‘The market has spoken’: Ferrari shares fall after carmaker unveils first fully electric vehicle.
Posted by LongjumpingLock5875@reddit | cars | View on Reddit | 305 comments
cirebeye@reddit
Because it's electric, because it's $600,000, or because it looks more like a Honda prototype than something coming from one of the most prestigious car manufacturers in the world?
IBrokeMy240Again@reddit
It gives off the vibe that Ferrari REALLY didn’t want to make an EV but shareholders demanded it, so they made the ugliest one possible to say “look, we tried this, it doesn’t sell, let’s go back to ICE”
Wildcard36qs@reddit
Same thing I was thinking. Do the bare minimum and do it badly so you won't be asked to do it again.
Liandris@reddit
Malicious compliance at its finest
dont-YOLO-ragequit@reddit
I believe it's called compliance cars.
Just like the Aston Martin Signet, the Toyota Cavalier, the Subaru Impreza badged as a Saab and the Pontiac Aztek.
popsicle_of_meat@reddit
I don't think all of those are compliance cars. Actually, only the Signet qualifies, I think. A compliance car is
"an alternative fuel vehicle that is explicitly designed to meet tightening government regulations for low-emission vehicle sales, while the automobile manufacturer restricts sales to specific jurisdictions to meet the rules, or limits production, or both."
The examples you gave are mainly platform sharing between brands. GM owned Saab at the time and also had a 20% stake in Fuji Heavy Industries (Subaru). They were just playing around with ideas. The Aztek was purely GM/Pontiac, based off a shortened minivan platform. It had nothing to do with fuel savings. It was just a weird design.
The Toyota Cavalier was just Chevrolet trying to get its foot in the door into Japan. GM and Toyota had many joint-programs and tech sharing (Toyota Matrix/Pontiac Vibe) over the years. Again, nothing to do with fuel efficiency.
PedanticBoutBaseball@reddit
in fairness the 9-2x was a WRX not just a regular impreza.
popsicle_of_meat@reddit
Incorrect. The 9-2X was an Impreza with the NA engine. The 9-2X Aero was the turbocharged WRX equivalent--Aero being Saabs performance badge indicator at the time.
A_Fartist@reddit
Ok, but i love the Signet and have no idea why.
caterham09@reddit
Everyone loves the signet
popsicle_of_meat@reddit
I hope this is the case. Now that I've thought about it, it really seems like the best outcome. That, OR Ferrari actually thought it was good but will backpedal so hard so fast that it will look like it was the case. The design is SO bad and SO undesirable. If there's any word that should describe a Ferrari, it should be desireable.
EloeOmoe@reddit
Farming out to Jony Ive is not the bare minimum.
Tarmacked@reddit
Let’s not act like Jony did much work here, I would bet the house this is just the Apple car concept that was already done
The musical undertones comment to offset the lack of exhaust just rings of Apple
TSS997@reddit
But why hire I’ve? Why not just go to a car show in Shanghai or Beijing with a camera. Even his interior was meh at best. I understand a half hearted effort but why do more work to get than same product.
Plus_Aura@reddit
The CEO made the choice for Ives. He says he wanted an outsiders perspective. I'm thinking shareholders must've twisted his arms.
People who don't understand Ferrari lineage would think Johnny Ives is a great choice.
Plus_Aura@reddit
I don't think Ferrari made it ugly on purpose.
I think Ferrari did EXACTLY what the shareholders wanted, but the thing is, shareholders don't know shit and found out the hard way.
Hiring Johnny Ives to design this isn't an attempt at sabotaging the car. Johnny Ives is an amazing designer, but would I go to him to design a Ferrari with a long line of heritage? Fuck no, Johnny Ives has his head too far up his own ass to give any fucks about Ferrari design language
Annoying_Orre@reddit
Shareholders have absolutely not demanded an EV but regulations sure have.
KarmaDispensary@reddit
It's EU rules that demand EVs as a part of fleet. Expect to see more supercar manufacturers integrating them into their lineup, likely in awkward ways.
_Spare_15_@reddit
It's not an EU demand. Italy lobbied for small carmakers to be exempt from sanctions for total fleet emissions.
KarmaDispensary@reddit
Interesting, I thought it covered everyone. Guess they’re making weird, expensive, electric cars for love of the game.
Funkytadualexhaust@reddit
Its like me doing me doing laundry wrong on purpose
FledglingNonCon@reddit
It's giving weaponized incompetence.
MrKuub@reddit
The electric part is the least of this cars issues, but joe schmoe will blame it on that regardless
3MATX@reddit
People are correctly pointing out the lack of Ferrari style for the EV. At the same time though a good EV will share the same shape as many others because it’s aerodynamic and efficient.
I think in this case they should’ve sacrificed some efficiency for some style though.
Fatty_McButterpantss@reddit
You are correct. Its a freaking Ferrari. It does not need to be efficient. People arent buying Ferraris cause they are efficient.
MotelSans17@reddit
In the context of EVs, efficiency = range though. And it tends to matter more than weight (which is surprisingly inconsequential for EV range).
This is expected to be a mere 280 miles under the EPA cycle, which is... Unexciting for a car this expensive.
At least it charges fast.
Sure, if you think about a Ferrari you don't usually think long road trips, but this is a grand tourer not a supercar.
But all that said... Yeah... It looks like a Honda Accord EV, if such a car existed
Ombortron@reddit
Aero plays a role in range, sure, but I would expect good engineers and designers to make a car that still has enough range and aero while still looking “nice”, and that’s *especially* true when we’re talking about a $600000 car that’s also made by engineers and designers from Ferrari. Like that’s where my expectations will be highest. There are plenty of EV’s that look decent, and sure looks are subjective but it does seem like most people agree that this particular design (especially from Ferrari) is atrocious…
A_Fartist@reddit
Not to mention, Ferrari’s style tends to be pretty good on aero already. Mix that with the fact that we have the hummer EV and I’m pretty sure range, style, and speed can be had in the same car.
RobertM525@reddit
Ferrari aero was usually focused on downforce, though, not minimizing drag. EVs are trying to get low Cd (and often minimal frontal area).
Why this couldn't look more like the McLaren Speedtail than this monstrosity, though, I have no idea.
Ombortron@reddit
Absolutely!
MotelSans17@reddit
Oh for sure, was just saying that yes efficiency does matter since it's an EV.
