When Texas dedicated $22 million to host the 2017 Super Bowl between the New England Patriots and the Atlanta Falcons, state officials expected a return on their investment. But a state analysis after the Patriots’ thrilling comeback win said it was “impossible” to tell if Texas taxpayers broke even on their investments. 

If anything, Texas came up $14 million short, according to a breakdown of tax revenues in the same analysis.

Texas taxpayers likely will be on the hook again when Houston and Dallas welcome the FIFA World Cup this June and July. The cities are among 11 in the U.S. that have agreed to shoulder hundreds of millions of dollars in costs for the soccer tournament, subsidizing a World Cup expected to generate $11 billion in profits for FIFA. 

Host cities and their local organizing committees will pay for security at the matches, cover the cost of retrofitting their stadiums to better accommodate soccer and operate fan festivals in addition to the main matches. Originally, they were supposed to pay to transport FIFA officials to all matches, as well, though that requirement has been waived, according to Houston organizers.

The cities get little tangible benefit in return. They do not see a slice of game-day revenues from ticket sales, concessions and merchandise, or parking. Even selling tickets or suites in exchange for corporate sponsorships — usually a key revenue generator for local organizers — was restricted by FIFA this year. 

The Houston Chronicle sought to better understand the agreements cities made with FIFA and their implications for taxpayers by reviewing records from all U.S. host cities. Most refused to hand over the contracts, including Houston, which argued that releasing the documents would undercut its ability to negotiate for future events; Dallas did not oppose the release but sent the request to the Texas attorney general to allow third parties to object if they wanted. 

FIFA did not respond to questions about those criticisms. Instead, it provided a written response stating that it is working closely with its host sponsors and expects cities to benefit.

“The FIFA World Cup 2026 is projected to generate significant economic activity across Canada, Mexico and the United States, spanning tourism, hospitality, employment and long-term global visibility,” said Jhamie Chin, a FIFA spokesperson.