NVIDIA Reportedly Prepares RTX 5090 Price Hike Amid Rising GDDR7 Costs
Posted by dfv157@reddit | hardware | View on Reddit | 170 comments
Posted by dfv157@reddit | hardware | View on Reddit | 170 comments
Xpmonkey@reddit
Lmao. I remember when I built a pc to save money lol. I feel for the modern builders.
your_mind_aches@reddit
Nobody but the 1% is getting a 5090 in these conditions. Not even, just a fraction of that.
Hell, even at the MSRP of 2000 bucks, that's for people who heavily prioritize it in their budget.
sitefall@reddit
Having 2k to spare is not exactly the 1% and buying one was a good financial decision. If you have a near msrp-ish 5090 you are basically using it for free until you decide to sell it and upgrade, or making a profit. The last 4 generations of flagship Nvidia GPU's have been mostly the same at least letting you come out the other end coming near breaking even.
evangelism2@reddit
honestly this. between crypto and AI, if you had a 90 series card, you effectively were getting gpu's for free the last 6 years
your_mind_aches@reddit
I'm not saying 2k, I'm saying $4,000.
ML7777777@reddit
Looking online the ones in stock and available to me are all over $2500 and quite a few selling for over $3K. MSRP is long gone it seems.
bibober@reddit
The only 5090 ever available at MSRP after day 1 was the FE, and that was only limited quantities. There was a couple months where people who signed up got a good chance of getting an email invite to buy one direct from Nvidia, but after that good luck. $2500+ has been the normal going rate for most 5090 basically the entire time.
Shadow647@reddit
I bought my ZOTAC 5090 for 1.889,92 EUR (before VAT) which is roughly around MSRP, that was in July last year and there was plenty of stock available
evangelism2@reddit
This. There was a period of time in the summer of 2025 that you could get 5090s for a somewhat reasonable price, and by reasonable I mean MSRP plus close to normal AIB tax
Rodot@reddit
Have GPUs other than FE ever been sold at MSRP? I remember I couldn't find a GTX 980 back in the day even close to MSRP.
FallenFaux@reddit
What magical land do you live in that you can get a 5090 for so cheap? I haven't see a 5090 for under $3000 in at least a year.
Cheapest near me is Microcenter at $3300. Best Buy is $3700 and Newegg is $3800.
evangelism2@reddit
a year? you weren't looking. Prices were lowest in the summer of last year.
boringestnickname@reddit
Yeah, cheapest I've seen lately (in shops) is $3700.
How mad is that.
A consumer grade graphics card for a minimum of $3700.
The_Chronox@reddit
At least a year is a little much, I got a $2k model for MSRP in October last year and wasn't trying particularly hard. No alert bots or anything
ColdAngle1151@reddit
Bought 4x5090 last week and snatched another today.
Sadly Im far away from 1%, might qualify for 10%, but that would be barely.
Some of us need them for work :)
your_mind_aches@reddit
Work is definitely a different situation
itsabearcannon@reddit
I bought one. I set up Discord stock notifications and refused to pay a penny over MSRP.
This is my minimum 5-year GPU, maybe 7 years. Amortized over that amount of time, the capabilities it affords me with my 2725Q are worth the cost.
nisaaru@reddit
I don't trust these 400W+ devices to have a long lifetime. There are too many videos out there about the failure rates from the usual repair shops.
That kind of money in today's fast moving computer age I would only invest on NAS Servers, Monitors, Laptop or new PC builds at best. Unless you're into AI these prices are whale territory.
Nothing ages faster than the previous generation top of the line GPU and then it will become just another dust collector in your computer part collection. You won't even have the time to associate great memories with them because today's computer age doesn't even allow that anymore.
elbobo19@reddit
Look at the prices of used 4090s, they are STILL going for more than their original MSRP 3.5 years later. Anything with over 16gb of VRAM is likely to hold its value into the foreseeable future.
itsabearcannon@reddit
I mean….counterpoint, 1080 Ti.
