Ferrari shares fall after launch of first EV as Jony Ive design proves divisive | Automotive industry | The Guardian

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Privateer_Lev_Arris@reddit

It's not divisive you liars. It's universally hated.

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OreeOh@reddit

Divisive between Ferrari employees and everyone else

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oioioiyacunt@reddit

Yeah what? I've never seen the world more united on anything

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ItalianCoffeeMorning@reddit

Yup, it’s just car journalists who are too scared to be honest. I couldn’t watch top gears YouTube video on it, as soon as he said “ I actually really like it”….. really…

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DeusFerreus@reddit

Eh, I quite like the design in a vacuum, just not as a Ferrari, or a $600k car in general.

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HarryWaters@reddit

https://en.wikipedia.org/wiki/Honda_e

If it were the successor to this, I'd think it made sense and was pretty ugly, but for a $30k EV, who cares.

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The_Marine_Biologist@reddit

"I actually don't mind it", say the journos who received the all expenses paid trip to Italy for the reveal.

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_RanZ_@reddit

As a car I don’t mind it. As a Ferrari I do mind it.

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Viperlite@reddit

I mean, to be fair, the design ain’t that great even as just a car.

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dynesor@reddit

Would probably be quite favourable opinions on it if it had a SMART, Honda or Fiat badge on it, and was substantially cheaper.

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tylerderped@reddit

It’s not so bad except for the whole Ferrari thing lmao

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Several-Eggplant4460@reddit

If it were a $50k Honda or Kia I'd probably consider it

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SnooBooks4305@reddit

This could have been a "premium sedan" version of Honde E. Then it would make sense.

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El_mochilero@reddit

“I can’t say anything bad, or Ferrari won’t give us press cars or access to content in the future.”

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slide2k@reddit

Ferrari is know to be difficult to work with. As a brand that reviews cars, Ferrari is hard to deal with and you want access to their stuff.

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TrainWreck131@reddit

The Throttle House guys just had a skit on their recent Ferrari video about how they don’t get press cars anymore from them. They definitely seem hard to work with.

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BigSweatyYeti@reddit

The cybertruck would like to argue with you.

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Training-Expert5598@reddit

I'm not gonna pretend it looks like a Ferrari, but in a vacuum, I like the design. It's bold and modern but not over the top. That being said, it doesn't look like a Ferrari in the slightest.

I imagine this is how the public felt with the unveiling do the 348 back in the day. It, too was a radical departure from the formula.

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Training-Expert5598@reddit

Great addition to the conversation. /s

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Yeah, seeing the reaction I expected to hate it more. To me it’s a little bit like high fashion or streetwear. Most people are going to hate it, and it’s not for them. Then suddenly everything starts to look like it. I can think of a lot of celebrities who would look perfectly natural driving this. Feel free to tag the RemindMeBot for one year

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biggsteve81@reddit

If this was Honda's followup to the E, it would be acceptable, but still a bit weird, just like the Charger EV. But it looks too child-like to be an ultra-expensive supercar.

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Mabenue@reddit

I don’t think it’s all that bad. People also forget that most of if not all the people that will buy these will already own at least one other Ferrari or another super car. It doesn’t make sense to just make a battery version of a car they already own.

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ycnz@reddit

When you say "in a vacuum", do you mean "literally inside a sealed vacuum company where I physically cannot see it"?

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SharkBaitDLS@reddit

I’ve got friends and family who have never talked about cars to me in my life starting conversations with me about how bad it is.

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TheCanadianShield99@reddit

LOL, I was going to say the same. I think "divisive" is Latin for shite.

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thebigbossyboss@reddit

We are united in hate

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Sweet--Capitalism@reddit

I read through the comments on a Russian automotive website, and you can see that although there is a lot of hatred toward this car, there are also quite a few relatively positive reviews. In the West, almost no one liked it.

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Percolator2020@reddit

Yes, Jony Ive likes it.

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FedeFSA@reddit

Yes. Half of the population thinks it's ugly and the rest believes it's hideous.

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whittlingcanbefatal@reddit

I think all car enthusiasts are united in their hatred.

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tararira1@reddit

Jony Ive on one side and the rest of the world on the other. Technically there is a division

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ahm911@reddit

Looks like knockoff Ferrari. Yeesh I miss the days of Pininfarina

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GaviFromThePod@reddit

They’re gonna sell these because people will buy them so they can get on the list for a special car

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cook_poo@reddit

Ferrari told SHME150 that they won’t include this in VIP calcs. So it won’t be required.

