Stellantis will reportedly prioritize four brands under CEO’s new strategy
Posted by Redeemed_Expert9694@reddit | cars | View on Reddit | 208 comments
Posted by Redeemed_Expert9694@reddit | cars | View on Reddit | 208 comments
Own-Anxiety7580@reddit
Historically a reduction in Automotive Models/Brands has resulted in buyouts, then layoffs....is this what they are ramping up for?
Penguinho@reddit
The four brands are Jeep, Ram, Peugeot and FIAT but other marques may survive through badge engineering and tech/platform sharing.
Multifaceted-Simp@reddit
What they said is those brands will drive decisions not the lesser brands
KSoMA@reddit
Is that not just already how things are going? Really the only brand I can think of not on this list that normally has its own platform is Alfa.
Pitiful-Mobile-3144@reddit
Makes sense. Jeep and Ram print money in the US, I’m sure Peugeot and Fiat are staples around the world. The current Alfa Giulia base model uses essentially the same powertrain as my Jeep, they can just bring the European cars to the states for economy vehicles and use the truck powertrains for global sports cars and top trim vehicles
pckl300@reddit
Ah yes I can’t wait for the new Maserati with a RAM engine in it.
Low_Bluebird8238@reddit
A Quattroporte with a 550hp inline six would be dope
Pitiful-Mobile-3144@reddit
For sure, the hurricane TT I6 with the ZF8 auto would be awesome
FuckTheFourth@reddit
Isn't that the setup the Charger uses?
T-Baaller@reddit
okay, a charge on a -1000lb diet would be awesome
Shallow_wanderer@reddit
And it would be way more reliable too lol
Bugatti252@reddit
I will happily put an SRT-10 engine in a Maserati. Italian design, American power is a dream people have been chasing for a century.
andolfin@reddit
Detomaso Pantera moment
Craniummon@reddit
Or Alfa Romeo TZ3.
Drunken_Hamster@reddit
I just want it to have SOHC with at least 3 valves (and CVVD plus multi-air) and a 72-degree bank angle for even firing, though.
Motorsport-@reddit
Wasn’t there an Alfa Romeo TZ3 Stradale Zagato
Brno_Mrmi@reddit
FIAT and Peugeot are incredibly strong in South America, which is a huge huge market
radeonalex@reddit
For how long you wonder?
I started visiting Latin America back in 2012 and everything there was European or American exports, with a smattering of old Ladas.
As of last year, almost anything new is Chinese. They are running riot in that market. All the trucks, vans and cars are from the likes of Chery, GWM, SAIC etc....
Last time I visited, for the first time I had a Chinese rental car, a Haval Jolion. Terrible car, but made it very clear where that market is headed.
Brno_Mrmi@reddit
The south cone is still dominated by FIAT, Renault and Peugeot, but as you said not for long, the Chinese brands are getting stronger. Chinese cars are cheap but the problem is their long-term reliability, which is a must here in LATAM. If they can get a good reputation in that regard, then the Europeans will be cooked
noobkassadin@reddit
Beating Peugeot und fiat on long-term reliability should be no problem...
Brno_Mrmi@reddit
FIAT has the best reliability reputation in LATAM tbh and the Cronos sells like pancakes
tpeandjelly727@reddit
If oil prices continue skyrocketing FIAT will be the go to mini car. 🚗 honestly most comfortable car seats I’ve ever experienced lol
mopar39426ml@reddit
It's in a lot of the lineup, too.
A heavily detuned version in the Compass, every single 4xE, it was in the Cherokee for years... It's been a reasonably decent engine, too.
If I recall it's supposedly a "Hurricane" minus 2 cylinders... Unless I'm recalling a different 2.0T that was in development.
ZombiePope@reddit
I think the hurricane i4 is planned for the next gen giulia
mopar39426ml@reddit
Aah, so I was incorrect. It happens, just not often on Chrysler matters... I've stopped caring as their best stuff continues to get less desirable.
ZombiePope@reddit
Yep. I've fallen in love with classic alfas just in time to watch Stellantis mismanage modern alfa into an early grave. Fuck I hope the Italian govt can save them again.
mopar39426ml@reddit
The death of the 300/Charger and the WK2 Grand Cherokee was the final straw in Chrysler products I thought were worthwhile... I chose a great time to develop an appreciation for the Italians, hopefully I can get my hands on a depreciated Giulia Ti if money works out... I doubt I'll ever afford to import the forbidden cars of my dreams.
YesIlBarone@reddit
Buying GM Europe must have seemed a great idea at the time
Dr__Nick@reddit
For GM.
