HMO: Ferrari waited for TGT to retire, before hinting an interest in Electric Vehicles 😂

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Chriskipp077@reddit

Have I died an on to Hell wtf is this Ferrari

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Vinura@reddit

I don't understand why all electric cars have to look like these weird art deco ornaments with wheel?

Why cant they just make a Camry or Corolla EV?

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hatlad43@reddit

The Prius has had a very low coefficient of drag since the early 2000s, but it didn't have art deco-esque design. It's always on EV from the 2020s.

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themcsame@reddit

The 5th gen prius doesn't exactly look that far removed from this honestly.

Not enough to mistake one of the other, but there's certainly a resemblance.

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While yes, that’s important for electric vehicles, I don’t understand why that’s not also an equal priority for some ICE (or even hybrid) vehicles? Economy or efficiency either is or should be a priority for many mass-market vehicles. I don’t understand why there isn’t the same emphasis for non-electric vehicles.

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Ngklaaa@reddit

Radiators. Different needs for air flow. Different traction requirements (ev buyers care more comparatively about range than grip for example, maybe).

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Crazy_Rip_4914@reddit

But we are talking about a Ferrari. Not your average consumer vehicle

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AgroMachine@reddit

Yea and if Ferrari released an EV that had a 110 mile range it would sink like dead weight. I see this sinking as well though.

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Crazy_Rip_4914@reddit

Right you are. I think the reality is that nobody can see what market segment this is looking for. If they built a 1000hp track weapon EV that did 110 miles on charge it would be a game changer. If they made it a grand tourer EV that you could carve the amalfi coast in. That works. What this thing is.. 4 doors. Ugly. Confused interior (why is the ipad on an ergo arm) not racecar, not cruiser. I feel like they wanted a tesla, and have only just caught up to 2014 model S. Nothing special, nothing worth looking at really. Its a damn shape to stick a ferrari badge on stellantis detritus

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AgroMachine@reddit

Yea to be clear I’m not defending this. I quite like the design, if it were a 35k VW. For over half a million pounds it’s just terrible. When I first saw it I actually thought Ferrari were targeting a sub 100k family car, but no.

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b_e_a_n_i_e@reddit

It's a Ferrari. They're supposed to be weekend cars used on a track, or for driving at 3mph through Monaco. The owners don't care about range or drag coefficients

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AgroMachine@reddit

It’s a Ferrari? It’s a shit box!

I agree, but that is why they’ve shaped it this way. Seems like the vision is to have this be an ultimate luxury EV in terms of user experience and quality of materials. Idk whether they weighed it up and just thought a performance EV would be wank. You don’t see that many 2 door performance EVs anymore

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Bar50cal@reddit

The current BMW G20 3 series has a lower drag coefficient than most EVs

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AgroMachine@reddit

The beemer has a smaller cross sectional area than a lot of EVs

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Crazy_Rip_4914@reddit

Vauxhall calibra was one of the lowest c.d vehicles and that still looks pretty good considering the 30 some years that have passed

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gorleston-mega-snake@reddit

The wheels in that photo are the best part, just simple five spokes.

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REMA5TER@reddit

I mean, they do make those.. you just don't notice because.. they look like Camrys and Corollas..

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MJLDat@reddit

WTH is that?

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KJPicard24@reddit

Who is going to spend £500k on a Ferrari, electric or otherwise, that looks quite mundane. It's nothing special whatsoever.

If I didn't know it was a Ferrari already, you could badge it up as some new electric Volvo R Design and I'd have believed you.

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bluAstrid@reddit

It’s the « Hermes iPhone case » of EVs.

Tasteless, ugly, boring, and prohibitively expensive.

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adrian1911@reddit

Now just imagine what Mansory gonna do to this.

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dgdfthr@reddit

È fottutamente brutto.

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JCD_007@reddit

I think the car proves that Jony Ive is not a car designer.

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SpeckiLP@reddit

Looks like a luxury toaster trying really hard to be futuristic

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burtmacklynfbi@reddit

His firm only did the interior interface, right?

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JCD_007@reddit

I’m unclear on that. I’ve read multiple articles that varyingly say he did the interior or that his firm did the whole car.

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burtmacklynfbi@reddit

From this picture, it’s hideous. Very disappointing. If they were chasing aero gains to extend the range, then Ferrari has lost touch. They were never about fuel efficiency.