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hakojiwoo@reddit

They'll probably change their mind after the pre-order numbers come in...

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GaviFromThePod@reddit

OK so NOBODY is gonna buy one. Wow. Either that or Ferrari is lying and this is 100% going to be included in VIP calcs.

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SnooBooks4305@reddit

Maybe the idea is to get nobody to buy it, but still offer an EV to keep EU happy due to EV requirment.

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MacGynan@reddit

Figuring out exactly what LoveFrom designed is so hard with how slop infested the internet is. Some "news sources" claim it's just the interior and other the whole car. Either way, the interior is honestly an improvement over recent Ferrari's (not a particularly high bar to jump). The exterior however... What were they thinking whomever it was

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ImperialAgent120@reddit

It was both.

LoveForm is a design collective (whatever that means). Ive and Newman are both members/employees. Ive helped design the interior.

Newman helped design the exterior. The problem is that he's not an automotive designer. He's more of a general Industrial Designer.

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RiftHunter4@reddit

from what I undeestand, the shape is 100% Ferrari and LoveForm only styled what Ferrari provided.

The vehicle itself is fine. The problem is that for a Ferrari, it is abysmal. It looks like something from Honda and it doesnt seem like anything innovative or interesting was done with the vehicle. And the price is insane at $650k. Its dead on arrival.

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AwesomeBantha@reddit

They made an Afeela instead of a Ferrari

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wtfduud@reddit

It's hilarious that Ive is getting all the hate for the exterior.

He did a good job with the interior, all things considered.

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wtfduud@reddit

It's hilarious that Ive is getting all the hate for the exterior.

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AwesomeBantha@reddit

The Luce is so weird. The interior seems to be fantastic, I actually really like the retrofuturistic look, but they completely screwed up the exterior.

Why isn’t it a 2-door?

It feels like they nailed the “old meets new” aspect inside, but outside, there’s nothing Ferrari about it. I agree that it looks more like a Lancia or an Apple Car or something Pininfarina made off the record for the brother of the Sultan of Brunei.

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GeneralCommand4459@reddit

Jony Cab

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OoIIoO@reddit

Jony Ive back to his "bar of soap" design, I see.

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MangoAtrocity@reddit

Did Ive design the outside? I thought LoveFrom just did the inside

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atomicskiracer@reddit

Trash article. Shares are actually up in the last week. There was a run up leading to the launch that was erased. There are significantly more significant pressing issues with Ferrari’s stock and this vapid article doesn’t even scratch the surface

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ZetaM3@reddit

So you’re saying that a capstone model causing the stocks to decrease further is actually a good thing?

Is that correct!

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Spidaaman@reddit

lol this is the kind of cope you’d see in WSB

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red_fuel@reddit

I haven't read the article or looked at the shares but it sounds like they just looked at the 1 minute charts to write their article.

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PRSArchon@reddit

Nope, the stock is red no matter what timescale you take. Down 32% compared to 1 year ago.

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PRSArchon@reddit

Anything sort term is a blip but you are wrong, stocks are down when looking at one week period, one month period, and YTD. This isnt exactly what their stock needed.

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BigFatModeraterFupa@reddit

"it's not actually, okay it's down since the official launch, but yeah ifs actually not down"

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rivermesh@reddit

Shares are still down 33% YOY. That's still terrible. Last week's excitement being wiped out is even more terrible in that context.

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rhb4n8@reddit

Here's the thing: if you want to sell an EV for that price it needs to both look outlandishly good and have some kind of unique technology that gives it better range, and speed than the competition. I don't see how this could be better than the lucid sapphire or the Xiaomi SU7 ultra

For that price I want extremely good axial flux motors, amazing aero, and a battery chemistry that is not yet mainstream. This has none of that.

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J_NonServiam@reddit

For the price I think you could get close to affording an actual formula E car.

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Bubbafett33@reddit

Can you imagine having access to world class design and engineering teams with the goal of building a new Ferrari and coming up with.... *that*?

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InsertBluescreenHere@reddit

Rofl no shit lol. Its like a temu version of a ferrari

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Several-Eggplant4460@reddit

https://i.imgur.com/jBeZ6Hu.png

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WanganTunedKeiCar@reddit

Nah that's a temu version of whatever the fuck even is the current Toyota Crown

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Mnm0602@reddit

A Temu Crown made with AI to add Ferrari labels.