That thing aged like fine wine for almost a decade.
skilliard7@reddit
I have a friend that has a decent tech job, but is nowhere near 1%. He has a 5090 that's been sitting in a box for years because he can't be bothered to install it to replace his 3090.
Crimtos@reddit
Yep, being able to afford something that cost 2 to $3000 is definitely more accessible than the top 1%. A kid who is working a full time minimum wage job over the summer would be able to afford one before summer is over. And I would say realistically it is accessible for people who don’t have dependents at somewhere around $70,000 a year assuming they aren’t in a very high cost of living state. 70k a year is around the 53rd percentile for individual income for people who work 40 or more hours a week.
your_mind_aches@reddit
Being able to afford something and being able to justify the purchase are two separate things.
Crimtos@reddit
No justification is necessary the person earning $70k in the scenario I outlined can comfortably afford that without issue. With that said now that GPUs are regularly appreciating in value there is all the more reason to get a high end gpu. My 4090 FE has appreciated by about 50% since I got it in 2022 and the 5090 is also up comparable amounts if not more. I would say if your primary hobby is pc gaming it makes more much sense to buy the top end than the middle.
randylush@reddit
How much of a monthly “fun” budget do you think someone making $70k/year would have? After paying all of their costs of living and saving for retirement.
Crimtos@reddit
I think that around $39-40k of yearly expenses excluding retirement is realistic in an average cost of living area and after income taxes $70k would leave you with around $4,840 per month or $58k per year. So that would come out to about $1550 to play with every month and if you don't go out for entertainment or restaurants it would likely be around $1950 per month leftover.
If you include retirement supposing you are doing a maximized roth ira contribution every year of $7500 that would leave you with $925-$1325 of fun money every month once again depending on if you eat out or not. This is also excluding state income tax since some states have none and it is quite variable but overall I think this is a realistic expense estimate.
randylush@reddit
Yes those are the same numbers I had in mind.
You have successfully demonstrated that someone making 70k/year can afford a 5090.
But you also successfully illustrated that if someone making 70k/year buys a 5090, they are giving something else up in return. Maybe they delay a vacation by 4 months, for example.
Crimtos@reddit
The type of people who are buying 5090s for gaming aren't likely to be among the same group who want to go on out of town vacations. I also wouldn't say pacing out your luxury purchases is giving up anything.
Shadow647@reddit
Do you understand the concept of total cost of ownership? Last few years it has been near zero for top end GPUs.
randylush@reddit
Yup, that’s why you see lower/middle class people lining up to buy up all the 5090’s, because they appreciated in value in the past 2 years, and we should expect GPUs will continue to appreciate in value moving forward. From the 90s to like 2020, GPUs and all other hardware would rapidly depreciate in value, but I guess that trend has permanently changed.
Crimtos@reddit
GPUs, SSDs, and Ram have all had big price increases multiple times in the last 8 years or so. There was the 2018 crypto mining boom, 2020 crypto boom, 2022 mass 4090 demand, the early-mid 2025 gpu shortages, now there is the Late 2025/2026 AI GPU boom.
Ram also had huge price increases back in 2018 and now it has exploded in price again same for SSDs.
As far as selling your hardware goes I personally would only recommend planning to resell your GPU and the sweet spot tends to be a couple months before the new high end hardware is released. Even if you don't make a profit your expenses over the 2-3 years of ownership will be quite low likely coming out to $100-200 per year or less.
ColdAngle1151@reddit
If you look what average joe spend on golf/fishing/or any other hobby.
A $3k GPU isnt that much tbh.
randylush@reddit
I’m definitely in the 1% and a 5090 would not be a noticeable expense to me. But I’m probably not gonna get one just out of principle. I want to see how long this 3090 can stay competitive. What an incredible card.
I’m sure if I bought a 5090 it would still be an amazing card for like 10 years though
sir_sri@reddit
Top 1% is 660k/year in income in the US. Top 10% is 117k.
So maybe not top 1% but certainly the fairly well off.
