Honda Bets On Hybrids With New Sedan And SUV Coming In 2028
Posted by Trinity527@reddit | cars | View on Reddit | 87 comments
Posted by Trinity527@reddit | cars | View on Reddit | 87 comments
Broutil@reddit
Probably another overpriced SUV with 10% finance rate.
HighFiveKoala@reddit
I'm hoping for the new Odyssey to be available as a hybrid
SnowDucks1985@reddit
Well that’s good news for Acura, it’s been a long time coming for them. Maybe this’ll be the start of that brand turning things around
Nicktyelor@reddit
That's the same news we had from the teaser earlier this year and tbh is still concerning imo. Current RDX production is ending this year and I would put the replacement sale date towards the end of '27.
TLX dead. MDX soldiering on into its 5th year. Integra sales weakening. Haven't heard or seen much about the new ADX. Glad they're going hybrid instead of EV though.
SnowDucks1985@reddit
I don’t disagree; Acura has to get this new hybrid SUV right or they’re going to be in serious trouble, more than they already are.
I do think it’s a major misstep for Honda/Acura to not prioritize EVs, but I understand since they already flopped there twice (Prologue and ZDX). I’m just concerned that Honda’s positioning themselves as “playing catchup” instead of keeping up with the likes of Toyota/Tesla/BYD/Hyundai in the EV race
dontcomeback82@reddit
Funny how you mentioned Toyota as the first company they need to catch up to
First, you didn’t mention Lexus. in the EV era do we really need these premium brands? Personally, if i were in the market for a new EV, I see no particular reason to get the premium model. The market has changed drastically in that regard. Power trains dont matter as much and companies like Tesla arent holding back on amenities like cooling seats despire being priced like economy cars.
Secondly, it’s weird to mention playing catch-up to Toyota when Toyota has been actively ignoring the EV market until recently when they finally released a mildly competitive product and priced it below competition with dealer incentives.
lee1026@reddit
Tesla is gonna do its thing, but there is a value in communicating to buyers "buy this if you want the nicer interior, buy that if you want the cheap interior".
Clover-kun@reddit
Sit in a Model S then sit in an i7 and try to tell me that there isn't a difference between them
nismotigerwvu@reddit
I agree there. It would be straight up malpractice to not move their entire lineup to hybrids at minimum. It's easy to envision a plan where Acura is the home of the EV lineup (bigger margin, lower production numbers) and they iron out all the wrinkles there before launching entry level variants under the Honda banner a few years later. That or they could introduce a new sub brand if they wanted to do a Scion type move and start lower down to stack.
Alieges@reddit
They should bring back the MDX sport hybrid, J series+ pancake motor up front, dual motors in back in the diff.
Give it a bigger battery pack. Give it a plug in option. RWD electric only without the gas engine running.
diethyl2o@reddit
ADX would be a phenomenal car with a 220hp+ hybrid and eCVT. Pointless car right now with a CVT and 190hp, compared to HRV, NX or X1.
007meow@reddit
They really had some strong internal projections and hopes anchored on the Integra and other products based on leaked sales goals a while back.
But they’ve just floundered.
aprtur@reddit
Honestly, I think marketing hyped people up for something the car could never live up to as delivered. People expected the car to be more distinct than a light reskin of the Civic hatchback, and while the drivetrain options seem good once the Type S came into play, I think they didn't go far enough on revamping the interior (and personally, I feel like it's not as nice looking of a design as the Civic inside). Curious to see how it forges forward - maybe a mid-cycle refresh could give it some new life.
LimitedReach@reddit
Integra sales are up massively this year.
Nicktyelor@reddit
You're right, I hadn't seen the Q1 sales numbers. Still a bit below their expected volume, but improving.
cptpb9@reddit
If they’re made in marysville it was running at half capacity to be retooled for EVs that never happened. That’s why accord sales were down as well (they’re not as unpopular as reddit comments who see the low sales believe) and also why the TLX has been cut
PNF2187@reddit
That SUV pictured looks like the next RDX that had the silhouette teased back in January, although I'm surprised they don't just call it the RDX Prototype, but instead went with Hybrid SUV Prototype.
SnowDucks1985@reddit
Actually it does look the same lol, maybe they’re trying to move away from the RDX nameplate? (it did sell horribly towards the end of its run).
