Looks like an interior for an affordable off road vehicle for daily driving, not a luxury EV Ferrari. It’s got some nice touches but the overall package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for?
> package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for?
No?? Have you ever *been* in a Ferrari? They're minimal, lightweight sports cars. The door cards on my 360 Modena were some of the lightest, cheapest material I've ever seen. The interior is spartan except for the leather throughout. All in the name of minimizing weight and distractions in the pursuit of sports car performance.
I get the point you are attempting to make, but a minimal lightweight sports car is a Miata. As soon as you have to pay hundreds of thousands of dollars for a car, you are in luxury territory. Luxury is not just the quality of interior touch points and upholstery. Even in your scenario you are comparing an old 360 to modern interiors when you should be comparing them to cars of that era.
Ya excessive performance is a luxury. Luxury is not just comfort, it’s also extravagance. If you’re sitting here trying to tell me that Ferrari that sells cars for nearly a million dollars is minimalist and not luxury, you’re a moron.
What the hell is even your argument? Your original comment was
> It’s got some nice touches but the overall package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for?
and now you're saying
> excessive performance is a luxury
. Are you arguing just to argue?
If performance if luxury, and Ferraris are minimal and lightweight while also being performant and expensive, then it seems everything is as it should be.
> All in the name of minimizing weight and distractions in the pursuit of sports car performance.
All in the name of saving every penny while peddling overpriced shit. FTFY
I don’t think Ferrari was ever going for all out luxury and features like a rolls. They are a sports car company… as a Ferrari, I would just expect real metal and all those switches to feel amazing.
It's half driver focused, but not designed by someone who is a driver. They need to get the best racers to design the interior draft, then have the fancy guys make it mass marketable and then go back to the race car driver & give them final say on what is absolutely essential for the spirit of the car.
Yeah I've raced them. Definition of function over form which is why it's a great starting place.
Just make your core design philosophy, be that "all vehicle functions that would be operated while the vehicle is in motion, must be physical and within arm's reach, pointed directly at the pilot"
Most people are pretty shit drivers who do anything but drive while piloting a car. imo the power you're in charge of should be respected a hell of alot more than it is.
Maybe making it like an airplane cockpit would save a few kids from being run over as roadkill.
While I fundamentally don't disagree with what you're saying, it'd be hard to think a car like this would be popular in the age of 15 inch touchscreens and stuff. Not to mention too many physical buttons could have the opposite effect and make people confused, which is equally dangerous. Modern cars come with so many features, giving every single one a physical button would make the dashboard unnecessarily cluttered and take away space from switchgear that is commonly used and actually needs physical controls.
Key concept is "essential controls used for driving". There are surprisingly few controls needed to pilot the car + "comforts" that we've ball been used to for 70-ish years now. It's just lights, wipers, gas, brakes, radio & cilmate/AC. Bury everything else in some screen if you want cause you should pull over to do those complex operations.
Of course I'm speaking in hyperbole because the culture of driving a car is and has always been so badly disrespectful to everyone outside the vehicle.
Dont see a way collective action will change the focus, so we need extreme design language to force the human brain into conforming to safe driving practices.
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Yeah its honestly not bad. I saw a video about it and it looks like they're emphasizing having a fair amount of really tactile buttons and switches, which is a step up from all the haptic switches they've been going with. I kinda like the old school Ferrari steering wheel as well with the physical switches (though not a fan of the housing for the switches, which looks like an afterthought). My main complaint is the screens, which just sorta look like iPads.
I feel like this is ive just repackaging the apple car hw into a ferrari themed box and calling it a day. idk why but this interior genuinely feels like it belongs in some weird futuristic ev wrangler
Weird take, I said Ferrari is the opposite of minimalist. They definitely aren’t Mazda Miata. They are loud maximalist sports cars. RR is on the extreme end of luxury, they are not the standard for it.
After all the screens plastered in mass market cars, people knew they were going to make physical buttons an expensive feature, or trait of expensive cars.
On the contrary I can’t help but wonder how Ive keeps getting hired. He puts far too much on form over function and makes frustrating trade offs to do so every single time.
This is a difficult question without actually sitting in the car, but.. There is no need for the shifter to be on the center console - nothing really needs to be there tbh. The instrument cluster is going to protrude outside the framing of the steering wheel and just looks poorly designed when considering the actual driver. The center console touch screen is large and looks entirely superfluous on top of... being another floating iPad that can't justify the space it is taking up. It also sits above the cupholders, per the images in the article, which is frankly a dumb design decision if the photos are at all accurate.
