This Whatchamacallit ad from 1987 has been living rent free in my head for three decades

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Eyeroll4days@reddit

I haven’t seen those in years. I loved them

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thatisbadlooking@reddit

Stretch it out out out. Caaaarrraaamellooooooooooo.

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I will never forget summer day camp at the local YMCA, we were all getting changed for swimming lessons and one of the kids walks by tugging on his...ahem....and singing that jingle making everyone giggle.

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Busy_Fly8068@reddit

It’s six feet of bubblegum. For you. Not them.

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bikemandan@reddit

I can picture us now in the old folks home endlessly repeating commercial catch phrases

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girlxdetective@reddit

'Cause Gatorade is thirst aid, for that DEEP DOWN BODY THIRST

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roostorx@reddit

Bubble-eze bubble gum.

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SirGothamHatt@reddit

I was just gonna say this one also runs in my head on a regular basis

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shiftdown@reddit

It's not all that old, but this pioneer commercial always comes to mind

https://www.youtube.com/watch?v=Awvwf1zulKs

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jaxsonMiss@reddit

Was that CD playing Ministry?

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nefastvs@reddit

I think it's a soundalike for "N.W.O."

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Texas_Kimchi@reddit

LOL damn I remember that one!!!!

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Dr-McLuvin@reddit

Haha forgot about that one that’s funny

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Ok-Courage798@reddit

Now Hersheys smells like barf

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JDz84@reddit

In hindsight, I’m betting that commercial is what started my love for that candy bar. That was core memory territory. I still snag a handful when I visit Hersheypark.

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jimkurth81@reddit

I know I'm not the only one who remembers this jingle without having to watch it. Used to play on TV all the time during re-runs of Saved By The Bell in the summertime around 1-2pm.

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ya_no_i_know@reddit

I wake up with this stuck in my head all the time! I actually like the candy, too.

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DjCyric@reddit

I love this candy bar and still remember the weird animated ad.

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Scrotchety@reddit

The music video for B-52s Roam features more of that style

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deathschlager@reddit

I grew up in Germany and my grandparents would record cartoons on VHS and send them to me. I got more excited about the commercials than the cartoons and often sang this one!

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kryonik@reddit

That period of time loved the "collage" style.

See also Bubble Tape: https://youtu.be/iF07mccxIWM?si=1mPENuJRC_hE-zlx

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ohb78@reddit

Every once in a while I’ll bust out singing “6 feet of bubblegum for you, not them”

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jaxsonMiss@reddit

God damn, thank you for unlocking that 35 year old memory!

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ddubs41@reddit

It’s got Magritte surrealism mixed with Warhol’s pop art and a sprinkle of Monty Python. It’s always been perfect.

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yayoffbalance@reddit

Best candy bar ever.

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PinkCupcke007@reddit

I think of this commercial every time I buy one

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Arisyd1751244@reddit

I can still remember the lyrics to the song, but can’t remember why I walked into my kitchen.

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Pixilatedhighmukamuk@reddit

The candy bar that killed my sister’s prom date. Friday night football game a friend gave him a bite of the candy bar without knowing it had peanuts.

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Not_So_Bad_Andy@reddit

I've got devastating news for you.

Next year it will have been 4 decades.

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Electronic-Ride-564@reddit

1987 to 2027 is like 1947 was to 1987.

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Spiritual-Promise402@reddit

gif

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saintsfan92612@reddit

False, The 80s were always 20 years ago, the 90s were always 10 years ago

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Im_A_Real_Boy1@reddit

I like that. Then I’m in my 20s

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HabitantDLT@reddit

The 20s were like 100 years ago. You must be really old!

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suspicious_hyperlink@reddit

This seems accurate

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Wooden_Bother_1024@reddit

Why can't I downvote this twice?

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DisastrousTurn9220@reddit

😱🤮

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Responsible-Fox-1985@reddit

Stop it

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diredachshund@reddit

My back went out just reading that

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Educational-Tie00@reddit

No, it doesn’t.

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DrunkenMaths@reddit

What? I can't hear you

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fighthouse@reddit

and Fry, you have the brain thing.

I already did!

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AmputeeHandModel@reddit

Yeah, shut the hell up over there.

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texan01@reddit

Mother fucker… you woke up choosing violence today?!

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DJMagicHandz@reddit

Ahhhhhh!!!!

