Perceived Value
Posted by AlphaMassDeBeta@reddit | 4chan | View on Reddit | 138 comments
Posted by AlphaMassDeBeta@reddit | 4chan | View on Reddit | 138 comments
Big_Appointment8248@reddit
King of the midwits
BrocoliAssassin@reddit
You say this, but Rory is right.
If you've ever done marketing, sold a product, design, dealt with people, you know just how stupid the common person is.
You might think you're so smart, think you have something great on your hands, up until a stupid person gets a hold of it.
You're doing the monday morning quarterback stuff, if you were given a product that is doing everything great but still failing you would 100% come up with a plan on how to make it successful.
Rory knows the stupidity in people and how to rephrase or do something to appeal to stupid, he's not saying hes a 10000000000 iq person.
HefflumpGuy@reddit
I've never studied marketing but I agree. If I'm selling something and nobody bites, I rephrase the ad, use a new photo and suddenly it's more interesting.
AlphaMassDeBeta@reddit (OP)
Literally apple in a nutshell.
XxX_Banevader_XxX@reddit
Literally what recent product of theirs is not selling? The vr and 16e (parts bin phone) aside?
nuked24@reddit
The iPhone Air lmfao
t001_t1m3@reddit
The Air is the best doomscrolling phone on the market, I was under no illusion that my needs went beyond light weight and big screen.
Big_Spence@reddit
He's agreeing with the guy he's replying to and saying Apple does that, not saying Apple isn't selling. They focus group the shit out of their marketing far more than their competitors and iterate on that to the n^(th) degree because it's cheaper than hardware innovation. They've never been the first to release a new technology and when others are making something new they just go into heavy recycle mode
quandjereveauxloups@reddit
Especially because most of the competitors don't make a big, flashy show of what they're putting in. Then when Apple does it, people think it's a new technology.
I'm not saying all Apple users are sheep, but there are way too many who are.
endlessnamelesskat@reddit
Apple has the superior ecosystem. If you’re the type of person who doesn’t do anything on their phone outside of the safe, corporate approved apps which is probably 95% of people then Apple is the superior product.
quandjereveauxloups@reddit
My first thought was that the sheep need the shepherd to tell them what's safe for them. I'm sorry, I thought it was funny. I really am not trying to disparage Apple users.
I'm not going to argue which is superior to which. For what most people do with smartphones, it doesn't matter which one they have. The top-of-the-line phones are going to have a huge amount of similar features, it's going to come down to the user interface.
endlessnamelesskat@reddit
It’s not a dig against them at all. Most people just use their phones to text, look at social media, listen to music, YouTube, and read news which is going to be slightly better on a flagship iPhone most of the time.
It’s just that trying to do anything creative with an iPhone is going to be more difficult
Big_Appointment8248@reddit
I have absolutely no respect for marketing , marketers or the who works or advertising. They are less then pond scum in my eyes.
TruestNestor@reddit
>man on 4chan subreddit
Valuable-Chipmunk784@reddit
Be honest, a basement-dwelling chud would be a much better friend than a soulless marketing drone.
BurnTheGuzz@reddit
I'd sooner trust a 4chinner than a marketer with a baby tbh
Evening_Context784@reddit
Because you’re a mindless consumer and get your panties in a wad when an ad interrupts your eighth straight youtube video you’ve watched in a row. If you ever actually created something in your life you would understand marketing is necessary for any attention to be paid to what you did.
And let me guess, you think your hatred of marketing makes you so much more enlightened than the normies, even though it’s because you rot in bed all day and have the emotional regulation of a pit bull.
endlessnamelesskat@reddit
Why? If people don’t know your product exists or why they should buy it then you go out of business and get replaced with someone who markets their product
Gamer_chaddster_69@reddit
Why?
Fucked-In-The-K-Hole@reddit
Marketer fucked his mom and wife
Big_Appointment8248@reddit
Because I studied it as part of my masters and worked in a couple start ups and I learned it was all snake oil and snake polio salesmen. Outside of maybe hospital equipment or something salesmen and marketers are part of the international deano confederacy
Gamer_chaddster_69@reddit
Yeah sure but why does that make them evil? If anything the people dumb enough to fall for it annoy me more personally. Seeing ads and knowing ads only are the way they are because they actually work makes me lose hope for humanity.