This car is a failure across the board
engrng@reddit
280 miles range on a grand tourer lol.
hobovision@reddit
They could have used proportions more like the Lucid Air. You know, the EV with the longest range and some of the best looks? Low and long, not tall with 24" rims that make it look like a hot wheels.
3MATX@reddit
It’s already impossible to justify the cost. But can you imagine turning up to a party and having a guy with a Honda or Tesla tell you how their EV out performs yours in just about every metric besides speed?
It’s a weird market for them to be in at all. And am I correct in assuming this is the highest costing EV on the market?
Lighthouse_seek@reddit
I mean it's a Ferrari. No one shits on the f80 for only getting 19mpg vs 40 for a rav4
Plenty-Cod-4230@reddit
Performance Gas cars wear low mpg like a badge of honor with evs the expectation is to have as much range without having to charge as possible this is supposed to be ferraris 5 seater family transport by the looks so low range is not helping a car that already has so much going against it. Can't make a car resembling a robotaxi and its getting one of the lower ranges in the industry one things for sure nothing about the exterior looks sporty like a f80 or anything of that nature this looks like a luxury Chinese ev at best and with that comes lack of consideration for its low range.
LegendaryOutlaw@reddit
Only the Rimac Nevara is more expensive, but that is actually built to look and drive like a proper sports car, with an electric motor in each wheel, almost 2000 horsepower, 0-60 in 1.7s, and a price tag of over $2M USD.
NorthStarZero@reddit
We're in an interesting time for EV design:
We've been designing ICE cars for so long that all the structural and packaging problems have pretty well all been solved. Not only does that help streamline the design of a clean-sheet-of-paper ICE car, those design constraints help define what a "car" looks like to consumers;
Many of those constraints no longer apply to EVs: no engine air intake, no exhaust pipes to route, no or smaller cooling radiators - but the "gas tank" is very much larger, and heavier, traction motors have different form factors and lack a transmission, and so on and so forth;
In theory, this opens up a lot of design freedom, but at the same time, deviate too far away from what consumers expect a "car" to look like and you start to get into a kind of aesthetic Uncanny Valley. This will persist until some of the EV-only design constraints have been introduced (to some degree) on other models and the consumer base has become accustomed to them;
There is also the case where some aspect(s) of EV tech may not play well with other vehicle requirements, specifically in the safety space. What might be safe on an ICE may not be safe in an EV - it's only a matter of time before we get an EV version of the "Ford Pinto gas tank"
I have a Mini Cooper SE - electric. It has the same hood scoop as the ICE version of the car. shrug
It looks like Ferrari attempted to clean-sheet their EV and attempted to get rid of as many of the ICE-imposed design features as they could, and in so doing, Uncanny Valleyed themselves.
Time will tell if this is a forward-thinking design that we'll eventually see as "classic", or a misstep.
ShakethatYam@reddit
I think the front end specifically is very clever. If you take off the front wing you basically have the aerodynamic blob shape EVs work best with. But the wing gives it the appearance of a normal ICE car. I don't hate the design and I think it will probably age well.
EloeOmoe@reddit
Battery tech in 2026 no longer requires an EV to look like a blob.
amaROenuZ@reddit
It never has, car manus just gave up a while back.
melodyze@reddit
The porsche taycan looks so much better that they aren't even on the same planet, and it has a better drag coefficient than what ferrari is claiming for the luce.
trail-g62Bim@reddit
Didn't they outsource the styling this time? I thought I saw a report that said they contracted it out.
3MATX@reddit
Bertone and pininfarina have been contracted out for many of their cars. Not sure who they contracted here, but Ferrari are more than capable of using the model effectively. Not a viable excuse in my book.
trail-g62Bim@reddit
Looks like they used these guys: https://www.lovefrom.com/
It was founded by Jony Ive who was Chief Design Officer at Apple.
3MATX@reddit
Haha well that makes a lot of sense. Make the car all white with silver accents and I’d believe it’s an Apple product.
Captain_Albern@reddit
Mostly the latter, but they will blame the electric drive.
RIP_Soulja_Slim@reddit
Interior design is just “what if iOS was a car”
sirbleep@reddit
Honestly, I don’t hate the interior. It looks upscale and it appears to be made out of high end components, the steering wheel especially looks great (thin spokes and simple). It’s definitely better than the interiors coming out of a lot of other brands with passenger screens and piano black everywhere.
I think the main problem is everything else with the car.
rfuree11@reddit
I like the interior too. Seems tech forward but very much still Ferrari. The exterior though….
RIP_Soulja_Slim@reddit
See I don't get that at all. It feels like the interior design of any number of other generic EVs. If you told me it was a Tesla the only thing that might give me pause is the steering wheel.
compare this interior to the interior of their Grand Tourer coupe - the Roma. See how the Roma flows naturally, those lines are unmistakably Ferrari - you can find that design language in the Purosangue, the 812 Superfast, etc. You can look back years in Ferrari interiors and see very similar elegant flowy interiors.
And now this.
That's the issue, maybe it's well made and maybe it feels great, but it does not feel like Ferrari at all - it feels like you could transport this design to a Tesla, Audi, Lucid, Polestar, whatever and nobody would know the difference.
sc0lm00@reddit
I agree. Removing the Ferrari logo and little adjustment dials on the wheel, If you told me this was the next Prius/Leaf interior I would believe you.
cookingboy@reddit
Are you guys blind? The interior material alone is not something you’d see from anything less than $200k.
What Prius and Leaf uses that much analogue control, aluminum and leather?
rfuree11@reddit
I get where people are upset, but the thin aluminum steering wheel hearkens back to the old Ferraris, the physical speedo front and center (yes, it should be RPM, but this is an EV), the aluminum switchgear on the center screen, even the graphics all scream Ferrari to me. Look at the interior of a late 60's Ferrari and tell me you don't see where the inspiration came from. If it was tesla, there would be a single screen, either no or minimal physical controls, sterile plastic steering wheel, etc.
I agree that the exterior is an absolute bomb, but for a Ferrarified EV, I think they did a good job on the interior.
RIP_Soulja_Slim@reddit
I think it's really tough for anyone to look at something like the interior of a Daytona and with a straight face say they see the clear inspiration here.
cadmiumredlight@reddit
I like the interior if this were maybe a $60k Polestar. It makes no sense in a $600k Ferrari.