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beardedjack@reddit

It would have cost nothing to have not made this comment

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BishlovesSquish@reddit

That. Was. Rude.

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Johhnynumber5ht2a@reddit

Damn.....coming in hot on a Monday morning.

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Kalel42@reddit

We don't allow New Math here.

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LooseAlbatross@reddit

gif

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Different-Local4284@reddit

The clanker that posted this commercial can’t watch it and has no perception of time.

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OtherAcctWasBanned11@reddit

You know it would’ve cost you nothing to shut your whore mouth.

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Hades_Mercedes@reddit

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toomanyusesforaname@reddit

Fuuuuuuck yooooooouuuuuu!

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spoung45@reddit

No.

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WindTall5566@reddit

gif

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Juls_Santana@reddit

I remember this, but I thought it was from early to mid 90's. Even now I wouldn't have guessed it was from 87

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tehvolcanic@reddit

I still hear this song every time I see one of those candy bars

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ciccacicca@reddit

It’s burned into my soul

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ErnieBochII@reddit

Thingamabob...

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RooIsHome@reddit

Doohickys, ya know what I mean? Has been a core memory since.

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AfternoonNo6827@reddit

Dude, I still sing the jungle out loud anytime someone uses the word whatchamacallit in a sentence.

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Radiant-Kangaroo-980@reddit

That jingle really rented a permanent spot in all our brains 😂

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Lonely-Wasabi-305@reddit

CHEWITTTY CHOCLATEY MUNCHY CCRUUUNNCCHHHHYYYYYY

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tfaboo@reddit

Do-dad, skinamarink.

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BijouWilliams@reddit

More than a mouthful

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neighborofbrak@reddit

gif

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zenestex@reddit

My brain replays this song at least once a day in my head. Worst (greatest?) earworm of all time.

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erindizmo@reddit

It's the earworm that doesn't end.

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Whore-a-bullTroll@reddit

Yep, same- I'm so glad I'm not alone in this, lol. This sub are truly my people.

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EatLard@reddit

Same. And until just now I thought I was the only one who remembered it.

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twolfhawk@reddit

Core memory unlocked

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JustAGreenDreamer@reddit

Ditto. It randomly comes to me all the time.

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Famous-Ad-3479@reddit

Im not alone!!!

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ScottClam42@reddit

Same. This and Peter Gabriel's Sledgehammer video are the most late 80s pieces of tv history in my mind

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Pipbonics@reddit

Young me always thought that was Egon Spengler from the animated ghostbusters cartoon!

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mrvis@reddit

Plus John Lennon

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HopelessMagic@reddit

This one lives in mine...

https://youtu.be/8QUSeI-fKa0?si=9qDQFjdF81tsaqoq

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magsli@reddit

lol

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Smack_Dab_66@reddit

Yabba-dabba-froo, delicious doo!

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downhereforyoursoul@reddit

Ho ho ho, I’m hu-hu-hungry!

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Sudden_Airport_7469@reddit

That’s ok. The song is a banger!

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Emannuelle-in-space@reddit

My friend’s dad wrote this song. He’s a prick.

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LabiaMinoraLover@reddit

What else did he produce? This song reminds me of The Tom Tom Club productions.

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Emannuelle-in-space@reddit

He was in an 80’s band called Scandal that had minor success, but he’s worked for Apple Music since I’ve known him.

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LabiaMinoraLover@reddit

I think this was more than just a minor success in early MTV. It's kind of an American new wave classic. Patty Smyth, the attractive singer tried to go solo too soon. She should have stayed and the band would have gotten big. https://m.youtube.com/watch?v=_50-gOeBilc

https://en.wikipedia.org/wiki/Scandal_(American_band)

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Emannuelle-in-space@reddit

Yeah since I made that comment, I’ve been watching their episode of VH1 Bands Reunited. They were definitely bigger than I thought.

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LabiaMinoraLover@reddit

I saw that video recommended next to the above song, but it's like 41 minutes... 🙃

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Emannuelle-in-space@reddit

Yeah I can’t imagine it’d be interesting to anyone other than fans of Scandal or people like me who know the frontman as ‘my friend’s deadbeat dad’ and not as a glam rocker.

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LabiaMinoraLover@reddit

Did you read his Wikipedia page?

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Emannuelle-in-space@reddit

Yeah just now… what does technologist mean?

