is as big of a threat as a little kid holding his breathe till they get what they want. Ferrari would do just fine as a lifestyle brand even if they never produced another car again
Real_Rotard@reddit
Yep. Even Ferrari themselves say they aren't a car brand, they're a luxury brand.
wtfduud@reddit
Here's a more likely headline: " Times are changing, and Ferrari can't keep up with other brands any more. Is it time to let this legendary brand die?"
vhs29@reddit
This is not F1, they don't have enough pull by themselves to force a rule change. That is, if that was their intention anyway.
I think this is just the result of the vision of a couple of very influential people (we know Jony Ive was one, but there needs to be at least one higher up at Ferrari/Exor giving the green light), and a lot of yes man that didn't raise their hand to say "hey, this looks like shit".
AmericanExcellence@reddit
maybe not that far, but it's obvious that - because all current battery technology is dog shit - it is fundamentally impossible to build an actual electric sports car. so they didn't even try, and just built a "fuck you" compliance exercise.
EloeOmoe@reddit
Tech bros are buying GT3 RS's tho
The3rdbaboon@reddit
I think they started development 5 or 6 years ago? Big projects at big companies like that are similar to cruise ships. Once they get going and get up to speed it's very difficult to stop them or change their course especially if millions have already been spent, there is generally pressure to see it through. 6 years ago the EV market looked very different to today.
krackenracer@reddit
Lambo cancelled their EV as the market changed. Not to mention Honda etc. backing off
FourCuteKittens@reddit
Funny about the Honda comment. My first impression of this car was that it reminded of a CRX a little bit.
DanielG165@reddit
Some really good points were made by Tim here, and I like that he wasn’t afraid to call it like it is and say that the Luce looks like shit.
JK_Chan@reddit
It doesn't look like shit though, it just looks like shit because it's a ferrari. Sell it as a fiat (with a pricetag to match) and it will go like hotcakes
DanielG165@reddit
It actively looks like shit to me, regardless of what badge is on it. The fact that it’s a Ferrari is just icing on the ugly cake.
JK_Chan@reddit
Different tastes I guess. Out of everything on the market, the Luce is far from the bottom. It's better looking than the current M3 that's for sure
Sgtfullmetal@reddit
Dude it looks like a soap bar with a catfish mouth. Damn awful no matter what badge it has.
JC-Dude@reddit
Whatever measures they took, they clearly worked. Absolutely nothing leaked, which is quite an achievement in today's world.
ItsGizzman@reddit
Nobody wanted to be the bearer of bad news
Tresarches@reddit
No one wanted to be associated with this
Phosphorus444@reddit
Nobody would have believed them.
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The3rdbaboon@reddit
The few journos / youtubers I watch either were not invited or decided not to go.
hotcornballer@reddit
They were afraid that would tank their stock in advance lmao
CMDR_omnicognate@reddit
Maybe they could have done with leaking some of it early into production, then maybe they wouldn’t have made such an ugly car
linknewtab@reddit
Not having much time for a first review because there are dozens of reporters and a day only has so many hours as well as having someone from the company always staying with the prototype is totally normal in the industry. Doesn't matter if it's a new Ferrari or a new VW Polo.
costryme@reddit
This comment is so ridiculously disingenuous on every single argument.
jca_ftw@reddit
When you try to make yourself sound smart by using a big word like disingenuous, you actually only sound dumber because you clearly don’t understand what it means or how to use it.
costryme@reddit
You'll have to tell me how disingenuous doesn't fit the bill here. The OP comment is trying to paint it as normal when it's very far from the norm.
So yes, it's purposefully disingenuous. Forgive me if it's too big of a word for you !
Infamous-Damage3112@reddit
Look at the high quality content that almost everybody managed within the same 30 minutes the sad reality is Tim lacks the personality and creativity he is just a talking head that recites numbers. I don't like the luce either but it's not fair to blame Ferrari for Tim's lack of talent or inability to think on his feed and compete on a Level playing Field.
Check out this video it might be better than anything Tim has spent days on https://m.youtube.com/watch?v=o3kFNfQYhn0
costryme@reddit
Like one of the YouTube comments on the video so right says, he's polishing a turd.
Shmee very clearly said why he didn't bother with a longer video, because he's first and foremost a car guy and was in shock at what a shameful car the Luce is. That's it. And tbh, anyone with any sense of good car design would understand that. It's a turd.
Redeemed_Expert9694@reddit
Why do people dislike this guy?
RawrMeansFuckYou@reddit
His voice and general personality is just annoying. Type of person you'd spend an hour with in real life and find that's enough of him for a year.
cach-e@reddit
Have met him in real life, and got some car buying advice. He was absolutely a pleasure to talk to.