It doesn't bode well for used costs in a few years, or for the costs to gamers, versus people trying to do local ai stuff (notably grad students).
skilliard7@reddit
Top 10% is $250k, not sure where you heard $117k.
sir_sri@reddit
I typoed 20%, I was looking for the point that a 2000 dollar graphics card would be affordable if unwise. 117k as top 20% was it (for 2022 incomes) , but I had been expecting top 10%, which ya, up in the 200k range and that's way too high for the point I was making.
Olobnion@reddit
The MRSP in my country is closer to 3000 bucks, and I was lucky to get it for that price.
Xpmonkey@reddit
I’m sure the price hikes will only affect the 1% that buy the 5090 and not reverberate thru the rest of the line up. 🤷♀️
heepofsheep@reddit
I feel like PC building has been always more expensive than buying a console? Generally consoles are sold at a loss…
c010rb1indusa@reddit
I was building $800 upper-midrange PCs in 2015. If you took into consideration things like Xbox live/PS+, average costs of games etc. You'd come out ahead pretty quick. Those numbers don't come close to adding up anymore.
Rodot@reddit
$800 in 2015 is around $1140 today. I haven't built a new PC in years, but is this a reasonable budget for a modern mid-tier build?
c010rb1indusa@reddit
Nope closer to $1500 if you are lucky. I could build a top of the line build for that with zero compromise 10 years ago.
DiggingNoMore@reddit
Sure, but consoles can't do anything but play games.
randylush@reddit
What are you still playing Xbox 360 or something?
DiggingNoMore@reddit
Do tell. Which console can I use to rip DVDs/blu-rays unto .mp4 files that I can then use video editing software on in order to create PG versions? Which console can I use to create and update a database of NFL statistics? Which console can I use to write C# programs? Which console can I use to store backups of years worth of photos, documents, songs, and videos?
Xpmonkey@reddit
I would agree now, within the last 10 years. Before the mining explosion. Back in the ps3 days. Which at release was going second hand make for 600+ you could build a decent pc for 500. Using AMD parts on the cheap. And praying that you could overclock the hell out of it.
My logic back in the day was half the budget on cpu ram mobo PSU tower. And the other half on the GPU. I was a brokie in the hood building some decent shit.
Of course the price is halved if you’ve been building for a while and can reuse parts.
*Back in my day circa 2001 lol
heepofsheep@reddit
Yeah I mean I’ve been building PCs for over 20yrs. I don’t generally pay that close attention to console prices, but none of my builds have ever been cheaper than a console (and most of them were pretty mid range or worse).
I guess in a sense it can save money on games….
boringestnickname@reddit
It all depends on what kind of quality you were building, I would say.
If you really went for console quality components, you could build computers extremely cheap in the early 2000s (I would say up until well into the 2010s.)
I rarely did, but I've built a few select ones on the cheap for relatives and the like. I could get pretty damn low.
Mine were always $1000+, so I get what you're saying.
Still, looking at this from the perspective of 2026, we were eating good. In 1999, I don't think I could even conceive of a self build getting more expensive than $1500, without going for server parts (dual CPU MBs, more space for RAM, etc.) Maybe upwards of $2000 after SLI was reintroduced.
I could make one for $10k today without breaking a sweat, and I wouldn't get very impressive performance (normal home use) out of it, relative to a $1500 one in 1999.
randylush@reddit
Yeah the $600 ps3 was a rare exception. PC gaming has always been more expensive
ParryHooter@reddit
He probably means building vs buying a pre built. It used to save some money for sure, if youre patient it probably still can but it's largely bundles now if you want a decent price. Building a PC now it's damn near impossible to not run into a roadblock somewhere with a part you want and it's sold out everywhere and available only via scalpers. Prebuilts are actually a decent bet now because they have stock and if you're lucky you can find one good deal and have all (or most) of the components you wanted.
ballmot@reddit
Nothing changed mate, you'll still save money in the long run going with PC, I have over 1000 games in my Steam library. Meanwhile my console gamer friends have been playing almost exclusively GTA V and FIFA for the last 10 years (This is hyperbole, they went through a few others too) because games are sold with no regional pricing and are prohibitively expensive for people on a tight budget.
nisaaru@reddit
With these kind of numbers you're just collecting because you don't have the time to play them anyway especially in the age of forevergames.
