Ok but my point is not that people don’t accessorize with alcohol imagery. My point is that there is not an equivalent identity to “stoner” in regards to alcohol because there isn’t a cohesive subculture that grew up around alcohol use over 4+ decades of prohibition. (I mean you can be a “drunk uncle” or a “wine mom” or a “party girl” or whatever, but those are more fractured and conditioned by other factors, not just “do you drink”).

Also there’s a difference between something like a Pabst onesie in that that’s as much about brand loyalty and merchandising (there’s John Deere onesies, Toyota onesies, Coke onesies, AT&T onesies, whatever), versus a weed chain, which yeah there is a formal equivalent to with alcohol. But again I wouldn’t say they’re the same in function, because everyone I’ve ever met who owns weed jewelry identifies as a stoner and is signaling that with their jewelry choice and will quite happily tell you such, whereas like I own a Modelo shirt I stole from a guy I hooked up with in college that I wear around the house on the weekends and I don’t even drink beer, or I know a girl in college who had wine bottle earrings that amounted to “I just think they’re funny I can’t even drink because of my meds.”