How Chinese Brands Are Using Influencers To Convince Americans They Want Chinese Cars
Posted by FoMoCoNutjob@reddit | cars | View on Reddit | 84 comments
Recoil42@reddit
Start of article:
Middle of article:
Just incredible we're at the point where Americans are lashing themselves with cognitive dissonance this hard. The enemy is both strong and weak, the Chinese OEMs are both doing what everyone else does but also we're invoking the fucking Manchurian Candidate just so you get your daily ration of Red Scare. What even the fuck.
V8-Turbo-Hybrid@reddit
We don’t hate Chinese people, but we don’t like Chinese govt and their followers.
Anyway, I do agree this article been exaggerated.
KderNacht@reddit
The Communist Party of China has 100 million members. Add parents, kid, and spouse, that's 500 million people 'affiliated' with the party. Modern China is the party, and without the Communist Party there is no New China.
Baltarstar-Galactica@reddit
I guess people don't like hearing the truth hence the downvotes but it's true, for better or worse. Most people in China support the government. Most also value stability and safety over individual freedom.
The party is the government. The PLA is literally the armed wing of the party, not the country.
hardigree@reddit
What's weird is that you're cherry-picking the first paragraph. As the author of the piece I'd prefer you include the whole quote:
In The Manchurian Candidate, an American soldier is brainwashed by Chinese intelligence and becomes a sleeper agent for that country’s communist government. If only they’d have known then that the less lethal and more profitable path would be to start a social network and fly cars to influencers.
If you include that, it's clear I'm only invoking the Manchurian Candidate to make a larger point. Why would you not include that section?
Recoil42@reddit
Why are you invoking the Manchurian Candidate at all?
hardigree@reddit
Because it's relevant as a pop-culture reference?
Recoil42@reddit
Except it isn't relevant. You said so yourself — social media engagement is normal-ass marketing and "what everyone does" — it's a normal-ass marketing strategy. The Manchurian Candidate is a spy thriller based on CIA propaganda and about an assassination plot that has zero relevance to an article about marketing strategies. Your excuse now is pure post-hoc rationalization, and it's it's fucking weird you can't see it.
makina323@reddit
Only the boomers are making all this shit up to protect their financial hedgemony over the American consumer
Energy4Days@reddit
Ahh yes, Americans and the perpetual boogeyman they use to control the populace
V8-Turbo-Hybrid@reddit
It doesn’t look like sleepers, it’s more like paid agents. But, If our western automakers can pay these YouTubers and even Redditors, why Chinese automakers can’t ?
hardigree@reddit
For some reason, the whole quote wasn't included:
In The Manchurian Candidate, an American soldier is brainwashed by Chinese intelligence and becomes a sleeper agent for that country’s communist government. If only they’d have known then that the less lethal and more profitable path would be to start a social network and fly cars to influencers.
YellowFogLights@reddit
American automakers are doing a pretty good job of it too honestly
tiagojpg@reddit
What do you mean honey? What’s wrong? You haven’t touched your fuel guzzling V8 or 300.000$ EV. Are you ok?
Available_Diver7878@reddit
"Dollars 300 period 300"
Hey guys we have a bonafide Mayflower Stock American over here, make sure to give his opinion great weight!
tiagojpg@reddit
Is this a joke I’m too European to understand?
YellowFogLights@reddit
Meanwhile me, a Canadian, laughing in BYD
Thomas_633_Mk2@reddit
If he's European he's presumably tried a BYD and didn't like it much, they sell in Europe also
tiagojpg@reddit
No, I love them. My uncle traded his Clio just like mine for a Dolphin and it’s amazing. He can charge at home, I can’t. Diesel and electricity cost charging in the street is neck and neck, so I’m not switching any time soon.
Thomas_633_Mk2@reddit
Fair enough, if you like it then I hope you can buy one soon
tiagojpg@reddit
I’d love to get into a Renault 5 in the future. Or I’ll try to follow the trend of the supply chain, just so there’s more support and know-how in the aftermarket scene.