I would be interested in how it looks in final production, if Acura gets it right it could be a solid alternative to Lexus RX/NX. Although, I think Honda/Acura not prioritizing EVs is a big mistake. But this is a start in the right direction imo
ghostogresnowrabbit@reddit
The Lexus NX/RX are pretty weak products with the Lexus nameplate behind them.
Even in the final years of the RDX it was a stronger product than the NX and RX gas models.
w00stersauce@reddit
We had cross shopped Acura when looking at cars for the wife and I love their styling and colours but there was pretty much nothing compelling about them to actually drop money. Everything from Hondas lineup itself seemed better.
funnyfarm299@reddit
I'm not sure why anyone would buy an Integra over the Civic Hybrid other than vanity. The Civic is an objectively better vehicle right now.
African-Rain-Blesser@reddit
Agreed, the only Integra worth buying is the 6MT or Type S. The Civic Touring e:HEV is far superior to the Integra CVT.
KingMario05@reddit
Type S? Or did they ditch that?
funnyfarm299@reddit
I consider the Civic Type R and Integra Type S as a different vehicle entirely.
Even-Promotion-4024@reddit
With the direction the broader global market is heading, I really don't think canceling their EV plans and doubling down on ICE vehicles (even hybrids) is going to pan out well in the long run, they're just going to be giving up market share. Even if the US is going to drag its feet, electrification is pretty inevitable at this point purely considering the economic incentives, and there'll come a point (probably in another decade) they won't even be able to compete in the North American market without it
Vanzmelo@reddit
Been screaming this for a while now and every time I’m told that EVs are unviable and that ICE/hybrids are the future.
I drive a diesel wagon and a miata but even I’m not diluted enough to think electrification isnt inevitable and companies that aren’t investing in it are gonna be so screwed in the next decade.
Short term gains at the expense of long term existence for legacy automakers it seems
Dull-Tea8669@reddit
And from the perspective of the every day buyer which is 95% of the volume EVs make sense in every single way. They require less maintenance and Becky doesn't care if it's gas, hybrid, ev or what have you, for her trip to Costco and daycare. So the EVs are natural progression.
Gas cara might remain for the sporty and extreme luxury segment.
narcistic_asshole@reddit
Depends on what the short term is. Most OEMs have some kind of hybrid vehicle in the works rn and the projected market share for hybrids is supposed to triple by 2034.
I don't think there is one answer, at least not over the next 10-15 years. Fully ICE vehicles are likely to see a big reduction in the coming years, but both Hybrid and BEV are going to be seeing massive expansion over the next decade
Even-Promotion-4024@reddit
You got the r/carscirclejerk special? Lucky man
Fr though, 100% agreed, especially in light of the current oil crisis and general geopolitical instability, I think the practical case for EVs is only going to grow stronger. I mean hell, my hometown Fire Department just got two EV fire trucks, if that isn't writing on the wall idk what is
At this point to me it almost feels like choosing a gas car next is a luxury purchase (even if it's what I want since I wanna own one stick in my life), and an EV would be the safer bet
Avenue_Barker@reddit
Somewhat agree but Honda mostly plays in the Japanese and NA markets and neither market is really adopting EV the way they are being adopted in China or the EU so unless Honda wants to be a big player in those markets (and they are, at best, half hearted about it) then their reasoning holds up.
They are committing to continuing to develop the technology needed for EVs but just not to producing them now.
F1No47@reddit
NA+Japan seems to make up only ~60-65% of their revenue? Their Chinese numbers alone matched their Japan numbers.
Avenue_Barker@reddit
Thanks for the additional data - I didn't realise their Japan market was so small and/or China was so big. Looks like the breakdown by revenue for FY2025 (just ended) is:
NA: 47%
China: 16%
Japan: 15%
Other Regions: 9%
Rest of Asia: 8%
Europe 6% (all rounded numbers)
Re-reading their announcement (https://global.honda/en/newsroom/news/2026/c260514beng.html) I agree a bit more with their plans based on their prioritisation - NA is their first and foremost market where EVs aren't yet well accepted so point 1 is all about that. Point 2 is about Japan, China, and India but each is tailored to the realities of those markets - with China they're struggling (down \~11% YoY) and are going to switch to locally sourced products (sounds like re-badging Chinese EVs). They've admitted they can't compete directly with the Chinese due to their cost structure so they have to re-tool and figure out a plan for that market (I doubt they can survive there like all foreign automakers).
