Ferrari Luce vs. Jaguar Type 00 - worst brand glowdown?

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A_Literal_6_Year_Old@reddit

Say what you want about the Jaguar rebrand and messaging, but that Type 00 concept is eye-catching and at least has some subtle nods to the brand's heritage. On the other hand with the Luce, if you removed the badges, I'm not sure anyone would guess that was a Ferrari. It could just as easily be a Honda or Volvo and for a brand that takes it's image and design language more serious than maybe any other, that's not a good sign at all.

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wasabi1787@reddit

The Ferrari looks like a $15k Chinese made sports car with 150 HP and 200 miles of range.

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JimmyBisMe@reddit

Man I wish we were lucky enough in the US to get a car like this

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wasabi1787@reddit

Sure, but that's not a Ferrari

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ozzyperry@reddit

Yes. It looked like a Chinese ev to me

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ZeePirate@reddit

I’d guess Hyundai just cause they’ve done some funky designs.

But I think it also slightly resembles the new Prius’

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Vecna_Is_My_Co-Pilot@reddit

Hyundai is exactly where my mind went too. Awesome for Hyundai, bad for Ferrari.

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Excellent-Proposal90@reddit

Oof. Talk about an insult to Priuses.

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ZeePirate@reddit

Very much so. I think they look pretty sporty and futuristic. Much better than the old ones

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ROARfeo@reddit

Hyundai's only sin is not releasing the N Vision 74

https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74

It's absolutely gorgeous

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moving0target@reddit

Lamborghini. Don't forget about the Urus. When I first saw one, I thought it was just a new, ugly SUV until I noticed the badge.

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glytxh@reddit

Being able to spend bank on an ugly thing is a flex in itself.

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wasabi1787@reddit

This is far more egregious than the urus

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moving0target@reddit

I'm not disagreeing.

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glytxh@reddit

People seem to be under the impression that Jaguar has only ever had a singular identity

They’ve always adapted and changed with markers and trends. Every couple of decades they change things up drastically.

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KR4T0S@reddit

The Jaguar feels like "not for me but I can understand why somebody might like it". The Ferrari looks like a budget EV where the money went into practicality rather than design which is strange for a Ferrari that will likely cost a lot of money.

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Wintervacht@reddit

Don't insult Volvo like that bruv

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angrytortilla@reddit

What is it about electric cars that make car designers think the ugliest shit ever is going to be a match?

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tesznyeboy@reddit

EVs still haven't fully broken through the "novelty" vehicle category, and probably won't for quite some time. So every manufacturer tries hard to design their EVs so they voicelessly scream "LOOK AT ME I'M AN EV ARGGHH"

The worst part in my opinion is that instead of EVs taking on a more conventional, less obscene design language, it's non-EVs that now try to one-up the EVs. This in turn just makes EV design even bolder.

Like honestly I don't oppose EVs on any level, make an EV hatchback, sedan, or wagon without a ridiculous light cluster, simple interior, not outrageously huge wheels, with thick sidewalls, and heck, even steelies, decent range, and not ridiculous amounts of power (shit what do I need 1000, 600, or even 300 horsepower for?) and I'd gladly get that as a daily.

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IRingTwyce@reddit

Or a Chevy Bolt.

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Cargobiker530@reddit

This bothers me too. The electric motor & batteries allow so much more freedom in car design and instead of making fun art deco cars they produce Amazon boxes with a brand logo slapped on.

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EltaninAntenna@reddit

Give them time. The earliest cars looked like horse carriages too.

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Cargobiker530@reddit

That would be an actual improvement.

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Paul8v@reddit

I'm not the only one waiting for fun art deco cars then. Like GTA 2

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ashyjay@reddit

They do allow that freedom, but their main constraint is how low the energy density is of lithium batteries, so the designers have to prioritise drag and frontal cross sections for the best efficiency.

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Cargobiker530@reddit

The problem I see is that Ferrari and Jaguar car buyers have always prioritized styling over reliability & performance. They've had powerful engines but those engines have delivered abysmal handling in city traffic & extremely poor reliability. In short the brand's cars are showpieces more than fulfilling any functional needs.

So giving up some range in exchange for premium styling doesn't seem like an actual problem for premium car buyers. For decades they've been willing to buy cars that needed $600 oil changes and frequent $2500 tune ups as long as they looked good and made Vroom-Vroom noises.

