Hyundai Explains Its New Design Philosophy: 'Stronger, Not Louder'
Posted by NISMO1968@reddit | cars | View on Reddit | 57 comments
Posted by NISMO1968@reddit | cars | View on Reddit | 57 comments
DoGooderMcDoogles@reddit
Ya I like that. Do it up. I like what Hyundai has been doing past few years I hope this lives up to the hype.
AmNoSuperSand52@reddit
Crushing children and making easily stolen cars?
Cottagecheesecurls@reddit
They haven’t really made easily stolen cars since that period of 2017-2020 usb fiasco. It is still wild that that ever happened though so it’s not like they didn’t earn the reputation lol.
RIP_Soulja_Slim@reddit
I love what Hyundai keeps doing with their concept cars, and has been doing for the last decade.
But their actual cars? Maybe they should focus on them not grenading all the time...
Far_War_7254@reddit
When my wife's Hyundai decided to go, it blew apart the block and starter, grenaded the transmission, and basically turned the catalytic converter and exhaust into maracas. Pretty fun!
AmNoSuperSand52@reddit
That 10 year warranty isn’t a promise….
It’s a threat lol
Far_War_7254@reddit
It took them 2 full years to reimburse us for the tow and rental car, too. Never again! The only happy Hyundai owners are willfully ignorant.
Cottagecheesecurls@reddit
There’s also some of us who didn’t have issues and were happy with their car lol. The ignorant ones are the ones who deny the existence of the issues entirely. I drove my sonata for over 200k miles with only regular maintenance and it never spent time in the shop and was very happy with it. I also had a friend who had an Elantra where the engine got completely totaled randomly and my mother who is currently dealing with the Kia (basically a Hyundai now) ev6 ICCU loss of power while driving issue and the band aid fixes that don’t inspire confidence. I still really enjoy their cars, am happy with the experiences I’ve had with them, but am well aware of the issues that are present in their current line up. The more car shopping and research I do the more it seems like an almost industry wide problem of dwindling reliability in the newer cars and it starts to stink of the planned obsolescence business model taking root, but that’s just my personal theory.
clintnorth@reddit
Yeah, pre-Covid their quality had made massive leaps and bounds. And then when the supply chain got completely fucked Hyundai viewed it as an opportunity to lower their quality control in order to keep pumping out way more cars than any other manufacturer and make all that money and increase their market share.
NetworkStatic@reddit
Right. Decent prices and good features dont even register. I had a Santa fe rental and I liked it. The packaging of the car was good. I wouldn't buy any of these Kia or Hyundai or Genesis cars though. Maybe in the future once they figure out the robustness.
Umikaloo@reddit
Hyundai is one of a handful of manufacturers who aren't afraid to create simple designs. It's great to see.
tempemailacct153@reddit
Can they please apply the same philosophy to the gear shifter?
We got buttons, we got turn wheels.
Waiting for someone to come up with gestures.
Only_One_Kenobi@reddit
Wow people on this sub hate Hyundai. Never knew.
Hustletron@reddit
A lot of us have been shafted by them - or at least have had family that have been shafted by them.
tkogrady@reddit
Why does it seem like all of there design aesthetics are rip-offs of other brands / models. This looks like a Hyundai designer screwed around for a few months and the night before his assignment was due, he googled Ford Bronco and slapped this together.
Ninesixx@reddit
They have a few that I like. The Ioniq 5 and Vision 74 are very strong and unique designs. The Elantra is a little busy, but overall looks good for a compact.
The rest just look like knockoff or gta car designs.
Hustletron@reddit
Is the Vision 74 a real product?
It’s just a copy of the homework the Giugiaro did in the 70s for Hyundai.
Aero06@reddit
The Ioniq 5 and Vision 74 are dead ringers for the Lancia Delta and 037 respectively, they're both right in line with Hyundai's penchant for borrowing other manufacturers' designs.
trackdaybruh@reddit
The Vision 74 is actually based off the Hyundai Pony
Aero06@reddit
Ostensibly, but things like the mid-engine layout, low-slung roof, box flares, and front splitter give the 74 more in common physically and visually with the 037 than the Pony Concept, even the name feels like an imitation of 037 as opposed to calling it Pony.
Ninesixx@reddit
Taking inspiration from 40+ year old designs isnt that egregious. Those cars also never made it to the US.
StolenLampy@reddit
It's more egregious if you compare it to the Bronco concept from the mid 2000's, I think The Rock drove it in the Rampage movie. Looks just like it.
andrewia@reddit
The Santa Fe cribs too much from Land Rover on the inside, but the exterior is very distinctive. So is the "alien face" Tucson, "swoopy parametric" Ioniq 9, and the new Telluride. That design language is carrying over to their other models around the world like the Creta. On the whole I think they have some of the most original designs in the industry.
