Jaguar Type 01 sedan Is Chasing Bentley Money And Influencers On Monaco’s Streets
Posted by kstetter@reddit | cars | View on Reddit | 44 comments
Posted by kstetter@reddit | cars | View on Reddit | 44 comments
strongmanass@reddit
oh for fuck's sake this stupid line won't die. It'll be half the price of a Bentley.
CarsPlanesTrains@reddit
Well yeah but you're not gonna get a BMW, Mercedes or Audi buyer out of a BMW, Mercedes or Audi. Targeting the other British luxury brands makes more sense advertising wise, as that's where you'll find the people who want luxury but something out there that's explicitly not one of those three brands. Hell even your throwaway line of putting it "against" a Range Rover is already quite smart, as that's another luxury demographic. Whether the car is able to compete with the more expensive cars is a second thing, but the first step is getting people into the dealerships
the_lamou@reddit
My last four dailies were an F-Type, a CLS, and two e-Tron GTs. Assuming this thing isn't cursed in every way, it's probably going to be the next thing in my driveway.
strongmanass@reddit
I'm a BMW owner looking to move on from the Germans because IMO there's just no value there right now. The interiors are cheap and the design doesn't resonate with me anymore.
They've explicitly avoided doing that. What they've said is they're aiming for the space between core mainstream premium and the bottom of luxury. Every single thing you've read about them targeting Bentley and Rolls Royce has been made up by tertiary and below sources.
ProtoplanetaryNebula@reddit
They won’t want to bring over Range Rover buyers, because that’s another model from the same company.
FledglingNonCon@reddit
But they might get the wives of BWM, Mercedes, and Audi drivers.
ScienceMechEng_Lover@reddit
They're trying to do the same thing Cadillac tried with the Celestiq and they will fail because they don't have the brand recognition of Bentley or Rolls Royce.
strongmanass@reddit
The Celestiq is $400K.
That's exactly why they haven't priced their car anywhere near Bentley and Rolls Royce.
You just said in a separate comment that they could've succeeded with a $2 million hypercar. Now you're saying their $120K sedan will fail because they don't have brand recognition of a $300K car. You can't have it both ways.
ScienceMechEng_Lover@reddit
Yes, a $120k sedan will fail because at that point, Jaguar is trying to compete with BMW and Mercedes. It'll be trying the same shit they attempted in the past with the XJ.
Brand value arguably matters less in the hypercar market as long as you have the goods to back up the price. Bugatti was basically unknown till they came out with the Veyron and created the hypercar segment.
strongmanass@reddit
Only the very top end of those brands. It's a different market and buyer from the C-class/3 series and E-class/5 series, which is where most Jags previously competed.
They canceled the XJ EV because it wasn't going to be competitive at that price, so hopefully they've learned their lesson.
Tell that to the billionaires you're trying to court. It's easier to create a new brand at that end because high prices are kinder to small volumes, but provenance still matters. Chevrolet can't sell the ZR1 for $2 million even though it can beat cars costing that much.
This isn't true at all. They were dormant, but by no means unknown.
PurpleSausage77@reddit
Looks sweet love big bossy sedans/saloons/wagons.
Looks like a “Jaggy” Model S, CLS, A7, Panamera.
HorstC@reddit
What a stupid piece of shit
ScienceMechEng_Lover@reddit
They should've just built upon the C-X75 prototype and attempted to take the top speed title back from Bugatti god dammit.
strongmanass@reddit
I'm not so sure a $1.4 million hypercar ($2 million today) would more successful for them than a $120K electric sedan.
ScienceMechEng_Lover@reddit
It's about creating and maintaining brand value. Jaguar has a very rich history in motorsports and in creating some of the best looking cars ever made, but pretty much all of that is forgotten because they don't really have a halo car and they've tried to distance from their history with that horrible rebranding.
That being said, I don't see why a $2 million hypercar won't be successful if they manage to officially claim the speed record for the fastest production car. If a car can achieve that and look as good as the C-X75, it would probably sell out before the first car has even been made.
strongmanass@reddit
They've never had any brand value at that price point or level of the market.
Their only motorsports success of the past 35 years was in Formula-E.
ScienceMechEng_Lover@reddit
Neither did Bugatti when they first came out with the Veyron. Mercedes hasn't been there either till the AMG One and values for those cars have skyrocketed. If Jaguar can build a car that's a world beater, it will absolutely sell.
cannedrex2406@reddit
Buggati was never profitable. It was the concept of a mad man VW head (Ferdinand Piech) who had the money from turning VW into one of the biggest brands in the world throughout the late 90s and early 2000s.
