Heavy use of logos and branding, particularly for premium Western products like Mercedes, is popular there but considered tacky elsewhere. Generally speaking, this market segment (upper middle class) in Northern Europe prefers subdued designs and finds flamboyant designs or logos to be tacky. In Southern Europe there’s a preference for more flamboyant designs, but logos are still considered tacky. America is more diverse regarding flamboyant/subdued designs, although they do prefer larger logos with logo spam (like in this Merc) is considered tacky. In China, this demographic prefers flamboyant styles with logo spam.

That’s all generalising preferences though, individuals will deviate from the norm these are just the norms based on cultural reasons though. That said, for China this is largely driven by their upper middle class being younger people who recently came into money and fast. The same demographic has similar preferences all around the world. Typically flamboyant luxury items sell on aspiration, status, and exclusivity. That doesn’t work well on those who are normalised to this wealth, but works really well on those who grew up without any wealth and are driven by these things. The same thing happened in America, and after a few generations we’ll see Chinese flamboyancy and materialism decline like we’ve seen in America.