Ferrari Luce will sell like hot cakes
Posted by Silentkindfromsauna@reddit | cars | View on Reddit | 94 comments
Pretty much the title.
There’s a huge disconnect in what r/cars thinks of a car and what the general population will. Let’s look at some facts:
1: EVs are getting more popular in wealthy countries
2: current Ferrari model line is pretty much entirely 2-seater sports cars
Whereas the Purosangue has some overlap with the existing audience, the Luce is aimed at an entirely different audience. Those who would want a Ferrari but that don’t want the compromises from a V12 2-seater, combined with the effortless of a EV.
This will appeal to a brand new audience bringing them to the brand. Fantastic move by Ferrari.
Limesmack91@reddit
Not sure, this isn't like the Porsche macan EV that attainable for a lot of buyers, it's a super expensive car.
The audience for 500K+ cars has already proven to not be into EVs. Brands like Rimac have trouble to get their already limited production run sold.
boat_hamster@reddit
I think expensive cars, especially sports cars, are now like watches. The old, mechanical tech, is vastly more desirable at the high end than the technically better quartz tech.
Also EV removes a point of difference between sports cars and regular cars too. Regular cars never use to have V12s, or 9000rpm redlines. Now you can put 1000hp is just about anything, power trains are no longer special.
The3rdbaboon@reddit
It’s a problem for brands like Ferrari, Aston Martin and Lamborghini. All battery / motor tech is basically the same so how they define themselves now and justify the price tags? For at least it used to always be about the engines and the design. If you take that away what’s left?
banned_from_r_cars@reddit
They could try to solve the issues presented by hub motors(mostly that they're unsprung weight) and pair them with a traditional centralized motor to make some super vehicle, like 8 motor drive.
Something interesting and innovative, even if it's not practical.
Lochstar@reddit
Ferrari, Aston, and Lamborghini all need to move into the individual coach building realm using their own designed EV platforms but creating unique or extremely limited and personalized masterpieces. Ferrari’s must evoke passion, they must be beautiful.
They’ve just released a $650k electric four door Ford Probe.
Lochstar@reddit
Ferrari, Aston, and Lamborghini all need to move into the individual coach building realm using their own designed EV platforms but creating unique or extremely limited and personalized masterpieces. Ferrari’s must evoke passion, they must be beautiful.
They’ve just released a $650k electric four door Ford Probe.
strongmanass@reddit
Chassis, steering feel/weight/quickess, handling balance, moment of inertia, mid-corner stability. That's what Ferrari and other legacy sports car makers souks be leaning on because that's still where the new EV auto makers have some catching up to do.
Also, they can still have the same design for their cars. Outsourcing it to product and industrial designers is their own fault.
The3rdbaboon@reddit
The design is main issue really. I'm sure it will drive well, for an EV. But it looks like it would make more sense if it had a Fiat badge on it and cost $40,000.
baconandtheguacamole@reddit
Bingo. EVs are bit like the Quartz Crisis. It’s an equalizer that is forcing the premium brands to differentiate themselves, and you’re spot-on that it needs to come in the form of artistic value and experience, not from sheer numbers. This is a big turning point in high-end automotive where emotion will start to drive these purchases more and more
The3rdbaboon@reddit
It makes sense to me. What’s the point when you can buy a Tesla or some Chinese thing for less than 10% of the price that has the same tech and performance?
KeyCoach1606@reddit
C'est vrai que c'est très cher
The3rdbaboon@reddit
Valeur de 300,000 € aprés un an de possesion 😃
clownpirate@reddit
Is the Macan EV still “attainable”? The ICE was, but Porsche bumped the EV pricing so that I’m not sure that’s still the case.
Limesmack91@reddit
At a starting price of 80-90k, it's a whole lot more attainable than the 600k ferrari
Silentkindfromsauna@reddit (OP)
Equating Rimac to Ferrari is a fools errand. There’s a reason why a new car manufacturer struggles while Ferrari can sell basically the same car with no issues.
Taking the same logic to its extreme same could be argued for ices. Manufacturer x struggles to sell its limited run of y cars for 500k, means there’s no market for 500k cars.
Round_Ad_6369@reddit
How much is Ferrari paying you for your efforts in this post?
Limesmack91@reddit
Dude even the sf90s are already burning their owners because they are losing quite a lot of money on them. The main reason those were bought was to be eligible to buy the actual good stuff like the daytonas. It will be the same or worse for this one.