Big_Appointment8248@reddit
There is a degree of the two cunt principle but I still hate marketers/salespeople more
ColdIceZero@reddit
Yeah, I'm sure your choice of using Tide, All, or Gain is strictly based upon your personal double blind experimentally measured results of output vs. cost inputs
Big_Appointment8248@reddit
I buy the supermarket own brand version of everything my guy
ColdIceZero@reddit
So if marketing is bullshit, then how do you explain how these other more expensive brands exist?
Apprehensive-Toe4160@reddit
He doesnt claim that it is bull which doesnt work. He claims that people in marketing are subhuman waste.
Big_Appointment8248@reddit
Yes I do
StosifJalin@reddit
People are stupid?
stank58@reddit
You're not who they are targeting my friend.
clone9786@reddit
An inherently evil industry
MikeRadical@reddit
I work in marketing, sell products and am a designer. My issue with us is that we seem to think we're different or above the common man. I hate weak marketing copy with passion because im the fool at the other end who needs to design it.
endlessnamelesskat@reddit
Everyone hates you for this but you’re right.
I work in the service department of a car dealership and my entire job is explaining to people why their car is broken and why they should pay me to have it fixed.
I could go into excruciating detail as to why they need to replace the transmission, but no one gives a shit. At the end of the day my entire job relies on my ability to be nice to someone long enough for them to fork over thousands while I go “your transmission broke, you need a new one. 9 grand.”
johnknockout@reddit
The lawn care industry exists because people are fucking idiots. They plant seeds too early, the ground freezes and kills them. They use too much cheap fast fertilizer and burn the grass. It goes on and on
No_Good_Cowboy@reddit
It’s in all facets of life. Like we switched a metric from #units to total inches to impress a manager and it worked. No one would do the math to call bullshit and the number was big so it felt good.
ProfMordinSolus@reddit
Me? I don't think I'm smart and know how stupid I am. The problem is others don't know how stupid they are and think they're smart.
AlphaMassDeBeta@reddit (OP)
I dont own a dryer for drying clothes, I just need a place for storing clean clothes.
phoncible@reddit
No no the hamper is the clean clothes storage
Ayangar@reddit
Lol
Big_Spence@reddit
Reads like his alt
Ok_Air4372@reddit
Retards like this make bank explaining this shit to CEOs as consultants
Daddy_Parietal@reddit
Now try to say it without sounding mad
ThisTooWasAChoice@reddit
People who think they’re not susceptible for marketing are often the most susceptible for marketing. I see it all the time.
Valuable-Chipmunk784@reddit
I'm not susceptible to marketing because I never buy anything. I only pirate and shoplift.
philmarcracken@reddit
the fear of missing out is one that plagues every kitchen, and fuels every 'call to action'
ThisTooWasAChoice@reddit
Yeah it’s psychology so concentrated that it speaks to some of our most primal instincts.
i_h8_yellow_mustard@reddit
literally who
Owlsthirdeye@reddit
Some dude who does talks about marketing, he keeps showing up in tik tok and YouTube shorts, his whole thing is reframing marketing gimmicks like saying that the true value of a dish washer isn't that it cleans your dishes but it gives you a place to hide dirty dishes out of sight.
yyrkoon1776@reddit
That's not an actual example is it?
Like if that's true, fundamentally, I could sell a fake dishwasher to hide dirty dishes in for half the cost of a functioning dish washer and make bank.
psinguine@reddit
You have no idea how many people unironically talk about having two dishwashers in their house so they never have to put the dishes away. Use them out of the one, now they're dirty, put them in the other. Once it's full run it. Then reverse the process.
jmorlin@reddit
Just put the dirty shit in the sink
Valuable-Chipmunk784@reddit
Sometimes I like to use the sink.
psinguine@reddit
But if they're in the sink they're out in the open being dirty. Personally, even when was a lowly peasant with one dishwasher, I just put the dirty stuff straight into it even if it sat for days by the time it was ready to run. Why load the sink just to later put them in the dishwasher?
yyrkoon1776@reddit
Hold on, I actually have this setup and do exactly this and it's great. I have to stress, unequivocally, that this only works if both dishwashers function. So it still does not support the premise.
regman231@reddit
You legit bought and installed 2 dish washers?
Valuable-Chipmunk784@reddit
I would if I was building a house and money was no object. Stack the dirty dishes in one while the clean dishes air dry in the other before putting them away.
yyrkoon1776@reddit
No, I did not. The house came with two dish washers and I didn't pay to remove one.
miggleb@reddit
I've pitched this to the wife. It didn't go down too well
DependentOnIt@reddit
Genius
Owlsthirdeye@reddit
It's an actual example he uses, he says it's the reason dryers have windows to look in but dish washers don't. No one wants to see their dirty dishes so even if they aren't clean they can load them in the dishwasher to hide without feeling like you're hiding them. If you put them in a box or something it feels like you're doing something bad and hiding it, you put them in the dishwasher and it achieves the same effect while making you feel like your doing something.