I do most of the work on my car myself - oil changes and the small maintenance. Bigger jobs like clutch, timing belt, I’ll pass on to my mechanic friend.
Moving to an electric car will change that whole dynamic. There’s always the hovering fear that there will be a 5 digit repair imminent!
Thomas_633_Mk2@reddit
Oh you lucky bugger, the R5 is forbidden fruit here for dumb crash test reasons. We only get the Chinese brands here so I have no idea if it's good or not, let alone good in Europe or not :(
tiagojpg@reddit
Shame, Australia right? Different markets crave different things. Still nice that Renault can still sell there.
BYD is killing it. I see some strong aftermarket support for those in a few years. Even here in little remote Madeira island, Portugal, we get hundreds of those cars.
The Dolphin we got in Europe only got the 200hp motor with the 60kWh battery. 2024 models are selling for 24-28k€. My uncle can drive 400km easy on a charge. 10-15km commute each way on slightly hilly 90 km/h highway route, some traffic.
Warranty and service is also impecable. But I think that’ll vary from providers to provider.
Thomas_633_Mk2@reddit
Correct! It's apparently some regulatory crap that's holding up it and the Micra, but there's no ETA on when it will be sold here.
Do you get other brands? My knowledge of Madeira is limited to Ronaldo and Moises Henriques, I have no idea if it's worth it for half of China to set up a dealership there, but that range/power/price is offered by at least 4 brands here. There's a surprising variety in the "cheap Chinese EV Corolla" category
tiagojpg@reddit
They’re great cars. My uncle got a Dolphin a couple of years ago and is in love with it.
makina323@reddit
Monkey got nice rock, other monkey see nice rock, other monkey want nice rock too.
Recoil42@reddit
American automakers want Chinese cars too, just look at the GM Mexico lineup and how much Xiaomi-glazing Farley does. They're between a rock and a hard place, and they're not sure how to handle it anymore.
HiIary4Prison@reddit
Tesla could have been the #1 automaker in the world if they didn’t go down the path they did. Mind boggling what some of the American companies are doing.
ExtruDR@reddit
Then the American brands need to step up their age-old strategy of getting lawmakers to restrict consumers' options so that they are forced to buy their low-effort, low-value, and low-quality good for another decade or two.
Maybe they can come up with another form factor that is too large and wasteful for any other part of the world to want, a sequel to the huge-ass SUV and pickup trucks, if you will. Maybe a raised van or a reduced-size tour bus, for the once-a-lifetime even when you wish you could pack ten people into the same vehicle.
We, Americans, have been told that "free market" was what we were championing and that the Cold War was as much about that as anything. They used "free market" to make healthcare the disaster that it is today, to ship manufacturing and skilled jobs overseas, and many other things.
Now that China, a vast and hugely industrious country has products to market to us, our domestic manufacturers are crying foul AGAIN.
Fuck that.
Japanese companies taught us that we didn't need new cars every four years because their lasted way longer than that, now Chinese companies are going to show our dumb asses that they can make better and more innovative cars for much cheaper.
the_millenial_falcon@reddit
This new trick called "marketing".
Alive_Internet@reddit
Other than the brands being Chinese, I’m struggling to see how this strategy is any different from other automakers using influencers for marketing.
Pacifist_Socialist@reddit
When the Chinese do it they're inscrutable
/s
DaBanninator@reddit
I see nothing wrong with this
wwwhatisgoingon@reddit
The issue, in my opinion, is mostly that they quote the price converted directly from RMB into USD.
That's like quoting the US price of a Ford Mustang directly converted to EUR from USD. Might be $35k starting in the US, but €75k starting in The Netherlands.
You can't compare car prices like that.
Recoil42@reddit
Everything is US Dollars. The US Dollar is the global reference reserve currency, due to seven decades of hegemony and freedom-spreading. There's a reason they tell you to bring some USD when you go on vacation to some far-flung place — US Dollars is the only currency everyone knows.
