Ford Is Launching Seven New Vehicles In Europe

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long_fish3000@reddit

ford alongside fast food companies have abandoned the USA a long while ago. If you look at Ford's offering in europe or mcdonalds in any other country, you'll see more innovation. Here Ford has settled into just rehashing the same pickup and 3 suv offerings with little new to excite american buyers because they know they have little other choice. Same with mcdonalds. They just make same same big macs and nuggets with nothing really new until the end of time while germany gets some big mac with a hasbrown patty on it or korea gets a shrimp patty.

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CorrectCombination11@reddit

ford alongside fast food companies have abandoned the USA

another way of saying you are out of touch with the average american.

don't worry I am too. I only eat fast food when i'm summer outside the usa anyway.

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neanderthalensis@reddit

What a twisted way to look at the world. Ford have optimized their American business. Sounds like you're having a tough time comprehending American consumers' tastes for pickups.

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Wolfo93@reddit

I disagree. They let go of whole engineering departments in Europe because all they do now is reskin VW cars and make sure Mustang and Raptor meet our regulations with little changes. New cars will be rebadged Renault and busses and vans will be Chinese

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Mnm0602@reddit

As they do a PR event announcing 7 new vehicles in which 2 are just commercial vehicles and the other 5 passenger cars.

The 5 passenger vehicles are shown as a silhouette where 1 is in the “Bronco family” and the other 4 are visually identical from the front.

And of course Ford wants 25% of EBIT to be subscriptions and software.

Revolutionary stuff.

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Yankee831@reddit

Did you read the article? The subscription/software side is Pro products for managing fleets and offering the same services to small business that large fleet managers have.

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long_fish3000@reddit

i didn't click the article man, just doing a little at work shit post.

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Too_Chains@reddit

They have not abandoned the USA. They stopped selling stuff that wasn’t moving. Their current offering in the USA is decent in every market. Trucks: maverick, ranger, f series, e transit…
SUVs: bronco, bronco sport, escape, explorer, expedition
Other: mach e, lightning, mustang, gt

Where would you go next? That you think can sell well?

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That1one1dude1@reddit

Didn’t they already cancel the Escape?

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Too_Chains@reddit

Yes to the escape. The lightning you can still buy new and owners love it. Ford is going to release
Some Kind of gen2 lightning that’s electric hybrid f150 that solves the range and towing issues people cried about

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Yankee831@reddit

And the Escape was only cancelled to make factory room for the new UEV platform.

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samcuu@reddit

Obviously manual RWD wagon/sedan. The moment a car company don't make one of those they're effectively a corpse.

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Too_Chains@reddit

its gotta be less than 3500lbs too

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SirLoremIpsum@reddit

I see all of those everywhere.

Rangers Mavericks bronco sports out the wazoo and just as many F trucks as anything else.

On the "vibe" check with the eyeballs I think Ford's doing great.

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FMJoey325@reddit

So you’re saying there’s room for the Windstar to return?

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89LSC@reddit

Id rather they equip the expedition el and navigator l with sliding doors - at least optionally. Id love an extremely capable vehicle with sliding doors for more than 2 kids to use the car easily

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AndrewCoja@reddit

McDonalds is able to offer more in those places because they are smaller markets. Each country in Europe gets to make their own McDonalds menu with unique items. McDonalds in the US has to be the same across the entire country so that someone from Florida can go to a McDonalds in Utah and get exactly what they get back home. It may not be exactly what people want, but it's what McDonalds wants its restaurant to be.

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ZaheerAlGhul@reddit

Ford is selling what Americans want. The general public has made up its mind when it comes to their next car purchase. It's either going to be an SUV or a truck.

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avoidhugeships@reddit

Or a Mustang!

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V8-Turbo-Hybrid@reddit

That sounds like full-size trucks like garbage foods.

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aroc91@reddit

Weird comparison. You don't think a multi-billion dollar multinational corporation does market research and has an inkling a shrimp patty McDs burger probably wouldn't be worth the rollout cost?

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Does_Not_Use_Clothes@reddit

AI is still learning and will occasionally make mistakes.

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long_fish3000@reddit

shrimp patty was just an example, you could better pull from any European country with more fast food innovation that fits a more western palette.

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vakantiehuisopwielen@reddit

All I’m seeing in Europe is that they’ve abandoned us as well. Mainly by killing the Fiesta and Focus.

