You're vastly overestimating how many people actually care about specs to that degree versus how many people primarily buy on appearance. If range and features for the price were actually that important to people then toyota would sell none of their trucks because they get barely over 320 miles of range with dingy plastic interiors for $10k over competitors. And if people only bought on reliability then land rover and every brand in stellantis would have gone out of business decades ago.

People love boxy and sharp angles and the fact that wrangler and g wagon have been in production for decades and are staples of the automotive industry proves that people always have. Despite the reliability and driving dynamics of the former and obscene price for the latter. And everything coming out of kia and hyundai these past few years and their massive increase in popularity proves that there is a big resurgence in demand for boxy, despite their very bad reliability reputation.

I personally bought a bronco sport recently because it was the boxiest thing I could get new while staying in the 30s, and because I love the way it looks. It reminds me a lot of my land rover discovery 2 and nothing else in the compact SUV segment deviates from a used bar of soap in shape. Specs wise I get average fuel economy and range, the interior does what I need, and I have a warranty and don't intent to drive the same thing for more than 15 years regardless of vehicle. I paid a small price premium to get something that is more suited to offroad than the average crossover despite having never gone offroading, but because one day I might but that was also irrelevant. What a rav4 or a CRV bring to the table on reliability, or what an X1 or model Y in features, or what a tiguan, rogue, sportage, or CX5 would have brought in price savings but would never do for me, is give me that feeling of loving the way my car looks every time I go out to it.

The R2 is exactly that kind of vehicle but EV and in a higher price bracket. Every argument that I made for my car someone can make for R2 against anything it competes with in that price. And considering bronco sport sells +125k units per year in the most crowded market segments there is, that says to me that R2 will do just fine even if you can technically get more for the money.