Why are shoe shops customer trait blind?
Posted by MeringueSeparate6340@reddit | AskUK | View on Reddit | 16 comments
if the people with the largest shoe size tend to be tall then why do shoe shops put the largest sizes on the lowest shelves?
neuralconstellate@reddit
separately but kind of related, the women's toilets are nearly always further than/out of reach the men in any establishment
if men really are stronger, why am I having to walk up two flights of stairs in a pub, whilst the men's toilet is on the ground floor smh
bill_end@reddit
Dunno about newly built pubs, but older pubs were traditionally male spaces so perhaps the ladies lavs were added on as an afterthought when women started going into pubs.
neuralconstellate@reddit
you're so right, forgot about that lol
Lessarocks@reddit
As someone with very small feet, I often wonder why in TK Maxx they put size 2s on the highest shelf. It’s like they have t stopped to think that small feet usually equals short people.
Low-Captain1721@reddit
That's probably because .not many people want them so relatively out of sight / reach.
ChickenPijja@reddit
Shouldn’t the whole thing be completely inverted then? Size 2s on the floor and 13 basically in the ceiling?
Lessarocks@reddit
That would make sense to me - if they were thinking about customer accessibility rather than anuthing else.
Low-Captain1721@reddit
Maybe because they have the lowest number of potential buyers.. ?
In general retailers will display the products most customers are more likely to want in relatively clear line of sight. It's marketing.
The average female shoe size UK is about 6.5 & 9 - 10 for males
girlsunderpressure@reddit
Because having big things above smaller things on shelves is visually unappealing and appears top heavy/cluttered/wrong. It's called "visual merchandising" and it's a big factor in how people shop.
LifeSiphon@reddit
Store psychology is the reason why your local supermarket has the layout it does, why certain products are arranged how they are, and even prices.
It's an interesting read, but it will definitely make you notice things you otherwise don't think about.
Accomplished_Leg3462@reddit
You wouldn't put big on top of small. Its not very appealing to have big on top of small. They would block the light on the best sellers i.e. the average shoe sizes. Around 9 I think.
L-0-T-H-0-S@reddit
Its part structure, part sales psychology - you put the heavier items at the base of a shelf for stability, plus putting the larger shoes at the bottom means the most common sizes are generally at eye height, which is where most people are looking.
Dry_Action1734@reddit
I’d imagine small products at the top and big at the bottom looks better. And it means the heavier stuff is lower down. Just lean down to get what you want? How often are you buying shoes that this is a major issue for you?
ppppanda@reddit
The most common sizes get put on the most easily accessible shelves. They focus on making it easy for the majority of customers, not the minoritys.
iffyClyro@reddit
Cause bigger shoes weigh more and the shop assistant is only wee?
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