_I’m on Kevin Rose’s email subscription, and this is what he sent out regarding his return to Digg…_

I’m going back to digg, full-time, with new tools

I’m returning to Digg full-time, starting the first week of April. This is the company I started back in 2004, and stepping back into the driver’s seat feels both surreal and completely right.

Here’s the reality: the team that recently relaunched Digg ran head-first into one of the gnarliest problems on the internet right now - smart bots. Not the clumsy spam bots of the early web. These are sophisticated AI-driven agents that flooded the platform within hours of launch. Tens of thousands of fake accounts. The team deployed every tool they could, internal (and external vendors), and it still wasn’t enough. When you can’t trust that the votes, comments, and engagement are real, you’ve lost the very foundation a community platform is built on.

On top of that, the gravitational pull of existing social platforms is massive. Network effects aren’t just a moat - they’re a wall. Positioning Digg as simply an “alternative” to the incumbents was never going to cut it. What comes next needs to be genuinely different.

So we’re doing a hard reset. A small, determined team is stepping up to rebuild with a completely reimagined approach. And here’s the thing that makes me genuinely optimistic: advances in AI tooling have fundamentally changed how we operate. The entire team is now actively building, and we’re able to run multiple parallel efforts at once. It’s now realistic for us to prototype a number of products concurrently, which meaningfully expands our surface area for discovery. That wasn’t possible even a year ago.

I’ll continue advising True Ventures, but Digg is now my primary focus. And yes, Diggnation will continue recording monthly while we figure this out. I couldn’t be more fired up.