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bicycle_bill@reddit

Right?, shouldn’t EV given more flexibility on space and proportions? Why waste that?

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ImaginedUtopia@reddit

And this isn't wasted on the Luce. Have you seen the front end? You can't do shit like that for an ICE sedan unless you'd make it rear engined.

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melodyze@reddit

The large majority of ferraris are rear mid engine, and the negative space pass through in the front, vaguely like the luce's, is one of the most beautiful design elements in the 488 pista.

This design sucks, but that's not why.

It sucks for very normal reasons, that the proportions are all wrong. Like, the rear end is tall and narrow, which makes the ferrari callback dual round taillights look wrong in exactly the same way pontiac fiero kit cars of f40s look wrong, but worse because the fiero is at least vaguely sports car shaped.

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ImaginedUtopia@reddit

I'd guess that either most Ferraris are front engined or it's an even split. The vast majority of the best looking Ferraris are certainly front engined. I like the line of the rear because it gives the car the cool low front end, high rear end look many sedans in the 90s had like Alfa Romeo 156 or the 4th gen Maserati Quattroporte. The rear light do look pretty goofy tho. Round lights don't fit the rest of the design and it feels like a last minute addition to "make it look like a Ferrari" which is lame.

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Buttholium@reddit

It's the reality of putting a bunch of batteries in the bottom of a vehicle. It raises the load floor and if you don't want a cramped interior you have to also raise the roof. It messes up the proportions especially if you're trying to do a sedan/coupe type thing.

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The-Phantom-Blot@reddit

"Skateboard chassis" kind of ruin everything. But if people demand 300+ mile range, how else can you package the batteries?

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Cargobiker530@reddit

Split battery packs; one above the front axle and one just in front of the rear axle.

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-------Rotary-------@reddit

So why do they put it in the floor?

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ZaxusEMK@reddit

If you put the batteries in the front or the back, they are much more likely to get damaged in a crash, and damaged batteries are generally a very...um..."thermally active" bad day for all involved.

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Overwatchingu@reddit

The batteries are heavy so from a design perspective it’s best to keep them lower to the ground.

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Makabajones@reddit

Center of gravity,

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kahrahtay@reddit

Because they are heavy as shit and basically wherever you put them becomes the center of mass of the car. Generally if your center of Mass isn't low and centered, then your car won't be stable on the road

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7LeagueBoots@reddit

Keep the mass low for stability, keep the dangerous horrifically burney bits as far from direct impacts as possible, etc.

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TorazChryx@reddit

Batteries are heavy, you want that weight as low as possible to keep the center of gravity low for, well a bunch of reasons but predominantly handling related ones.

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KR4T0S@reddit

The batteries can weigh several hundred kilograms, a full tank of petrol weighs a fraction of that and petrol is a liquid so there's more flexibility with the storage of it. Those heavy batteries have to be close to the floor, their weight needs to be supported and well distributed to keep the car stable and that has a direct impact on the design of the front of the car. The constraints limit them a lot in what they can pull off which is why we get so many ugly ducklings.

Solid state batteries and faster charging as well as more efficient aero should improve the range of cars they can make but we are a long way off from having the amount of options we do with ICE cars. If we ever got to that point though, we could literally slap an EV system into a current ICE design which is what I hope to see one day honestly.

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ImaginedUtopia@reddit

It's because most EV are being made today and most cars being made today are hideous regardless of drivetrain. In fact most tolerable cars made today are EVs, there's like 4 or 5 that look really decent.

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thekingadrock93@reddit

EV drivers want to stand out from “regular” cars. Designers could easily make a normal looking electric sedan, but EV drivers are not interested in that. Prius, Teslas, cybertruck, i3, i8….they’re all “ugly” to us normies but EV drivers swoon over “unique” or “quirky” design

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Lochstar@reddit

Four door electric Ford Probe.

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Blaizefed@reddit

I know all the peons on reddit hate both of them. but the target audience is going to absolutely eat this shit up. there is a very good chance that they both sell like hotcakes.

both designs absolutely scream "look how much money I spent to have something that doesn't look like anything else". and that's all it takes to sell to the ultra wealthy.

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WanderingToast@reddit

If these were cars made under different brands they wouldn't be that bad tbh.

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costafilh0@reddit

Jaguar looks like futuristic boring car..

Ferrari looks like shit.

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mortalcrawad66@reddit

I like both!

Sometimes screwing tradition, is a good thing! Always being stuck in the past has never helped anyone.