P.S. My stock of unplayed games is also quite huge and I stopped doing any impulse buys since probably around 2020.
ballmot@reddit
Yeah most of the "bloat" comes from humble bundle and some steam game bundles, but I would say 400 or so are games I bought on their own merits and I still have 90 AA/AAA big name games on my backlog I have to get to, with 129 other games on my "regularly played rotation" which is mostly roguelikes, deckbuilders and strategy games
samcuu@reddit
You have never bought the top end GPU to save money. The cheapest and the most expensive one are usually the worst value.
Even 20 years ago the 8800 GTX was doubled the price of a brand new PS3.
doscomputer@reddit
its not like most people on r/buildapc were buying 1080ti's
c010rb1indusa@reddit
2015ish I was building upper-midrange PCs for $800 and it was such an easy sell to a friend who were eying expensive laptop replacements at the time. Back then everyone needed a PC anyway, why not have a gaming desktop and cheap laptop instead of 1 expensive laptop? Now I know people without any sort of PC/Mac and just use their smartphone and an ok PC is like $1500.....
cadaada@reddit
north americans (and some europeans) can still buy an entry pc with a month work, i dont understand why every thread its so bad these comments.
QuadraKev_@reddit
I only bought a 5090 because I saw how well the 4090 held its value.
ghille-man@reddit
I sold my MSRP 4090 for a free upgrade to the 5090. Stressful process, but I am glad I did it.
dparks1234@reddit
I’m surprised the **90 cards don’t cost more given the general audience for them is the “I’ll pay whatever for the best” crowd
algorithmic_ghettos@reddit
For me the issue is that what "best" currently gets me is an electrically-deficient product that may burn my rig and/house down.
I suspect a good chunk of price-insensitive buyers are waiting for Nvidia to get its house in order.
AzorAhai1TK@reddit
Is there a single confirmed case of a house fire among the millions of GPUs sold?
Rodot@reddit
People have many different use cases and I'm sure causing a house fire to trigger a thermometer connected to wifi to send an EMACs command above 800 °F to copy a text column was a perfectly valid workflow when the 5090 was released
randylush@reddit
Nope. People just can’t afford these cards so they make up reasons why they never wanted one anyway
heepofsheep@reddit
I remember the old Titan cards being batshit crazy expensive back in the day, and basically the 90 series is the replacement.
Arickettsf16@reddit
And batshit crazy back then meant like $1,000. Nowadays people will pay that price without even blinking.
ComplexEntertainer13@reddit
Back then we had SLI though. Remember that some people bought 2-4 of those same cards. Having "the best" actually cost more back then that it does now during some generations.
Rodot@reddit
SLI was a meme, at least for gaming. It was terrible and communication/synchronization bottlenecks gave you worse performance in all but a few games optimized for it. Unless the game was specifically written with SLI in mind, everyone just ran the mode where each GPU generated every Nth frame so you didn't even get the benefit of extra VRAM. It was useful for compute applications in the days that everyone was writing hand-crafted artisan C-CUDA code for video rendering or fluid simulation, but its applicability to gaming was always niche.
Arickettsf16@reddit
Yeah I remember some crazy builds back then with people shoving like 4 1080 ti’s into a single build. I don’t even remember how many games utilized SLI but I recall it being very buggy and had diminishing returns the more cards you added.
kuddlesworth9419@reddit
The whales killed the hobby. You can just about get a 70ti for under a grand now.
Homerlncognito@reddit
Most 5090 aren't using those cards primarily for gaming. I'd even say it's not really a gaming product.