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LabiaMinoraLover@reddit

My definition is someone who is creating advancements and uses of technology. He holds some patents.

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Emannuelle-in-space@reddit

That’s wild, I’ll ask him about them next time I see him.

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LabiaMinoraLover@reddit

I think this was more than just a minor success in early MTV. It's kind of an American new wave classic. Patti Smyth, the attractive singer tried to go solo too soon. She should have stayed and the band would have gotten big. https://m.youtube.com/watch?v=_50-gOeBilc

https://en.wikipedia.org/wiki/Scandal_(American_band)

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Emannuelle-in-space@reddit

Oh lol he also wrote the ‘fabric of our lives’ jingle for Cotton Inc

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LooseAlbatross@reddit

The touch, the feel of cotton!

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magsli@reddit

Wait whattt? This needs to be pinned to the top!!

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ScaresBums@reddit

What’s it go? How’s it do?

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Local-Painter-1237@reddit

God this makes me wistful for a simpler time. Crazy how commercials can do that. I still remember watching Saturday morning cartoons and writing down the phone number for that elusive Sweet Pickles preschool activity bus I always wanted. And here they had us convinced we’d “celebrate the moments of our life” by sitting around drinking Cafe Vienna or Suisse Mocha. https://youtu.be/mcMpJlYynBw?si=UAo7Z6yhp0h_A60v

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rob132@reddit

Chewy chocolatey crunchy....

ICE CREAM?

WHAT IS THAT WORD?

WHAT ARE YOU SAYING?

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Local-Painter-1237@reddit

This. I swear I always heard, “Chewy, chocolatey, crunchy, unchy”. And I don’t know what “unchy” means, but in my 6 year old mind that’s what it said and I’m sticking to it. Amazing commercial!

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Zoraptera@reddit

Hershey's!!

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rob132@reddit

Oh my god. Thank you! after 30 years I have the answer.

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J_dub5235112@reddit

Same here…also the the Caramello commercial with the guy that looked kinda like Bronson Pinchot (but wasn’t). Both are strange, but also have ear worm jingles.

https://m.youtube.com/watch?v=v20sv1WFXGQ

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bascule@reddit (OP)

Remember that one too, makes me think its creator was a fan of Peter Gabriel's Sledgehammer video

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Local-Painter-1237@reddit

That’s absolutely spot on!

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HandaZuke@reddit

For me its the Nestles Alpine White commercials

https://youtu.be/5YqXkoRwvwM

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Local-Painter-1237@reddit

It’s like a damn melodrama, like The Californians but in the Alps 🤣

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cronokun@reddit

Wow I forgot about that one!

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Kellzy1212@reddit

Same. It was my favorite candy bar and the commercial is so dramatic!

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kryonik@reddit

The Honey Nut cheerios scrooge commercial instantly brings me back to watching Saturday morning cartoons.

https://youtu.be/c-9T9tR0Rzg?si=XJi6lUUkKViUBC6V

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AI_Negative_Nancy@reddit

Wow flashback lol

Having a bunch of white people dressed and why talk about white chocolate would probably hit differently today

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ErnieBochII@reddit

Why?

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AI_Negative_Nancy@reddit

Because everyone is quick to clutch pearls these days.

Power rangers had a black guy as the black ranger and an Asian woman (RIP Thuy) as the yellow ranger

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suspicious_hyperlink@reddit

I miss when no one noticed or cared, gas was also under $1. No one can tell me things weren’t better

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AI_Negative_Nancy@reddit

The Taco Bell mascot was a Chihuahua and the slogan was make a run for the border lol

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suspicious_hyperlink@reddit

Why is ai replying

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ErnieBochII@reddit

Your mind went there but it’s everyone else clutching pearls. Uh huh.

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3vs3BigGameHunters@reddit

And everyone involved was on white powder.

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lost_horizons@reddit

There was something so dreamlike about the 80s, what a weird time to have been alive. I remember this and the OP ad and so much else that had that quality, even though I was young.

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Ourobius@reddit

I still hear this song randomly in my head sometimes and I'm 48

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eejjkk@reddit

Ahhhhhhh.... stop! No!!! Now it's going to be stuck in my head for days!

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PapaTua@reddit

Nestlé makes the very best.

N E S T L E S

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NBKiller69@reddit

I've never stopped hearing this song

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magsli@reddit

OMG I forgot about this! Love it!!

