I think there's plenty who like it, it's just got the combination of pissing off the retired professors who bought a 2nd hand X-type 10 years ago (and therefore loudly tell everyone how they're Jaguar purists), as well as offending the delicate sensibilities of the anti-woke crowd because Jag's brand relaunch made them tingle and they couldn't figure out why.

We've already seen other brands fall in line behind them style-wise, with both BMW's new 7 series and Audi's Concept C adopting the design trends Jag pioneered with their concept launch - regardless of how it sells, it's absolutely nailed the design trend in the segment where it'll compete.

If it's a good car or not remains to be seen, but if they maintain the proportions it'll have a presence that basically nothing else has in that segment, and on paper it's at least got the basics right with 850V architecture, enough range and decent charge speed.

Way out of my price range, but of all the EVs that have attempted to launch in that luxo-barge coupe segment, Jag's offering is easily the most compelling IMO. You're not going to capture interest by just replacing a V12 with a battery, you really need to create presence some other way - and the Type 01 does that.