Why is the ‘coffee culture’ argument used when arguing against Starbucks expanding into the Balkans?

Posted by crivycouriac@reddit | AskBalkans | View on Reddit | 46 comments

The Balkans’ coffee culture largely originated from Turkey and Turkey nowadays has the second highest number of Starbucks shops in Europe and its surroundings, second only to the UK. If Starbucks has been so successful in Turkey, why would the same coffee culture work against it in the rest of the Balkans?