JEs4@reddit
$600k.. and you get tacked on tablets and cupholders. I really disagree on the steering wheel too, it looks like a cheap racing sim wheel.
Suck_My_Thick@reddit
The way the key works is one of the coolest things I've seen.
L-Malvo@reddit
Wasn’t this the expectation? I don’t see how the market could react to the interior so abruptly knowing Ive is one of the designers
watduhdamhell@reddit
I guess at some point people expect him to do something... Different
fuzzylogicIII@reddit
I would expect it to look like a cohesive car interior, not two discrete devices that are first showcased by top gear OUTSIDE the car
https://www.topgear.com.ph/features/feature-articles/electric-ferrari-luce-interior-tguk-a2609-20260411
Nicktyelor@reddit
I mean, we quite literally saw the interior 3 months ago. It wasn't just the discrete devices.
fuzzylogicIII@reddit
Yeah they absolutely looked discrete in the car as well. They don’t flow together at all. Notice how NONE of the pictures in your post showed the entire dashboard? The reveal even filmed in separate cuts, never one sweeping shot.
They clearly have well-deserved pride in their buttons and consoles, but made an intentional choice to ignore the overall look, both in design and press releases
melodyze@reddit
The market is responding to the exterior. The interior had already been shown weeks ago, and was mostly positively received then.
IMO the interior is respectable in isolation, for the right car. Like, in the 296 I wouldn't hate it.
The exterior is an abomination that makes me confused how maranello wasn't burned to the ground by ferrari's team before allowing this announcement.
Tarmacked@reddit
Because it’s the cancelled Apple car.
RIP_Soulja_Slim@reddit
Yeah I mean it’s a strange choice from the get go, but I’d say it’s not surprising
Kurt805@reddit
People have perhaps started to hate "futuristic " looks because the future is always bleak.
ggouge@reddit
I saw the interior months ago and it was atrocious no class whatso ever. Ins hoping they would go retro and have real dials for some of the electric stuff almost steampunk but none got this garbage.
Whole-Scene-689@reddit
well the did hire the guy who made apple devices a massive pain in the ass to use for over a decade.
misterchief10@reddit
Interior design is fine IMO (not amazing, not bad) but the exterior is fucking awful. It doesn’t even look sporty, let alone Ferrari-y. Looks like a piece of healthcare equipment. Like an X-ray machine or something.
markyymark13@reddit
I actually thought the entire did a surprisingly great job being a throwback to 60s/70s design elements EXCEPT for the horrible iPad that sticks out the dash
anotherbluemarlin@reddit
Frankly, I love the interior. Minimal, a bit vintage, with good quality materials and nice screen, specialy in light brown leather. Everything else is just sad.
elgrandorado@reddit
I would have fired Jony Ive just for the interior design alone. Where is the refinement, or just the symmetry in the interior? This looks like it fits in a mid 2010s Mini Cooper.
Comrade_Bender@reddit
This is the same clown that though a professional level computer only needs 2 ports (one is for charging). Ive made apple worse and now he's making Ferrari worse
blindeshuhn666@reddit
Well, they had a former apple designer design that car
waveslikemoses@reddit
Holy shit I just googled this. Literally just two giant IPads and a steering wheel😳😳
JC-Dude@reddit
Literally not.
Lighthouse_seek@reddit
The interior is fine imo. The screens are tasteful and don't take up everything. All the switches are metal and you don't need to tap the screen for anything
ArthurFinchleyIII@reddit
I think the interior is incredible, honestly. Everything looks so tactile.
It’s the exterior that massively lets it down.
caterham09@reddit
I think it's really the middle one. What about this car can possibly ever justify a $600k price tag? It being an ugly Ferrari is one thing, but it ceases to even succeed as a reasonable car at that point
shadowofashadow@reddit
Did you see the poll on that Ferrari forum? I think four out of 300 respondents said they wanted it because it's an EV.
Kamukix@reddit
Exactly, it is ALL down to the exterior. It's not because of the interior, nor because it's electric, nor the huge price.
That exterior is EVERYTHING.
damndammit@reddit
The exterior design and proportions are getting most of the blame, and for good reason. But I think the heart of the issue is how good EVs are in general. For the $650k they’re planning to ask for this thing, you could buy Car & Driver’s entire top 10 EV sedan/hatch list. Most of those cars are going accelerate faster than anyone really needs, handle really well, have tons of cool features, and they’ll do it comfortably and quietly. In a world of ever depreciating brand value, the 10x delta for a horsey badge just isn’t there.
I get that there’s a difference between the enthusiast market and the status market. Ferrari will sell every one of these that they make, but I doubt that many will be sold for their capabilities.
OllieFromCairo@reddit
It's wild how often companies that know how to make really cool looking ICE cars make the same boring electrics. It's all the jellybean cars from Syndicate. This, the Ioniq 6N, etc., are incredibly cool machines in an incredibly boring wrapper. I don't know why.
hookyboysb@reddit
It feels intentional at this point. Like they don’t want to actually make EVs.
The brands that are making nice or acceptable looking EVs are the ones already making decent-looking ICE cars. Like, there’s usually some styling differences, but an Equinox EV still looks like an Equinox (actually looks better tbh).
OllieFromCairo@reddit
Absolutely. Subaru was a master of this. Yeah, their EVs are all restyled Toyotas, but they've done a great job restyling them as "EVs that look like something a Subaru owner would want to buy."
hobovision@reddit
Ehhh Subaru doesn't make my favorite looking EVs, and I just bought the new Trailseeker. They didn't make them too weird and fake futuristic, but they also don't quite look like Subaru. I am really glad they stuck with the wagon shape on the Trailseeker though, that's what we were looking for.
phenix_igloo@reddit
It's hideous (worse, it's generic looking), it has no cool engine roaring, and paying 4 times the price of other sports EV for a few tenths of a second worth of speed is a meh value proposition.
ipascoe@reddit
Yes.
Tw0Rails@reddit
Everything is ai slop now, even Ferrari.
Venttish@reddit
The Fiat Multipla finally has a contender.
RiftHunter4@reddit
They don't deserve this description anymore TBH.
Hypsar@reddit
I imagine the new Jaguar of all things probably eats this Ferrari's lunch, lol
UmaThurmish@reddit
its like when their other SUV looked exactly like the CX-30 from the side lol.