ComplexEntertainer13@reddit
The 5090 is a extremely good card for HIGH res gaming. If you are playing at over 4k res (so high end VR and some ultrawides). Then it can deliver 50%+ more performance than 4090, since you are bandwidth limited with the Ada card at those resolutions.
Homerlncognito@reddit
It can be useful for gaming, but many people are buying them for work or at least semi-professional use. And the pricing reflects that.
Quadro cards used to have specific features that weren't available in GeForce cards but the differences between the gaming and the professional lines are now minimal.
ComplexEntertainer13@reddit
That's not the same thing as what you are claiming. A lot of people buy lower end Nvidia cards for professional use as well.
It's halo pricing, halo pricing has always been absurd. Go check what a quad SLI 8800 Ultra setup set you back almost 20 years ago. Hell even just 2 of them was roughly 5090 pricing with inflation.
Homerlncognito@reddit
Are you saying the 5090 in its current market is primarily a gaming GPU and work related purchases of it aren't driving the price higher than it would otherwise be?
kkyqqp@reddit
I've been posting about this for years. Given the level of scalping we saw in the 4090 and 5090 and how long scalper prices were far above MSRP there's no way to conclude anything except NVIDIA always sold them way too cheap. They could have asked for double the price and it would have moved.
OutlawFrame@reddit
Or you know the other side of the graph they made too few available for sale. Demand and supply, demand and supply.
Simp_Simpsaton@reddit
The same would still apply, especially now since volume for consumers would be the wrong play
OutlawFrame@reddit
There is a point where they would saturate the market at a price point over $5k, but we don’t know what that point is because they don’t make enough to find out.
DependentOnIt@reddit
You don't think $4000 is a lot?
unsurejunior@reddit
Of course it is but just like consider if you're making $150k a year, that's like 1 full paycheck.
I've always felt like they should keep hiking their price until they find a point where they can stock them on shelves and then you've found your ceiling. I don't think people who can pay 2k would blink until it's >5k
JackhorseBowman@reddit
Here's hoping the 12 pin on my 4080 super doesn't meltdown for at least another 5 years.
yugedowner@reddit
Undervolt! I'm saving like 100w of peak power
JackhorseBowman@reddit
I believe I already am but I'll have to double check.
Method__Man@reddit
You don't remotely need this. A 9070xt can be had for $650-700 easily
noiserr@reddit
It's clearly the only valid option in this market. AMD nailed it with the 9070xt.
_Lucille_@reddit
I believe nvidia has been eating the cost of memory price hikes for the consumer level cards for a while now, so not surprised.
noiserr@reddit
lol Nvidia eating the cost.. that's a great joke
thegenregeek@reddit
There were reports 5 months ago that Nvidia was no longer supplying VRAM for cards.
If you're claiming that for all consumer cards, that doesn't seem to be the case. Though it probably has been for the 5090 specifically (if that's what you meant).
jenny_905@reddit
No, not reports. Twitter based rumours.
FitCress7497@reddit
this has already been proven fake by Gigabyte CEO
thegenregeek@reddit
Not "proven fake"... but the nuance gets really involved if we're going down this path...
The reports where that Nvidia was going to stop bundling VRAM with kits, forcing AIBs into sourcing it themselves. There was never a statement on which cards might be impacted, nor a statement (AFAIK) that ALL cards were affected.
There was then an interview with the CEO of Gigabyte, who was asked about this and other things related to reported cancellation of certain SKU. Given this, he discussed Nvidia prioritizing certain models and RAM configurations over others due to not being able to source certain modules. He also reportedly made a statement (and was never directly quoted), saying effectively "that Gigabyte continues to receive bundled memory from Nvidia with its GPUs".
There is no explicit quote from him saying that the rumor was false (as far as I recall and case find). There's only a vague CEO style description attributed to him
Because the statement is technically correct as long as Gigabytes gets any SKU with included VRAM (If Nvidia didn't bundle for a 5060 and 5070 released after the quote, but did for the 5080 and 5090 it's still an accurate statement that "that Gigabyte continues to receive bundled memory from Nvidia with its GPUs"... at the time the CEO made the statement). It's also a quote that could have become inaccurate a month later, if Nvidia actually did stop bundling VRAM in certain kits.