RangeRoverHSE@reddit
It's funny how so many people speculate that he'd be an asshole to meet and yet testimone from everyone who's met him says he's a swell guy.
cat_prophecy@reddit
I don't suspect he's an asshole. I suspect he's annoying as hell. Granted his YouTube persona is probably different than real life.
namegoeswhere@reddit
To paraphrase a guy on youtube:
"...you have to turn your personality up to 110%. If I acted that way all the time, I wouldn't have any friends."
Witherino@reddit
They didn't say he was asshole, they said he was annoying.
Zortec99@reddit
Maybe you have to sign a NDA with a £500k penalty before he says anything.. 😅
J/K of course.
RawrMeansFuckYou@reddit
I'm sure he's a nice guy, I have no doubt about that. Have you ever met someone and thought "lovely person, but you're a bit much for me"
Suck_My_Thick@reddit
I had to close the video within 30 seconds. Why can't he just speak normally? He has that "YouTuber" energy I can't stand.
Rodic87@reddit
It pays his bills.
willpc14@reddit
Tim could pay all of his bills with out ever earning another paycheck
MrReadilyUnready@reddit
Nah, the bulk of his wealth is from other business ventures. He doesn't generate nearly enough views to fund the cars he owns.
Rodic87@reddit
I think a youtube personality vs in person personality are likely often very different.
I think from opinions of a few blunt youtubers, Shmee is quite humble and nice in person. If he wasn't, people like Harry Metcalf wouldn't hang out with him.
Kmaaq@reddit
Watch his other vlog channel, Shmee is just a youtube persona.
SenhorSus@reddit
100% his b channel is actually much more enjoyable than his regular stuff. It's like he films as Tim and not as Shmee
DTUOHY96@reddit
The Shmuseum, much better content than the Shmee150 channel imo
SenhorSus@reddit
Tbh he has two very distinct personalities on his different channels. His shmee150 channel he's super bubbly, very over the top YouTuber excited. On his shmuseum channel, he's much more chilled out, day to day bearable
mentosbreath@reddit
He's like a Cadbury Creme Egg. Just one and then you're good until next Easter.
jca_ftw@reddit
He’s an elitist a-hole. He brown noses all the supercar brands, and clearly panders to those weak enough to fawn over him. He’s never had to work a day in his life.
His videos are bland and sterile and dull and his voice is super annoying. He stretches out his boring videos to maximize ad intrusion.
And on and on and on….
Satus_Invenire@reddit
I used to watch him around 10 or so years ago in my early to late teens especially the gumball 3000 stuff and so i went to london when it was passing through. I spotted shmee in a sectioned off kind of parking area for the cars on the rally. I called his name asking how the trip was going and he just replied so bluntly and seemed so uninterested, which I can understand from the long journeys etc but it was the first night and I was the only "fan" around so it wasnt like I was causing a scene that he would get stuck in. I asked if I could have a selfie with him which he said no he has to get checked into the hotel, I got a little disapointed and said its just one photo which he did walk over and take a photo with me. About an hour later I walked past the same area and saw him in the same place still with all his bags talking to the same people. Sure he was probably over run with people prior to me meeting him and was done with people by the time I spotted him but it just soured the way I saw him from that moment. I watched 1 video from that gumball3000 and have genuinely never watched anything of his since
Exquisite-Load8654@reddit
Envy and jealousy probably.
SomeJayForToday@reddit
I watch plenty of (car) YouTubers with much more money and fame than me. For me personally it's just that Schmee does that grating 'YouTuber Voice' that I just can't listen to.
SenhorSus@reddit
Agree totally, which is mostly why I've abandoned his A channel unless it's a car I'm really interested in. Otherwise his B channel is a big breath of fresh air.
hhs2112@reddit
You may envy and be jealous of him...
Summoorevincent@reddit
I think he is sucks
BrainDps@reddit
He’s not particularly interesting to watch.
RevvCats@reddit
Yeah it’s a lot of look what I just bought, which like good for him but I either want a deeper dive into the car of the day or see it driven to the limit and critiqued.
SenhorSus@reddit
His walk-around videos are usually like that. He goes into pretty good detail, but I've learned to switch it off when he's behind the wheel reviewing something...he's a better YouTuber than he is a car journalist.
LikeAbrickShitHouse@reddit
His fuckin obnoxious lisp.
strongmanass@reddit
"Obnoxious"? It's a speech impairment he can't control, not a fake accent he puts on.
How is this trash upvoted? Stay classy r/cars
Phatboybeware@reddit
Hi guyth it'th Thmee
FatMonkeyMilk@reddit
Haha it's not that bad
Elderbrute@reddit
A lot of people find his personality grating as he comes across as the typical stereotypical upper middle class public school boy (which is exactly what he is.)
I wouldn't say I massively dislike him but I don't enjoy the content he produces.
BananaHibana1@reddit
You guys think he went to public school? Might need to research his family, his grandfather and father are loaded...