OddS0cks@reddit
Johnny Ive remains undefeated in awful designs
szaeawar@reddit
All the above.
julienjj@reddit
Yes
StatusCount7032@reddit
All of the above, but I'll add that the design is 19 yrs old.
Donut-Dog-Man@reddit
I feel like they dorked it up on purpose so that the stock would fall so that they have an excuse to never fuck with this shit again lol
ET__@reddit
There are physical requirements for an EV right now. No way around it. I don’t see the issue
Simon_787@reddit
There are physical requirements for any car. They are just different for EVs and people aren't used to them.
November87@reddit
Nothing that requires it to look the way it does
Simon_787@reddit
Technically not, it's just better. That's why manufacturers settled on skateboard architectures.
November87@reddit
Skateboard architecture doesn't mandate a horribly designed body to be placed on top. Other manufacturers have very nice looking electric cars
Simon_787@reddit
I don't think the body is horribly designed though.
The black roof reminds me of the ID.7 GTX, but the Ferrari pulls it off way better. Separates/Highlights the body and makes it appear slimmer and sportier, plus it gives it a wedge-shape throughout the length of the car. The open nose is quite interesting too, it looks modern and aerodynamic.
November87@reddit
To each their own. I think it looks like an absolute travesty, especially for a Ferrari. If this was a Japanese Kei car that would be fine.
Simon_787@reddit
If it were a Kei car instead of a four-door sedan, although none of the design elements would really fit on a Kei car.
The closest thing would be the ID.3, because the black part below the windscreen initially reminded me of the original ID.3 concept, but in that car it doesn't disappear below other body panels.
ps5cfw@reddit
They could have made this infinitely less "SUV / Thick", even BYD Managed to male a fully Electric car with a Better design than this.
If I weren't a profound believer of incompetence I'd attribute this to malice / unwillingness from the Ferrari designer to make a decent looking fully Electric car and thus sabotaging this car, but lets be real this Is definitely not the case
trail-g62Bim@reddit
They brought in someone else to do the design -- https://youtu.be/6Reu1WS3BhM?t=105
Simon_787@reddit
You mean the Yangwang U9? Or the BYD Seal, BYD Han?
They definitely look less thick, but most BYDs don't look that interesting IMO. I like the U9, but the internet mostly clowned on it for looking like a McLaren.
ET__@reddit
I like it. It reminds me of some new age hot wheels car from the ‘90s. It’s a different look but could start a trend.
ps5cfw@reddit
I mean I'm not going to argue about actually liking this design, It's a subjective topic, but It's Say the general reception says a lot about what people think of this car.
I'm sure there's a lot of people out there Who Will like this
ET__@reddit
No one here can even afford this car. It’s a non issue what they think. It’s a status symbol for a very few.
November87@reddit
None of those requirements require it to be as horrible looking as it is. You don't know what you're talking about
debeatup@reddit
Even RR has seen demand dip with the Spectre so I’d say all three but easily the last factor being the most crucial
emceter@reddit
The rear looks like a Honda Prologue trying to shit out an R34 Skyline lol
austic@reddit
Yes
Slasher1738@reddit
Definitely the latter
joe_canadian@reddit
I got knock off Polestar vibes, if Polestar had released a car in China circa 2010.
Lighthouse_seek@reddit
They could've made an EV that looked like a regular Ferrari from the outside but they chose not to
Salt-Plankton436@reddit
The article is absolute nonsense, there's no reaction to this in the share price. However all of the above should be a concern for an investor. Who in their right mind would pay $60k for that thing let alone $600k? It is indistinguishable from any Chinese EV blob inside & out. Look at the Bentley Continental and then look at this thing. People will continue buying EV Continentals because they're about luxury and they do it well. Ferrari is about sport and this is a silent ugly blob with a badge on it.
MarsRocks97@reddit
I thought you were joking or at least exaggerating. So clicked and the pictures of the car are underwhelming. You’re absolutely right, looks like a honda.
the_lamou@reddit
No, mostly because "the market" is made up of idiots who are terrified of anything different and would be happiest if ever new car released was exactly the same as the last model but with five more HP and a new paint option. And then thirty years later, that same market will point to the car they once hated and claim "that was the last good Ferrari/BMW/Mercedes/Whatever they made."
throwburgeratface@reddit
Not just a prototype, but it literally looks like a scale model of a prototype designed in the 80s. Hideous.
randomzebrasponge@reddit
Ferrari Luce - Ferrari.com
ZaheerAlGhul@reddit
It's the worst Ferrari design of all time it looks like a flash drive with the taillights from a chevy impala.
saintsoulja@reddit
It doesn't help that you can buy a nice electric car and a used 458 and still have plenty left over with the cost of this car new
Silentkindfromsauna@reddit
But isn’t that true for any new ferrari?
saintsoulja@reddit
The argument for ICE Ferraris are that the engines are special and that is mainly what you are paying for. If you are paying even more for something without that special sauce then whats the point. People will pay to buy into the drama of a 458 or 360 or whatever you feel like but this wont sound/feel very different to most other sporty electric cars. Atleast if you take the price into account.
Silentkindfromsauna@reddit
You don’t pay for the engine, you pay for the brand. The people buying this and a 360 are not even close to being the same markets. If you look at this stepping out of their comfort zone the car makes perfect sense.
saintsoulja@reddit
Someone buying a 360/458 new would be the same market, and the loud v8 is what the brand is. Sure people will buy it but its absolutely not the same. If this car looked like a standard sporty ferrari id agree with you, but the price would have to be a third of this even then people would be silly for buying it.
The sales will likely speak for me on this but the brand doesn't hold up enough to keep these things going if the product+price is crap
Silentkindfromsauna@reddit
Left to be seen, noone is crosshopping a 4 seater ev and a 2 seat v8 sports car
Velocister@reddit
When your starting price is $650k it's going to be cross shopped with anything in that realm. No one is cross shopping a Luce to a Tesla.
TheRealK95@reddit
A nice electric car? You can literally buy a rolls Royce spectre and 458 for the base price of this car.
Brutally-Honest-@reddit
Okay?