JC-Dude@reddit
WTF are you even talking about? That’s not at all what the guy was referring to.
Recoil42@reddit
I made it pretty clear that I was talking about global reserve currencies.
JC-Dude@reddit
So completely off topic. Thanks for making it clear.
Recoil42@reddit
Entirely on-topic. Products are quoted in global reserve currencies because that's what everyone knows. That's what a global reserve currency is. You can just go learn things.
SwiftCEO@reddit
Dude… they obviously meant that estimating the final cost to the consumer isn’t as simple as a currency conversion.
Recoil42@reddit
There are no "final costs to the customer" in markets where products are not offered. You can only reference markets where the product is offered, and the traditional way to do that is by referencing it in a reserve currency.
SwiftCEO@reddit
Oh you’re just purposely being dense. Got it.
Recoil42@reddit
For the gajillionth time: You can just go learn things.
wwwhatisgoingon@reddit
Yeah and it's not relevant. I can't go to my local dealer and buy a car in USD for the US price, because I'm not in the US.
SwiftCEO@reddit
jUsT LEaRn tHiNgS
Recoil42@reddit
Go. Learn. Things.
JC-Dude@reddit
No, you're completely wrong on that. When estimating the cost of a product on a market where said product doesn't exist you use reference points that allow you to adjust the price for said market.
For example, the Corvette is not for sale in Europe. It costs $70k in the US, but to claim it'd cost the equivalent of $70k in Europe would be a sub-zero IQ move, just quoting CDM prices for Chinese cars converted directly to USD and acting like that's how much these cars would be offered would be a sub-zero IQ move. But that's what the Chinese propaganda uses, because it sounds good to an impressionable US consumer who won't bother to dig deeper for facts. Same as quoting CLTC range.
So either you're really confused here or being intentionally dense. Giving you the benefit of the doubt here.
Thomas_633_Mk2@reddit
You should just go learn things /s
Recoil42@reddit
Just go learn things, champ.
JC-Dude@reddit
Alright, you're just dense then. Again, thanks for making it clear.
Recoil42@reddit
Just go learn things.
tiagojpg@reddit
My brother you’re still going.
Recoil42@reddit
Unbelievable I have to. You can just go learn things.
tiagojpg@reddit
Yes, but there are other threads to do that on. This is neither here nor there.
Recoil42@reddit
It is straight-up both here and there: The United States Dollar is by convention the way all countries frame the price of things across borders. You can just go learn things.
tiagojpg@reddit
I knew I was going to read some stupid shite when I opened this app 2 minutes ago… but i didn’t think it was going to be so quick.
Recoil42@reddit
Day 1,573,420 of begging Redditors to just go learn things.
tiagojpg@reddit
That’s not the point here. We’re discussing how you saying say a car cost x amount of money in another completely different market just to shock people. It’s a fact yes, but if it were sold where the supposed reader of this article is, it wouldn’t be as cheap! That’s just it, we’re not disagreeing that the USD is a global currency.
But don’t go in a store anywhere in Europe with USD. Nobody will take you money. Exchange it first.
Recoil42@reddit
There is no "completely different market" being implied when you frame things in USD. That is, once again, because USD is the global reserve currency. Historically this is a legally-bound convention. I keep telling y'all to go learn things and you can literally just go learn things.
wwwhatisgoingon@reddit
You're still completely missing the point.
A Ford Mustang starting at $35k in the US can start at something like $85k in The Netherlands (all USD now for you).
Car pricing isn't global.
ryguy32789@reddit
You are completely missing the point.
ShiftF14@reddit
Why not? If I moved to China, and converted my USD to their currency, that’s how much it would cost. We don’t know how much it would cost if it was offered in the US market, so what are they supposed to do?
Thomas_633_Mk2@reddit
Depends on the case, but best practice would be to look at a similar market and work from there. You could use Australia and New Zealand, or the UK. All 3 have low/no tariffs, similarish levels of wealth and PPP adjusted wages, are far enough from China for shipping costs to be similar than in the US, and write in the only language most people on here can read.