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PeregrinsFolly@reddit

I’ve seen Fiero conversions that look better.

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Comrade_Falcon@reddit

Temu Hyundai with a horsey badge.

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biggsteve81@reddit

Don't insult Hyundai like that.

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Viperlite@reddit

Should go the Dino route, with no Ferrari or prancing horse badges on the car.

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ycnz@reddit

Temu has much much higher standards.

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SlippinYimmyMcGill@reddit

The real problem with ED'S is that they make them look different. People just want a normal car and not some "futuristic" generic look like most of them.

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JuggerKnot86@reddit

Like i've said : the Luce is a great Lancia, but a bad Ferrari

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elbobo19@reddit

I don't know what everyone's issue is, its a perfectly acceptable looking Honda commuter car.

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IAmWellBehaved@reddit

This likely would've gone over way better if they'd designed an attractive supercar. I am no engineer but some of the claims I've seen don't really add up, such as it needing to basically be something big like a crossover because an electric sports car wouldn't have the packaging possible for good range, etc.

The Nio EP9 is 3800 lbs, has over 1300 horsepower with 265 miles of range, and was 2010s technology and engineered around basically what electric WEC prototype regulations would look like if I recall accurately. A Ferrari EV spiritually built to be an electric 499P for the road (even if it didn't actually share the chassis or much of anything else) would've been the first real "electric race car for the road" with global appeal.

The YangWang U9 or Rimac Nevera have demonstrated incredible performance, performance which Ferrari should match or exceed. Imagine Ferrari casually rolling out the new fastest electric car (or car) in the world and the demand that would drive despite being an EV. Super EVs have so far had a limited market, but I'd argue Ferrari's sheer brand power uniquepy positioned them to overcome that challenge. And yet, they made this. Maybe the theory is the Luce would make more money than these supercar ideas, but only time will tell if that is the case.

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Aero06@reddit

It feels like Chinese cars on the horizon have induced this sort of mania in European manufacturers, where they're suddenly inspired to build the gaudiest, most controversial products, in order to prove to themselves that they've still got that je ne sais quoi. Almost like they'd prefer high sales of an ugly product over high sales of a beautiful product, because it proves consumers have an unconditional love for the brand.

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localtuned@reddit

A 6 year old could have made a cooler looking Ferrari.

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whittlingcanbefatal@reddit

Elon Musk couldn't.

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Sweet--Capitalism@reddit

Elon Musk is much smarter than 99% of Reddit commenters. But I realize there are a lot of communists here.

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whittlingcanbefatal@reddit

I would dispute that 99% figure, but certainly he is above average in intelligence.

That said, intelligence doesn't necessarily correlate with being able to design a vehicle. His drug abuse also clouds his judgment. How else to explain the divisive cyber dumpster.

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Sweet--Capitalism@reddit

There is a grain of truth in that.

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Moistinterviewer@reddit

Remind me what the world’s most popular car is?

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whittlingcanbefatal@reddit

I was specifically referring to the musk designed cyber dumpster.

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GWHZS@reddit

What are you talking about? The Toyota RAV4 has been the most sold car worldwide from 2024 up until now..

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wwwhatisgoingon@reddit

The Toyota Corolla is the bestselling car to date in 2026.

I know you mean the Model Y. The design isn't particularly highly rated.

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mach1alfa@reddit

popular doesn’t mean good, if that’s the case then league of legends is a good game

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Eggith@reddit

The Model 3 sells well because it's a cheap car with good features and powertrain while also actually looking like a normal car. Not because it looks amazing.

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tanahpeng@reddit

The model 3 exterior still looks better than the Luce.

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Eggith@reddit

That's like saying you beat a kid with polio in the 100m sprint. It's not a high bar to clear.

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tanahpeng@reddit

I don't dispute that. But the point is Ferrari is now the kid with polio by designing the Luce as it is.

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ycnz@reddit

They didn't say "a six year old high on ketaminre"

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Viperlite@reddit

“Whatever Homer wants, Homer gets.”

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corzajay@reddit

Did that twat really need to be brought up in a conversation about a Ferrari?

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DaytonaZ33@reddit

It's a fine car. But if I didn't know about it and you told me it was over $650,000 and made by Ferrari, i'd never believe you. Looks like the Nissan Leaf.

