NinjaOne/SentinelOne Replacement for small biz
Posted by jflint@reddit | sysadmin | View on Reddit | 80 comments
We are currently running NinjaOne RMM with Sentinel One on 20-25 devices (a mix of servers, PC and Mac laptops and desktops) through an MSP. Our company is only 10-12 people (full timers and the occasional intern or contractor).
The first year they gave us introductory pricing of around $22/device plus some hours each month. They just came back to us with $75/device plus 5 hours each month at a cost of around $2700/mo.
I am looking for other options. We are a web design/development company, so all of our users are fairly knowledgeable and aware of what is and isn't a threat. We are running Unifi Dream Machine Pro with their CyberSecure layer on top of it.
I was thinking of looking at Level.io or Action1 as a replacement for NinjaOne, then maybe getting a bundle of BitDefender licenses for endpoint protection. Thougts?
ManLikeMeee@reddit
Your MSP is ripping you off.
I got NinjaOne+ crowdstrike directly with NinjaOne for £1.18 or something
UK based but still...
Change MSP provider. The markup is ridiculous
GeorgeWmmmmmmmBush@reddit
How many endpoints do you have? Those prices seem incredibly low.
ManLikeMeee@reddit
We're a not for profit.
We quoted around 700 endpoints
But later realised we don't even have that many (my team gave an inaccu count)
TechMonkey13@reddit
Lol no
Sorry I have nothing else to contribute. Good luck.
fnkarnage@reddit
Exactly this. You're paying for expertise and the process of what to do when shit goes wrong. You're not just buying tools, which apparently a lot of people in this thread are missing.
sudonem@reddit
I am not familiar with SentinalOne pricing but $75/device for NinjaOne seems ludicrous and I have a feeling your MSP is adding a crazy markup - or there’s something else in this estimate or within your contract that you’re leaving out.
I’d reach out to NinjaOne directly and consider reviewing your MSP contracts.
SpartanNo7@reddit
I work for an MSSP, we buy Ninja at just over $1 a month per device. Have a chat with Ninja themselves, I'd imagine it'll be less than $5 each pretty month.
networkn@reddit
I can ask what quantity of licenses? We pay twice that.
VioletTheLadyPirate@reddit
I got quoted 4.50/month per endpoint with a min of 45 endpoints last week
networkn@reddit
Usd?
VioletTheLadyPirate@reddit
Correct- all their pricing was in usd
Mindestiny@reddit
Can confirm. We buy NinjaOne direct and it's definitely not $75 a month per device. Is OP sure the contract isn't $75 per device a year?
athornfam2@reddit
Depending on agent size I think 3.45 is the base until you hit higher numbers so at least you have a worst case number per endpoint.
jflint@reddit (OP)
That is price per device for N1, S1 and they are about to roll out BlackPoint MDR as well. Just seems overkill for as small of a company as we are.
sudonem@reddit
This seems crazy.
Find another MSP because you’re being fleeced.
Darkhexical@reddit
Sounds to me like they're trying to get rid of their smaller clients and standardize pricing throughout their contracts. Some msps charge as much as 300/endpoint and that doesn't include any licensing.
sudonem@reddit
Yeah that was my guess - but as I said I have no concept on pricing for SentinelOne - but if it’s as high as other commenters suggest I’d wager it’s massive overkill for OP’s situation.
accidentlife@reddit
Pricing for SentinelOne is about $2 to $5 per endpoint per month for NGAV. MSPs get it cheaper than direct sales. Threat Hunting, EDR/MDR, and SOC are upcharges.
Whats likely happening here is the MSP has a co-managed plan which includes their base stack (RMM, AV, etc) which is the minimum cost of doing business with them. If OP does not want full MSP Services, he should look for a VAR that will sell him AV standalone.
DeathTropper69@reddit
Yeah you need the protection but are getting screwed with the price. I would contact an MSP.
accidentlife@reddit
What this looks like to me is the MSP does not want to manage just one or two things.
If you are not using an MSP to actively manage your infrastructure, handle user tickets, or perform projects: why do you need an MSP?
Do you have in house IT who are dedicated or primarily assigned to managing your infrastructure?
Calmwater@reddit
I was able to negotiate 250 devices for 2k/yr without EDR tacked on. Take that as you will.
Robbbbbbbbb@reddit
S1 without MDR can be had for like $65ish per endpoint, per year for workstations.