Ecstatic-Compote-595@reddit
It's a value add of a dishwasher but what would be really genius is like a microwave that could wash pots and pans in a few seconds
yyrkoon1776@reddit
What the actual fuck?! Windows are substantially more expensive to put on an operational appliance that uses heat/water to do something.
You need a reason FOR a window, not a reason to HAVE a window! By that logic why are cars not 100% windows?
This is the dumbest shit I've ever heard.
Owlsthirdeye@reddit
Well then why do dryers have windows, it's too let you see clean clothes and see the machine at work, it functions just as well without the window but you can look in and see it running without seeing dirty clothes since they're already clean.
All his talks are this tier of argument
yyrkoon1776@reddit
Hold on! First of all, not all dryers have windows. Mine does not. Generally top loading dryers will not have windows because you can open them to check on the clothes without causing a massive problem. Front loading are more likely to have the window because this is not the case.
There is a slight value in that you can see "how dry" the clothes are by visual without opening the front loading door and having them tumble out.
That additional value is sometimes (not always) enough to justify the additional cost.
Clothes washers are a similar story except the costs for checking what's going on mid cycle are even higher for front loading.
Clothes WASHERS that are front loading are also almost guaranteed to have a window whereas front loading dryers are not.
This is rational. The costs of stopping the cycle are higher so the value of a window is higher.
Pickle_C137@reddit
That’s so stupid what?
Great-Trifle2810@reddit
This isn't at all what his content is. It's more about how people perceive value is more important than the actual value. The 5 guys point is that the way they do it makes people feel like they get more than what they were promised, despite that clearly already being factored into the price.
He also has a clip talking about how people might ask for faster trains but that would cost billions when you could instead give them free wifi and a meal on the train for 10% of the cost and they will be happier than they would be with a faster train.
GonzoRouge@reddit
And once they're accustomed to the free wifi and meal, you can make the train ticket more expensive to offset costs and turn a profit.
You can even cut costs on the meal and wifi to maximize the profit by giving the bare minimum, what's the consumer gonna do ? Not take the train ?
Nothing is free, not in a capitalistic society. There's a not too distant future where everyone will have to pay for drinking water, the thing that makes life in this universe possible.
Daddy_Parietal@reddit
Written like a senior in highschool figuring out the world isnt fair for the first time and that they'll have to get a job.
Ayjayz@reddit
Nothing is free in any society
Owlsthirdeye@reddit
Did you know if you give someone a bunch of fries for cheap they'll be ok buying a burger for a large amount of money, even though the fries cost less proportionally than the burger.
Ecstatic-Compote-595@reddit
that's damn true
isuxirl@reddit
Thanks, I thought it was fat Rand Paul.
HairyGobbler@reddit
JFC, that's regarded.
MikeRadical@reddit
Is anybody else familiar with Vinh Giang? Asian ted talk sorta guy who believes he has revolutionised the power of speaking and delivering words.
Big_Spence@reddit
Holy fuck I just came. This man is a genius
Aluminum_Tarkus@reddit
It's not about more fries; it's about the perception of getting more than you were promised. The cup is the promised amount: any less than that, and you're getting ripped off, but any more feels like a nice bonus.
Most people don't know Five Guys employees are required to give an extra scoop of fries in the bag; they just see a company where workers want to hook you up with extra, like when you get an extra chicken mcnugget from McDonald's. That's why he said it would be a terrible idea to make the containers bigger to fit all of the fries Five Guys gives you.
Wail_Bait@reddit
Seeing the grease soaking through the bag also triggers a Pavlovian response. Your lizard brain knows you're about to get something tasty, which a plain paper bag doesn't do.
ChoBaiDen@reddit
So underpromise and overdeliver holy shit what a revolutionary insight. People are truly getting retarded.
ArcticLeopard@reddit
Reddit isn't smart enough to understand what the guy in OP's post is saying.
Nighthawk700@reddit
Honestly. You'd think 4chan with all its contrarianism would get it. He's not say adding more fries is some genius secret, he's saying that it is exactly as stupid as the OP makes it sound but that it still works. And it works because humans are that gullible.
But maybe that was old 4chan. New 4chan contrarianismed itself into being fucking Christian while pretending their geniuses for it so who the fuck knows.