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Texas_Kimchi@reddit

OMG, I hated that commercial LOL what a throw back!

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Kalorama_Master@reddit

lol…this commercial was airing when when just had arrived to the US.

For the longest time we thought that was the proper way to pronounce Nestle

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Dr-McLuvin@reddit

Ya I’ve never seen that.

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Excellent-Price-9388@reddit

I am instantly 8 and watching Saturday morning cartoons. Holy crap

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whamburglar@reddit

Back then, I hated that commercial bc I thought that woman in the thumbnail was creepy.

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bunzburnerrr@reddit

Whatever it is; whatever it was...

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heliosphann@reddit

Ahhh, back when it actually had Milk Chocolate. Since there is no Cocoa Butter used anymore, it has to be labeled as just "Chocolate".

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LooseAlbatross@reddit

I’ll see you and raise you a Caramello https://www.youtube.com/watch?v=2xP9v7j5004

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therealpopkiller@reddit

Rosendoo?

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brettyrocks@reddit

Doodad. Skidamaree.

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GardenRafters@reddit

https://youtu.be/hsPFyoEpGVA?

This one is mine

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wooq@reddit

That one came out 20 years after the OP one.

I kind of liked that moment in advertising when everyone was doing silly surreal stuff, Terry Crews Old Spice, Six Flags dancing old guy, weird ass googly eye puppet thing singing Quiznos ads. It's like everyone was chasing Adult Swim or something

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Kellzy1212@reddit

I forgot about that one. The 90s were so weird and wonderful.

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Tyenkrovy@reddit

I knew what the jingle was gonna be before I even hit "play", lol. This ad came out when I was five.

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nphowe@reddit

Checcccck it out out out

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beekergene@reddit

The way she says gooey caramel has stuck with me for decades

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triplealpha@reddit

1000% still remember this commercial.

Reminds me alot of the "Take on Me" music video animation style, with a little bit of Smashing Pumpkins "Tonight Tonight" artwork in there.

There's a lot of different animation styles in there - really well done ad

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CaptGarfield@reddit

Same. Same.

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cronokun@reddit

I still love whatchamacallits. That commercial has firmly planted itself in my brain and ain't never leaving. Doo-dah...skinamarink...

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Abacabisntanywhere@reddit

Best candy bar ever made

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pirate_of_hole@reddit

I hated this commercial. So much. Thanks for inserting it in my head again.

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ShupGlitto@reddit

Great ad. Favorite candybar.

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Jogger_Dodger@reddit

I can't see this candy bar without singing "whatever it is, whatever it was...." I'm 50.

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joejackson62@reddit

This plays EVERY SINGLE TIME I see one in a Wawa candy section.

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Jarvis-Savoni@reddit

Every. Damn. Time. “Whatchamacallit” killer jingle.

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phanart@reddit

love this candy bar, all because of THIS jingle!

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YOMAMACAN@reddit

gif
If you like that, you’ll love Pinot Noir by Titus Andromeda 😂

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TP_Crisis_2020@reddit

Same here. I have been singing this jingle to myself for decades. The crazy thing is that I have tried to talk about this commercial with many people in this age range and there are a lot of them who have no clue it nor the candy bar even existed, which is shocking to me.

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WorgRider@reddit

I remember watching this on tv in the early 90s or was there a different similar CM?

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bammbamkam@reddit

name of the candy bar?

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campaxiomatic@reddit

Legitimately great song

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Admirable_Average_32@reddit

Damn! This was out in ‘87? I would have guessed early ‘90s. That’s wild.

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CSWorldChamp@reddit

gif

For me it’s this one. And the other day I was like “what was up with all the money spent on commercials for breath-freshening gum in the 80’s? Did people not know how to bru-oh wait everyone’s mouth tasted like an ash tray.”

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BigE429@reddit

Ralphie was in this!

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tfaboo@reddit

I remember: Juicy fruit, it's gonna move ya!

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TheCervus@reddit

Take a sniff, pull it out!

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rtekaaho@reddit

I have my kids singing it.

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LasagnahogXRP@reddit

Epic. I forgot this and now I won’t ever again.

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Ok-Mention8170@reddit

Core memory unlocked

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levioh_snap@reddit

I’m just over here getting my skis shined up and grabbing a stick of juicy fruit.

