Nissan’s New Xterra Will Be Priced Under $40K To Beat Ford’s Bronco At Its Own Game

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Dahyno@reddit

Please have a front locker. Please have a front locker. Please have a front locker.

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neueziel1@reddit

Under $40k is the new under $30k just like how 30 is the new 20......

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devastationz@reddit

People are getting onto you but idk why we’re pretending that 40k, isn’t an insane amount to be paying for a car?

Monthly payments for new vehicles climbed to the highest levels ever recorded. The average monthly payment on financed new-vehicle purchases reached a new all-time high of $772 in Q4 2025, compared to $754 in Q3 2025 and $754 in Q4

Like, we all know wages have stagnated but everything has gotten so much more expensive.

Edmunds data shows that 84-month or longer loans made up 20.8% of financed new-car purchases in Q4 2025. While this figure was slightly down from 22% in Q3 2025, Edmunds analysts note that it remained well above the 17.9% share seen in Q4 2024, underscoring consumers' continued reliance on extended loan terms as an affordability tool.

Source

People are buying things that they’re barely able to afford and we can chalk up car prices to rising fuel prices, engineering and development costs, metal prices, precious metal prices, tariffs etc. but how much of it is just corporate greed?

We all look at Porsche prices and laugh. A 2022 GT3 was $162,450, now a 2026 GT3 is $238,150. How much of that is really engineering and development? How much of that really is tariffs or inflationary? We know that manufacturers make a lot of money just off their option packages. How much do those option packages really cost to implement?

Corporations know that it is more profitable to sell to wealthy high earners than to appeal to the ever shrinking middle and ever expanding lower class. But the vast majority fit into low class than the high class.

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juuceboxx@reddit

$40k sounds like a lot for a car until you realize that's equivalent to $30k before COVID. $40k is the new $30k unfortunately, but it's more noticeable since most people's wages haven't kept up.

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JournalistExpress292@reddit

100k+ miles isn’t crazy considering the amount of miles American drive.

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Previous_Platform718@reddit

why we’re pretending that 40k, isn’t an insane amount to be paying for a car?

$115,000 is the cut off point for the top quintile of income in the US. Or to put it another way, 1 out of every 5 Americans could probably justify the purchase.

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juuceboxx@reddit

Yeah COVID did a number on the value of the dollar. $30k in 2019 gets you around $39k in 2026. At this point we have to stop referencing prices from before 2020 because it might as well be a different currency altogether.

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JournalistExpress292@reddit

Every time I see pre-COVID currency I’m astonished at how strong the dollar was; the change happened so slow and unnoticeable in what seems like forever - even though it was 6 years.

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neueziel1@reddit

I remember when you could get a new bases carerra starting at 80k 10 years ok 😢

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Hnry_Dvd_Thr_Awy@reddit

Next you're gonna tell me that I can't buy a house from the Sears catalog anymore grandpa!

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ledfrisby@reddit

Well, let me have a rule and a saw and a board and I'll cut it

I’ll climb up a ladder with a hammer and a nail, I'll nail it

Well, we worked so hard to build a little house together

In the snow or the rain or the ice cold wind, whenever

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Altosxk@reddit

Yes things get more expensive over time.

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Iriss@reddit

B. Bbbut.... I thought I locked in pricing in the 90s because I got used to certain numbers! No fair :(

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BMWbill@reddit

I used to buy a whopper for 99 cents on Wednesdays! Now they are always $8. Bring back the 1980s!!

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The-Ol-Razzle-Dazle@reddit

Yeah! If you aren't OK with the value of your labor being stolen, you're a dummy!

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Iriss@reddit

But also, let me keep my current earnings, or that would also be unfair.

See, I should be able to afford all the things I want.

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BMWbill@reddit

Exactly. I complain about prices all the time as an old guy while I marvel that my 17 year old makes $45/hr tutoring math

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Personal_Smurf@reddit

The Wendy’s 4 for $4 used to come with a jbc AND 5 spicy nugs! Now it’s $6 and you only get 4 regular nugs. Bring me back to 15ish years ago.

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IRideZs@reddit

$3 on Wednesday, but have to use the app

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Iriss@reddit

Fuck an app.

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f8Negative@reddit

Also dealer markup

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UXyes@reddit

Yes. $40k today purchases the same thing $30k did in 2016.