This is why I used hedging language of like "reports" and "doesn't seem to be the case". As well as provided the sources backing up my statements.
_Lucille_@reddit
I was not aware of this change. Thought they are still selling the whole kit as a package.
N7even@reddit
5090 is already overpriced, all they've been eating is cake, and now they want the cherry on top.
Shadow647@reddit
If it was overpriced it wouldn't be consistently out of stock.
hackenclaw@reddit
but thats like four 8GB 5060Ti glued together for memory part.
dfv157@reddit (OP)
5090s has consistently been $3200+++ for 2026, so either AIBs has been pocketing the difference or the prices has already been passed on. This rumor means there is another price hike coming.
_Lucille_@reddit
At the very least, the FE cards are still being produced and the prices of those have not been hiked (and that probably helps keep the market "sane").
I am unsure who has been pocketing the difference. AIBs have been hiking prices even before the whole RAM thing blew up around September last year. Usual case where they stop selling the baseline models and only sell the OC'ed versions and premium SKUs.
More_Feature8687@reddit
Where are you getting these "FE" cards at MRP?
JapariParkRanger@reddit
Nvidia.
More_Feature8687@reddit
LOL
JapariParkRanger@reddit
That's literally where I got mine. They occasionally send out emails to people who signed up for it.
_Lucille_@reddit
I still see people posting about getting them at best buy every now and then.
Stock is limited, but comes every now and then.
Zalvren@reddit
AIB and retailers are all taking their cut for sure. The price could increase by Nvidia and price for us not change at all since it's sold far above MSRP anyway. Of course that won't happen lol
ZCEyPFOYr0MWyHDQJZO4@reddit
How nice of them.
shroudedwolf51@reddit
Always nice to see hardware released a year and a third ago be far above its MSRP and still going up in price. How charming.
red286@reddit
They really need to go back to the Titan branding. Too many people think these cards are meant for gamers, and then you get gamers getting furious that Nvidia wants $2000 for a gaming GPU.
knowledgebass@reddit
The 5090 is for gamers. It doesn't have a good power profile for AI applications which tend to use specialized hardware that is not meant for gaming.
M4mb0@reddit
You're very naive. People have been putting the top end gaming cards into AI servers since the 1080Ti. Just google "5090 AI server", you'll find tons of vendors offering them.
Earthborn92@reddit
Those who bought a 4090 at MSRP are eating good.
Still the second fastest on the market for several years
skilliard7@reddit
It's pretty good, but its crazy to me how poorly developers are at optimizing their games.
Even with a 4090, I have to use DLSS just to maintain 60 FPS in many titles at 4K.
panchovix@reddit
4K is always hard for the newest flagship and such.
1080Ti or 980Ti were once 4K cards for example.
ComplexEntertainer13@reddit
The 4090 is also a historically "bad" 4k card. Since it has very low bandwidth/compute ratio. It's masked by the increased L2 in many games. But sometimes it just falls flat and would have needed more bandwidth. That's when you see those games where the 5090 pulls ahead with upwards of 50% even at 4k. And if you go even higher resolution those games with a larger performance delta between the two becomes more numerous.
smile_e_face@reddit
I'm convinced that they use DLSS as the baseline now. They don't even try to optimize for without it and just assume everyone will turn it on.
Gamesrock22@reddit
Went from a 1080ti to a 4090 2 years ago.
Am definitely eating good.
Type-3-Fun@reddit
Still on a 1080ti. Holding out for 1 more gen so I can be peak for Witcher 4, HL3, and GTA6.
Swoly_Deadlift@reddit
Got a 4090 for $1440 back in December of 2022 and I feel like I won the lottery.