MrReadilyUnready@reddit
Opel and Vauxhall are doing fine in terms of sales. They share platforms with Peugeot and Citroen which keeps costs down.
fibonacci16180@reddit
2030 Maserati MC30 >>> re-badged Fiat Panda
Users5252@reddit
Peak supercar 🥵
bippos@reddit
So Opel/vauxhall survives since they sell decently and are rebadged Peugeots. Fiat is a given seeing how their owners practically runs stellantis
mrpoonjikkara@reddit
They better sell other brands to a capable company instead of killing them.
Equivalent-Battle973@reddit
RIP Dodge, they have been floundering soo badly with their subpar cars.
Latios19@reddit
I get that Alfa Romeo is not a brand set to be massive produced or everybody’s type of vehicle. But they should be investing more in developing the brand. Those vehicles have the best handling and deserves more attention from Stellantis
Blacklistedb@reddit
I’m super biased but I feel like there is so much potential there
Oskarikali@reddit
I just went from a 2 door gti (2017 autobahn dsg) to a Stelvio. Fuck the Stelvio is incredible to drive. I hate SUVs but I don't miss my GTI at all.
Latios19@reddit
I had the same exact impression and now I own one lol it’s an SUV but drives like a performance car. My favorite part is cornering, and it tailgates too lol
g-4-ces@reddit
RIP Chrysler
This_Elk_1460@reddit
Chrysler died the day they stopped selling any other car but a fucking minivan
chunkymonk3y@reddit
It’s hilarious how they got whittled down to just “2” minivans that were literally just 2 different trim levels but even that was too much variety lmao.
This_Elk_1460@reddit
And I swear 90% of the people that buy them are just rent a car companies
lothartheunkind@reddit
Chrysler minivans are for accidental 3rd kid families. Anyone else that wants a van is going Honda, Toyota, or Kia
HuyFongFood@reddit
We have two kids and have a Pacifica Hybrid. It’s the perfect family car for us.
People shitting on them are willfully ignorant and immature.
Kavani18@reddit
It literally sells twice as much as the Sienna and Odyssey. This sub isn’t in touch with reality lmao
Dr__Nick@reddit
It does not sell twice as much as the Sienna or Odyssey. The Sienna is actually very close to passing it.
Kavani18@reddit
You’re right, I was going off of outdated sales numbers. I removed my comment. Thanks for saying something
Moth92@reddit
Welcome to Reddit in general.
bentheman02@reddit
I’m a young single dude and I love my grand caravan. I see it as a truck with much better handling and fuel economy. They’re really not bad cars. I also think you’re pretty out of touch, to this day Chrysler minivans are the most popular minivans in America. So it’s just not true that people are going with Honda, Toyota, or Kia.
bonestamp@reddit
Stow and Go is goated.
fuelvolts@reddit
Moved from a Grand Caravan to a Toyota Sienna recently. The Toyota is better in every way EXCEPT for lack of Stow and Go. I miss that so much.
Gamble_MK9@reddit
Lmfao, that’s so true!😂
aubreys_lore@reddit
And government agencies
ChasedWarrior@reddit
Starting in 2027 the Voyager is no more and a more basic Pacifica LX returns to replace it. Back to 1.
DasGoat@reddit
I believe it's only one now, the Pacifica.
billythygoat@reddit
Should just make a luxury crossover
This_Elk_1460@reddit
I've always said Chrysler should have been stalantis's Cadillac.
billythygoat@reddit
Except it was just GM
Gummyrabbit@reddit
Minivans are making a comeback. SUV prices and minivan practicality are making them popular again.
Clover-kun@reddit
Minivans haven't been cheap for years
crunchynibbas@reddit
Lol I can guarantee a Redditor saying a trend is "coming back" is like hearing your barber telling you to buy a stock.
Drzhivago138@reddit
It's wishful thinking. They are up, but not as much as Reddit wants you to believe. They won't be coming back as the main vehicle of choice for families.
Drzhivago138@reddit
This gets brought up a lot on this sub. They're up from last year, but still only 2.5% of the market.
AmateurEarthling@reddit
Minivans are maybe, Chrysler minivans are not. Ask any person what they’re looking at and it’s only Honda, Toyota, and Kia. Too many issues with Chrysler minivans.
Zappiticas@reddit
I mean, have you looked at minivan prices lately? Sure they are practical but like the Sienna STARTS at 40k and very few get sold that cheaply.
FalconTurbo@reddit
I dearly hope so, sick of seeing school mothers with Rams in the queue.