F1No47@reddit
Yeah I really want them to do well. They have been struggling in Asia. Their sales in India are down 65% compared to 2016.
V8-Turbo-Hybrid@reddit
By the way, Honda just shuts down their production line in China.
Does_Not_Use_Clothes@reddit
It’s going to pan out exceptionally well. There’s no reason they can’t wait another ten years and coast on ICE. USA and Japan want ICE. USA has a ton of oil and is also snagging oil from other countries too. There’s no reason for Honda to pursue EVs now. Wait, let the tech develop, copy what works, and go from there. Loving what Hondas doing.
Even-Promotion-4024@reddit
I don't think that approach would work out too well for them, EV tech's not gonna be like insulin where companies give up patents out of the goodness of their hearts. Forgoing R&D and production experience now just means they're gonna have uncompetitive offerings when they do decide to make the switch
I mean Toyota was sluggish on EVs; the original BZ was a dud and the new one, while solid, still isn't exactly a class leader. I'm confident Toyota will catch up now that they seem to be investing real resources, but if Honda doesn't do the same they'll get left in the dust
oneonus@reddit
100% agree.
costafilh0@reddit
Sedan? What for?
Ffs. How hard it is to read the market?
declueless@reddit
Welcome back Crosstour
Dr_Disaster@reddit
TBH I always liked what the Crosstour was going for, so no surprise I really like this prototype. Lower the ride height and it's a W in my book.
Signal_Ball4634@reddit
Looks nicer than that blob at least, almost looks like what a modern Lamborghini Espada would look like. Plus 2 doors.
KingMario05@reddit
It really does look a lot more like that... thing than any Accord I know. Not sure if I like it or not yet. Too late to change, though.
RunnerLuke357@reddit
I liked the Crosstour. Any crossover that isn't a heinous blight to the eyes is a good thing, I like the Envista too.
sbstndalton@reddit
I always thought it looked like an overweight Accord lol
wtellis2@reddit
I loved my Crosstour. Drove it for 10 years, didn't have great gas mileage, and had a huge ass. But it was spacious as hell. Great for moving, road trips, etc.
bakeonwakeup@reddit
betting on hybrid in 2026 when the world is going EV. The backwards-thinking knuckle-draggers in this country won't stop until we're in the dark ages
AWDriftEV@reddit
Honda will end up being a geely brand in 10 years.
vw18t@reddit
Geely won’t even survive in China
asdf9876@reddit
They probably have better chances than BYD, but it really is funny how much people with no knowledge of the Chinese market glaze Chinese cars
LimitedReach@reddit
Honda is a larger company than Geely, why exactly would that happen? Lol.
K_R_A_K_E_N_540@reddit
Geely is growing exponentially each year, Honda is shrinking each month.
willpc14@reddit
The Japanese government is never going to allow a Chinese brand to takeover one of their marquee car manufacturers.
LimitedReach@reddit
Honda sells much more than cars.
African-Rain-Blesser@reddit
AB Volvo sells much more than cars too, but that didn't stop them from spinning off Volvo Cars and selling it back in 99. With the current trajectory and the way thing are going in the global car market, I would be shocked if Honda doesn't need to get bailed out by somebody within the next 15 years. If/when the US swings back to EVs, it's going to be a painful time for Honda. The only thing keeping Honda afloat right now is their home market and the US.
Politically there's no way the Japanese government would allow a Chinese company to take over one of their big three automakers outright, but beggars can't be choosers and they'll probably end up with some sort of complicated cross-shareholding partnership like the whole Renault–Nissan–Mitsubishi thing.
ggtsu_00@reddit
The Honda Crown?
Nicktyelor@reddit
Both prototypes looks like typical Honda/Acura thinly-veiled-production cars. I could do without the split-headlight trend, but the Honda looks very good and I'd bet it's 98% the next Accord.
Barson_Crandt@reddit
Almost certainly the next Civic. They already announced the next Accord won’t be coming until the 2030s and this model is supposed to come out in the next couple years. Plus, the greenhouse matches pretty closely to the current Civic.