I deploy it regularly with MDR and the only other major competitor I could recommend that stacks up is CS.
ArchonTheta@reddit
It is not about how much you know. It’s about proper monitoring and management. Don’t do your own IT. It doesn’t work out for you in the end. It’s like giving yourself a heart transplant; you probably know what to look at, but you’re not a doctor to do it properly.
Ok-Examination3168@reddit
I run a small MSP. They’re overcharging you. 75/device isn’t crazy, in fact that’s a little under what we charge, but it depends on who pays for additional licensing (365 and the like). That 75 is including a ton of markup for everything I promise.
Action1 is NOT a replacement for NinjaOne. I run both as were under the device limit to be in the free tier for A1; think it’s 200 devices. A1 is a great script/patch tool, but a lousy RMM. Their vuln scanning is awful as well.
GeorgeWmmmmmmmBush@reddit
The customer isn’t paying for the tools…they’re paying for a service. My entry level plan is around $45 a month and includes patch management, SentinelOne, huntress, and Threatlocker. No remote support or M365 included at that price. Honestly…my prices are too low though.
Tricky-Service-8507@reddit
M365 business
GeorgeWmmmmmmmBush@reddit
You aren’t paying for the tools…you’re paying for the to patch and secure your environment. Those aren’t the same thing.
baldersz@reddit
Probably better to look for an MSSP that can give you all the cyber tooling you need
Hollow3ddd@reddit
Plus some hours? For what?
I’m not too familiar on MSP providing ninja direct, but the solution and XDR or nowhere near that cost on our end
Mindestiny@reddit
MSPs always want to make you buy blocks of hours for shit. It's how they make their money, essentially free money for them to "support" a set and forget passthrough purchase.
discosoc@reddit
Not having MRR means they are doing “break fix” service which is garbage for everyone.
Hollow3ddd@reddit
I get that I guess. Prob a decent deal (not OPs prices) for 1-2 man shops do they can pass off a few initial hurdles.
discosoc@reddit
Something doesn’t add up. Ninja should be running you maybe $4 per endpoint. S1 added isn’t going to bump that up to $22.
Boring_Kitchen8449@reddit
Oxari https://it-man.pl/
hoinurd@reddit
Huntress. I like it.
McAUTS@reddit
What? Talk to some from NinjaOne directly. We have ~60 devices and pay something like 4.000€ a year!
So your MSP is heavily overcharge you. Report them to NinjaOne too, I think they should know about that
CloudTech412@reddit
Probably not paying for ninja - but ninja plus the service that goes along with ninja. msp’s don’t really resell their rmm per se
BJMcGobbleDicks@reddit
Yeah you would pay about the same as us with Ninja + remote and backup along with Threatdown with every about every add-on for 135 devices with a fair amount of servers/linux devices thrown in at that price.
WraithYourFace@reddit
Talk with NinjaOne and get direct pricing. They can roll your account over to a standalone.
DueBreadfruit2638@reddit
For reference, we pay $5 per endpoint/month for NinjaOne through a VAR.
inclination64609@reddit
I would look into what NinjaOne costs directly instead of through an MSP. It’s a pretty easy setup, their support will hand-hold throughout the deployment and after if you run into issues. For my environment it came out to around $3/endpoint for 150 laptops/desktops. Another $3/endpoint if you back them up. I’m sure there’s a slight difference for servers, but your MSP is doing a huge mark up.
Ultimately it will depend how much you rely on your MSP for troubleshooting and how frequent issues are. I’m taking all IT in house to get rid of our MSP and so far to replace al services went from a 110k annual to around 17k.
Prudent_Cod_1494@reddit
Hope OP sees this. Also how’d you get them to $3/endpoint at 150 agents? I literally just did this with them and only got them down to $4.10. We have a three year deal but by CFO forced us to go with a monthly payment instead of yearly (seasonal cash flow) so maybe that’s why.
inclination64609@reddit
501c non profit pricing. I guess I should have mentioned that. Still, over $20 per agent is a massive markup by the msp.
Darkhexical@reddit
It’s all about timing: Cisco is best in late July, NinjaOne is late December, and Dell peaks in late January. Etc etc
pepper_man@reddit
Why do you need ninja/ sentinel 1? Do you have 365?