400Volts@reddit
You could but 5 very nice cars including a 488 of the price of this
rugbyj@reddit
Yeah but that wouldn't look like a bar of melted soap.
fnjjj@reddit
Ferrari shares fall… to where they where before the weekend. What kind of journalism is this supposed to be?
gigamiga@reddit
These market reports are mostly automated slop articles
captstinkybutt@reddit
Slop articles talking about slop
I hate this timeline
Santa_Ricotta69@reddit
Meanwhile the article mentions exactly what you're both talking about, and the slop is your comments lmfao
captstinkybutt@reddit
Slopception?
We must go deeper
gumbercules6@reddit
We live in a world where journalism is for-profit, and that profit is heavily driven by clicks. As such, click bait titles are everywhere in order to get more clicks and therefore more revenue and profits. 🤷🏻♂️
ChirpyRaven@reddit
Any article about stock price is just easy fishing for clicks.
ZetaM3@reddit
Shares falling vs rising after a new capstone model revealed.
Which one is the better option?
It’s perfectly reasonable to discuss the market reaction to such a key model in Ferraris portfolio.
BioDriver@reddit
It's not because it's electric, it's because it's ugly as sin and ridiculously overpriced
Merry_Dankmas@reddit
I wouldn't be surprised if at least part of it had to do with it being electric though. We have to remember the market of people who can afford these types of cars. Theres an undeniable element of prestige with vehicles of this caliber whether you're buying for the optics or not. A huge element of that is the engine. The sound of a high reving 10 or 12 cylinder is iconic and typically associated with Ferarri and Lamborghini. People who can afford these cars know this. It's a huge element that makes them stand out among the other high power boosted v8s and v6s out there. Anyone can have 700 Hp in a Hellcat. Not everyone can have it in an Urus.
Don't get me wrong; the ugly styling and insane price tag are not doing it any favors whatsoever. I have no doubts at all that those are hindering it more than helping it. But at the end of the day, Ferrari is a luxury brand with iconic styling and an iconic sound and driving experience from iconic engines. Replacing that with quiet electric motors is absolutely going to turn many people off who buy into those brands. That's just the way it is for exotic Italians.
Tratix@reddit
Or maybe because shareholders realize that Ferarri isn’t worth almost twice as much as the entirety of VWag combined.
mdp300@reddit
Exactly. I actually think it looks ok...if it was, say, a Honda. But it doesn't look like a Ferrari, and it doesn't look like it should cost $600k.
alfredadamski@reddit
Call me when the share price drops to below 50/40 quid / bucks / EUR. This "drop" is not really noteworthy. At least it is not low enough dip to invest a couple ten thousand EUR.
UnnamedStaplesDrone@reddit
Didn’t know Ferrari was a public company tbh
Jmauld@reddit
It was baked in
TSS997@reddit
I can’t figure out the play here. It can’t be as simple as they paid for an awful design. Ferrari could’ve gone to China and copied several designs and it would’ve looked better and cost less than this. Instead, they paid a premium for Jony Ive to ignore some of the most iconic designs ever and make a 2000s era Prius.
strongmanass@reddit
I don't like the Luce. But once you pay for an expensive and very well-known designer the deal is you give them creative freedom. People like that don't get that successful and start their own design firm to not have creative freedom.
richbiatches@reddit
Target market is china?
TSS997@reddit
Roughly a third of the EVs exported from China went to Europe last year so I’d say it’s a good place to steal inspiration unless you’re extremely intent on buying Ive another couple of houses.
JK_Chan@reddit
Apple car leftovers that they took
Slayrr_FbrC@reddit
I'm just glad Enzo is dead already. This would have ripped his heart right out of his body
M4roon@reddit
The age of electroslop is upon us.
NimbleCentipod@reddit
"We will not go quietly into the night" - V8s
boondoggie42@reddit
There is going to be a point where they are like Harleys... slower and louder than the alternative, but also never going away.
watduhdamhell@reddit
But. Harley's are definitely doing away.
NimbleCentipod@reddit
Only slower from 0-20
boondoggie42@reddit
For now.
NimbleCentipod@reddit
I believe exploding gasoline is a more powerful chemical reaction than moving electrons around
Outlaw012Asterix@reddit
I mean v8 rarely do anything quietly
Sindica69@reddit
They ain’t going quietly anywhere
thenewtomsawyer@reddit
Idk man, Porsche can make a compelling and interesting looking EV. Ferrari just decided to make a box and paint a sports car on the side. And then charge $600k for the pleasure. I feel bad for all the millionaires that will have to buy one of these to get their F80 or 12Cilindri order spot.
Diabando@reddit
Lol, I think this car is an affront to God and Ferrari as much as anyone else but I'm certainly not feeling bad for Ferrari owners. I'm sure they'll be fine.
VanSora@reddit
Porsche’s financial situation says otherwise
thenewtomsawyer@reddit
400mm in profits is not a poor financial situation. Creative accounting and writing off a bunch of EV investment while the global economy is flirting with a recession has lead to hilarious headlines.
Porsche is fine, they made billions last year.
UnknownColorHat@reddit
Yep, they wrote off the battery R&D center and factory they didn't use on the Taycan or Macan EV.
Stupid, but its not the death knell of Porsche's finances that everyone is acting like it is.
The3rdbaboon@reddit
The Taycan is a nice looking car though, certainly much better than this.
Slayrr_FbrC@reddit
And I thought the purosangue was a bad look for Ferrari. Oh how wrong I was...
Independent_Yak_9128@reddit
It’s the Apple iOS car with a Ferrari badge
Yotsubato@reddit
An EV is an appliance without a soul.
Ferrari is all about soul. So this vehicle makes little sense.
Also spending 600 grand on an EV is crazy to me.
OllieFromCairo@reddit
There's no reason an EV can't have a soul. There's no reason an EV can't be cool as fuck. They have a ton of torque and a ton of power, and they can be very fun to drive.
THIS car has no soul and isn't cool, and that's why everyone is ragging on it.
goaelephant@reddit
What is one production EV with soul?
OllieFromCairo@reddit
Alpine A290
Yotsubato@reddit
> Based on the Renault 5, it features a widened stance, rally-inspired lighting, bespoke suspension, and produces up to 220 HP—accelerating from 0 to 62 mph in 6.4 seconds
There is no reason an EV should be this underpowered in 2026
Le_Vagabond@reddit
"soul" is a meaningless cop-out for people who just want to hate EVs.
there are plenty of good looking, fun to drive EVs. there are a lot in the supercar category as well, concepts or real vehicles (like the Xiaomi SU-7 or the Nissan N74).
this Ferrari is just a) not a Ferrari and b) ugly. what powers it doesn't matter.