Working_Elephant5344@reddit
I hope it’s the Civic. They really need a new Civic to compete with the next gen Corolla. That thing looks so futuristic that there’s no way the current gen Civic can compete with it.
KSoMA@reddit
One point that might help it being the Civic is that the trunk is a liftback like the Civic hatch or Integra. I'm honesty surprised Honda hasn't yet rolled the two body styles into a single body for manufacturing simplicity.
Nicktyelor@reddit
I think it looks way too long to be a Civic and looks equally Accord-like imo, but who knows. Both have been getting bigger/longer each generation and merging into each other. How I long for a true Honda compact/subcompact offering...
Barson_Crandt@reddit
I guess my main sticking point is the release timing. Just a week ago we heard that the new Accord won’t be around until at least 2030, and this model is supposed to launch within the next two years. But I do agree visually it looks more Accord.
KingMario05@reddit
They must have moved it up out if sheer panic. Not hard to see why - even at their lower volumes, the Camry is kicking Honda's ass right about now. And that's a refresh.
DocPhilMcGraw@reddit
They already announced the next Accord won’t be coming until the 2030s
FYI, Honda didn’t announce anything. That was a report from Automotive News that they gleaned from contacting suppliers. It wasn’t confirmed by Honda at all. While reports like that can be accurate, they can also miss the mark on certain details.
SprackenZieEnglish@reddit
That wedge sedan isn't my cup of tea, it's giving "built on an SUV platform". Oh well, welcome back, Accord Crosstour.
V8-Turbo-Hybrid@reddit
Don’t really like to say, but it’s trend since Toyota Crown Cross.
Most car buyers who look and buy large sedans are old people, they don’t want or can’t have a sedan that’s hard to get in and out.
SprackenZieEnglish@reddit
I know all about it, my elderly parents bought a 2014 Accord Crosstour brand new. They were lifted sedan trendsetters.
KingMario05@reddit
Fair, but that doesn't mean the rest of us have to like looking at it.
Vhozite@reddit
I thought that was the SUV until I scrolled down lol
Fishlickin@reddit
that's a good bet to make. we'll have hybrids for a long time before EV can fully replace gas.
Ziakel@reddit
Makes sense for Honda since they’re already behind on EV stuff. Might as well double down on that upcoming V6 hybrid. Looking forward to the new gen Pilot, Passport, Ridgeline, and finally the Odesussy.
KingMario05@reddit
Isn't the hybrid a 2.0 liter I4, though?
Ziakel@reddit
I4 for their smaller cars. V6 hybrid for larger models
KingMario05@reddit
Ooh, cool!
...They mean only the Pilot. right? :/
narcistic_asshole@reddit
The current one they put in the civic/CRV/accord hybrids is, but they have a v6 hybrid in the works as well
zabakaeru@reddit
Can anyone explain why Honda/Acura decided the V6 hybrid that was used in the NSX/MDX/RLX? Granted, it wasn't the most fuel efficient at the time, but it was still more efficient than their current ICE V6 engines.
K_R_A_K_E_N_540@reddit
2028? By then EVs will be even farther ahead and Honda even deeper in shit
BraveFencerMusashi@reddit
I like the sedan until we get to whatever is behind the c pillar. I just hope the new hybrid set up is sufficiently powerful for fun driving.
KingMario05@reddit
Damn. New Accord got ugly, lol. But hey, it' nice to see that they're putting what was meant for all those canned EVs to good use. Toyota does need some hybrid competition, after all.
funnyfarm299@reddit
That sedan is 100% a Kia clone.
Flaky-Show-7574@reddit
The sedan look dope.
MartinGTX@reddit
God doesn't want me owning a Honda in this lifetime.
dogsaybark@reddit
Give me a hybrid Ridgeline!
rhunter99@reddit
New sedan? Say no more. Can’t wait to get more details on this
leedle1234@reddit
Is that supposed to be the sedan??? It looks like one of those coupe SUVs like the x6.
moutonbleu@reddit
Good idea but surprising it took them this long. They were the original hybrid pioneers and let Toyota take the hybrid positioning
DocPhilMcGraw@reddit
I’m kind of digging that sedan. Although I hope it’s actually a hatchback or wagon instead as a kind of new age version of the Accord Crosstour.
OrionGrant@reddit
Looks sick to be fair. Looks like a tuned version of the Lotus Eletre.