I'm sure they'll sell a bunch because they'll force collectors into one in order to get an allocation for the next limited run exclusive
Silentkindfromsauna@reddit (OP)
Cars depreciate yes, this is nothing new. Every single “mass market” Ferrari has depreciated from new, and trust me the buyers know that.
NotveryfunnyPROD@reddit
I agree with you. The Ferrari doesn’t look like a million bucks
DziungliuVelnes@reddit
Yeah those 650k for a new car that doesn’t look anything like Ferrari is reasonable and will sell like hot cakes. Yeah right
banned_from_r_cars@reddit
Have you heard the top selling models at Lamborghini, Bently, or Rolls Royce lately?
They're all at like 50% SUV sales over their sports cars.
DziungliuVelnes@reddit
I have no problem with SUV’s and actually like them a lot for example Ferrari Purosangue is amazing beautiful thing. But wtf is this
Silentkindfromsauna@reddit (OP)
Just because you don’t like where it’s going doesn’t mean it doesn’t look like a ferrari
m0nty555@reddit
Go buy Ferrari stock then.
DaBanninator@reddit
As soon as you eat a bag of dicks.
DziungliuVelnes@reddit
But it doesn’t. It looks like Chinese EV ate F360 and we see end of it from butthole
DaBanninator@reddit
China is 10% of Ferrari sales. They''ll have no problem selling boatloads of this POS
WTF-UK@reddit
China:
Why are we importing are own cars and who the fuck made this one so ugly
Trinity527@reddit
It would if they positioned it as an entry level model for the brand under $200k. As is, the specs and design are nowhere near good enough to justify a $640k price point
Silentkindfromsauna@reddit (OP)
Honestly neither are most of other Ferraris in this price range. They’re the most profitable auto maker for a reason and it’s not by underpricing their cars.
Trinity527@reddit
That’s true but the pricing is especially egregious in this case. The specs of the Luce are nothing spectacular in the EV space yet it’s twice the price of a Ferrari Roma
Silentkindfromsauna@reddit (OP)
The specs of the Roma are nothing spectacular since a Model 3 perf at quarter the price has better specs if we are purely looking at spec sheets
Trinity527@reddit
The Tesla Model 3 and the Roma aren’t competitors so that’s irrelevant. The Roma is priced similarly to other exotic GTs but the Luce at $640k has no true competitors. Even something like a Rolls Royce Spectre is still $200k less
Silentkindfromsauna@reddit (OP)
And the Roma and Luce are competitors?
Trinity527@reddit
Well they’re under the same brand so in a way yes. The pricing of the Luce makes no sense in any context either within the Ferrari lineup or against any competing exotic EVs
StardusterX@reddit
It's way too expensive, extremely bland and lifeless. Also, it's ev. Rimac has trouble moving their supercars, way more exclusive and exciting looking supercars. Ferrari might force buyers to get one to gain access to some "speciale" but it's not a healthy system.
engrng@reddit
Remember people said the same thing about the BMW XM?
The3rdbaboon@reddit
That doesn't cost $600,000+ and is not selling well anyway.
engrng@reddit
You misunderstood my point. I am saying that there were people who said the XM will sell like crazy and that Reddit isn’t the audience. Much like what OP is saying now.
I think this situation is much much worse than the XM though lol.
ApolloPredditor@reddit
You see them everywhere?
engrng@reddit
You misunderstood my point. I am saying that there were people who said the XM will sell like crazy and that Reddit isn’t the audience. Much like what OP is saying now.
I think this situation is much much worse than the XM though lol.
Lochstar@reddit
It’s a four door electric Ford Probe. Above everything Ferrari’s need to evoke passion and be beautiful. Nobody is buying this a $650k
desf15@reddit
I think it won't. It's too ugly and too expensive.
The only scenario I can see for it to sell somewhat well is if Ferrari requires purchase of it to remain considered for next limited model. But even then some people might say "fuck it" given how absurd the pricing is.
Silentkindfromsauna@reddit (OP)
Obviously they will. For every existing collector denying an allocation there’s a person who wants a ferrari but can’t stand the compromises of the other models
Cardude86@reddit
This isn't a collector car. This is a disposable Ferrari EV. It's not like a combustion car that can be rebuilt over and over. The EV parts used in these normally are not serviceable and will lose power over time. This mean in 20 years it will be very, very difficult to keep a car like this on the road.
strongmanass@reddit
You can replace batteries and motors.
