How do you feel about the influx of US fast food chains coming into the uk?

This is it really. Most US chains establishing here are franchises, and many UK based franchisees believe that popular us chains are guaranteed to do well so they go all in on it and invest hard, in a way they silly don't with (say) French or German brands.  There's a few large operators who missed out on the big established brands and want to get in early on the next success. Eg petrol station or service station operators and hospitality businesses needing in-house concessions. So they pay well to win the franchise and invest hard to build an initial presence. Is a US brand a guaranteed success? Absolutely not. Dunkin Donuts and Taco Bell are huge names, both failed two or three times to establish here. Taco Bell's most recent attempt is going well but there's very few Dunkins left from their recent effort. Wendy's is closed completely now I think, and Chipotle is doing poorly while Five Guys is not expanding as quickly as was expected.  Popeye's is doing very well and revenue is booming, despite competition from Wingstop as the "next KFC". But that's not the standard story and many should be ready to fall