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Nozzoe@reddit

I'd like the Ferrari from another brand I think, but it doesn't look very Ferrari. The Jag is just a brick in a bad way.

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ClickIta@reddit

The Luce is indeed a great bigger brother for a Honda e. And the interior would fit perfectly in many recent Hyundais.

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hand13@reddit

absolutely love the jag

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DarthMeow504@reddit

There's a huge difference IMO, the Ferrari falls into the "not bad but could look better" category while the Jaguar screams "couldn't look much worse if it tried".

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Infinite_Ad_2251@reddit

Faraday Future FF feel about it?

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ImaginedUtopia@reddit

While the Luce doesn't look like a Ferrari, it is the best looking car the brand has made in over a decade.

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MentalMiilk@reddit

I was with you until you said the Utopia is great looking.

That said, the Luce is the first Ferrari since the days of the F12 That has felt purposefully designed rather than just being an amalgam of different surfaces—and that's not to mention that most (if not all) of the overall body shapes Ferrari gas been using were penned by Pininfarina even though they were "in-house" designs.

I think the Luce's design language could absolutely work for Ferrari, but once again they're proving that their in-house designers just can't get proportions right.

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ImaginedUtopia@reddit

Yeah. It's the first Ferrari in a while that doesn't feel extremely derivative and uninspired (the high of the creative bancrupocy of Ferrari designers beign the 12Cilindri). The Luce is really fresh and like nothing else that came before just like 365gtb and 512bb did when they were new. My biggest gripe with it is the retro throwback interior which is doubly retro because it emitates both Ferrari from the 60s and Apple products from the early 10s.

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churrascovelho@reddit

Forgot the /s

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ImaginedUtopia@reddit

No, the last good looking car Ferari made was the 612 Scaglietti. They haven't made a really good looking car until this (the last good looking mid engined Ferrari was the 360).

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DrH1983@reddit

I know I'm in the minority but I genuinely like the Type 00. Think it looks cool

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oizo12@reddit

funny because not too long ago people complained about Jaguar falling off making boring family/elderly cars

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YellowFogLights@reddit

If you asked someone to draw a modern version of an XK120 and squinted a bit, the 00 is that car. The Lice is an F40 Fiero kit car over a Waymo.

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WaddlesJP13@reddit

Ferrari at least still has its entire other lineup, Jaguar doesn't have a single production car.

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djauralsects@reddit

My Nissan Leaf looks better.

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bodyarmourbynokia@reddit

At least the Jag looks different. The Ferrari is just a Polestar/tesla

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melodyze@reddit

The jaguar is at least interesting.

The real competition for the ferrari is the new mercedes amg gt 4 door ev, which is possibly the worst rear end design in the history of cars.

Not just luxury cars, or a brand mismatch. All cars. It makes the pontiac aztek look coherent.

https://www.caranddriver.com/photos/g71341466/2027-mercedes-amg-gt-4-door-ev-revealed-exterior-gallery/

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Whuuu@reddit

Ferrari - Great mass production commuter, but nothing beyond the badges and taillights feel Ferrari. It feels disposable and forgettable.

Jaguar - Clunky controversial design, horrible launch campaign, but at least its shape is very Jaguar.

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LuxInteriot@reddit

Very different controversies: the Type 00 is a kooky-looking car from a carmaker which made elegant-looking cars, trying to break with tradition. It achieves that, being a radical and divisive design. What's the public for that I have no idea.

Luce was supposed to represent the future of Ferrari. It ends up with the opposite problem: it looks too normal, too mundane to be a Ferrari. If it was a 60k product from Xiaomi, everybody would be drooling over it. It doesn't look bad at all. It's just not a Ferrari.

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wookieebastard@reddit

They both look like life sized hot wheels.

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Cuntonesian@reddit

Exactly. Love them both.

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AsianBoi2020@reddit

That's pretty unfair for Hot Wheels.

And unlike Hot Wheels, the toy company actually knows their brand and market.

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Ghost_of_Akina@reddit

I don't know about that. Those pegs overlflowing with Meyers Manx and Mazda 323s right now disagree with that sentiment.

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bicycle_bill@reddit

But NOT in a good way.

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Cuntonesian@reddit

They are both spectacular

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dustysmufflah@reddit

Was expecting Tommy Vercetti to step out of that pink low poly monstrosity.

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marvinsroom1956@reddit

Jaguar the brand glowdown already happened, but Ferrari is on the way.