It will lose range, not power.
Cardude86@reddit
Have you tried to acquire parts for a 20 year old Ferrari? Now imagine trying to acquire parts from them that they ordered in limited quantities from a 3rd party retailer who may or may not be in business in 2 years. Tesla roadster parts are pretty hard to come by. Some may still be on the road but that's not the case for most EV's that don't have access to replacement parts. You're correct, I should have used range not power.
IAmWellBehaved@reddit
You keep saying this while acting like the Purosangue isn't sitting right there in the showroom with all the same practicalities and it "sounds like a Ferrari". Are you referring to the EV aspect of the Luce? What's the data suggesting a gas luxury SUV like the Purosangue or Cullinan is a paint point for those super wealthy consumers who presumably have a whole range of vehicles anyway? I suggest this is just a manufactured point for this thread, no offense.
It may well sell okay just for allocation collectors reasons as said, but I don't foresee it being some sales triumph for the brand. We'll all find out.
clownpirate@reddit
I disagree. I think it looks very ordinary and not-expensive.
julienjj@reddit
The Tavarish repair video in 10 years for a broken battery that cost 400,000$ to replace but are NLA will be hilarious.
Maybe they will be Ferrari Taycan's
''If you buy 2 we might give you an allocation for a nice coupe
''
So that billionaire just buy 2 of them and park them somewhere, they just sit and the batteries goes flat.
deleted_by_reddit@reddit
[removed]
AutoModerator@reddit
No rage bait, memes, trolling, copypasta, or low-quality joke posts or comments.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
j4ngl35@reddit
If it were at a reasonable price point, sure. But according to Google this is currently the 2nd most expensive car Ferrari sells behind only the F80. Who the hell is going to buy this other than someone that cares about having a display piece for "World's First Ferrari EV" in their private museum?
Low_Succotash5073@reddit
PinkishOcean430@reddit
It's going to live under the same veil as the mondial...but that car was cheap.
That being said it's no where near as bad as the online furor would lead one to believe.
I see what the design is going for, and in a non Chinese bubble it has significant appeal IMO. But at 700k+ after options...one can have something very similar for a 20th the price, which is the point. It will sell on exclusivity and brand appeal, because "you" can't have it, even if you don't want it. It's not the first ugly or misunderstood insanely expensive items, nor will it be the last.
aprtur@reddit
I don't know - while "The Balenciaga of Ferraris" kind of makes sense, I find it to be more boring and forgettable than ostentatious like that. I can't remember the last time I saw a Ferrari reveal and moved on from looking more closely at the photos in less than 15 minutes.
ferdiazgonzalez@reddit
It will.
Assuming people will get past the fact that it looks atrocious.
Heartbreak-Scorsese@reddit
it’s not ugly.
it’s just conflicting with expectations of what Ferrari should be.
kon---@reddit
It's ugly. Ugly outside. Ugly inside.
Really the whole package is...fugly.
OB1182@reddit
Good thing you can't see the outside fron behind the wheel. I do like the interior..
mr_beanoz@reddit
Yeah, the interior looks great. If only the same thing could be said for the exterior.
mr_beanoz@reddit
I wonder what is the deal with the black line around the hood and front light like what the F80 use on this car.
Muttonboat@reddit
It's actually a good looking car for Toyota or Honda, not a good looking Ferrari.
Also anytime r/cars has hated how a car looked or said it would fail, it sold well.
Tw0Rails@reddit
Not a hot take.
dantose@reddit
Maybe? Time will tell I suppose. I'm definitely not the market for these, but I think generally the unique car -> sedan -> "crossover SUV" pipeline just makes everything very generic. I feel like the loss of individuality would be a mark against them, but Porsche's success with the Macan and Cayenne seems to indicate that people are willing to spend too much money for a very bland car. The scale of "too much money" between Porsche and Ferrari might put these in very different markets though.
That and if you have $640k to spend on Ferraris and you need seating for 4, you could just get 2 Ferraris
RelevantJackWhite@reddit
My wife is not a car guy at all, and she's clowning it too
Henrarzz@reddit
The best selling Lamborghini is Urus, the best selling Porsche is Macan so I wouldn’t be surprised if Luce was the best selling Ferrari
su1ac0@reddit
The Macan EV, however, is selling far slower than expected.
