Wow! I remember that. So my mid-sized town had a TON of independent video stores before Blockbuster came to town. A lot of grocery stores also had video rentals inside. So when Blockbuster showed up the biggest difference was size and number of new releases per title. A popular release could have an entire section of the wall or two of just that one title. Which was nice but man they screwed themselves with late fees. Late fees were 15-20% of their revenue, which is a dirty way to do business. So competing video stores just had to be less predatory, not better, to compete. Our go-to video store had an any 3-out for a week for $7 or something like that. So you could just go on Saturdays and not have to run back on a Monday or Tuesday just to return a video.