1981: Apple /// Information Analyst brochure
Posted by nmrk@reddit | vintagecomputing | View on Reddit | 11 comments
This is part of a series of Apple III brochures like the "For The Professional" I recently posted. You can see Apple is heavily committed to marketing the Apple ///. I have more brochures like this, for different market segments.
RenderedMeat@reddit
Might help if he was looking at the monitor.
These old ads always had the displays in super awkward positions.
Aperron@reddit
People actually set their computers up like that sometimes in the 80s.
Ergonomics wasn’t a mainstream concern yet, and computers were just kinda shoved into office environments that were arranged without them in mind as PCs were a new thing.
nmrk@reddit (OP)
It doesn't seem so strange, if you ever operated a printing terminal like a Decwriter.
RenderedMeat@reddit
I certainly never did. Everyone I know put their monitor on the computer or on a stand. Or used a big ole TV.
Blah-Blah-Blah-2023@reddit
Interesting to see an Apple /// before the matching Monitor /// was released.
Amusingly many many more Monitor ///s were sold with Apple ][ systems than Apple ///s (and they were far too wide to side on top elegantly.)
TMWNN@reddit
Yes; I've said in the past that Monitor III is a candidate for "peripheral that most outsold the computer it was designed for".
Also, https://np.reddit.com/r/apple2/comments/igz51e/the_rare_color_monitor_100_running_on_an/g9zm11q/?context=3
LittlePooky@reddit
For a professional, indeed. Beautifully put together a brochure, but no real word processing program.
While a spreadsheet may be useful, I suppose that sort of typing task is left for a secretary to use.
When I bought my first computer Compaq Portable (with WordStar), I remembered the secretary of the hospital commander, as I was in the United States Air Force and was a medical technician, using IBM Selectric III. The squadron commander wanted to be hip and bought with him Compaq III. I believe that had the amber screen. I don't know what program he was using though.
nmrk@reddit (OP)
They had Apple Writer /// and Quark Word Juggler. It was nice having a native 80 column screen for word processing with SOS. You can try Apple Writer /// at the Internet archive emulator station, I can't get it to do anything, maybe someone else could.
https://archive.org/details/Apple_III_Apple_Writer_III
Blah-Blah-Blah-2023@reddit
I think (maybe later in the life of the Apple ///) the big productivity app was "Three Easy Pieces" which was maybe the first integrated office app with WP, spreadsheet and simple database. This evolved into Appleworks on the //e later on (and inspired Microsoft Works.)
ABeardHelps@reddit
The Apple /// is one of those curious footnotes in Apple's history. It was their first go at replacing the Apple II and making a "serious" business machine, but it suffered from a laundry list of issues which caused it to never really take off such as the legendary story of dropping it on a table to reseat the chips. But its DNA seemed to seep into future designs like the Apple //e, the ProFile hard drive got a second life with the Lisa, and its Sophisticated Operating System (SOS) was the direct ancestor of ProDOS for the Apple II.
TMWNN@reddit
I recently watched a French Canadian documentary on Apple c. 1984. Note how all the Apple employees have IIIs; by far the largest single user of the III was Apple itself.