Jmauld@reddit
Chrysler died when Daimler purchased dodge and kept that IP to themselves
IExtremelyNeedCoffee@reddit
As I said in a thread some time ago, Chrysler was THE American brand for Stellantis to implement the EV side, instead of alienating the Dodge buyers
projektako@reddit
RIP Maserati
willyolio@reddit
Its best chance to survive at this point is being bought up by a Chinese company like Geely, to launch Chinese cars under an American brand.
It's not like most Americans are even aware that Chrysler hasn't been American for decades. People still call them the "Detroit 3"
willyolio@reddit
Its best chance to survive at this point is being bought up by a Chinese company like Geely, to launch Chinese cars under an American brand.
It's not like most Americans are even aware that Chrysler hasn't been American for decades. People still call them the "Detroit 3"
daaniscool@reddit
RIP Lancia (why did they bring it back like this anyway?)
mopar39426ml@reddit
They'll be badge engineered Peugeots if they still exist.
It's more than what they've been since the death of the 300.
pants_full_of_pants@reddit
I'll assume by "death of the 300" you're referring to how every 300 dies at mid 5 digit miles while being driven on the freeway for no reason.
FledglingNonCon@reddit
Chrysler for all intents and purposes died in 2009.
accountforrealppl@reddit
Honestly because the new charger is so gigantic, it seems like a really good platform for a luxury boat
Once they figure out how to fit a v8 in the charger and come out with a 4 door, if they just gussy up the interior some and change the exterior paneling it would make a KILLER Chrysler 300. Would be a good budget option against the boaty M5
If they did that I'd absolutely buy one ^used in 5 years for 60% off MSRP
Terry___Mcginnis@reddit
I mean that's literally what they're doing now. Here in Europe most Citroens, DS, Alfa Romeo, Opel and even the FIAT 600 are just rebadged Peugeots.
Eg: Jeep Avenger, Alfa Romeo Junior, FIAT 600, Opel Mokka and I think even the C3 Aircross are rebadged Peugeot 2008.
As for the US it's ridiculous that they still sell the FIAT brand there, Jeep and RAM are already the main brands and Chrysler only has the Pacifica and the Voyager... And I don't think Maserati or Alfa are having good sales anywhere.
Car-face@reddit
Good. they needed to cut the dead wood quickly, enough time has passed to make it clear that some of the brand leadership strategies were an approximation of "I'll sit back and collect a paycheck until I retire in 10 years".
Jeep sounds like a weird choice considering how badly they're underperforming outside NA, but Dodge effectively shat the bed with their product line despite gobs of funding, so I'm not overly surprised they're taking a back seat. The partnership with Leapmotor should (IMO) result in some fresh BEV product coming to the US and it would make sense that those SUVs sit under the Stellantis SUV brand, and leveraging that relationship rather than trying to ground-up yet another BEV platform would save badly needed cash.
Stellantis are one of the furthest behind in electrification strategy with the least notable hybrid tech, mostly only selling in niches they already effectively have a large ownership of (serious off-roaders with the Wrangler, Minivans, etc). This move couldn't come fast enough, but I still think some of those other brands need to not just be second string players, but cut completely - or at least mothballed until the 4 starters are established. I'm talking mostly about Chrysler, but probably also Lancia Opel and DS as well.
Wolfo93@reddit
They have 1.6 plug in and 1.2 hubrid that they put in every car. They're not behind when it comes to technology tbh. You have a bit American centic view
Car-face@reddit
I really hope you're not talking about the wet belt Pure Tech mild hybrid engine as an example of how they're on par with the rest of the industry.
Nope, just aware of the pivotal role that NA plays for Stellantis.
we can talk about how Opel, DS, Citroen and Maserati sales are going instead if you'd prefer? Because, spoiler alert: It's not great.
J0kutyypp1@reddit
The Pure Tech has had a chain for few years instead of the problematic wet belt. But your point was about the electrification and that's not a problem with the 1.2 let alone the 1.6 phev.
They are also doing well with EVs in Europe. While the models on the older CMP platform aren't anything special regarding the specs they are fine for most people.
The new STLA Medium cars on the other hand aren't really behind the competition in any way.
So i don't really see your point about Stellantis being behind on electrification as a whole if you don't look just america.
Car-face@reddit
It had a wet belt for a decade. Them only just upgrading it a couple of years ago (and still using it even last year in some cases) is precisely the point.
Except it is, because it's a mild hybrid instead of a proper hybrid setup. It's not acceptable in 2026.
Which comes back, again, to my point about Stellantis being behind on electrification. Old EVs that need steep discounts to be competitive, mild hybrids that can't compete with a proper hybrid setup other than being "cheap", and platforms that significantly underperform relative to the barnyard of brands they market the cars under.