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WySLatestWit@reddit

It's hideous.

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someguyinMN@reddit

It's so bad I am suspicious that he was set up to prove Ferrari EVs won't sell.

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Fearless_Swim4080@reddit

Decent theory honestly, like do they not speak to their customers? Or did they have like 100 rich dudes who said they’d pay €500k for an EV sedan and the development/build cost was half that so they figured they’d go for it?

Also, like yes, a “Ferrari EV” should have 1000+ hp. But which Ferrari buyer in general would give a shit how much range it has? Most are taken out on a Saturday for a few hours and sit the rest of the time if they’re driven at all, but they’re selling an ev sedan for picking up groceries or driving your kids to school?

Like the first Ferrari EV should be more like the Volkswagen ID-R, just a race focused something to beat a very specific record in style.

Also also, It’s not a collector car because EVs in general are a bit of a fire hazard in garages…

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Corsair4@reddit

It's about tradeoffs.

Yes, it's absolutely hideous inside and outside, but at least the performance is solidly underwhelming compared to other high end EVs, at least it costs several times what any of it's competitors do, and they're only several years late to the party as other high end EV manufacturers pull back because of collapsing demand.

I can only assume there's some weird time dilation fuckery going on at Maranello, and this is their april fools announcement 7 weeks late, because if they actually think this is a compelling product in any way, fucking lol. They are competing with Jaguar as far as "worst EV strategy possible", and Jaguar shut down the rest of the damn company.

I almost feel bad for the guys who want the next limited edition Ferrari, they're gonna have to buy a dozen of these things to get on the list.

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Fearless_Swim4080@reddit

I mean, I disagree on the inside, that's actually quite nice (from the drivers seat at least, the rear bench is properly wrong) and anyone trying to bring back tactile controls is a big win in my book.

That said, I just want to understand the voice of the customer process here. If their collectors ACTUALLY wanted this because it was weird, won't sell well, and has a big name designer behind it, fine, sell your concept car, but I just don't see how this fits into their product line at all while maintaining their reputation as Ferrari.

This could absolutely be an independent EV design for $100K or fall into another badge with slight modifications (they're smoking crack at $600K though) but Ferrari? Come on.

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Corsair4@reddit

Any points they get for switchgear are lost by the rear axle noise they are playing through the speakers to replace the engine.

Rather than synthesizing an engine note — the default solution across the performance EV segment — Ferrari mounted a precision accelerometer on the rear axle housing that captures actual structural vibration from the rotating electric components as they transmit through the metal. That signal is filtered, equalized, and amplified through a patented system Ferrari describes as functionally analogous to an electric guitar: the sound is extracted, shaped, and projected — not generated. The result carries continuous harmonic micro-variations inherent to the analogue mechanics of the drivetrain. It changes with wheel speed, torque load, and left-right torque distribution. It cannot be synthesized because it is not synthesized. Five years of development and 40,000 km (24,855 miles) of dedicated track testing produced something no other electric car has attempted: a sound that is honest.

Great. Everyone knows that the pinnacle of automotive sound design is... the rear axle. they're on to something here.

On a side note, I absolutely love that article, it's the the most pretentious, Mad Men sounding writing I've ever seen.

If this was like, a 60k commuter EV, the interior design would be fine. The materials are probably nice, but that doesn't really make up for the rest of it. The fact that it's over 600k for an Ipad, and a pivoting Ipad is hilarious.

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Fearless_Swim4080@reddit

Errrr that has nothing to do with my above comment, wrong person?

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Corsair4@reddit

Errrrr, the first part of your comment is talking about interior design.

The last part of my comment is talking about interior design.

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Fearless_Swim4080@reddit

How does it make the majority of your comment related to what we were talking about?

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stillusesAOL@reddit

stfu

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flyingalbatross1@reddit

The I-Pace could do that years ago.

You tune the AM radio to like 660 (I forget) and it picks up the inductance from the motors. It makes a very cool sci-fi sounding set of noises that match the power/speed you're supplying. Like an engine noise, but EV

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KeyNefariousness6848@reddit

Gotta keep them in a steel shipping container like I keep my Rc lipo in a steel container.