Elderbrute@reddit
Hence why he went to a public school.
Not a state school.
Public schools in the UK are where posh people go. Shmee went to Rugby which is 20k per term.
ColoradoCyclist@reddit
No need to be rude, here in the states public school means government school. A nice posh school is private school here.
Elderbrute@reddit
I don't really see how I was rude, they suggested it was silly to think he went to a public school and to do my research on his family. I explained what a public school is in the UK.
Slice5755@reddit (OP)
Personally I like Tim but a lot of people find him too posh British.
They think he's too formal and polished. They want him to swear in a few videos or pop in a hot topless blonde girl or two in a few videos to spice things up.
kaosf@reddit
What a strange thing to say (swearing and topless girls). Not everyone needs to like everyone - it's okay to simply not be a fan.
mrteas_nz@reddit
You're not getting far on YT swearing and showing nudity, not sure what OP is on 😂
Slice5755@reddit (OP)
I didn't imply it would take him far, but people would find him more "interesting". I'm not one of those people. I like Tim as he is now.
mrteas_nz@reddit
Cool. You just gave bad examples.
Slice5755@reddit (OP)
It was more just a joke to say that swearing and topless girls is what is needed. I'm poking fun at the fact that channels which have a lot of swearing and half naked girls seem to do quite well.
unwittinglyrad@reddit
“Oh, you can read the brochure” comes to mind.
DanielG165@reddit
The brochure includes all of the details that he goes into? What a weird critique lol.
The_Axumite@reddit
Jealousy
Polyctor@reddit
His voice
SelTheDon@reddit
He waffles on a bit and repeats the things he says a lot.
Public_Fucking_Media@reddit
I just don't understand why Ferrari did all that science and wind tunnel stuff just to make a car that looks like everyone else, like make a fucking Ferrari what is wrong with you
jca_ftw@reddit
But clearly they didn’t do the science and wind tunnel stuff - the efficiency is terrible. 122kWH battery and only 330 miles on the euro cycle is really bad.
amandatoryy@reddit
The worst kind of launch. I know they were very strict about who was actually invited and if you answered any of their questions wrong, particularly about your opinion on EVs, you were not welcome. I think Ferrari knows this is a dud and only invited people they knew would offer a positive opinion, or at least a neutral one. Very few people that I know of from the NA scene were there. I wonder if Shmee will get heat from them for this video lol
jca_ftw@reddit
Did you watch the video? He says nothing bad about Ferrari or really about the car. It’s 30 minutes consisting of 25 minutes of useless content and maybe 5 minutes of interesting stuff.
To be fair, that’s an improvement for shmee since usually his videos are about 99% useless.
AlrightAlbatross@reddit
This is exactly the kind of behavior to expect from Ferrari, though. They've been gaming journalists and vehicle launches for decades.
Chris Harris's infamous article: https://www.jalopnik.com/how-ferrari-spins-5760248/
essjay2009@reddit
Chris Harris wearing that badge with pride.
I think they were trying to convince EV people to buy a Ferrari not Ferrari people to buy an EV.
The hope is that this does what it needs to and frees them up to continue making V12s.
krackenracer@reddit
They invited mainly tech journalists and not true car journalists. Which in a sad way makes sense because they knew car people would HATE it.
And for good reason. Outside of some interior elements that seem to be a nice blend of old-school and new screens, literally everything about this car is a huge mistake.
FnnKnn@reddit
I don’t think it’s wrong of them to not invite people that hate EVs no matter what though. They won’t like the car anyway so what would be the purpose…
amandatoryy@reddit
That’s just not usually how these things go haha. You have a launch, you invite the press. But it’s not like anyone liked it anyway so jokes on them I guess.
FnnKnn@reddit
All major brands definitely screen who they invite. If you are known for not liking the brand or product you won’t get an invite.
amandatoryy@reddit
I’m aware of how it works, I go to these events regularly. But for the most part, outlets get invited because the brand want coverage. This seemed to have more tech people than actually automotive journalists.
ZetaM3@reddit
Yeah, Ferrari is most definitely the brand that wants & needs as many journalist their to give their brand coverage.
Ferrari.
kotafey@reddit
The punishment for leaking is that you have to buy a Luce
NorthStarZero@reddit
Ah, I see you worked for GM during the Aztek days....
drfsrich@reddit
Pretty sure that's been added to the Geneva Conventions.
iSvad@reddit
he mentioned overhearing some conversations at the event that indicated the design was pretty much all LoveFrom and Centro Stile had to just run with it...
That would make a lot of sense and show how out of touch Ferrari's current leadership is
GeneralCommand4459@reddit
I just want to know why the car wearing a mankini?!
lexuspartsman@reddit
Car people finally waking up to the fact that modern "Ferrari" is not being guided by any of the actual engineers anymore and doesn't seek innovation in any way shape or form.