Their sales in Europe went backwards last year, There's no point selling some EVs if you bleed money and market share to do it.
They need to get their shit together.
Wolfo93@reddit
1.2 is somewhere between fill Toyota hybrid and simple mild Hybrid. New version with chain gets good reviews. At the same time Volkswagen has no hybrid in EU at all and no one bats an eye. This Stellantis bashing theatre is a bit much. Sure they made mistakes, but other companies are treated like saints here. And again Americans look as Stellantis through completely different point view that for me doesn't work here in Europe
Users5252@reddit
RIP Alfa
Redeemed_Expert9694@reddit (OP)
Peugeot, Jeep, Fiat, and Ram are the breadwinners and are guaranteed to survive
My two cents are that Chrysler will probably have its single model moved over to Dodge; Vauxhall and Lancia will be culled sooner or later; and Alfa and Maserati might be merged if one isn't dropped.
LJ_blableblibloblu@reddit
If they want to get rid of Maserati, I imagine they would sell it to some Chinese automaker.
PastPalpitationCry@reddit
Id rather they let the brands die then become another "low cost" bloated EV crossover.
echtav@reddit
Maserati and Lotus bby
Redeemed_Expert9694@reddit (OP)
Stellantis needs the money, and only automakers from one country are currently interested in buying brands
SonovaVondruke@reddit
Yeah. All the rich Chinese students when I was in college drove Maseratis.
Sevisstillonkashyyyk@reddit
Vauxhall/Opel will definitely survive, they're quite succesful at the low end of the market, the Corsa is still the top selling small car in Germany and the UK.
bauhausy@reddit
And they’re already living off badge engineering anyway, they’re basically Peugeots/Citroëns (Frontera) with a German skin and more austere interiors.
First thing PSA did after purchasing Opel/Vauxhall was to kill their nearly done Corse and reskin a 208 instead.
Likewise after they merged with FCA, killed the Panda replacement that was in development and reskinned a C3 instead.
Sevisstillonkashyyyk@reddit
Yeah and they actually have a decent amount of brand name loyalty in their home countries.
Funnily enough I actually like the Vauxhall interiors over their fancier Peugeot brethren.
brownninja97@reddit
In all honesty that was probably a good thing, the current gen Corsa is way better then the previous generations
Workodactyl@reddit
Didn't Volkswagen want to buy Alfa at one point?
V8-Turbo-Hybrid@reddit
VW has no more that money to buy Alfa, their peak period is over.
Only I can see Ferrari would care Alfa.
bippos@reddit
lol that’s a delusional take if I ever seen one
davejugs01@reddit
Well they are selling rimac/buggati so maybe
itsamemarioscousin@reddit
They made Cupra a standalone brand to fill the gap they'd imagined Alfa would fill - a slightly sportier, slightly more expensive brand than VW.
SubGothius@reddit
Eh, I'd say more like Cupra is to SEAT what Audi is to VW.
itsamemarioscousin@reddit
Audi is positioned as a premium competitor to BMW and Mercedes. Isn't perceived that way in the US, but it's their aspiration.
Alfa has never been quite seen at that level. A history of cheaper cars will do that to you. But it is seen as sporty, and you can charge for sporty.
So that's where Cupra is aimed - where Alfa were before the Giulia/Stelvio twin - a sportier image, cut above the mass market, but not quite full premium brand.
In terms of Seat, that's where VW tries to get them to, but it never worked. They ended up sitting alongside VW products rather than slightly above and to the left. Seat as it has historically been is effectively dead. Not sure where they're going to go with it tbh.
Successful_Gear5855@reddit
I know it’s their aspiration - but having driven a lot of Benzes, BMW‘s and A*dis, there is no justification to name these three in a single breath.
If you want comfort luxury get a Benz. If you want sporty luxury get a BMW. If you want a good lease deal get an Audi.
SubGothius@reddit
Ah, that's too bad. As a Fiat/Lancia guy since growing up, I always had a fondness for Seat like a younger sister who married off to another family.
WitchHunterNL@reddit
That used to be the case. Nowadays we have the Cupra born, tavascan, raval and formentor and terramara which have no Seat counterpart. Only the Leon is a direct Seat upgrade
lactosandtolerance@reddit
Chrysler not even being mentioned in the article is so fucking funny
Necessary_Wave_8103@reddit
Please sell off Alfa and Maserati to a group that actually cares about them.
eggdropk@reddit
I wouldn’t be surprised if they make the next Pacifica a Dodge Caravan instead and finally put Chrysler out of its misery
Redeemed_Expert9694@reddit (OP)
110%
Chrysler is done; I think the word will still live on when describing the American branches of Stellantis, but as a standalone company, its days are numbered
ImNotEazy@reddit
Or they could drop a 4 door Chrysler, and or upper class imperial model completely distinct from the rest of the brands and print money. Sadly corporations are stupid.