MogosTheFirst@reddit
Chinese cars offer the best cars for budget. Alot of features, pretty good engines, hybrid variants and come with big warranty here in europe.
Propaganda is on both sides. One side is trying to convince you these are the best (they are not) and the other tells you that these are the worst (they are not).
We got a tiggo4 for my wife and that cars has been amazing. For the price 23.500 euro, there is literally no other car than can compare from european manufacturers. Until the manufacturers decide that they should stop prioritizing profits over accesibility, I recommend everyone try chinese cars.
Sure if your budget for a new car goes along the sum of 50.000+ euros, no reason to look at chinese cars. But overall, they make the best affordable cars for now.
aaffpp@reddit
Ford and Stellantis should seriously consider hiring some of these Chinese Brand Influencers to convince the world they want American cars and domestic trucks
Careless-Degree@reddit
Americans do want Chinese cars.
Ziakel@reddit
Bigger push outside of cars. Remember the social media trend of “becoming Chinese” earlier this year?
Unless those influencers put their money where their mouth is. I wouldn’t trust them.
Recoil42@reddit
Brother, that's just the decline of American hegemony you're watching.
Ziakel@reddit
Soft power. China just replicating what Japan and Korea been doing for the past decades. Easiest way is to the younger generations.
Not hating on China. Love the people. Not so much a fan of their gov.
Recoil42@reddit
...improving their standing in the world? I'm confused by what you're even saying here.
Ziakel@reddit
They already did that around the world. In the US is harder due to politics.
Look at Japanese cars. They got good reputation around the world. Same for their music, food, and other cultural things. Korea is not that far behind (kpop, kbbq, kdrama).
Chinese goods are everywhere and that’s not a bad thing. The recent shift in positive outlook on China isn’t just a coincidence. They do make good products.
Recoil42@reddit
Got it. I just don't think any of that definitionally constitutes soft power unless it's a deliberate action by a government. Room for nuance here, of course.
Ziakel@reddit
Chinese gov def got their hand in it. That’s why Chinese EVs are advancing so fast.
Same for the Korean gov. Look at their culture export for the last 15yr.
I’m speaking from my experience living in East Asia, SE Asia, and now based in US.
umm_like_totes@reddit
Do I remember the social media trend of [some made up shit]? No I don’t remember that.
Ziakel@reddit
And that’s okay. Just soft power.
Here are some summaries. Use AI summaries if you don’t to watch.
example 1
example 2
example 3
Rabo_McDongleberry@reddit
What a stupidly unnecessary article.
makina323@reddit
Monkey showoff nice rock he got, other monkey see nice rock better than his rock, other monkey want nice rock too.
Mind boggling
surenopemaybe@reddit
They also post on Reddit!
AmericanExcellence@reddit
you're not allowed to believe that, sorry
AmericanExcellence@reddit
...and naturally this post calling out electronic warfare is getting handily downvoted. hmmmm
Whatcanyado420@reddit
Love the cope from Americans. Am I supposed to hate Chinese cars because you tell me to? Am I supposed to just lap up the republican propaganda?
AutoModerator@reddit
Political discussion is prohibited. However, if your post involves politics AND CARS, please consider submitting to /r/CarsOffTopic.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
Sure_Explorer_6698@reddit
You think it takes an influencer to tell us we want an affordable car?
AutoModerator@reddit
It looks like you're posting about a currently popular topic. Your submission has been automatically removed and forwarded to moderators for review. If your post is about Tesla or Olympian, please see this thread for details. See r/TeslaMotors and r/RealTesla for indepth discussion. Want to prognosticate about car prices? Head on over here. YES, WE WILL REVIEW YOUR POST AS SOON AS POSSIBLE. NO, YOU ARE NOT ON A BLACKLIST. You do not need to send us modmail immediately. Your call is very important to us and will be answered in the order it was received. No, seriously, we're all volunteers. We'll get to it as soon as possible. In the meantime, please check r/cars/new to see if there is a discussion already underway.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.