Yotsubato@reddit
I daily drive a Tesla model 3 performance.
My weekend car is an E46 M3.
By all means the M3 is “slower” but it is much more engaging and fun to drive. Feeling the rumble of the motor and drivetrain is half of the excitement of driving a sports car.
JK_Chan@reddit
An ev is not an appliance without soul. It's just how brands have built theirs currently. Hop on Ford's multiple 1400+ hp drift/track EVs and you'll know that EVs can have a soul.
Bonerchill@reddit
Power isn’t soul. Noise or grip or rough ride isn’t soul. Driveline shunt isn’t soul. Most purpose-built drift or track cars have no soul.
The character of deliver of power is soul. The combination of feedback and playfulness of steering and chassis response is soul. The interconnection between driver controls and vehicle action is soul.
ScienceMechEng_Lover@reddit
They need to fire whoever is designing their cars' exteriors. They've dropped the ball on every model released since the 12cilindri, except for the Amalfi which looks strangely similar to a Jaguar F-Type.
SpecialGuestDJ@reddit
They need to go back to pininfarina. Ferrari designed the La Ferrari, Daytona SP3, Monza SP1 & SP2, 488 Pista, 812, F8, 296, all post-pininfarina.
caliswag88@reddit
Jony Ive who was an designer for Apple designed this car inside and out and that's exactly why it looks like shit.
f8Negative@reddit
It was predictable that it'd look like shit.
sendfoods@reddit
I oddly don't hate the interior but my god how do they let the exterior look that bad? It is laughable bad how much this design is getting panned
f8Negative@reddit
Didn't even put it in red. Like an admission it is unworthy.
JK_Chan@reddit
The jag f type is just the classic coupe shape. Any car that's aiming for that will look similar enough
jaaagman@reddit
I don’t really think the problem is that it’s an EV. The bigger problem is that it’s butt ugly and looks as if it were designed by a Chinese firm.
jitso97@reddit
You go into a fine restaurant paying fine restaurant prices only to be served with burgers n fries....
wea8675309@reddit
It’s like a legendary rock artist trying to make a rap album - just no. For so many reasons, please no.
DaBanninator@reddit
They're going to sell boatloads of those things in China.
Lighthouse_seek@reddit
The climate in china has changed. It's no longer cool to spend massive amounts of money on foreign luxury products when the domestic luxury alternative exists. That's why Porsche and lvmh have struggled
DaBanninator@reddit
You consume too much bloomberg 😂
Lighthouse_seek@reddit
Went to china again earlier this year
DaBanninator@reddit
That's not the flex you think it is 😂
V8-Turbo-Hybrid@reddit
Yea, in other word is recession.
EloeOmoe@reddit
It is a faux pas for the rich to buy foreign car brands in China in the current political climate.
TangerineBroad4604@reddit
I have my doubts. Western carmakers are struggling hard against domestic EVs in China, and there's little appetite for ultra luxury EVs when a top of the line Xiaomi with better specs and tech barely cracks 100k.
iAtty@reddit
They’ll sell them all no matter what. Ferrari owners love to be told what to buy so they can be allowed to buy what they want.
Bortjort@reddit
Already picturing this thing in the thumbnails of youtube videos I will never watch with some guy in front make exaggerated expressions
Untenable_Debauchery@reddit
It’s not because it’s an EV. It’s because it looks like a soap bar.
8000RPM@reddit
I'll pay 40k for it
mr_beanoz@reddit
Would people prefer if the car look more conventional or similar to existing Ferrari models? Maybe something like a fully electric version of the F80.
90Carat@reddit
I don't think it needs to look more Ferrari, just not whatever the fuck that thing is.
Slice5755@reddit
They should have just chucked this electric drivetrain in the Purosangue body and called it the Purosangue E or something.
JK_Chan@reddit
Well you want it to look more ferrari, because there's nothing wrong with how the luce looks if it was a fiat, but it only is bad looking because it's a ferrari. I get the hate, but honestly if it wasn't priced crazy and badged as a ferrari, I think the car in itself is actually pretty nice. If apple didn't give up on it and sold this as the apple car, I think people would jump on it. Instead they gave up, ferrari took the design team and we get this mismatched junk for half a million dollars. This would've actually been amazing if it wasn't a ferrari.
mdp300@reddit
I agree, and actually think it looks ok, it just doesn't look like a Ferrari. And it definitely doesn't look like it should cost $600k.
Averylarrychristmas@reddit
My jaw dropped when I saw it. It’s a Honda Prelude for chrissakes.
airboy1999@reddit
Don’t insult the Prelude like that…
This thing is far more blob-like. The prelude has a lot that isn’t going for it, but its looks are not one of them IMO.
RustyNK@reddit
Hey, don't insult the Prelude by comparing it that thing
CashKeyboard@reddit
I hate how this always falls back to the vehicle being electric and not simply to it looking terrible.
In this particular case I kind of see the vision in a playful 90s Italdesign way but it's really the worst possible place and time for that.
dsac@reddit
O&G companies got lots of dollars to spend on PR
CashKeyboard@reddit
It really is this
https://www.youtube.com/watch?v=0wjyaF8ut_E
BioDriver@reddit
They could have gone back to the 355, 328, or Testarossa for design cues to help with the EV aero, but instead thought the Honda Zero saloon was a better starting point.
AnonymousEngineer_@reddit
I guess the rear of the Luce looks like the rear of an F355 wearing a hoodie.
copy_run_start@reddit
Beautiful, exotic, exclusive, daring, bold, striking... pick any of those or a combination of them. Unfortunately, they gave us none of them
oscik@reddit
Xiaomi sells electric version of Purosange. Ferrari could just do that and tweak the styling a bit.
AnonymousEngineer_@reddit
They could have made an electric, updated version of the GTC4Lusso and I suspect it would have gotten a decent reception.
Instead, Jony Ive decided to design a full scale car emoji.