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aenflex@reddit

I remember the music before I even played the video

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fosgobbit@reddit

Holy Moly! I just had a Zoolander/Winter Soldier moment where this commercial woke up part of my brain! I haven’t received my mission yet but I have my Charlotte Hornets Windbreaker at the ready.

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ReactionJifs@reddit

more effort was put into the commercials than the actual TV shows

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Frosty_Ad_5472@reddit

“Whatever it is, whatever it was..” yes, been singing this since grade school 😭

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mindpivot@reddit

I will still start singing “whatchamacallllit” to… this… day…

I’d forgotten the actual commercial until now but that refrain has burned in a permanent pathway of neurons in my brain

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revdon@reddit

What thou may’st aver it! -Shakespeare

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SweetCosmicPope@reddit

I was 3 in 1987 (though this ad probably ran for a few years) and I remember it fondly. Every time I see a whatchamacallit at the grocery store I sing "whatchamacallit" just like in the ad.

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djsynrgy@reddit

It definitely ran well into the '90s.

I don't think they ever even made another one; they just kept running this one.

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GorchestopherH@reddit

It had to have, I was 2 in 87, and I remember this add. Specially the part with the finger dipping into the chocolate.

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Spicavierge@reddit

You can't mess with perfection. We're still humming it 4 decades later.

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So-Called_Lunatic@reddit

I can just hear Don Draper giving the pitch.

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Abacab4@reddit

“Whatchamacallit? What is it? It’s a moment before you need another Whatchamacallit. Now excuse me while I go into my office with my secretary for a couple hours.”

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theleaphomme@reddit

chewy, chocolatey, crunchy, Hershey's...

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kcknuckles@reddit

Yes, this was definitely still running in the early 90s, maybe even later.

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djsynrgy@reddit

I can't swear to it, but I'm pretty sure I saw it well into the '00s before I cut the cord.

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Gunslinger1925@reddit

I remember that commercial. Still one of my favorite candy bars.

My gen alpha daughter went with her stepmom and I to get some pizzas from Dominoes, and asked "WTF if a 'Noid'?" after seeing a sign on the door.

Had to explain to explain it to her and confirm that yes, there were probably a large amount of drugs involved in the advertising agencies during the 70s, 80s, and 90s.

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No_Zombie2021@reddit

In Sweden we did not have ads on TV until the early 90’s, so I grew up with very little exposure to advertising. I think we got ad posters in busstops around the same time. We had ads in the newspapers and magazines and some billboards, that about it.

The commercials before the movie at the Cinema was an event.

[-]

bascule@reddit (OP)

I feel sorry for you, you never learned about The Animal!

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Traditional_Cat_60@reddit

Ummm, what? Take me there!

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magsli@reddit

Wow, did not know this.

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Rtrnofdmax@reddit

Quiznos and the pepper bar is the ad I can’t forget: https://youtu.be/GjK2p8v2A2Q?si=RLVHiVdNJIZZgF1k

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bascule@reddit (OP)

Spongmonkeys like the moon

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magsli@reddit

LOLLOL omg ! forgot about this one!

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HandaZuke@reddit

https://youtu.be/7LQpRQh2KSQ

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Frosty_Cloud_2888@reddit

Oh Henry

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Steely-Dave@reddit

1987 was a formative year for me. I remember this like yesterday.

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rutlander@reddit

Holy shit ancient memory unlocked! I loved this commercial and the candy bar too

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Blueberry_Mancakes@reddit

I still think about "wowzumdoo" on the regular.

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redbess@reddit

That's the only word I still remember from the jingle aside from watchamacallit.

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gerardkimblefarthing@reddit

Skiddamarie here 😆

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khari_lester@reddit

Mine went to “Doo Dad Skiddamarine” lol

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ErnieBochII@reddit

"crispity, chocolatey, crunchy herrsheeeeeys" right when my MDMA & LSD start dancing together is absolute bliss.

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PeppermintEvilButler@reddit

Yes! Randomly this part comes to mind once a week

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HourTwist4308@reddit

Chewy gooey caramel…

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OutaTime76@reddit

This is the Whatchamacallit commercial that I always quote and nobody else seems to remember.

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kvoyhacer@reddit

This is the one I think of too!

I thought they were the Dukes of Hazzard

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cranialvoid@reddit

That was my go to candy bar as a kid.