Not only is this an incredibly use and tired argument, so boringly unoriginal as to incite questions about your connection to humanity in general, but it is made in a discussion where not only is opinion implied but explicit. And to a response that is already qualified.
Good job though, you really added a lot here.
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The key thing is strange for this vehicle - it's a wonderful thing, but for an SUV it's kind of ridiculous. It would make a lot of sense in something like the new Testarossa that's supposed to be more of a special experience and special occasion kind of car.
His tech minimalism was perfect for apple to distinguish itself as the sleek product in a world of ugly bloated tech designs.
i don’t see that translating here into car design not everything needs minimalism and screens, i don’t think that’s what people want from sports cars
I think it's less "form-over-function" and more a distinct misunderstanding of how humans interact with things. His designs always seem to have a clear attempt at functionality that just doesn't work.
In terms of design yes but functionality no. I used to rock a 2016 MacBook pro (which Ive designed) and only have usb-c was not very practical. 😂 now my current MacBook Pro has a plethora of ports
Most of it probably is, but it still has tactile buttons and switches underneath and it's the only touchscreen in the whole car, so - again - how is it "full of touchscreens"?
>plus an analogue clock
Interesting point - it's not a real analog clock, it's a screen behind convex glass, like the "gauges" are. Pretty interesting concept for making a digital interior look more analog.
Sorry, my mistake. It only has a single massive touch screen with some buttons and switches, next to that fully digital dashboard.
This interior is clearly so retro I fully expect an 8 track hidden behind that touch screen.
If you ignore the center stack for a moment, the binnacle looks straight out of a [Chevette](https://hips.hearstapps.com/mtg-prod/65c4a4d6cfc6300008066ef3/1981-chevrolet-chevette-interior.jpg), and the steering wheel looks straight of a [70s Mopar](https://i.ytimg.com/vi/Ebc9eWtkhxk/sddefault.jpg).
Reminds me a lot of small aircraft cockpits - gauges punched into a sheet of flat black metal. I guess it's extremely vaguely a call back to old Ferraris, but in a way that doesn't call out any particular model - it's strange.
I don't know if it really is, but if anything only the infotainment screen is touchscreen.
Also there's only two screens in this car. Pretty standard in today's world. It even is substandard for a brand new electric car.
I have to agree that this is a very nice looking interior. I love the airplane toggle switches, they remind me of the trend that Mini started. The lines are all clean and smooth on the surfaces, and everything appears to be high quality aluminum like an Apple product. The touchscreen display is a square shape with rounded corners and it looks distinctly like their own design, with specific digital gauges and useful information. It doesn't look like they just plopped an iPad on top of the dash like so many manufacturers do today. I don't know that I love it being a floating unit but I applaud them for doing something unique to their brand.
- Friends that had the recent Ferraris all had issues with software. I think every one of them sold them off to buy other cars that were reliable. This looks like more software.
- An exotic as an EV is just backwards.
- The “design” of this doesn’t look integrated at all.
The touchbar was only half the issue. They were too thin and had awful thermal throttling issues on the old Intel chips, as well as a keyboard with failure rates higher than gaming laptops.
It also became a very bad look for Apple that Mac platform became "all USB C all the time" and iPhone was stuck on lighting for nearly another decade.
It's really dumb. The Touch Bar was brilliant. I have absolutely no idea what the people banging on about the F bar are talking about.
All you had to do was hold the Fn key and it turned into a row of F keys. On my current MacBook, the F keys all have functions like volume, screen brightness, etc. Unless... you hold the Fn key. Then they work as F keys. It's no different.
Pushing it to Pro users, and replacing the f row with it when the developer community is such a big part of the userbase was peak Apple arrogance. Pair it with a high failure rate (personally had 3 partial or total failures) during the butterfly keyboard era and you have a recipe for disaster.
Jfc you use your laptop as a skateboard or something?
Handed about 120 of these on a two year cycle at work a few years ago. Not a single issue by any employee with the Touch Bar
Lack of haptic feedback is one, similar to one reason people dislike touch screens in cars. I'd imagine its usefulness was also heavily dependent on app integrations.