JK_Chan@reddit
Im 90% sure it's the rumored apple car just rebadged and slightly redesigned for ferrari. That would explain so much. The car itself isn't bad honestly, it just isn't a half a million dollar ferrari. Sell it as the apple car or a fiat and it would be a success.
sweeney669@reddit
Yeah honestly I’d have loved that. I can’t afford a new Ferrari and even my used dreams are on hold until my kids are out of daycare atleast but the GTC4/ FF are some of my favorite Ferraris period. I’d unironically love it if they went that way with it.
galacticdolan@reddit
Presumably would help at least. I don't remember hearing any huge backlash to the Porsche Taycan and that looks very very Porsche
imightgetdownvoted@reddit
That’s because the Taycan is legitimately one of the most beautiful cars ever made.
AnonymousEngineer_@reddit
Especially in wagon form. The Cross Turismo is a thing of beauty.
1988rx7T2@reddit
Yuck .
mr_beanoz@reddit
Yeah, Taycan still kinda has the Porsche silhouette like the Panamera, a fellow 4-door Porsche.
OllieFromCairo@reddit
A performance car should LOOK cool. This looks boring as hell. I don't care how fast it will do 0-60 if the car looks like it will just make people laugh.
desf15@reddit
I would prefer if it looked nice. It doesn't have to look like old Ferraris, but it has to not look like turd.
MortimerDongle@reddit
I don't think it had to look like anything in particular, but it ended up looking generic and inexpensive, which is basically the one way it couldn't look
Nzash@reddit
It's just very ugly. Why would anyone want this, it looks nothing like a Ferrari
CuriousTravlr@reddit
This is a GREAT Polestar, it's an AWFUL Ferrari.
I do like the interior design though.
jca_ftw@reddit
122kWh battery and only 350 miles on the euro cycle? So clearly they don’t care about the electric motor efficiency. So then what is the point of this car?
Oh yeah, Ferrari will just require new customers to buy this stupid thing before you are allowed to get a 296 or 12c or amalfi.
autobot12349876@reddit
Johnny Ivey should not design cars. Simple
zehamberglar@reddit
They probably have to make this for market regulations right? There are certainly going to be, if not already, markets where you're required to sell x% of electric cars on a target going forward.
I'd be willing to bet this is just them doing what they're required to do, not some sort of weird brand shift.
RogersTreasure@reddit
Shit looks cheaper than the other cars in Miami
Saggy_G@reddit
Ferrari knows the Taycan and E Tron GT were appreciated because they looked cool, right? EVs don't look to look like appliances....ugh.
Apexnanoman@reddit
People buy Ferraris for status and image.
Basically nobody is going to be impressed with an electric car. Even if it's Ferrari shaped.
KingOfAzmerloth@reddit
It's not that it's electric. It's that it looks like Magic Mouse on wheels.
Makes sense when you realize what pretentious knob designed it. And I say that as somebody who likes Apple products... And likes them even more since Ive departed.
TheDuhhh@reddit
It looks like a stupid apple designed car that are supposed to be a bit more expensive but still sold for scale at maybe around $100k.
But a ferrari and at $600k? This is so bad.
dantose@reddit
It feels like an attempt to nominally offer an EV while setting it up to fail so they have an excuse to not change anything.
Diligent_Property803@reddit
audacity to price that junk at 660000 😂 they clearly are using some hardcore stuff there
TangerineBroad4604@reddit
“Respect of the technology, because when you have a new technology, you need to make sure that that technology is properly represented in the design, so the design must be different,” he added.
Pretentious
Emotional_Two_8059@reddit
No no, tarnish is correct. Or destroy. Or fuck
Biffmcgee@reddit
This is the Homer.
Spaghetto23@reddit
yes. I form my opinion on a company’s cars based on the company’s share price. this is why Teslas are really 9x better than any other car.
/s
howyinzdoingnat@reddit
Super car price Korean economy car styling.
dsac@reddit
This is far worse than anything the Koreans are offering
EloeOmoe@reddit
I mean....
It's hideous.
JK_Chan@reddit
It's not hideous though, it just isn't a ferrari. Sell it as a fiat and it'd be an instant success.
dsac@reddit
Let's be honest
It's no Multipla
Umbra427@reddit
I firmly believe that this new electric Ferrari is a malicious compliance/false flag effort to make everyone hate EV’s and settle that issue at least with respect to Ferrari. Like “we made it so bad, they’d stop asking for an EV.”
Looks atrocious, costs €650k, performance is the same as a Tesla, did I mention it looks atrocious?
This is designed to elicit a “well, nevermind then” reaction from anyone asking Ferrari for an electric car.
monkfishbandana@reddit
I said this in another thread, but I think the biggest problem I have with the car is the shape. There are very fair arguments being made of paying “heritage Italian racing engine” money for the exact same tech you can find in cars 1/20 the price, and it would be expensive even if it was the styling and the badge, but in this case it really is just the badge. The styling might land for some but I think the proportions are nowhere near low or wide enough to feel like a sports car, with none of the traditional Italian lines that we’re used to.
Having said that, the interior is a great mix of tech and tactile in my opinion. And I’ll never have the money for one of these so maybe I’m totally wrong.
Averageinternetdoge@reddit
Not surprised. It looks like generic AI-slop. And half a million for that? Please.
elan_alan@reddit
Time to buy Ferrari shares.
WaitUntilTheHighway@reddit
It’s because it looks very bad. It’s not horribly complicated
SacagaweasUncle@reddit
Sili Valley tech bro mobile
standarsh50@reddit
I maintain if they called it a Dino and priced at 250K they wouldn’t have the massive global spasm of laughter yesterday.
Boundish91@reddit
It's not because it's electric, but because the outside just looks cheap and sticky, like a bumper car.
Porsche has shown with the Taycan that it is entirely possible to build an EV that doesn't have a swollen belt line.
cooperjones2@reddit
They should've sold it as a "Dino" tbf and keep Ferrari, at least for a while, a combustion focused brand.
73629265@reddit
This thing is so ugly I would have flushed this entire project in an instant, make everyone involved sign NDAs, and never speak of it again.
The steering wheel/interior concept was intriguing, but cumulatively the entirety of the car is embarrassing. This should have never seen the light of day, whatever they spent to get here.
Abba_Fiskbullar@reddit
It looks like the new Nissan Leaf.
Joel_Sparks-@reddit
wOW
JerkyChew@reddit
The stock market is not the market. The stock market is the people who bet on the outcome of the actual market.