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SmokinSensei@reddit

I swear this sub hits like no other! Thanks for this post! It’s nice knowing I’m not the only one!

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not_a_moogle@reddit

Well, now its back in mine. Just after I got rid of snifferific instant quaker oatmeal

https://youtu.be/D9ItgU2l68c

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be_loved_freak@reddit

Idk who sang it but her voice has always been mesmerizing to me.

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Substantial_Bus6615@reddit

It has the vibe of this song 🤪

gif

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JumboThornton@reddit

I was eight years old, taking art classes at the local college and they always had these candy bars in their vending machine, and I sang the jingle every time I got one.

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onamonapizza@reddit

This song randomly pops into my head to this day.

And my grocery store still has Whatchamacallit's! It's my treat for getting the shopping done

[-]

Suspicious-Yard4205@reddit

This and the Reese's Pieces commerical from 1992 are ones I love coming back to. There's such a comfort in them.

https://youtu.be/kPvah00Oj1Q?si=DkWk__hzFRGctcN8

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SirGothamHatt@reddit

Memory unlocked

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Texas_Kimchi@reddit

HAHAHAHAA!!!! OMG this reminds me of Saturday morning cartoons.

[-]

OmegaRainicorn@reddit

I’ve always loved this one too!!

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SenorWeird@reddit

...OH. MY. GOD. WHY DID I REMEMBER ALL THE LYRICS?!

[-]

deephurting66@reddit

This song has been living in my head rent free since I first saw it

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ButtNutly@reddit

Doesn't living in your head rent free mean that it irritates you to the point that you can't stop thinking about it even though the thing that irritates you doesn't spend a second thinking about you?

Why are we dumbing down language to appeal to the lowest common denominator?

[-]

Skitzafranik@reddit

Same! I just randomly start singing it , even though I haven’t heard it in decades!!!

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E23R0@reddit

Whatever it is whatever it was

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Neither_Internal_261@reddit

The Caramello "stretch it out" commercial is the one I always think about.

[-]

Johnykbr@reddit

The perfect commercial does exist.

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Koss424@reddit

and you been on Reddit to 2 of those 3 decades. Impressive. However, I hate to break it to you, 1987, is nearly 4 decades ago.

[-]

bakerfaceman@reddit

I just bought one the other day and sang that song in the store and all I got was glares

[-]

gernblanston512@reddit

Perfection

[-]

lakebistcho@reddit

Wasn't this running long after 87?

[-]

-Boston-Terrier-@reddit

I don't think I've had a Whatchamacallit in 25 years.

I don't even remember what it is but I do remember loving them when I was younger. I'm going to have to make a point to pick one up tomorrow.

[-]

GlitteringHotMess@reddit

Yup....same. glad to not be alone.

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Abacab4@reddit

I remember it too. So delightfully 80s.

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ThatDudeWithAS@reddit

Whatever it is, Whatever it was. Chocolatey-Chocolate.

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mycondishuns@reddit

Omg, this ad has been in my head all my life. I'm 43 and remember seeing it on MTV or while watching Peewees Playhouse.

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C-ute-Thulu@reddit

Me too!

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ajtreee@reddit

Is there any other commercial for it?

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al_rey503@reddit

This is like modern brainrot, I remember this and “eaaat quizno suuuubs!!”

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tetatdo@reddit

ah man that brought back good memories!

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RaoulRumblr@reddit

I always get Caramello ads in my head.

🎼"Stretch it out-out-out! Cara-Melloowh!"

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RyanEversley@reddit

Banger! Loved it then, love it now. Thanks for sharing!

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This_Fkn_Guy_@reddit

Love them....had a chocolate one a while back liked it also.

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Merchantsdaughter@reddit

Oh my god thank you. That was the internet I needed today <3

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eejjkk@reddit

Holy shit... that's from 1987?!? I was able to hum along with the melody and remember like 75% of the words to the jingle.

I think I need to go for a walk and think for a while.

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jollyreaper2112@reddit

I'll still joke in my sister over the colors duke the colors!

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ClarenceJBoddicker@reddit

WHEN YOU WANNA MEAL WITHOUT BIG DEAL

WHATYAGONNA EAT

Thanos snaps

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Halloweenie23@reddit

I loved this ad so much I used to wait for it to come on

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Secret_Cabinet2348@reddit

I still sometimes randomly sing "I love eggs, from my head down to my legs!" Its from an Incredible Edible Eggs commercial circa sometime last century.