Silentkindfromsauna@reddit (OP)
And all of those hated looks vice by r/cars
derprunner@reddit
You’re kidding right? This subreddit absolutely froths the Macan and Cayenne.
clownpirate@reddit
I’d bet more people on this sub hates all crossovers with religious fervor and would prefer to drive a Camry over a Macan.
Muttonboat@reddit
When it was revealed everyone thought they looked like wet farts like the luce
Silentkindfromsauna@reddit (OP)
Exactly, it has grown on people, but still plenty of purists hating on the suvs here
clownpirate@reddit
By that analogy, wouldn’t the correct analogue be the Purosangue (which I do think looks hot)
Bassracerx@reddit
Ferrari is low volume on purpose they will sell as many cars as they feel like producing. They are making an ev because their customers demand it. I would imagine the devisive styling is trolling done by Ferrari themselves. “Fine we will make an ev we will put the pracing horse on it but we wont let it LOOK like a Ferrari because we want people who buy them to look like a loser” when sales dwindle then they can say “see this is why we cant make evs nobody wants an ev Ferrari “ they are making it look dumb on purpose.
mr_beanoz@reddit
Well, the Macan is cheaper than your average Porsche, which is why they're the top seller.
Not sure if the Luce would sell a lot unless they're way cheaper than the current cheapest Ferrari.
Bar50cal@reddit
In all fairness to Porsche, the Macan is way cheaper than every other Porsche.
su1ac0@reddit
The cascading failures in logic and/or analysis that lead to this take need to be studied.
NukeChemist3@reddit
99% of sales will be because Ferrari owners will be forced to buy it to have access to the good stuff. No one wants this.
PurdontS2k@reddit
It could by default if it becomes the Ferrari you have to buy to access the actually desirable stuff
jrileyy229@reddit
I don't think you're in touch with reality mate
Bassracerx@reddit
Ferrari is not selling automobiles. They are selling memberships to an ultra exclusive club called “being a Ferrari owner”. This is why they make their cars is super limited numbers and have super high price tags. And even if you have the cash you buy one you have to submit an application just to buy a car from them and they will probably deny you from purchasing a new Ferrari until you buy a used one first unless you are like a celebrity. Oh and there is also a waiting list!
m0nty555@reddit
This so blatantly untrue. Majority of ferrari are pretty much mass produced. You can walk into any Ferrari dealership and get most of their lineup tomorrow. What is limited are all the special editions.
furrynoy96@reddit
No it won't
RajizZY@reddit
Also an audience who are blind
CallLivesMatter@reddit
The general public is also on many other social media platforms. I have yet to see a single positive comment about this car. Even Ferrari buyers have their limits, and a $650,000 Nissan Leaf is probably on the other side of said limit.
leebe_friik@reddit
It looks like the inbred cousin of Ferrari that has been eating a lot of hot cakes.
JC-Dude@reddit
Strong doubt and that's probably the reason why it's so insanely expensive. Absolutely no reason for it to cost that much. It costs more than the 12 Cilindri, 296 Speciale, Purosangue, etc. Basically as much as the 849 Testarossa. It's one of their most expensive models, in contrast to the Lambo and Porsche examples, where the Urus and Macan are their cheapest models, so they're the natural entry points for the respective brands. And I think the reason why it's so insanely expensive is that they don't expect to sell a lot of them and as such they need to have massive margins on it, plus they'll likely basically only sell as required purchases for an allocation for the most desirable models.
Energy4Days@reddit
This just signals the bubbles we've been living under are about to pop soon
The3rdbaboon@reddit
These cars are not for the general population they’re for the 1%. Most Ferrari customers won’t be interested. A few will buy them so that they can get access to the limited edition stuff. But most won’t be interested. It looks like a Tesla and has similar performance.
IBrokeMy240Again@reddit
Will definitely be a “oh, you don’t have 2x Luces? You can’t order a” instead of forcing people to buy Romas
agroundhere@reddit
While those are good points - it's Ugly.
And it's wildly expensive, greatly narrowing it's potential audience. Why wouldn't this group just buy the SUV?
Wsswaas@reddit
Tech bros will eat it
GeneralCommand4459@reddit
Ferrari Luce ‘looks’ like hot cakes. FTFY