CallMePyro@reddit
Yuuup. I bought mine day 1 for $1599. Kinda hard to believe now, tbh
ParryHooter@reddit
I upgrade every other gen 1080-3080-5080 (or used to I have a feeling those days are gone). I ended up going with a prebuilt 5080 PC right when they dropped cause it was such a hassle to get the parts on my 3080 build (mainly the 3080 itself). I feel so fucking lucky, with that, my PS5 pro I got for 500 with controller on eBay, and my Steam Deck I feel like a gaming prepper. Going to hold on and baby these like crazy hoping to run them until everything calms down.
willbill642@reddit
Yeah holy shit. Bought msrp like 2 months after launch, got a second for the spouse used for like $1k a little later, now we're over 3 years later and it's still basically king.
superkickstart@reddit
Soon im afraid to turn my pc on because it might break.
monetarydread@reddit
Wow... where i live a 5090 is already $5000, what's it going to cost in the future?
Maybe it's time to buy a 5080, they are being sold by Best Buy for $1500.
Vb_33@reddit
5080 is a way better value as things are currently
yugedowner@reddit
It's literally always been better value
Durendal_1707@reddit
i bought a prebuilt with a 5080 in it from costco in December, marked down for $2200. the same unit is retailing for $3200 now. madness.
Jealous_Emphasis7811@reddit
I don't want to brag, but HP sold me a 5090/285k/64GB/4TB, rig for £3200, plus £100 for a three year advanced warranty.
I'm going to be riding this one out for a long while!
Durendal_1707@reddit
envyyyy
what a steal! I have 32GB and would love 64GB, but it’s hard to justify now, but I also worry the market just going to get worse. trying not to get into the FOMO.
I might snatch an X3D to replace the 9900X it came with, but I’m very happy with my purchase, and very glad I picked it up when I did!
that’s one heck of a machine you scored!
Jaz1140@reddit
I'm in Australia, they are $6000 here.
After the major let down of the 5000 series announcement, especially the 5080 being an underperforming turd, I got a used 4090 for $1000 😂
Deep-Technician-8568@reddit
You have to realise USD and AUD is different. $6000 AUD is way less than $6000 USD. I got my 5090 when it was around $4000 AUD.
monetarydread@reddit
Lucky, cheapest 4090 here is $3500
Baalii@reddit
It's going to cost the same, an adjustment of the MSRP won't affect it's market value, just a bigger share of the pie will go to NVIDIA.
jgoldrb48@reddit
Babying my 4080s (and system at large). First time in 20 years I consistently put the whole PC to sleep at night.
ale_nh@reddit
With these prices, why even bother releasing the 6000 series in 2027. If the gddr prices continue to stay high, I can't even imagine the msrp for the new models.
Canadian_Border_Czar@reddit
Is anyone actually buying these? Like seriously, I see plenty in stock. Id love to buy one at MSRP but I have zero interest in paying these bloated ass prices.
dfv157@reddit (OP)
Yes. See r/hardwareswap. People are buying bulk at $3200-3400 used, so it makes sense that new is going for 3600+
Mr_Resident@reddit
i just up upgrading my pc . i just upgrade other thing like monitor
DiggingNoMore@reddit
Getting a 5080 for $999 was like hitting the jackpot.
sunxore@reddit
So instead of being unobtanium it is now unobtanium 😂
matt-travels-eu@reddit
Unobtanium super pro max ti++
dragenn@reddit
Unobtainium super Ti
k0trekap@reddit
unowntanium. they've discovered a new element, essentially
wideruled@reddit
Unobtanium+
IshTheFace@reddit
NVDA on the periodic table.
Traditional-Set-8483@reddit
At this rate I'll just keep my 1080ti forever. It's fine. I'm fine.
techraito@reddit
This is to help justify the price of the 6090 whenever that releases.
degeneratepr@reddit
How much more are they going up? I visited one of my local PC shops here in Japan yesterday and the cheapest 5090 they had was almost 700,000 Yen (~$4400). I'm guessing they'll break the million-Yen mark here soon.
