Is there too much choice in the UK, and not enough benefit via choosing?

Posted by Icy_Help_8380@reddit | AskUK | View on Reddit | 128 comments

Virgin are my BB provider. Bunch of liberty takers. Got new bill - up to £80 from £35 for the broadband. Went online, their deals are like £30 a month. So I phoned them - those deals are for new customers only.

So now we have to change provider, get a new router, swap settings on every device in the house, probably breaking the doorbell and the fucking thermostat, and everything else hooked up to the internet cause its important to be able to turn on the Dishwasher when I am in outer Mongolia...

…and then in a years time go through the same shit when the new provider does the same thing. Choice is wonderful hey?! This is seemingly EVERYWHERE in the uk. Every service or product has loads of options, very little between them. Often the only thing having more choice is actually giving us is more life admin as we have to switch lanes every now and then to avoid being completely shafted. Am I the only person who feels like this? Am I going insane?