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SirLoinsALot03@reddit

Nissan has always made solid body on frame vehicles and they finally figured out they can take sales from Toyota and Ford.

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Outofcontrolpilot@reddit

Exactly! The titan, frontier, armada, and xterra have always been solid and reliable products. Hell, if anything, 99% of the busted and broken Altimas you see running around should be a testament to Nissans ability to build a strong runner.

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Mitchlowe@reddit

Ok then why don’t they sell? Why was the xterra selling 10% as many as 4Runner

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Outofcontrolpilot@reddit

Poor marketing and bad consumer perception. Nissan makes solid vehicles but then cheaped out on their volume sellers which changed the perception of the every day buyer. Additionally, the XTerra originally emerged as technology slowly started to become heavily implemented into vehicles, they just failed to evolve. That doesn’t take away from their reliability and ability to build a great vehicle. Peep the Nissan Patrol, body on frame vehicles are Nissan’s jam!

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JournalistExpress292@reddit

You’re telling me people buy based on the badge?

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DALESR4EVER124@reddit

The 4Runner and Xterra looked wildly different. You had to really like the way the Xterra looked to want one.

Whereas, the 4Runner just looked like a regular old SUV.

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SonovaVondruke@reddit

The 4Runner has had pretty aggressive styling for at least the last decade.

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mastawyrm@reddit

Nissan CVTs and trash 4cyls killed their rep vs Toyotas legendary rep? Consumer actions aren't going to be reasonable

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Drzhivago138@reddit

Nissan CVTs and trash 4cyls killed their rep vs Toyotas legendary rep?

Most if not all of Nissan's BOF models in the US have used traditional automatics and NA V6s or V8s. Still, no one said the reason had to make sense.

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mastawyrm@reddit

Oh I know what I said wasn't relative to the Xterra at all, just general brand stigma vs generally stupid consumers.

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ShiftF14@reddit

Honestly what you’re saying about Altimas makes so much sense. Imagine the absolute abuse those things withstand

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Outofcontrolpilot@reddit

Maintenance is not a word in Altima owners vocabulary!

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Personal_Smurf@reddit

Bumpers hanging off, missing a mirror, lord knows when or if any of the fluids have been changed let alone tires, pads, or rotors.

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nand0_q@reddit

Not to mention they’ve made some of the best looking trucks in the game.

I’m glad Nissan is focusing on their strengths.

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GodLevelRedditor@reddit

Honda would be the real juggernaut if they took all that power sport equipment knowledge and made a real body on frame

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manilove__frogs@reddit

I've owned a Pathfinder R51 and now a Frontier. There is nothing really to improve on the drivetrain IMO. It's mostly about features and pricing...this is the only place they fall a little short on competitors.

The VQs and transmissions Nissan has used on their body on frame platforms have always been bulletproof, slightly more power than Toyota with the same reliability.

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Possible_Meal_927@reddit

Except no manual transmission

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DocPhilMcGraw@reddit (OP)

Speaking with CarBuzz, Meunier acknowledged that Nissan has lost its way in recent years, noting that the new Xterra will bring everything shoppers need and won’t add technologies that are not necessary.

“We’ve lost our way a little bit,” Meunier said, “putting a lot of technology for the sake of it, adding a lot of features and cost to our cars. We’re going to stop doing it. And Xterra, I think, is going to be the symbol of this… [Nissan] is going to bring an Xterra with everything you need, nothing you don’t, which is the slogan that was used in 2002, which we believe is right for the brand.”

Sounds pretty refreshing to hear Nissan admit they got it wrong and are trying to do everything to get it right.

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aka_mank@reddit

🤞CarPlay, power windows, adequate torque, and mid tier safety tech.

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SwayingTreeGT@reddit

Instantly gets criticized from online reviewers that it doesn’t have lane keep assist, hands free cruise control, and 3D surround view cameras

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JournalistExpress292@reddit

Tbh all those are basically standard nowadays.

Infiniti/Nissan was the first company in the world to introduce 3D surround view so I doubt this car would NOT come with one.

Especially if it’s an off road trim.

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porcomaster@reddit

that is easily solvable by giving option as add-ons, not standard.

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mattmaster68@reddit

THIS!!!