ArcticLeopard@reddit
The majority of reddit believes in the labor theory of value. They cannot grasp the concept that you as the consumer are paying for X like you would anywhere else, but you're more willing to pay for X compared to Y because you perceive it to be a better value, aka subject value
Old 4chan was smart people acting dumb. New 4chan is just reddit 2.0 where dumb people go to try and act edgy because "le 4chan" but it's still mostly the same watered down opinions
mcflymikes@reddit
The labor theory value is utter non sense and yet I still see people defending it here all the time.
casino_r0yale@reddit
Standard communist bullshit. If they learned they wouldn’t be communists
Supremely_Zesty@reddit
Old 4chan was dumb as rocks. The few Rain Man autists from that time who found Shia's Flag or hacked large websites for the lolz have now shifted their attention to gambling in the stock market and trading crypto to keep the tendies flowing
AlphaMassDeBeta@reddit (OP)
Just scoop them directly into my mouth.
PLoxeus@reddit
And the real crazy thing is you did get more fries!
Big_Spence@reddit
You say that but then why do I feel like I got more fries?
AlphaMassDeBeta@reddit (OP)
I have a toilet for storing shit.
C_umputer@reddit
You must be crapping in the wrong compartment, sir.
AlphaMassDeBeta@reddit (OP)
Look at mr rich man over with his fancy shit box.
victor4700@reddit
Bet he was born with a silver poop spoon in his mouth
JablesRadio@reddit
Right? Where i come from we have to use our own shit as huffing hallucinagenics.
VanicFanboy@reddit
Proof that accentism and implicit bias exists.
Take everything he says and put an Indian accent on it, and you’d think he’s a retard.
Big_Spence@reddit
Makes his McDonald's bit actually make sense
I_Don-t_Care@reddit
Bobs head
Jedi-Guy@reddit
YezYez, veddy gud
TransformerNo@reddit
God damn, you invented the bullshit detector.
I_cut_my_own_jib@reddit
To be fair, adding an Indian accent to anyone will do thqt
fresh-anus@reddit
Christ it’s not LITERALLY about the amount of fries in the bag.
He’s making a general statement about marketing and how you have cost items like extra fries which cost basically nothing, and on paper don’t “add value” but to the customer they REALLY like it because they perceive it as getting a “good deal” when they see the bag overflowing.
He’s not philosophising like this is some grandiose idea nobody has ever had - he’s just explaining marketing.
long-dongathin@reddit
To try and make up for the fact that you just dropped $20 on a burger
AbIaZoLUTEMadMaN28@reddit
It's also annoying. If Five Guys small was two thirds the price and less than half as many fries then I would actually buy it. As it stands you're paying 6 dollars for 10 crispy fries and the rest basically a Cajun covered bag of soggy mashed potatoes. Disgusting.
The most overrated fries on this planet.
Remarkable_Log_5562@reddit
I watched this video and felt retarded after. I saw the view count and realized that I am one of the sheep.
trench_welfare@reddit
Perceived value is better explained in food service.
You serve 10 wings with a dipping sauce and celery.
You could put them in a paper lined basket next to cut celery and a disposable ramekin of sauce. Charge $8-12.
Put those same wings on a plate, drizzle the sauce in a pattern on top, cut the celery with the leafy tops still on, and charge $10-15.
People will perceive a higher value to something plated and presented with a bit of flair, even if it's the exact same item and ingredients.
MeBeEric@reddit
Yes but that starts teetering into the psychology of what the average person perceives as “paying for skill” vs “paying for product”. Obviously playing wings isn’t something special, but morons that he caters to would see what you described and probably laud the attention to detail and artism of the chef.
ApprehensiveDark3000@reddit
Hate this guy with a passion - he’s the clever guy for retards
MeBeEric@reddit
It’s baby’s first skepticism lesson. We aren’t his target audience. He speaks in ways the median person can understand.
Merry_Dankmas@reddit
Who is he? No clue who this dude is but I wanna look him up so I can determine how much I should mock him.
barristerbarrista@reddit
Careful, if you happen to view one of his videos, he'll be in your algorithim forever!
Merry_Dankmas@reddit
Don't worry, that's what incognito is for
InstructionDeep5445@reddit
His bit about electric car vs gas car was actually brilliant. If electric car come up first, people wouldn't buy gas car. Because you cannot charge it at home, generate more noise, more polluting, less comfortable, need explosive chemicals. The only advantage is you can fuel it in like 1 minutes.
tomeir@reddit
Correct, the only reason to own a bed is so that your mattress is not on the floor
AlphaMassDeBeta@reddit (OP)
But why own a mattress instead of your own personal pile of hay?
aoanfletcher2002@reddit
So the only reason you own a floor is to store your hay?