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ZaxusEMK@reddit

Something about the Jag works for me. Don't love the color, but the lines and the shooting brake design feel like a bit of a muscle car nod to me.

The Ferrari just looks like a mid-00s concept car from Honda.

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dirty_hooker@reddit

“Comment below 👇”

We don’t do that shit here, bot.

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Zillamatic@reddit

smells like LLM call to action

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perldawg@reddit

wait…but you did

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storycars@reddit (OP)

You just did what I said

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RollingDany@reddit

Meh, I don’t want an electric car so they aren’t for me. We’ll only know if either of them are bad when they sell badly

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shibby1000@reddit

At least the Jaguar looks interesting. That Ferrari ev looks like any other ev out there

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bumjiggy@reddit

idgaf I think the jaguar is stunning

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Makabajones@reddit

I kinda like the Jag, the Ferrari is one of the most generic garbage cars I've ever seen

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Fit_Active3888@reddit

Ferrari lost its way.

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ImaginedUtopia@reddit

Yeah, like 20 years ago when they stopped offering manuals.

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SlickDillywick@reddit

I think they made an intentionally ugly EV so they don’t have to make many of them cuz no one wants one

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Fit_Active3888@reddit

They have lost market share value since the launch, so if this is the plan, to not sell vehicles, I guess it's working. 🤣

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Fit_Active3888@reddit

Nooo... They haven't made a good looking car since the brought design inhouse.

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DuckAHolics@reddit

Their ICE vehicles are fugly ever since letting Pininfarina go. Ferrari can’t design an attractive car.

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badabing_76@reddit

At least the Jag looks distinctive, the Luce could be any Chinese/Korean electroblob.

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ikoniq93@reddit

The Ferrari looks like something I’d expect from Honda, which isn’t necessarily BAD, but there’s something to be said for staying in your lane.

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7LeagueBoots@reddit

The Ferrari is worse. The Jag has a terrible color, but the actual design isn’t all that bad, has a pretty strong cyberpunk vibe going on.

Everything about the Ferrari is bad.

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HeeHawHorseHands@reddit

Who the hell is asking for this shit?

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cincyco@reddit

I want to say the Jag cause it looks so SO hideous. But.. it's just a concept. So Ferrari gets to take this one since they are really making that thing yo! ;)) And funny post btw, cheers.

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Rc72@reddit

This. People (deservedly) shit on the Type 00 for its ugliness, but it was just a concept car and very much intended to be provocative. It perfectly fulfilled that assignment.

The Luce, though. Ferrari really intends to sell that?! And at what price, again?

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KillahHills10304@reddit

$600,000, or the cost of a 3 bed, 2 bath split level home in the northeast US exburbs

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Competitive_Net1254@reddit

Jag has proper proportions. Cant say anything about the Luce.

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Marshall_Lawson@reddit

the Ferrari is a bit corny and doesn't look like a Ferrari. but the jaguar is absolute bullshit

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Inevitable_Ear_6934@reddit

Maybe unpopular but I don't understand the backlash. I think they both look quite cool and different

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markell4u@reddit

Ferrari is hideous, but the Jag somehow manages to be worse.

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Classiclevine@reddit

See, I disagree. Yes, the Jaaaag is a brick, but it has something to it that's speaking to me. The Luce is just...lazy design and doesnt look at all like a Ferrari.

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Classiclevine@reddit

Okay, the Jaaaaag is a brick but I have to say I kinda like it. It kinda reminds me of the Batmobile from the animated series and I'm here for it.

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SorryWin9552@reddit

If the jaguar gets a new front end, it could be beautiful. There is nothing you can do to the Ferrari to make it better. It’s atrocious.

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CalumRaasay@reddit

That isn't the final Jag design, it was only the concept. It's not really a fair comparison (and even then, the jag looks better)

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BlackSwanMarmot@reddit

I see a Honda and a drag Batmobile.

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LivinRightNBeinFree@reddit

Definitely the Luce because it actually the production model and they want a ridiculous amount for a Playmobil car. Jag had to try something new and outrageous to get attention in an attempt to save them and the price is a pittance compared to the Luce. Also, we still don't really know what the Jag will actually look like, especially after snacking their Head of Design. I sure hope they have improved it and added some heritage to it.

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fiero-fire@reddit

Ferrari is still making amazing cars. The Luce is an ugly as entrance into the EV world for sure but jag is basically a vapor ware company at this point

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