That being said - Ferrari has a very long "ownership" cycle - They say you can buy one, you buy one and then after a year or two you sell it back to the dealership for the same cost or more, and then the actual purchases take place.
nissanfan64@reddit
I absolutely love how it looks. I just wish it came from a manufacturer I can actually afford. It looks like a Prius crossover, which works for me, but it’s not good for Ferrari.
Awesome interior though. I absolutely love that.
FledglingNonCon@reddit
I agree with this take. If this was $100k EV from another manufacturer, even with somewhat lower specs I might be into it, but not from Ferrari at $600k+.
I'll add that at that price it should at least be able to hang with the Plaid or Sapphire. You're getting 5 year old Taycan turbo S performance for Ferrari prices. Almost like they intentionally couldn't allow it to outperform their ICE models.
nissanfan64@reddit
I don’t even want $100k EV out of it. I literally just see a lifted Prius Crossover. And now that’s all I want.
AtomWorker@reddit
I like it, but it looks like a $50k car that could have come from several other automakers. I also don't think any of the wheels they've shown on this car match its styling at all.
eclipse60@reddit
Maybe if car manufacturers would stop making ugly EVs, they would catch on
Simon_787@reddit
Which ones? Because lots of people say this about the best selling EVs.
HawaiiClipper@reddit
well most of them are ugly, and most people buy cars with practicality in mind over looks. that's why every car on the road is grey. if you care about aesthetics there are about 2 that actually look good.
Simon_787@reddit
I wouldn't say they're ugly, just unconventional.
Lots of people like them, and maybe the better practicality is what makes people embrace the design.
Significant_Part_335@reddit
Painting an apple mouse red and putting wheels under it does not a ferrari make. Do carmakers really not get no one wants these fucking dildos on wheels? Just make a regular cool car and put an electric powertrain in it. It’s not that hard ffs.
Short_Arrival_6963@reddit
We'll Ferrari is done until new management is installed. That things looks horrible. You could put Kia badges on it.
president__not_sure@reddit
damn they really used chatgpt on this.
WATTHEBALL@reddit
We need to have a serious discussion about modern designers and leadership approving them.
Something happened about 10 years ago where they started hiring 15 year olds to design what they think "the future" and "electric vehicles" represent and the abysmal design landscape of today are the fruits of their labour.
Percolator2020@reddit
That’s what happens when you use chat-gpt to design your car.
MorickRift@reddit
I am not defending the Luce here but isn't it extremely common for shares of a company to drop after a big announcement irrespective of how it was actually received ? I am more familiar with the videogame industry so that may be why I have this perception.
downvote-away@reddit
The people who can afford Ferraris, and are willing to put up with Ferrari sales shenanigans, are basically mini-Elons.
They're out of touch toxic manbabies who want a loud car with a gated manual because that's the most performative combo.
The only way you could make cars better for those people is programming it so if you reach a certain multiple of posted speed limit the shifter actually spurts something.
It also doesn't matter this car probably has a low cd, which is what you want in a GT style EV. Manbaby want canards, endplanes, louvers, etc.. Now THATs aero.
Simon_787@reddit
Apparently I'm the only one who likes this car...?
fitnessCTanesthesia@reddit
If you slap a Hyundai badge and sell it for 75k it would be perfectly okay.
JK_Chan@reddit
I like it too, just not as a ferrai and for the price. If they sold it as a Fiat, or even as the apple car (because let's not lie to ourselves, this is definitely the rumoured apple car that was cancelled and then ferrari hired the same firm that designed the apple car to work on this), it would be a success. The interior is very nicely done, the exterior looks fun enough, just not a ferrari at half a million dollars though
Simon_787@reddit
I agree, but I would not buy any Ferrari for the price.
It's nice to see something different for once, especially the interior with a healthy mix of screens and physical buttons.
mr_beanoz@reddit
Well, it just looks unconventional for a Ferrari, that's all.
Simon_787@reddit
Another conventional ferrari would be pretty boring. They already made like a million of them.
TREBILCOCK@reddit
They should at least have made the car in the release pic Rosso Corsa for people to be able to hang their hat on the fact it is a Ferrari. There just doesn’t seem to be enough “Ferrari” to get excited about. It was always inevitable for them to make a full EV at some point but it doesn’t differentiate on first impressions at all from anything else out their premium or otherwise. They’ll probably sell loads anyway.
Emotional_Donut6769@reddit
A Ferrari that looks worse than a prelude 😭
Chief_Fever@reddit
multi billion dollar write-off coming
maxxor6868@reddit
The MG cyberster exists. No one believes car companies anymore when they say you can't make an eletric sports car. You can make slop but it not 2010. You won't get a 1-1 replica of a 458 but EV sure but the bloated egg shapes are not our only option. They are just the easiest to make. Doesn't make them worth it.
goaelephant@reddit
It looks like a piece of machinery used to clean floors inside a commercial building..
Tuxedo_Muffin@reddit
People's reactions to electrification over the years:
trail-g62Bim@reddit
Honda: ehh, let's just pick one up at ~~Walmart~~ GM
GeezusLizard@reddit
Had they designed it to look like a Ferrari, even with that low range battery people would've bought it.
xStaabOnMyKnobx@reddit
That car is downright ghastly. Yikes. It looks like a copy of a Chinese copy based on a Ferarri EV.
Enough-Scientist1904@reddit
Looks terrible for a ferrari, i though it was a moded prius
clingbat@reddit
I'm convinced this is short term pain for long term gain. They made this thing so ugly, uninspired and expensive that when it completely flops, they can tell their shareholders "see no one wants EVs from us, so let's knock this shit off going forward."
Negative_Acadia6554@reddit
Looks like what a Chinese copy would deliver if told to make an electric Ferrari clone.
TangerineBroad4604@reddit
That would actually look like a Ferrari from GTA, unlike this
dvb70@reddit
I am surprised it would make much impact. I don't really think of Ferrari as cars for car people anymore but cars for people who want flashy stuff to show off. A Ferrari EV seems like it would work just as well for that purpose.
Fullofhopkinz@reddit
Holy fuck that’s hideous
hehechibby@reddit
the duality of man
-175-@reddit
Rightfully so, it looks awful, embarrassingly so for a Ferrari.
I doubt it ends up on the market as is without major design overhauling
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