Hell they could have made Chrysler the lux/ev department and probably turned a slight profit instead of alienating dodges main new buyers.
Throttlechopper@reddit
Unless it’s CT5 Blackwing-like in performance and design, Chrysler has no chance to revive its name with a sedan. That ship has sailed, right after the 300 was dropped from their lineup.
ImNotEazy@reddit
Agreed. Exactly why I went to Audi for luxury 3 row. Yet another ball dropped. How could they miss the big American Luxury SUV boom.
Throttlechopper@reddit
Didn’t they try with the Aspen? It seems Jeep is trying to fill that gap.
ImNotEazy@reddit
I dig the Wagoneer and the aspen was ahead of its time. Just a sad day seeing Jeep and ram have the luxury and Chrysler just being a single van.
Zapatos-Grande@reddit
Why they didn't make a Hellcat powered 300 is beyond me. Every other Chrysler brand got at least one Hellcat powered vehicle, hell, Dodge got 3 (not including Red-eye, Demon, and Demon 170 variants). Feel like their should've been one along side the Last Call 300C 392.
lee1026@reddit
If they combine jeep and ram, we would have a perfect name too.
It’s a stupid split, since it is just a SUV vs pickup split.
Drunken_Hamster@reddit
"Ram" should've never split from Dodge. It's one of those "I recognize the council has made a decision, but given that it's a stupid-ass decision, I've elected to ignore it." Moments.
A Ram will ALWAYS be a Dodge truck to me. The argument never has, nor do I suspect it ever will, make sense to me. It's not a "Ram Ram" 1500, it's a DODGE Ram 1500. And no, it's not just a "Ram 1500," either. "1500" is not a model; it's a level of cargo and towing capacity. Ram is not a brand psychologically; it's a model, and that model is "full-sized pickup truck."
There was never a need, nor was anything truly gained for the consumer by doing that shit. Ram should go back to Dodge, and Dodge should thus continue to be extant for the Steallantis "global" market.
TheArchangel001@reddit
Reep
GenTenStation@reddit
No no. Jam
KentuckyFriedChingon@reddit
Rajeep. Gotta capture that crucial H-1B Indian market
GenTenStation@reddit
The locking sound is “thank you come again”
KentuckyFriedChingon@reddit
The horn just yells
DO NOT BLOODY REDEEM CAR INTO PASSING LANE. DO NOT REDEEM BASTARD BLOODY FUCK.
Theseus-Paradox@reddit
That’s my jam!
DaggerOutlaw@reddit
lol Chrysler has zero brand equity compared to either of those badges.
crimusmax@reddit
Calling it now:
The Chrysler will be the new name for the minivan.
"The Ram Chrysler"
Sounds super cool.
KentuckyFriedChingon@reddit
Beats the Christ Rammer, I guess
xrelaht@reddit
Dodge isn’t one of the ones they’re prioritizing. Get ready for a Jeep minivan.
Oddjob64@reddit
Jeep could do a Delica style adventure minivan. The new Promaster City would actually be a decent platform to start with.
xrelaht@reddit
That’s a Fiat Doblò underneath! Anyway, I agree. It’s smaller than most minivans, but that’s easy enough to fix. Add a mild lift, some beefy styling, and put the spare on the back door, then market it as a factory ready camper van.
CaptainGo@reddit
They used to do the city van as the Ram Promaster so we could have the minivan as the Ram HobbyistAmateur
SubGothius@reddit
Ram ProAm
xrelaht@reddit
HobbyistApprentice?
KentuckyFriedChingon@reddit
DabblingSquire
bonestamp@reddit
I don't think they'd do Jeep dirty like that. They'll just keep slapping a Chrysler logo on it... maybe make it more of a badge than a brand, like GM has done with Hummer under the GMC brand.
mada447@reddit
I mean, what is Dodge other than the Charger at this point?
And are people actually buying it?