Then when people go to check the reviews:

“Has outdated manual climate controls in 2026” then rate it 3/5 or some shit 😡

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Shitboxfan69@reddit

"This $20k car has cheap feeling seats and plastics all over. 3/5"

Yea no shit its cheap

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Sprinklypoo@reddit

I actively avoid most of that shit... I don't get people actively and intentionally trying to become worse drivers...

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makeyousaywhut@reddit

TBF that’s what we love about the Rogue. 45k for an SV with a cosmetic package is pretty ridiculous until you realize just how much they packed in to it.

I hope Nissan doesn’t exclude these kind of things from the SL and platinum trims even if they focus elsewhere for the S and SV trims.

Nissan is currently packing real luxuries into more affordable packages then elsewhere, and a decent part of the market appreciates that

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Onionsteak@reddit

Radio delete, crank windows, no airbags, 90's shitty explosive Firestone tires, instant rust the moment it rolls out of the factory or im not interested

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geronika@reddit

I paid $32k for my two door Bronco in 2022. They are now $44k for the Base model.

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k0fi96@reddit

If this is anything like Frontier prices this is a good sign. You can get a used pro 4x frontier for barely more than a brand new low trim Tacoma.

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willpc14@reddit

I don't get how the value of a used vehicle reflects how a new one is going to sell. Especially if the point of the comparison is that Nissans don't hold their value well.

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k0fi96@reddit

The point is I can get a fully loaded Nissan with 15k on the clock for cheaper than a new Toyota. Unless you swap cars every 18 months you don't want cars to hold their value. I want to be able to get into used cars for a good price.

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willpc14@reddit

I kept my Tacoma 10 years and only lost $12.5k during that time. I would have lost another $8-10k on a Colorado or Frontier. Also, it's the same r/cars circlejerk that no one here is willing to buy new cars, but we'll wait for someone else to buy it, so we can buy a used one. Then we complain that all the cars we like get cancelled because they sell poorly.

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Personal_Smurf@reddit

I recently bought a cpo pathfinder and sat in a frontier while at the dealer and it just felt so incredibly tight. I’ve never been in other mid sized pickups so idk if that’s just normal for the class or if that’s something with the frontier.

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SonovaVondruke@reddit

If you’re used to full-size pickups, any midsize or smaller is going to feel tight. I get in an F150 or a Silverado and feel like I’m wearing my dad’s shoes. It’s nice, but it also won’t fit in my 1910s driveway.

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yobo9193@reddit

The front seat of my Tacoma feels decently spacious but the rear seat is claustrophobic.

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ForgotTheBeer@reddit

I’d say pretty normal for the class. My Tacoma is basically a Camry with a bed

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howyinzdoingnat@reddit

Isn’t it more a 4 runner competitor? Not a bronco wrangler competitor

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spongebob_meth@reddit

Nothing really competes with the wrangler since its the only thing offered with a solid axle outside of heavy duty trucks.

The bronco competes more with a 4runner objectively.

But I suppose objectivity is probably out the window with most people who will just buy one and then go on their respective subreddit and ask how to use 4wd.

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popsicle_of_meat@reddit

Nothing really competes with the wrangler since its the only thing offered with a solid axle outside of heavy duty trucks.

From a technical standpoint, you're right. From a realistic standpoint, 99% of people buying a Wrangler don't care (or even know) about a SFA and what it means. And they definitely don't drive it hard enough to matter.

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spongebob_meth@reddit

Right, which is where the 2nd part of my comment comes in.

Off-road capability is all "vibes" these days.

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popsicle_of_meat@reddit

Exactly. I don't want to actually BE adventurous. I just want to LOOK like I am to everyone else. Haha. I've driven a few wranglers. Not a single one of them was something I would want to deal with as a daily.

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spongebob_meth@reddit

Ehh, modern wranglers are fine. But i daily a motorcycle so my frame of reference is probably not conventional.

You want something that's miserable to drive, hop in an old CJ.

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DALESR4EVER124@reddit

The 4Runners still use solid axles.

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spongebob_meth@reddit

The 4runner has not had a solid front axle since 1985.

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ItchyMcHotspot@reddit

In terms of class, the Pathfinder was Nissan’s 4Runner competitor. The Xterra was their entry level SUV before they came out with the Rogue and it was pitched as an “active lifestyle” vehicle aimed at younger buyers.

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e2hawkeye@reddit

Didn't the original Xterra have a bump in a body panel specifically for a first aid kit? I remember that as being a artifact of them really selling it as a lifestyle vehicle.