SimpleSysadmin@reddit
Are you looking st replacing your MSP or just the software? Most will only use a specific software, if you replace the software who will be managing it?
soccer362001@reddit
The cost for an RMM is not just for the agent. There's costs for setting up and maintaining the system. Unless you're ready to dedicate the time to do that I'd recommend getting a second opinion on pricing. I personally don't think it's too bad if it includes some proactive services. If it's just the agent and AV then it's probably high.
TypicalNerd4@reddit
Do you have any M365 licenses? I think the best deal is M365 Business Premium. It includes everything you need (Intune, Conditional Access, EDR, phishing protection, etc.) for around €20. You can either use Intune or, if needed, add action1 for free. I am very happy with Action1. Usually, my small business customers have exactly this stack (Business Premium + Action1), and it works well for a reasonable cost. I also generally like NinjaOne, but some do not want to spend the extra money on it.
idknemoar@reddit
^^^ this right here. While I do also run SentinelOne in my environment, honestly Defender and such are just as good and people sleep on the deep integration of the full Microsoft security suite. We still have Defender watching, and use it for cloud apps and such. Might eventually move to it and drop the added cost of S1.
KillingTime1212@reddit
We use Agent1, free for under 200 devices. SentinelOne costs us $9k a year for 200 devices.
FlickKnocker@reddit
If you're a 365 shop, I would highly recommend Business Premium, as you get Defender for Business endpoint, Intune/P2, for management/conditional access, which is baseline security for 365 nowadays.
For $75 a device, we would typically include all labor (tech support, add/move/change, maintenance) for that price, remote or on-site, under most circumstances, so I think they're probably pricing you out intentionally, as personally, I find dev shops a tough go as there are a lot of power users who just want to do their own thing, right or wrong.
Unexpired7754@reddit
Business Premium comes with Intune P1, not P2.
P2 will be included in E3 and E5 starting July 2026.
1FFin@reddit
What MSP Services do you use? Will you be able to manage you IT alone or is the befinit of you MSP greater? You could probably get Ninja direct for around 1-5$/device. But digging into it, configure and monitor everything on your own will take much time. Especially if this is not your daily business with your 10-12 people.
DeathTropper69@reddit
So CyberSecure is not going to give you true deep packet inspection like a NGFW so don’t rely on that. You def need AV/EDR, but might be able to go with just Intune for endpoint management and get away with it.
I would not go with Bitdefender. It’s decent but there are far better solutions out there that are going to do more for you. MDE is included with higher 365 plans and would be worth it if paired with an MDR provider but can be a pain to manage.
I would def get an AV/EDR solution + an ITDR solution if nothing else.
urM0m69p3nis@reddit
I have been working in the MSP space for around 11 years. I've never seen the pricing for Ninja, but any Kaseya RMM I have renewed is MAYBE a 1/10th that price per endpoint, direct, regardless of how much I hate Kaseya. Huntress and Defender are much more cost effective than S1, and we personally had a huge reduction in troubleshooting issues after switching to Huntress+Defender, and we are at $1.23 per endpoint for EDR. Bitdefender is terrible.
It seems strange to be pricing out per device in Ninja RMM as an MSP, client facing. Also, who even does block hours anymore, lol.
If this was internal, I would just use intune, entra id with hybrid sync since you have servers, huntress+defender, and whatever remote support/access software like connectwise control. Addigy is good for Mac device management and cheap also.
There are typically more licensing considerations outside of just RMM and devices, like email and apps, backups, and addons to services you use. I've never seen an invoice from a MSP have "Ninja One RMM - $65/device, 5 hours support $2700" and that be it. You are normally going to have all your email and apps licenses, per device cost, backup cost, addon services like cyber security training, email threat protection, etc. Maybe the MSP is rolling multiple services into the device cost.
marciano117@reddit
I’ve been using Action1 for 4 years and it’s free for up to 200 endpoints.
jneal85@reddit
For RMM I would go with Manage Engine Endpoint Central. It used to be free for 25 endpoints or less but not sure if that’s still the case. Biggest downside is support is trash but the product itself is very good.
sanjosedre@reddit
Action1 has been great for us.
sembee2@reddit
Action1 is not an RMM. They say so themselves. It is a patch management tool with some RMM functionality that is required to work alongside that functionality. You can run it as such, and this what I do, but I have other products alongside - usually Microsoft365 Business Premium.