Zapatos-Grande@reddit
The Durango is likely their best selling vehicle right now by a long shot. According to Google, the Durango accounted for over 80% of 2025's sales volume. The new gas Chargers are likely going to start chipping away at that, but probably won't make big gains until "MuH hEmI V8" comes back into the line up.
mada447@reddit
I completely forgot about the Durango. It looks like it's still in 2012 anyway
Zapatos-Grande@reddit
Yup, only face lifts since 2011. They keep teasing a new body on frame 3 row SUV, but yeah, still hasn't happened.
colpy350@reddit
There’s a Dodge Caravan in Canada already. It’s the base model Pacifica. I can’t tell the difference between the two.
Psychedelic_Doge@reddit
The difference is that the caravan looks like the 2020 and older Pacifica before the 2021 facelift
colpy350@reddit
Typical dodge then. They made two model of Rams for quite a few years
Drzhivago138@reddit
Although in that case the newer Ram and the Ram Classic were different bodies, made in entirely different factories. The Chrysler Grand Caravan is made alongside the Pacifica at Windsor Assembly.
c172fccc@reddit
Yes, but it’s still sold under the Chrysler brand even with the Grand Caravan name. They sold the same exact car as the Chrysler Voyager in the US.
_badwithcomputer@reddit
It seems that sporty looking stylish tech-packed minivans have a little bit of a market (sorta) so it makes more sense for it to be a Dodge than a Chrysler honestly.
Some_Conference2091@reddit
I like sedans, it'd be nice if they used that name for sport luxury sedans. I guess that can't survive in modern America though. Especially with the likes of Lexus or Cadillac
Secure-Side-3835@reddit
What about Dodge? Is it that hard to bring back the Challenger?
pckl300@reddit
The US market has made it clear that they’re not interested unless the Challenger has a V8, ideally a Hellcat. It’s going to be harder and harder to sell V8s anywhere else in the world, which is hard for a global brand to justify.
josephrehall@reddit
Ford sold about 20k non-V8 Mustang's last year
Moth92@reddit
Wasn't last year the worse year for Mustangs in general?
Vhozite@reddit
Ford hasn’t spent the last decade building their entire brand image around V8’s tho.
mrpoonjikkara@reddit
I believe the V6 charger and challengwr models sold in most numbers just that the enthusiast community is not fond of it
avboden@reddit
Dodge was doomed the second RAM got spun off
Drzhivago138@reddit
Almost 20 years on and people are still calling Rams Dodges.
reyvh@reddit
Literally the same thing tho
Drzhivago138@reddit
It's like calling an Imperial "Chrysler Imperial". For some years it's correct, others not.
reyvh@reddit
It’s all shitty American Stellantis
KentuckyFriedChingon@reddit
... I'm going to be completely honest with you. As someone who's never been in the market for a Dodge or a Ram... This thread is the first time I'm hearing that they are no longer Dodge Rams. I literally thought "Ram" was still just the truck model/division of Dodge. TIL.
Drzhivago138@reddit
In 2009 it was spun off into "Ram Trucks". Along with the full-size Ram line, they also have/had the Ram Dakota in its final two years, the ProMaster van line (rebadged Fiat Ducato), and the smaller ProMaster City (Fiat Doblò), with a new PM City (Fiat Scudo) coming next year.
Outside the US there have also been smaller rebadged pickup and van models: the 700 (Fiat Toro), 1000 (Fiat Strada), Ram 1200 (Mitsubishi Triton), Ram Rampage, V700 van (Fiat Fiorino) and more recently a different Ram 1200/Dakota (Peugeot Landtrek/Changan F70).
IMO the main contributor towards people not thinking of it as a distinct brand was that Ram didn't abandon the signature Dodge crosshair grille immediately. The first "RAM" grille showed up in 2015, but wasn't adopted across all models until 2019 or later.
KentuckyFriedChingon@reddit
That seems like a pointless change from an outside layman's perspective, but I'm sure it was directly related to corporate financing, selling debt, stuff like that.
andrewia@reddit
It costs a lot to bring back an assembly line, and most of the vehicle is outdated. The suppliers might not be able to make the old parts either. A sports car is also a risky bet, which is why the new Charger is related to the Wagoneer EV. And they would have to do a lot of engineering work to make it sellable in other countries, like Ford can do with the Mustang. Without that, it will be difficult to amortize the cost in time.
xrelaht@reddit
Everything about the rollout of the new Charger has been a mess.
daxelkurtz@reddit
RIP Chrysler BUT putting the Ram or Jeep brand on a minivan would overcome a lot of the negative connotations, push a lot of units. Ram minivan with angry headlights would pick up so many kids for supervised visits. 3-row Gladiator-based SUV with 3 rows would bring so many Braydons to Casa Bonita.