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yokramer@reddit

The Bronco is a 4Runner competitor not a Wrangler competitor too when it comes to actual off road performance. When it comes to lifestyle comparisons they are all competing with each other

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T-Baaller@reddit

Most of the sales of the jeep and bronco are lifestyle, most do not care about SFA/IFS

Bronco and Wrangler are competitors in most people's minds as SUVs with removable doors.

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XMAN2YMAN@reddit

Hard to say, they could go the war goat route and make it doors off and convertible too but I doubt that would be smart. Going after a cheaper alternative to the 4runner is the right idea. Especially with an NA v6, 33” stock but easily can accept up to 37”. Live rear axle and probably will be IFS. And then add the equivalent for a Sasquatch package to any and all Trims that upgrades the tires, adds lockers, and minor lift.

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Knightrider319@reddit

Hopefully not trying to beat their recall numbers…

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FictionalContext@reddit

It's own game? What, being a Jeep?

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Jedi_Gill@reddit

They'll price it under 40K but can they force their dealerships to not jack up price since it will be under market value for this type of car. I really wish we passed laws banning dealerships. We should buy directly from the manufacturer and don't need them, similar to Tesla.

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DALESR4EVER124@reddit

If it's actually under $40k I will go straight to my Nissan dealer when they're available and get one.

I'll believe it when it's real, but I'll give Nissan the benefit of the doubt.

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BustedCondoms@reddit

Will still come with CVT

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IAmWellBehaved@reddit

Not sure if it's meant to be a joke, but Nissan has never built a BOF vehicle with a CVT, nor any RWD platform vehicle for that matter, or any Xterra. It'll likely just pull the Jatco 9-speed from the Armada, etc.

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BustedCondoms@reddit

It's a joke but ya'll brigaded in here at 8am to defend Nissan which is pretty weird tbh

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Drzhivago138@reddit

See, the thing with jokes is that they have to be funny.

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IsTheShibaInU@reddit

Same old lazy, tired comment on every thread is lazy and tired.

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BustedCondoms@reddit

Is there a lot of Nissan posts or something? You replied sooo

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IsTheShibaInU@reddit

Be more original. You can do it, I believe in you!

It'd make sense on a post about a Sentra or Altima; shitting out the same comment on posts about BoF or sports cars that have never had CVTs is boring and hackneyed.

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BlazinAzn38@reddit

The current Pathfinder doesn’t even have a CVT, use your head

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BustedCondoms@reddit

Nope, i refuse.

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Vesuvias@reddit

Hmmm ok yeah will believe it when I see it. Even an ‘under $40k’ to me means they’ll strip out all the niceties of modern cars.

Sorry but can we just go back to the basics again?

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f8Negative@reddit

So the dealers can mark it up another $10k

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Mitchlowe@reddit

Didn’t the bronco start below 30k? And it didn’t even come out all that long ago. Also I doubt the xterra has removable roof or manual transmission. Xterra should focus on beating 4runner(it won’t) instead of going after a wrangler competitor

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ITSHOBBSMA@reddit

So, MSRP $39,999. Which will be roughly just under $60K once the dealer is done.

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5Gmeme@reddit

If they release a decent hybrid Xterra for around $50k CDN I will probably buy one January.

All I want is all wheel/ 4x4, decent audio and around 300hp and torque.

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CubanLinxRae@reddit

Hope they stick to it sounds too good to be true

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jrileyy229@reddit

These guys should just not make promises like this when the vehicle is still several years away... It always ends in a bad look. There's always some excuse why they tried but ultimately couldn't hit the price point... We all know it's coming.

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piddydb@reddit

They could just as easily say “it will be more affordable than its direct competitors” but they want the flash of that headline

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jrileyy229@reddit

I understand that... But it's going to get thrown back in his face in 2.5 years when it comes out and coats 43k

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captainnowalk@reddit

It’s a promise that’s been heard multiple times by multiple vendors, but I hope they stick to it!

I am curious whether 4x4 is standard, or some sort of AWD system, or is the base going to be RWD only. I remember the originals having the RWD option, but I feel like, if you’re marketing this as a “true off-roader”, you’re gonna need some way to drive all the wheels, even on the base models these days. Even if it’s a cheaper AWD solution?

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