BigSnackStove@reddit
All I can hear is the same as from every car media person that wants to still be on Ferraris good side.
"It's not saying it's a bad design, it's just from a different mindset, a tech mindset."
Like bro just say it looks god damn awful, even all these excuses "Ferrari's design team didnt make this, they just had the idea dumped at them and tried to save it".
It has a Ferrari badge on it. They approved for this to be a Ferrari.
austic@reddit
Was telling when Chris Harris and throttle house didn’t get credentials
Wolfo93@reddit
That just shows that they are fully aware how badly this car will be received by broader population. No confidence in their product
krackenracer@reddit
Forget the broader population for the moment…their own clients hate the product and they knew they would. Let’s start there on how incredibly stupid this is.
ColoradoCyclist@reddit
They hate their own clients, so what can you expect.
Wolfo93@reddit
Ferrari is a social experiment of how much you can spit and make fun of rich people and they will still be loyal
krackenracer@reddit
As I was once told by a very, very senior person with the brand...."the only reason people put up with it all is because the cars are generally just that good".
And it's true, to a point. But only to a point....
krackenracer@reddit
I can’t argue that.
ikilledtupac@reddit
That’s why they had MBKHD do the reveal, he will do anything for money
dbcanuck@reddit
Chris Harris threw some shade at those who were in attendance, said they'd have had to make some compromises to be invited (he specifically said MKBHD was the type they wanted), and said he refused his invite.
The fact Ferrari treated this like the gestapo and STILL people are shitting on the car -- potentially alienating themselves from Ferrari forever -- says how disastrous this is. Even Carwow was like 'what are we even doing?'.
My $0.02, i think the Apple aesthetic of the last 10-15 years is coming to an end -- glossy glass, minimalism, clean text is being seen as antiseptic and tired. Ferrari leaned into a radical new design ethos by hiring the guy who was on his retirement victory lap.
Ferrari failed with the Luce not because they innovated, what happened was they chased the past and THAT is why they failed.
OCogS@reddit
He’s right that they should have called it a Dino and relaunched that brand to target the tech bro market. Good shout.
VitoXzX@reddit
Wasn’t expecting this amount of honesty, all valid points.
Common_Turnover9226@reddit
Clearly a launch where they didn't really care about the car people. I've seen far more coverage of the Luce from tech outlets, content creators etc. Even when covered by someone like Top Gear, they sent their tech, gadget, concept car guy.
One of the videos mentioned that Ferrari said they expect Luce buyers to be people who are new to Ferrari, so perhaps this is actually an attempt as expansion into different type of customer.
amandatoryy@reddit
That’s what I’m saying! The car people didn’t get an invite, well, because…look at it.
the_lamou@reddit
Also because the car people are a dying niche catering to a shrinking audience. I've been on the front lines of this 20-year transition from covering Hot Import Nights to desperately trying to copy the CNet format, and auto journalists have repeatedly shot themselves in the dick when it comes to staying relevant. There's a reason Doug DeMuro and Savage Geese got high while most car influencers faded away: You either go deep or you go mainstream. Most car people choose to go shallow and to chase the algorithm instead of developing a point of view above cared about.
CookInKona@reddit
I'm sure theres a ton of people with 600k to spend on a car who otherwise weren't aware of ferrari before the luce
TonyE36@reddit
Surprised to see shmee of all people exposing the shitty lunch of the Luce
StxrStruck@reddit
I’ve been watching Shmee for years and although many people don’t like him, he’s basically the only car YouTuber I still watch anymore. I think if you can get past his way of talking (I’ve actually come to like it and find him pretty endearing), I think you’ll find a really honest guy who just so happens to have a big car collection, actually drives his stuff and goes on trips. That’s pretty rare in the YouTube space and I think gives him lots of credibility in terms of what he thinks about cars.
I’m not surprised to hear Tim be this honest about the event. As much as he’s focusing his collection on Ferrari, he’s been very upfront that he’s not “playing the game”. As much as he loves the brand, he doesn’t seem obligated to praise everything they do. Especially when it comes to his media business, I think he was expecting something totally different which impacted what he could put out about the car.
TonyE36@reddit
I do Watch him when he present a rare or unusual car .Since he has been collecting Ferrari the past few month i assumed he woudnt be as harsh on Ferrari lol
simon2517@reddit
They're Italian, you would at least expect a good lunch.
mcorliss3456@reddit
The fine is having to buy one.
NoctD@reddit
So even Ferrari knew their Luce was potentially going to be an uber flop then!
austinzone813@reddit
I devalue the opinion of a real person identifying themselves as a thing called Shmee.
mr_beanoz@reddit
What's in a name?
Thisismyrealface@reddit
great video, thanks.
Slice5755@reddit (OP)
No problem man.
No_Hamster6003@reddit
nalists like they're handling state secrets over a car launch lmao.