There’s nothing innovative about semi copying VW’s EV’s…

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Dionegro__@reddit

Americans buy the same 10 cars anyway

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hawkeyes007@reddit

Someone’s got to win some Euro market from China in the future and it sure as hell won’t be VW at this rate

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A_Pointy_Rock@reddit

Ford's VW-platformed Euro explorer entered the chat

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vakantiehuisopwielen@reddit

The same for the Capri..

The new Fiesta might be fine, based on the Renault 5, but still not a Ford.

IMHO Ford totally lost it when they started with the EcoSport. Since then only bad decisions. Oh let’s drop the Fiesta, let’s drop the Focus. Drop the Mondeo.

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Montague-Withnail@reddit

Not only is their European strategy poor too (IMO) but their products themselves are. The company my Mum used to work for ran a fleet of Rangers, riddled with issues. Same with the Transits they had. 3 friends have owned 1.0 EcoBoosts, none lasted more than 60k without the engine mechanically writing itself off (admittedly the wet belt issues are apparently rectified on newer models). I drove the last gen Fiesta a few times and thought it was a very pleasant car- yet somehow the Puma (which is made out of basically the same bits) has lost everything I liked about the Fiesta, with the only gain being a box under the boot floor you can put wet things in.

Incredible really when in the late 90s and through most of the 00s pretty much every Ford of Europe product was the best driving car in its class. Mention the Mk1 Focus to any motoring journalist of the era and they’ll probably rave about what a brilliant car it was.

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s1ravarice@reddit

They used to have actual European leadership but it all got slowly eroded over the years and it’s really obvious. Americans just don’t get the European market.

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Simon_787@reddit

Why though? The Renault 5 has nothing going for it besides design. The tech is just okay, the rear seat space is pretty bad, the trunk isn't even big and the Cd of 0.32 melts highway range.

The Explorer and Capri are built on the MEB platform, which hosts the best selling BEVs in Europe. They share the same efficient motors, the good use of space, the good turning circle etc.

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A_Pointy_Rock@reddit

The Renault 5 is a great little car. It's relatively cheap and is bidirectional charging-capable. It is also super stylish, but that doesn't mean a Fiesta would be TBF.

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bwoah_gimmethedrink@reddit

It's not relatively cheap, there are way cheaper small EV's in Europe. Besides people who buy 'stylish' can only blame themselves for the downsides (like the horribly bad legroom in the back in R5's case).

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TheLewJD@reddit

I'm 5"10 and found it fine sat behind someone, been in worse like the CLA, no leg room and your head hits the roof.

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A_Pointy_Rock@reddit

You can get one on lease for under £200 a month, and there are few that are cheaper to buy outright in the category.

You can get a BYD Seagull for less, but that is a much smaller car.

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vakantiehuisopwielen@reddit

They say the Renault 5 at least drives nicely, whereas nearly every VW feels like you’re a passenger in your own car. The Renault 5 is said to have one of the best (fun) driving characteristics of all EV’s.

Ford’s strengths always were their driving characteristics for their European models.

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TheLewJD@reddit

Test drove one last weekend, lovely little car. Only EV i'd have as it's not huge.

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SizeableFowl@reddit

Had a Fiesta ST, Ford and virtually every other manufacturer has abandoned small cars in the US that aren’t crossovers and it really chaps my asshole.

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SecretApe@reddit

I think that Mk3 Fiesta ST will become a classic. One of the best small hatches ever made.

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Thomas_633_Mk2@reddit

Honestly it's astonishing how cheap Mk 6 and 7s are here. I can't see them not holding their value or depreciating very slowly.

Yeah, they're 20 years old, but I've seen Mk 6 aka XR4s for under 5k AUD, and that's an insanely good deal. Mazda 2's on the same platform from the same year go for 3-4k in decent condition and that's a car with 40hp less. Yeah good luck fitting more than 2 people into an XR4 (I've done it on a trip from Canberra to Yass and back, it isn't ideal) but still, actual hot hatch vs commuter car.

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Recoil42@reddit

Funny you say that, most of Ford's new European cars are either VW rebadges or Chinese (JMC) rebadges.

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JB_UK@reddit

Also, the challenge from China is in EVs, which are now up to 20% market share in Europe. Last year, VW Group was 30% of the EV market, that’s double all the Chinese brands combined.

VW are going to be far more important as a defence against Chinese marketshare. To be blunt Ford are nowhere in the EV space.

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