Land rover will never be as big of a brand as VW was at the time, and hence they don't have the money to blow on making something like a Buggati veryon
Thomas_633_Mk2@reddit
The EB110 SS was 400,000 pounds, which is about half the Veyron (adjusted for inflation) but about as expensive as supercars got in the 1990s. Only the F1 and limited edition stuff tended to cost more. Their 90s concepts prior to the Veyron were all also ultra luxury or supercars. Bugatti always played in the big leagues and never built a bunch of Waymo equivalents.
Mercedes made a road going F1 car after being the dominant engine supplier in F1 for a decade, as he pointed out Jaguar can't pull that off. Technical achievement also tends to matter a lot less in EVs when it comes to sales
schultzM@reddit
With the way other companies are outsourcing the development work and running them limited at 2.5m + options there is definitely a market
pdp10@reddit
More turbine range extenders!
Riverrattpei@reddit
That was only the concept, the plan for the production car was a hybrid twincharged 1.6l I4
Caca_Face420@reddit
Jaguar is gambling a lot on this EV that is DOA. People are going to look back at the failure of Jaguar and Range Rover. They got by for so long making terrible quality vehicles sold at a premium just to fall completely apart at the seams because of pure British arrogance
YetiBoney@reddit
Jaguar has not been a British company for 36 years now.
Range Rover is not a company at all, it’s a model of vehicle sold by the company Land Rover, which continues to do very well.
Caca_Face420@reddit
https://www.theguardian.com/business/2026/may/14/jaguar-land-rover-annual-profit-falls-99-per-cent-us-tariffs-cyber-attack
Whatever you say buddy
cannedrex2406@reddit
Literally due to a cyber attack and tarriffs? It's nothing about the cars or the brand. It's one bad year after an increasingly healthy year before that. It'll get better now that the attack is solved and tariffs are loosening
bearfan15@reddit
Im not gonna argue Land Rover/Jag is a success story, but every company is struggling right now. Porsches profits are down basically the same amount year over year. You think they are going out of business anytime soon?
Caca_Face420@reddit
Porsche, along with many other producers pumped the brakes on EVs because adoption stalled and they realized they couldn’t compete with China.
Jaguar/LR stopped manufacturing for a whole year and decided toto go all in on EVs. It’s very different. All the jokes and humor going around talking about Nissan going bankrupt should direct their energy to Jaguar/LR they are the true going concern
strongmanass@reddit
Jaguar is in a precarious position...but Range Rover?? Rolls Royce and Bentley are still kicking themselves for turning up their noses at SUVs while rich people who wanted them became regular Range Rover buyers.
Caca_Face420@reddit
They are married. Maybe Land Rover can sell off some intellectual property but like you said, it took some time but the luxury SUV market is taking off. I’m not seeing a survival of either brand
Mattdodge666@reddit
Aren't they owned by Tata? Could pretty easily see them axing production of Jags if Land Rovers are making a profit.
Thomas_633_Mk2@reddit
Tata has said that Jaguar can basically lose money indefinitely until they figure out how to find a market niche for it, because LR sells so well and it's a valuable name to slap onto a luxury product
cannedrex2406@reddit
I work for JLR. This is literally how the company views Jaguar. It's almost become a fun project sorta thing for those bored of working on midsize Crossovers. It's a new and fresh engineering exercise. If it works, if works.
If it doesn't, back to the drawing board
SizeableFowl@reddit
I’m sure stellantis would consider purchasing Jag, although I’d be curious if Ford bought them back and actually let them have a budget and tried to compete with Cadillac. God knows Lincoln doesn’t actually fool anyone into believing its a serious luxury car.
FledglingNonCon@reddit
I would argue that this has the highest probability of success of any $100k+ EV. A lot is going to depend on the styling, marketing, and execution. If they can successfully pull off good styling and effectively reach the audience they seem to want to (rich people who are something other than cis, het, white men), it could be a smashing success. If they bow to the pressure and try to appeals to the type of person who comments on r/cars, buys car magazines, or more importantly write for car magazines, it will fail miserably.
costafilh0@reddit
Monaco?
And you go and make a Sedan?
Make a coupe and a convertible then.
rapzeh@reddit
I just hope Jaguar doesn't go bankrupt.
mcorliss3456@reddit
“Oh…HE couldn’t afford a Bentley…so he bought a jaguar.”
“Ugh…How gauche!”
savageotter@reddit
I'm hopeful this will be cool
ferdiazgonzalez@reddit
Is it me or it looks like 7 series with camo?
Prestigious_Series28@reddit
it should get that 2.0t ingenium engine for a range extender. what could possibly be in that long nose?
Competitive_Cod_1443@reddit
horrifcly ugly.
Guessididntmakeit@reddit
Sounds like people are running away from it ...
kstetter@reddit (OP)
Wouldn't you if a Rolls Royce in red camouflage was chasing you?