I remember seeing a 2-page ad on some aviation-related magazine here in Brazil, which shows a VERY long plane with a lot of liveries put together, just like this plane. A very young me would learn later that this was an actual livery and was obviously phased out since there's not enough room for every airline there is. Looking at it now, it'd make sense that the first livery is the actual airline and the rest is a bunch of other partners, but I don't think this logic would be so straightforward for people from outside the hobby.