ConscientiousPath@reddit
it all comes down to getting posher pussy, or being posher pussy.
That or your joints are getting bad in your old age so having the mattress on the floor is a serious logistical challenge.
baudmiksen@reddit
so tyrone has something to put your wife on
Nekuzu@reddit
For fucks sake, people hating on this guy are literally the bell curve/midwit meme. Yeah, he talks about very simplified concepts in simple terms and than people are mad that they understood every word in his lectures. Marketing and Design are often laughed at because they use obvious sounding concepts for their work, that normal people while using them subconsciously correct aren't aware of.
People who get mad at that also get mad at programmers that use Rubberducking. "Oh, really talking to a imaginary person/rubber duck makes you a better programmer? Are you stupid?" "Yes, explaining what I'm doing to someone else forces me to organize and structure my thoughts and keeps me focused on the goal."
sneed_o_matic@reddit
>People who get mad at that also get mad at programmers that use Rubberducking.
You live in an alternate reality with just yourself for company.
Mushk@reddit
The guy is probably not that bad but the fucking editing and music is brainrot material
SojournerTheGreat@reddit
yeah but you're the guy in the middle.
Nighthawk700@reddit
Riveting contribution, highly regarded.
JablesRadio@reddit
What?
biggestMug@reddit
I actually love listening to this guy. Not everything he says lands, but business examples he brings to light are really cool. Like how some elevator ride was too slow and instead of spending a fuck ton on making it go faster or whatever, someone put mirrors in the elevators so now you have a grooming session because people are vainAF and don't notice the speed of the elevator anymore. That was fucking genius and tattooed in my brain. I don't believe he had anything to do with it, but I wouldn't have known about it if he didn't say it which is kinda sad. I love knowing cool solutions to complex problems.
philmarcracken@reddit
Reminds me of something the wow devs put out about loss aversion. They originally wanted to stop people binging and playing 12+ hrs causing articles of some chinese student dying from their lock-in.
They had a 100% exp 'rested' then a 50% exp 'fatigued' status which could only be fixed by resting at an inn. People fucking exploded(into treats) with rage. They then just altered the base exp required, flipped it to 100% normal and 200% exp gained in 'rested' state if you logged off at an inn.
So xp gain at 50% fatigued was the same as the new system at 100%; its just the player was no longer 'losing' something.
biggestMug@reddit
Exactly!!
It's all how you label the bottle lol it can still be the same shit.
Fucking marketing. I love and hate it. The older I get, I grow to loath its existence, but then it can put spins on things like that. It's just crazy.
Nighthawk700@reddit
Yeah this thread is fucked. The tricks are fucking stupid, but they still work. Its no different than finding out you can tell people they're taking placebo and they'll still benefit from the placebo effect. Nobody on the planet would think that would work but it does.
biggestMug@reddit
Haha a true and sad point. Stupid psychology!
fresh-anus@reddit
If reddit was a person.
Mushk@reddit
Inspirational music with drums in the background. Video panning over a new built area outside of Manchester.
"People get mortgages to buy a house. It's like a loan that gives you a house"
Inapirational music crescendoes
g2420hd@reddit
"but they don't really want a loan they want a house, that's why you market your loans as home loans"
Mushk@reddit
And people want new things - so offer them new loans every 2 to 5 years!
hatchbacks@reddit
Bro just copied my comment lmao
Mushk@reddit
Oh shit it seems I did - but great minds meme alike, or something.
Yours is better though.
TNTspaz@reddit
I get the point a lot of these guys are making. It doesn't make it any less stupid
It's a similar vibe to the art of war. Basically talking common sense to a bunch of people who don't have any. To help them take advantage of people who are even stupider than them.
ionevenobro@reddit
see, the reason why we have running water in pipes and public infrastructure is for shitting in it
Pingushagger@reddit
I’m happy I’m not the only one having this guy psy-opped all over my feed.
Alto-cientifico@reddit
He is been at it for decades though
hatchbacks@reddit
posh British accent
“So if I want to look fancy, I’ll choose the Bentley. Not the Hyundai.”
Cuts to a scene of a doorman at hotel with inspirational music in the background
EdliA@reddit
Dude is fairly smart. Leave it to anons to shit on people to inflate their shitty egos.