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schwing710@reddit

It’s giving an OK Soda vibe

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dunsdidthehare@reddit

Came across that a couple years ago and was transfixed, singing along by the end. Song is new wave banger, an extended version would have charted although it was maybe a year out of date as far as what the radio was playing.

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BennyBNut@reddit

88 Lines for 44 Candy Bars

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Synthetics_66@reddit

I always go out of my way to find one of these at the grocery store. Still one of my favorites

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More_Astronaut_8575@reddit

And they're delicious

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Hades_Mercedes@reddit

Rolo Tony Brown Town.

Check yourself

At The Door

Gimmie some more

Gimmioummo of your ROLOS

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magsli@reddit

Inspired by Steely Dan

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Hades_Mercedes@reddit

Heavily so, yeah. Got that Michael McDonald voice going.

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LineImpossible3958@reddit

This ad clearly has a hold on our generation. In grade school one of our art projects was to make a candy bar wrapper and I chose Whatchamacallit partly because of this commercial

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actionjack1080@reddit

Nothing like a frozen Whatchamacallit after a joint.

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Eastern-Fruits@reddit

By today's standards, this is high art.

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asmallercat@reddit

Meanwhile I completely forgot about this ad until just now.

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LineImpossible3958@reddit

Chewy, chocolaty, crunchy, munchy!!

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EJintheCloud@reddit

Whatchamacallit is my favorite candy bar and I've never seen this commercial. Thanks!

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nuclearpiltdown@reddit

This is my favorite candy bar. It's also uncommon. I buy one any time I see one.

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magsli@reddit

I sing this often!! Such a rad commercial. Thanks for sharing this!!

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Sleepy_cheetah@reddit

SAME!!!

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Responsible-Bed-7171@reddit

Burned into my memory also

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Melliorin@reddit

Core memory unlocked. Is this really from 1987? I was three... Bow that I have watched this again I feel like I remember it way too well to have only been three...

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violet_son@reddit

Yeah, it looks much more 1990 - 92 to me

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64557175@reddit

seems it ran for a few years. I was born in 86 and distinctly remember this one, albeit way back there in the fold!

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swampwitchgoblin@reddit

I think of the song every time I have one.

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bikemandan@reddit

It is a damn good commercial. Props to them

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FoppyRETURNS@reddit

Back when the world had CLASS!

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EnvironmentalAge9202@reddit

You're not alone.

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fingersmaloy@reddit

Sounds suspiciously like Kim Gordon from Sonic Youth. Could it be…? 🤔

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Ionlydateteachers@reddit

Holy shit I was flubbing my way through this jingle less than a week ago asking my wife if she remembered it! She did not, but you do and that's good enough for me.

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lazyrainydaze@reddit

Wait, I’m not alone!?! Still my favorite candy bar. I sing this every time I eat one! But the fact that it’s from ‘87 is blowing my mind!! It’s also knocking on the door FOUR decades!! 😳WHERE does the time go!?! 😩

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Glittering-Station78@reddit

I don’t remember the ad, but definitely remember the jingle.

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fridder@reddit

Well now I have to say you suck because it is in my head!

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DisciplineSweet8428@reddit

Me too. I always thought it was 89 though. Shocking.

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CeaRoll@reddit

This also belongs in r/GVCdesign

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justfl0wers@reddit

Thought this commercial was a fever dream since I could never find the bar and no one knew wtf I was talking about

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Material-Imagination@reddit

Same

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eternallysantanasass@reddit

Ahh yes, I remember this commercial oh so well. Great memory

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Shuatheskeptic@reddit

Sadly, this commercial marks the end of the Memphis design period.

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Don-Poltergeist@reddit

gif

I haven’t seen this commercial in at least 30 years and I remember every word.

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Sharticus123@reddit

Peak 80s right here.

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itsmejpt@reddit

I had totally forgotten about this commercial but immediately remembered it. For some reason the spaceship with "whatever it is, whatever it was" triggered the whole memory.

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Tonio775@reddit

I don't even need to click... it's already playing in my head.

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SmoothSlavperator@reddit

Ah yes, back when marketers actually marketed and just didn't pay some influencer 50 cents to tap their fingernails on their product 5" in front of the camera.