I had a touchbar macbookpro for work. F key mappings were still usable, just no tactile feedback so I didnt like using it. If I did use the touchbar, 99% of the time it was just to adjust screen brightness and volume. That's it. Maybe different industries (digital media?) have workflows that can take advantage of them, but in software I didnt find it useful at all. I dont think I met anyone outside work that liked them either. As a Linux dork most of what I need to do is accessed with hot keys so having tactile buttons was more useful
I actually did like the touchbar conceptually, but a whole touchbar to replace an entire F row might have been excessive.
Then again, this was also the macbookpro generation that only had usb c ports and ditched magsafe for usb c charging, so usability was generally compromised. At least it still had a headphone jack
The hate was as the previous commenter mentioned: it replaced the F row.
Plus it was part of the change where they also brought in the god awful butterfly keyboard
He didn’t start out that way, but yes, by the end of his tenure at Apple, he was an overrated idiot.
* Trash can Mac Pro that went 6 years without an update because his egotistical design was thermally inefficient. Apple had to hold a press conference apologizing for the design.
* 12 inch MacBook with a single USB-C port for connectivity. Underpowered, and forced users to buy dongles or docks for any kind of connectivity.
* The butterfly keyboard that filtered its way through MacBooks via the 12 inch MacBook. Dust specs could render your keyboard inoperable and cost Apple millions in lawsuits and repair programs.
Yeah, the man was an egomaniacal liability by the time Apple finally pushed him out.
I know the trash can Mac Pro is a fucking idiotic design but damn it does look cool. I ended up buying one on the cheap mostly as a display piece but it works very well with OCLP.
I agree on the 12" MacBook though, that's when hubris clearly took over and it showed. Fuck that thing. My mom had one and needed to get the keyboard replaced *three times*. It also ran like shit and the single USB port was idiotic. She eventually went back to her 2010 polycarbonate MacBook and I sold the 12" slab of shit on FB Marketplace.
I'm a huge fan of the current MacBook designs now that Ive has been pushed out. The man had some revolutionary designs but he was clearly running on fumes at the end.
That portion used to be removable for AA batteries. Apple put the port there when they changed to built-in rechargeable batteries since they couldn’t be bothered to redesign the mouse.
I think that will be the rumored low cost MacBook coming, but it won't have an M series chip. It's going to be better than the predecessor was, but I am not expecting any level of decent performance from an A series chip running full macOS apps.
It had potential as a premium chromebook type device for people who do everything online, but it came out in 2015 which was way too early and was priced way too high, for something that was very limited in hardware. If it had apple silicon with today's internet infrastructure at a lower price point it would probably do very well. But at the time why wouldn't you just pay less money for either more capability in a macbook air or more portability in an iPad. In fact, you could have bought both of them for the same price.
With macs and iPads so thin today it really wouldn't make sense to bring back when what they should really do is make iPadOS more capable, because they're running desktop beating processors on big iPhone software.
He was a great designer while Steve Jobs was still alive but I honestly think Jobs was a balancing factor in this and without him the Apple design stuff became derivative and even downright frustrating.
I‘m by no means an Apple Fanboy (quite the opposite), but Ive didn’t rip off Rams/Braun, he brought back the minimalism that these products followed back in the 50s/60s that hasn’t really been en vogue and almost forgotten at this point.
Yes, there certainly has been some direct inspiration/references (the calculator on iOS comes to mind). But transferring a design language from a speaker or a shaver to an MP3 player or all-in-one desktop computer 40 years later isn’t as simple as it may seem, especially when technology was designed in quite the opposite direction during the 2000s (think Nokia, Sony or even the previous generation of Apple products).
It’s also easy to vilify the minimalism Apple and Ive brought back nowadays because it became the new normal, but back then an iPod stood out in a sea of loud, tacky MP3 players for example.
That said, while I like the concept of that interior in general, I doesn’t really fit my perception of Ferrari, EV or not, despite the effort to bring a certain retro feel from vintage Ferraris to the table.
This would be awesome in a Mini or a more utilitarian brand like VW. But let’s see how it connects to overall concept of the car, but I really don’t see appeal of an EV Ferrari.
The iPod is a great example. The click wheel was so intuitive, we take it for granted. As a piece of tech it was so aesthetically pleasing especially the nano.