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Fapinthepark@reddit

If it was apples first car it’d look amazing. It’s just not, in any way, a Ferrari. I’m surprised theyre risking the brand like this

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nitfizz@reddit

Even for half a million!?

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nitfizz@reddit

Didn't he just do the interior?

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KeyNefariousness6848@reddit

The Rimac looked way better.

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Chlorofom@reddit

It looks like someone was shown a photo of a bmw i8 for 5 seconds and then asked to draw it from memory

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susanboylesvajazzle@reddit

After a serious head injury.

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No_Crow_3576@reddit

I’ve never designed a car before. Do you think I could get a crack at it next?

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SSnide@reddit

Ferrari know their customers don’t want EVs. This car is guaranteed to flop and then Ferrari will use this as testament to never build another EV.

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JustUrAvg-Depresso@reddit

Looks horrifying

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ExtraSpooky@reddit

Just buy a Lupo 3L

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YousureWannaknow@reddit

Now, we're talking expensive

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YousureWannaknow@reddit

Seriously, if fact that they didn't want them to complain in their show... I get it, however... Why they have done it... Whyyyy...

Like really, am I only one who thinks that these aesthetics suits more to fridge or oven then car?

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Steven2597@reddit

Enzo Ferrari is probably looking at this and wishing he could come back and slap everyone working at Ferrari.

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GrnMtnTrees@reddit

It looks like a concept car made by Honda.

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ShortStoryIntros@reddit

I was getting Toyota Prius vibes from it

https://www.usnews.com/object/image/0000019a-11c4-d572-a3db-17e69aad0000/2026-toyota-prius-nightshade-front-angle-view-mh.jpg?update-time=1761234687988&size=responsiveGallery&format=webp

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nitfizz@reddit

I think the Prius looks nicer. Disregarding that it does not look like a Ferrari, I think it somehow already dated - like an EV from the last few years

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GrnMtnTrees@reddit

The new Prius looks a lot less shit than the old ones, at least.

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Crazy_Rip_4914@reddit

The new Prius looks 10x hotter than this.

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Taucher1979@reddit

If it were a Honda I’d think it looks pretty good tbh. As a Ferrari it’s awful.

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Khorgor666@reddit

How can a designer at Ferrari look at this and say "Yep, this is it"

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Haenkster@reddit

"Like it or you're fired" - simple as that.

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Dad-Kisser69@reddit

Not at all what one would expect from Ferrari in terms of design. It’s boring and doesn’t stand out at all. If it didn’t have its badge it could’ve been from literally any car brand on the planet.

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bluAstrid@reddit

At least it’s a Ferrari so it’ll sound fabu- oooh.

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Haenkster@reddit

Probably has some extra Ivy-designed sounds played via external speakers so it sounds like - uhm - "something".

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dosguy76@reddit

Looks like JaecooChanganMGChery had a go designing a Ferrari. Absolutely hideous and in no way something that I'll ever aspire to own.

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CyberSoldat21@reddit

I’m going to be ill- Clarkson probably

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Emergency_Effect_526@reddit

Bro it looks like sh*t

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Choice-Ad6376@reddit

I think we can all agree phone designers should not make Italian supercars.

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tightloops1971@reddit

Will they launching an electric car for straight people too?

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sammcj@reddit

It looks like a shoe that's so safe and ugly that your grandma wouldn't wear it

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KeyNefariousness6848@reddit

Didn’t want Hammond to “drive” it.

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Terminal_Phase@reddit

I’m actually quite literally dumbfounded by how bad this is.

This literally looks like one of those concepts that would have come out 10-15 years ago when every car company was making EV concepts that were off the wall.

Absolutely gobsmacked this is going to be making it into production. Absolutely hideous on all fronts.

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gorleston-mega-snake@reddit

The wheels in that photo are the best part, just simple five spokes.

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Guardsred70@reddit

That’s awful.

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Mascagranzas@reddit

I remember May saying on his Show "Our man in Italy" that he was ready for the future electric Ferrari. I wonder what he thinks now.

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Pandemona1738@reddit

To be fair, isn't this gonna be used for the same reason the Mustang made the Mache shit? Just to tick a box to say they are trying with electric to get pressure relief and tax relief from governments?

Ford using the Mustang as the range for an electric vehicle was crazy until i learned the above point behind it, was a fuck you to the electric industry in reality. I am sure Ferrari doing the same thing here?

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