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sickmemes48@reddit

The Luce isn't even the worst part of Ferrari's finances over the last 365 days Ferrari's stock is down 31%. Nobody likes the direction the brand is heading in. Just look at the 12 cilindri; people hate piano black trim in the interior so Ferrari put a random stripe long ways across the hood that covers like 8% of the hood. What the fuck was their design department thinking. That car is so fucking ugly.

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WATTHEBALL@reddit

Tbh modern car design inside and out is currently in a malaise era that started around covid.

Just horrible designs regardless of manufacturers and they keep doubling down because mouthbreathers keep buying their products.

Hurr widescreens! D I G I T A L...FUTURE!!

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WATTHEBALL@reddit

At least they did something different with the interior. It's still ugly inside but I like how they kept 1 analog gauge and had pods for the other digital ones. I also like how they kept mechanical switches on the infotainment.

This is what more manufacturers should do regardless if it's an EV or not.

I'm exhausted and sick of the gross ipad/widescreen fest in everything.

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KittehKittehKat@reddit

Unpopular opinion: I don’t hate it. I’d have to drive it but playing in the configurator it seems neat.

For a KIA.

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Guyana-resp@reddit

Who want to spend 600k in « this » ?
Looks like a standard chinese car

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nrg3k@reddit

The inside is kinda nice - very Jony Ive’s design. The outside looks like a Honda prototype

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flipper_babies@reddit

I'm not saying it's a ugly car, it's fine, but it sure ain't a Ferrari.

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pon_d@reddit

Yeah there's definitely some ideas here with merit but paired with awful decisions. Folks wondering about whether or not Jony Ive had anything to do with the exterior - I'd point to the stupid door vent cutouts with his trademark rounded corner rectangles. Looks like a spot to drop an (enormous) iPod into.

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RollTh3Maps@reddit

Is Ferrari above focus groups? Lordy.

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pon_d@reddit

They gotta be, right? That was the old man's way, even going so far that he told you whether or not you were worthy of buying his car.

This thing was DOA the moment it left the spec sheet slower than a Tesla from five years ago.

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Immediate-Spite-5905@reddit

Divisive? There's people who like this thing?

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alfredadamski@reddit

As I wrote under the similiar posting here yesterday: That "drop" of the share price is insignificant. Call me when Ferrari's share price is below 40-50 bucks / quid / EUR / US-Dollaritos. Apart from that, this "drop"

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66LSGoat@reddit

What? Ferrari is down 32% YOY from $519 to $329. That’s two whole years worth of gains lost in the last 5 months. Care to explain why you would anticipate their stock turning around in the near future?

For reference, GM is up 63%, Ford is up 49%, VW is flat, BMW is flat, even those morons at Stellantis are only down 25% YOY (despite their best efforts) By all means, buy whatever you want with your cash.

Just don’t show up and act like you’re some economic guru for saying it’s smart to buy Intel. You think you’re Nostradamus for suggesting that a tech company that owns over half the microprocessor market with an average 15% ROR for almost 30 years was a good investment?

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WaitUntilTheHighway@reddit

It’s not divisive, it’s just garbage and everybody hates it. It looks like a fucking Honda electric car which would be fine with an H on it, very not fine and brand destroying with a horse on it. This is the first Ferrari in my entire life (and before) that I have not wanted. That’s a fucking huge fail right there. Add to that a 650k price? Like are you fucking kidding me?

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HumbleGoatCS@reddit

The price is what makes it so ugly IMO. When I look at it and think "60k", I am pretty damn impressed and could see it as the start of a successful mass market Dino revival for a general audience.

When I look at it and think "650k" I feel a sense of shame over how many dozens of truly excellent competitors combined I could be buying instead..

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66LSGoat@reddit

I saw this and thought “there’s never been a better time to own an analog Ferrari”. Owners must be stoked by what this will do to their old car’s value.

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Klar1ty@reddit

i was wondering how jony ive could be tied to such a catastrophe. the interior is cream but the outside is an affront to designers everywhere. then i saw he was partners with marc newson — do yourself a favor and look up his designs like the embryo chair and lockheed lounge. idk i just don’t think he had a positive influence on the luce. oh how the mighty have fallen

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Redrocket1701@reddit

Honestly if it was just the interior with a more classical Ferrari exterior I would actually like it quite a lot. But that exterior is atrocious. It genuinely looks like one of those knock off products where it’s some random design with a famous logo slapped on it.

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