FrigOffRicky16@reddit
Crazy how they butchered dodge, would see them everywhere between grand caravans, Durango a, chargers and challengers
Scazitar@reddit
It's really kind of sad when you about how much soul dodge used to have not even that long ago.
They were the cocaine cowboys of making cars lol. The 707 hellcat literally shook the industry when it came out. They knew exactly what they were: The most power/style for your money at the expense of everything else. Which in a way was a crazy almost irresponsible position to hold but it's sad to see it unfilled.
ElegantBiscuit@reddit
Bringing back a true successor to the dodge viper would make a good number of enthusiasts cream their pants. Keep the manual V10 in it and sewers around the nation would clog overnight.
It is a damn shame what stellantis has done to that brand, most of their brands really, and the opportunity that has been squandered. You would think that struggling brands with nothing really left to lose would try the craziest stuff to try and survive. Because trying to compete at scale on low margin appliances is only a game for manufacturers who are good at it, and every stellantis brand is a stellantis brand because they were decidedly terrible at it, and it was either be absorbed or go bankrupt.
If they keep going down the road they're on then probably half of their brands wont survive another decade, so they need to get weird with it. Bringing back the TRX is the right direction, or make the off road trim pacifica that they teased but will never release. And in addition to the viper, maybe an EV charger or challenger SRT that is actually insane enough to let you break traction if you want, or bring back the dodge nitro as a dollar store g-wagon. Something, anything to get a little blood in our cocks.
jgera5@reddit
I own a Jeep, so its cool with me.
Truthfully, it makes sense. Pair Dodge up with Alfa Romeo (which they already tried with the Tonale/Hornet, which only got discontinued because of tarriffs, even with the Hornet's ridiculously low sales), maybe pair Chrysler up with Peugeot. I mean, how long has Vauxhall been doing it with Opel? (Related note--what happens to them? Maybe sold back to GM?) Go with where brands are strong regionally.
This_Elk_1460@reddit
So they're finally killing Chrysler huh? It was only a matter of time.
J0kutyypp1@reddit
Filosa said that in the article they aren't killing any brands yet, just prioritizing funding for the four mentioned brands.
Fit_Equivalent3610@reddit
Knowing Stellantis, there are probably good odds that they will mess this up, but the prospect of keeping these brands alive is a positive. I know this subreddit has little love for Dodge, Citroen, Maserati and (to a lesser extent) Alfa, but they are all storied marques which still retain some brand recognition in at least a few important markets. Killing them outright would be a tragedy, and maybe even a mistake.
As much as I would love to see a Chrysler revival (they were cool 75 years ago), it’s probably best to just kill it at this point lol
_Thorshammer_@reddit
Why not turn it into an actual luxury brand, similar to what GM is (kinda / sorta successfully) doing with Caddy?
No_Cherry_1423@reddit
Honestly, there just isn’t room in the market.
_Thorshammer_@reddit
I disagree.
I would agree that there is more room in other parts of the market, but Stellantis has no true halo vehicles (outside the T-Rex) and they don't have a true luxury vehicle.
Based on Cadillac's results alone, there is almost certainly 20k - 30k units/year worth of room at the bottom / middle of the luxury market for a domestic OEM sedan.
Chrysler itself was selling 15k-20k of 300's it's last couple of years and that was an OLD platform.
CodyS1998@reddit
You must be able to actually make a good car in order to go that route.
_Thorshammer_@reddit
It's not like GM is noted for flawless reliability.
CodyS1998@reddit
I've never been more disappointed by a "luxury" car than when I sat in a brand new Maserati Quattroporte.
josephrehall@reddit
The Chrysler window switches and infotainment system not up to your liking? 🤣
gpm21@reddit
You see more 90s Devilles on the road than LHSes.
1 is more than 0.
SizeableFowl@reddit
Infinitely so
Fit_Equivalent3610@reddit
I don’t think Stellantis has the resources to do that properly. Cadillac’s transformation cost a lot of money, still isn’t complete, and drew heavily on resources from other successful GM marques (notably, the drivetrain and magnetic ride control). Making Chrysler a Buick competitor might be more viable, but even then, Buick had to go downmarket to find success and there are already a ton of STLA brands downmarket of Chrysler.
Maybe it could be done by drawing on Maserati, Alfa, and DS, but it just seems unlikely to me that a parts bin car with a minimal engineering budget could overcome Chrysler’s current reputation of “old people, poor people, and minivans”.
lee1026@reddit
Chrysler should just be badge engineering: whatever fancy sedans their European brands come up with, slap a Chrysler badge for US.