AnonsAnonAnonagain@reddit
Honestly. Buy it while you can. I thought the Mac Mini’s/Studios would have tons of stock, then OpenClaw became a thing, and boom. Instantly sold out everywhere . And I was left hanging.
ypoora1@reddit
Remember when something new came out at the same price as the last one thing while being better, making the previous gen thing cheaper, with the price of the current thing gradually dropping as it ages until a new generation comes out again?
Pepperidge farm remembers his dirt cheap 980...
Fawkter@reddit
They must be struggling. We should really help them out.
durden111111@reddit
Im 'glad' i sniped mine from ebay for 2700 euro before the prices went crazy. Not a chance you see this gpu below 3700 euro now
r34p3rex@reddit
So glad I picked up my 5090 when they briefly dropped back to MSRP 😂
Swoly_Deadlift@reddit
I remember HODLing back when they were at like $2500 and regret not pulling the trigger.
heepofsheep@reddit
I’m so happy I impulse purchased a TUF 5090 when one popped up at MSRP last summer. I sort of went into autopilot when I saw the deal half assuming the order wouldn’t go through…. And then spent the next couple weeks questioning my decision.
That purchase pretty much forced me to build an entirely new rig right before prices of everything went batshit crazy. I just hope to god this GPU doesn’t fry itself because if it does there’s no way in hell I’d drop $4k to replace it.
AmazingSugar1@reddit
Last summer 2025 was the first and last time 5090 supply exceeded demand
heepofsheep@reddit
Yeah it was literally perfect timing. I also unnecessarily got 64GB of RAM too because the price difference between the 32GB kit was only $110. Would have been fine with 32GB but wanted to future proof since I couldn’t just add more sticks of RAM down the line without a performance penalty.
dfv157@reddit (OP)
Good news: you have 3 years of warranty, so 2 years left.
Bad news: you have ASUS warranty
heepofsheep@reddit
Yeah it’s basically worthless. Feel like if I ever needed to RMA they’d find an excuse to turn it into an expensive repair or offer a refund of the MSRP purchase price rather than sending a replacement card.
fiah84@reddit
that's OK I wasn't going to buy it anyway
Latrodectus1990@reddit
So rtx 5090 gonna worth a fortune
Crazy times
z3n0mal4@reddit
Oh no, i didn't see that coming ...
ButchLord@reddit
So every GPU with DDR7 probably will get a price hike..
Mexcol@reddit
Not even funny I bet theyre laughing with their leather jackets
From-UoM@reddit
Actually might be a bit more easier to get. China ban got lift today.
So Chinese users won't have to pay extra through the black market or other use 3rd party countries to get it.
This one of the reasons why the RTX 5090 was so highly priced. Chinese buyers were willing to pay extra which drove up prices whether it be for Gaming or AI.
Should also stop the cut down china version being made and only make a singular RTX 5090.
5u114@reddit
I truly admire your optimism.
From-UoM@reddit
Cutting the middleman is big for price decrease.
Also no more allocations for 5090D variants needed.
It won't happen immediately as supply chain needs to catch up and adjust. So should take a few months.
gjallerhorns_only@reddit
Now more Chinese users will be picking them up to run DeepSeek,Minimax or another Ai model at home, so demand stays the same or grows.
EdliA@reddit
That would have the opposite effect since there are much more buyers in the market now for the same supply
VTOLfreak@reddit
Prices for a 5090 jumped from EUR2500 to EUR3500. And that's if you get lucky, most are approaching EUR4000. And they want to increase the price even further? 🤡
bubblesort33@reddit
Price hike the MSRP to the $4000 it already costs, or even higher?
egudegi@reddit
can confirm from the tracking side, been scraping 15 EU retailers every 6 hours since early march and the 5090 is the only tier that's gone up since launch, avg +3% across the models i've tracked from day 1. everything else is falling (5060 Ti and 9060 XT both down \~9%, 5070 Ti down 2%).
if GDDR7 costs are genuinely rising that explains why the 5090 hasn't followed the usual post-launch normalization curve the rest of the stack is seeing. would also explain why it's moving against the trend rather than with it.