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thejunkmanadv@reddit

Skidamarink

https://i.redd.it/dqznt7naxj0h1.gif

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AsideLost@reddit

“Chewy, chocolatey, crunchy, munchy…. Whatchamacallit” Still hate that fucking jingle.

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mocitymaestro@reddit

One of my favorite commercials.

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Jasoco@reddit

Same

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BlueBomber13@reddit

I do think of this ad often but watching it I clearly forgot 99% of it

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Stinkbringer@reddit

This and the Reece's Pieces commercial..

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kates_graduation@reddit

I forgot about this!

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Eric848448@reddit

I haven’t had one of those in years!

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SenorWeird@reddit

My early love for Pop Art/New Wave may have stemmed from this commercial.

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Intelligent-Invite79@reddit

I immediately think of the ufo and the line, “whatever it is, whatever it was” in this commercial. Also, this candy is the tops.

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Atillion@reddit

Vault unlocked.

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Texas_Kimchi@reddit

My favorite Candybar! I always think of this commercial when I am picking one up.

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FuckYouNotHappening@reddit

Doo dad, skitamarie

More than a mouthful…

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Substantial-Dingo-64@reddit

Dude! Me too!

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fighthouse@reddit

Here's the one that pops into my head

https://www.youtube.com/watch?v=ne_0j6iLMQM

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SplinterLips@reddit

Whatever it is, whatever it was

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Pitiful_Ad2397@reddit

SAME

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Pitiful_Ad2397@reddit

It’s a hard banger

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Puzzleheaded_Back306@reddit

Damn I haven’t heard this in a hot minute but it all came flooding back. Apparently I know all the words!

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BishlovesSquish@reddit

Isn’t it amazing how we can remember random things from 40 years ago but not why we walked into a room or opened the refrigerator? 😂

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IloveMe80@reddit

It’s been my favorite candy bar forever.

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KillBosby@reddit

Very Funkytown-coded.

gif

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Apprehensive-Stay196@reddit

Omg. I had TOTALLY forgotten about this ad.

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Daylight-Silence@reddit

I have not seen this in decades, nor have I yet clicked on it, and I am 100% certain it's "How's it go? Wowzamdoo."

The things our brains decide to retain are fascinating

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juneamorabie@reddit

Same 😵‍💫

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kaest@reddit

Loved that one!

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SuccotashMonkey867@reddit

Holy crap this commercial used to hypnotize me! I also loved the candy bar

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I_Lick_Your_Butt@reddit

I still think "whatever it is, whatever it was" when I see one in the store.

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three9@reddit

Same. I can honestly say it was randomly playing in my head just the other day. It's a serious ear-worm.

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discreet1@reddit

Saaaaame. The song was so good!

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Humbled_Humanz@reddit

When it had caramel!!!

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RussellGrey@reddit

Why does it vaguely sound like a Chappell Roan song??

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MrsEmilyN@reddit

I too allow the jingle to run free in my head.

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briizilla@reddit

These were one of my favorites back then, they must have changed the recipe because they are not nearly as good now.

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therobotscott@reddit

I still buy them and whenbI do I think about this commercial. I used to not care much for this art style, but it grew on me. Too bad it's not used anymore.

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Dr-McLuvin@reddit

Yup remember this song perfectly. Honestly I don’t think I’ve ever tried one but I will next time I see one.

Great advertisement btw.

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2DegsBelow@reddit

I too have lived with this song in my head for 40 years and I wouldn’t want it any other way

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Von_Jelway@reddit

Wazzledoo!

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Mysterious_Fennel459@reddit

Still one of my favorite candy bars. That and 5th Avenues. I dont see those ones around much though.

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river_tree_nut@reddit

Wow that' catchy!

If they made modern commercials more like this I wouldn't have to go to such great lengths to avoid them.

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clobbersaurus@reddit

I still say “how’s it go? Wowzendoo”

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SenorNeiltz@reddit

Yes!

Chewy, chocolately, crunchy 🎶

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wtgriffi@reddit

Takes a hit of 80’s nostalgia.

“Ooh yeah that’s the stuff.”

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dispassioned@reddit

I also remember this commercial. It will hit me on random Wednesday afternoons. Any time someone says the word or I see the chocolate bar, I hear the song. Especially the chewy chocolately crunchy part.. I expect this to be what heaven sounds like or something lol.

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