70stang@reddit
It's almost a certainty.
boitcon@reddit
big take from the CEO, prioritizing the 4 brands that aren’t basically zombies already
PristineReputation@reddit
Seems misguided to me. Jack of all trades, master of none, especially with EVs where you lose a lot interior space by accommodating the option for an ICE powertrain
JohnnySack999@reddit
RIP DS
V8-Turbo-Hybrid@reddit
Whole American parts are still worth to keep, Dodge and Chrysler can help Peugeot to sell their models. Besides, Fiat proves that they unable to catch many American buyers. It’s also stupid they killed two brands when GM and Ford are planning to bring back more econobox models in same time.
What they need to phase out is their Europe parts Lancia, Citron, and Opel/Vauxhall. Three brands do make money and have customer bases, but they can’t make clear differences, these are just rebadged brands. They should stop or sell these brands for brands who have clearly difference.
Wolfo93@reddit
Ok American xD
OurKing@reddit
Rebadging Opels and Peugeots is what brought the mid 2000s Saturns and the Dodge Dart/Chrysler 200. Proven losing strategy. US and EU are two vastly different markets.
Drzhivago138@reddit
Rebadged Opels did become Saturns and Buicks, but the Dart/200 wasn't related to any Peugeot.
https://en.wikipedia.org/wiki/Fiat_Compact_platform#Vehicles_based_on_Fiat_Compact_platform
notsoentertained@reddit
They didn't even mention Chrysler in the article. That doesn't bode well for them.
nauticalfiesta@reddit
Good lord, just roll Ram back into the Dodge brand. I don't think anyone other than dealers who actually call it a Ram Truck.
inscrutablechicken@reddit
New strategy, same as the old strategy.
ZombiePope@reddit
Please fucking sell Alfa and Maserati. Alfa deserves better.
mcorliss3456@reddit
If you’re not going to do the exciting niche brands right, there is no point in doing them at all. If they had only done them right in the first place, they certainly wouldn’t be making such hard decisions now. So basically…Tavares 2.0 Days are here. 😕
OkDirection8015@reddit
Makes sense. I’m shocked Chrysler is still around and even more shocked that they never made an SUV. The dodge brand got butchered real bad. Who would’ve thought that people didn’t want to buy an electric “muscle car” with fake V8 sounds lol.
Cardiff-Giant11@reddit
they did quite a while ago, i don’t think it was very popular
https://en.wikipedia.org/?title=Chrysler_Aspen&redirect=no
Drzhivago138@reddit
I swear I see more Assssspens now than I ever did when they were new.
JGRACEFAN95@reddit
Smart but I wish they would combine the dodge and Ram brands and move the town and country back to being a Grand Caravan.
chiggenNuggs@reddit
Dodge needs to go back to being a full range OEM competing with Ford and Chevy. Stripping away their pickups and denying them full line of SUVs, as to not compete with Jeep, ensured they’d always struggle. Ford and Chevy would be in the same spot without their trucks.
The Ram spinoff always seemed like a preemptive move to prepare for a bankruptcy, having the profitable products stripped out into their own brand, ready to be salvaged or sold.
Drzhivago138@reddit
FWIW almost all Stellantis dealers sell Chrysler, Jeep, Dodge, and Ram side by side.
Reckless_Buddha@reddit
Wonder which four brands actually made the cut
avboden@reddit
Dodge has been a dying company walking ever since RAM was spun off. But really the failure of the new dart was the main blow. People really underestimate how much the dart failure set Dodge back.
OurKing@reddit
Kill Dodge as what it’s become and rename Ram back to Dodge
bwoah_gimmethedrink@reddit
Opel downgraded from being a direct VW competitor and one of the strongest brands in Europe to a second class product.
ZaheerAlGhul@reddit
shame what they did to Dodge. Under other leadership Dodge would be doing much better.
workinglunch@reddit
Wow. A lot of auto news today.
TheB1ackAdderr@reddit
It's a shame. Chrysler and Citroen shared the same style and comfort ethos. Big Citroens could work in the US as Chryslers but the dumbass Dodge marketing in the same dealerships fuck that up.
Screwball_Actual@reddit
With modern modular architectures that support RWD/AWD, FWD/AWD, and 4x4 layouts, plus all manner of propulsion options, this might not be a bad idea.
I just hope they work on dependability, share plenty of parts where it makes sense, and properly position their brands. I think there's enough room for each brand, they just need the right product lineups.
hi_im_bored13@reddit
How will this fare for the Maserati quattroporte, allegedly in development w/ its own platform bc they weren't satisfied w/ STLA Large. I don't think it had a real chance in this market anyways, even if it was a damn good car, which going off granturismo MSRP was alone a big ask