Consider Toyota, which is just copying the Prius to every model. Or Honda whose new designs feel more like 2010s VWs. And Chevy, who is slapping a light bar with separate headlights on every EV.
dirtydriver58@reddit
Yup
pdp10@reddit
Has anyone let the webmaster know that they accidentally put a Ford Bronco photo in the Hyundai article?
KingFacetious@reddit
Built Hyundai Tough?
Redeemed_Expert9694@reddit
They'd better call the "Santa Bronchi"
DJMagicHandz@reddit
Acute Bronchitis
w0nderbrad@reddit
Nah just Hyundai Horse. They had the Pony. Time to grow into a Hyundai Horse
turboash78@reddit
Bronco, not Tuscon.
BP8270@reddit
Ah the brand of car for people who know nothing about cars, posted on /r/cars.
testthrowawayzz@reddit
They can do whatever as long as they stop putting the rear turn signals in the bumper
eggdropk@reddit
Stronger, not louder… than a child screaming while being crushed by a seat because they couldn’t bother to put in a properly tested pinch sensor.
404nd2@reddit
Stronger….than the demand for ICCU replacements
AmNoSuperSand52@reddit
Or louder than sound of glass breaking as an inner city kid steals your Kia with a usb cable…again
andrewia@reddit
I'll give Hyundai/Kia a "D" for that scandal because they offered optional firmware updates for many of the cars to use the key fob as an immobilizer. (They didn't install it from the factory because you're S.O.L. if the key battery dies.)
opeth_close@reddit
The louder sound a failing theta 2 engine makes as it develops rod knock before catastrophic engine failure.
jimothee@reddit
Good thing that's not something they can address and fix in later models /s
Rbswappedstock@reddit
Maybe stronger fires too!
copy_run_start@reddit
Yeah exactly... and stronger like the seat motor
ButtfuckerTim@reddit
I hope they plan to apply the same philosophy to their engines.
Car-face@reddit
a camshaft is a camshaft. A valve is a valve. Engine swarf is in the engine.
wait
andrewia@reddit
I haven't heard much after they rebranded to SmartStream. I assume most of the engines have been redesigned/revised, and the carryovers have had enough production tweaks to avoid issues.
grunkfest@reddit
I'd be satisfied with "stronger, not explodier and oil-starvedier"
Phazushift@reddit
Stronger, like a grenade.
RIP_Soulja_Slim@reddit
The carbon buildup tho, that stays and you're gonna like it.
iHaveLotsofCats94@reddit
The knocking is stronger, but the same volume. A feat of engineering for sure
PootyTheTang@reddit
“crush children harder, quieter”
Foe117@reddit
To a certain Extent, I like Hyundai, easy to work on car from a maintenance point. My only concern is if they will ever go full 4x4 with good parts/aftermarket support. Easy to lift suspension or add 36's without cutting bumpers. Santa cruz is a nice compact truck, but as an AWD drive, it's not as capable as a true 4x4 unless the torque control software to all the wheels is so good that it can compete with a 4x4, which it currently cannot.
purz@reddit
Feel like it might be a tough segment to just randomly break into. Definitely a lot of types that are USA brands or no thanks and Toyota diehards. Took awhile even to get new Bronco 3rd party support. The 3rd party major offroad brands might wait to see how well these do before fabricating anything.
Can say add on support doesn’t matter since most people mall crawl but part of the appeal for mall crawlers buying these things is still heavy personalization.
Not sure how eager people will be to buy one from a brand that doesn’t really have much of an identity in general and no history of off-roading etc.
Privateer_Lev_Arris@reddit
Every year a new design philosophy
markyymark13@reddit
Is it time for the bi-yearly redesign that they'll change their mind on again?
hardinho@reddit
Their and KIAs design language has been all over the place and will continue to do so. These cars look good on release but look out of place 1-2 years later.
iroll20s@reddit
The title is dumb but-
"The automaker's "chess piece" strategy means that its different designs are tailored to segment needs, while remaining recognizable across a broad set of design principles. A Santa Fe SUV and an Ioniq 5 electric crossover, for example, look different because they serve different purposes and appeal to different customers."
This makes a lot more sense. No need to make the sports car share the same design cues as the 4x4. Some of Lexus's designs trying to chase a brand design language have been terrible. BMW has had some big fails there too.
Secret-Teaching-3549@reddit
lol looks like the Korean copy machine is at it again.
Monster_Dumps_2026@reddit
Lmao whats are design philosophy.
See that Jeep and Bronco. Yea that. Sprinkle a little bit of that slate concept in there too because my kids love that shit
Sesspool@reddit
Uglier , not faster