If you need the full RMM functionality there are lots of choice, both paid and open source. Price it carefully, on this size it might be cheaper per device rather than per tech.
MiniOozy5231@reddit
Unless you’re needing a FedRAMP solution, there are much better alternatives to NinjaOne with regards to pricing.
DrGraffix@reddit
What are you using Ninja for? Are you a M365 shop? Business Premium licensing is a great value and would replace s1
signal_empath@reddit
Another vote for Action1 from me, its an easy call at your endpoint numbers (FREE). Evaluate your RMM needs though, while Action1 is great for patching, script automations, app deployments, etc, I found some of the other features weak compared to other tools. Like for remote support, we just ended up adding ConnectWise because A1's remote support is too basic. Their vulnerability scanning is OK at best too.
Guslet@reddit
Look into Falcon Go IMO. Crowdstrike is still top tier. https://www.crowdstrike.com/en-us/pricing/falcon-go/
Action1 I believe is still free up to 100 endpoints, but I think there are some pay locked features.
blakeprime@reddit
No remote access on macs, if that matters. It really depends on the goals for the tool and who is responsible for managing it.
xendr0me@reddit
200 Endpoints and there are no features excluded from the free tier.
Guslet@reddit
I stand corrected, hadn't look at it in awhile. Thank you!
RestartRebootRetire@reddit
We have <30 users and use Action1 but pay for CS Falcon (about $6 per device).
Outside of their FUBAR a while back, CS is butter smooth and has never caused any instability, and has a really small footprint. It's very complex on the back end though if you hope to do anything significant beyond the defaults.
Our users also are trained on KnowBe4 phishing sims which has more than paid for itself.
Action1 is great for patching, software deployment, and running automation scripts. I don't use their remote control software, though. We use SplashTop for that due to its great security track record.
atli_gyrd@reddit
For 500 endpoints we paid $9000/year for ninjaone and our sentinelone pricing is $21/endpoint/year. For sentinelone they reconcile at the end of the year and charge us for whatever we have.
sgtpepper78@reddit
Might be able to utilize just built in windows defender for those devices and something else for the Mac’s just a thought. One less “system” (sentinelOne or the other) to manage/patch keep up with…
Ape_Escape_Economy@reddit
I can’t say enough good things about Action1.
Great product, great people.
Deployed it to replace an MSP that could only manage a handful of app with prebuilt templates for their Kaseya solution.
JeroenPot@reddit
Dedfenitly go for m365 business premium. We setup businesses with a full modern workplace deployment all the time. It's more secure and you'll have a better user experience vs classic rmm.
Prudent_Cod_1494@reddit
lolwut
NinjaOne standalone should be something like $4/agent/mo when you buy through them directly. You can do a three year contract and lock that in. At your size BitDefender is fine, GravityZone should cost a few hundred a year for a company your size. In totally all that should be less than $2,000/yr with a max of 25 endpoints.
What the hell does this MSP do for you? Can you bring things in house?
bagomojo@reddit
If you are good with SIEM you could check out Blumira. We use it with S1 and it is pretty good. You can still set S1 to block activities
anpr_hunter@reddit
We use S1 and N1 as well but separately, without bundling.
Your MSP is 100% ripping you off
ToddHebebrand@reddit
For RMM, Level and Action1 are both good. I'd also look at BreezeRMM (breezermm.com), open source, no per-device licensing, self-hostable. Full disclosure I'm building it. It's kind of built for exactly your situation, has AI-managed monitoring and triage baked in so you don't need to be an IT person staring at dashboards all day. Still has guardrails so nothing runs wild.
BitDefender is solid for endpoint. Huntress is worth a look too if you want managed detection without S1 pricing.
anpr_hunter@reddit
We source N1 direct and buy S1 through CDW and even without the bundle we pay like, half that much.
Fire your MSP
firedocter@reddit
Action1 is free for up to 200 devices, so there is no harm in even running it beside something else. I tried it and it is OK, but needs some time to mature before I would want it as the SOLE RMM.
PDQ has a special place in my heart. Give them a look. They have very transparent pricing. 28 per device per year for the most expensive plan.
Skyhound555@reddit
If you need something basic, Microsoft E5 is going to begin including built-in RMM in a couple of months. I believe the Defender suite is getting rolled in as well.
thejohncarlson@reddit
Source? (I am not doubting, just looking for more information)
Elensea@reddit
The problem is your msp not the software you are using.