I miss the third gen with the touch capacitive buttons and wheel. That was by far the best iPod I've ever owned. It needs a new hard drive and battery, but if I can find that thing I'd love to get it running again. I just don't want to have to download a ton of music to upload into it. I've grown too accustomed to getting new music every week on demand. Spotify has me by the balls at this point.
According to Ferrari that is the point and they're making to car to reach new users. Now I don't know what kind has the means to afford it and just so happens to not already own several models but that's their goal with the Luce
The hard part isn't designing stuff that looks pretty, it's doing so in a way that it is a useful item that can be mass manufactured with high quality and durability.
My man, I think you need to work on your ego. Instead of defending your point by pointing to your degree, I think defending your point by words using the knowledge acquired by your degree would be more beneficial. The degree card, comes off douchey and pretentious.
Did I say that? I just said he's overrated. His work has led to an era of design homogeneity, brand loyalty, and lack of creativity. He represents aesthetic gentrification. Sorry that makes you feel personally attacked.
Dude has always been high on his own farts, I don’t understand how anyone can justify what he did there as some masterclass of design. It’s not the first time he’s produced turds either, but considering this is the guy who took [this photo](https://www.theguardian.com/technology/2025/may/22/iphone-design-guru-openai-chief-promise-ai-device-revolution#img-1)with Altman to announce whatever nothing burger their grand project is, I’m not really surprised.
I’m not saying he didn’t, he’s had great designs, but he thinks way too highly of himself which I’m guessing is a feature of most successful designers.
I gave [several valid examples](https://old.reddit.com/r/cars/comments/1r04f0x/official_ferraris_first_ev_is_called_luce_with_an/o4g1p01/) in my comment earlier. today. The man was an egomaniacal design terrorist years before he was fired from Apple.
I’m not sure how those example demonstrate he was an egomaniac. I don’t think that word means what you think it means. Putting too much emphasis on form over function isn’t arrogance or egomaniacism lmao.
Putting your own ideas ahead of what people want is a literal definition of egomania. For example:
People: We want ports.
Jony Ive: It’s too thin to have Ethernet.
Oh, I can. What he did to Apple user interfaces starting with iOS 7 set us back decades. He's a hardware guy who shouldn't have been allowed anywhere near UI design, and it showed. Yeah, maybe the skeuomorphic approach had been taken too far by applying woodgrain to apps and so on, but he threw the baby out with the bathwater. Is that a button? A status indicator? A link? All three? Sometimes one, sometimes the other? Who knows, but at least we got rid of those pesky bevels and gradients. It may be entirely unintuitive, but at least it looks clean, right?
And honestly, his hardware designs weren't much better. Nearly everything he made had some massive flaw that was the result of his pigheaded refusal to consider what people actually need a device to do. What's this song playing on my iPod Shuffle? I'll never know, there's absolutely no way to find out. But at least it looks clean, right? The keys on my $2500 MacBook Pro just randomly stick for no reason, but hey, it shaved 1.5mm off the thickness of the device, which absolutely nobody asked for, so that's fine. And that nice clean design is ruined by the need to use dongles to plug anything into it, but never mind.
I could go on. Man's a fraud, and this Fisher-Price My First Car design would be great in a Fiat Panda, but this is *Ferrari*.
I just wish they’d bring the touch bar back but not replace the F row with it.
For the longest time ever you could use it to scrub through YouTube ads lmao
> I just wish they’d bring the touch bar back but not replace the F row with it.
What did you use it for? Some kind non-button like feature for a specific app? Forcing users to sight type is objectively bad from a UX perspective, especially considering software developers are one of the biggest demographics.
Right, but no other tool to date allows you to *scrub* through the ad. If for whatever reason you saw something you could also rewind it. And the fact that it was technically a hardware based solution to ads and not software based, makes it even cooler.
the touchbar on its own made me hesitant to ever buy another apple product. the shit new interface and obvious cheapening of build quality is only making me more certain that they're not worth my money.
I can only speak for myself, but whatever Ferrari has been doing hasn't been working for me. I know they are doing well financially, and I'm not a car company expert, but I do know that as an early 40's car enthusiast with the means to buy a Ferrari, I don't want one.
I don't really want any Ferrari made after about 1990.
This is the type of comment that lacks such a level of understanding of corporate decision making and its consequences long term that it's the very reason the equity markets are so inefficient and easy to dominate lol
From a financial standpoint? Nothing.
But as a statement of purpose, they suck.
They just also make you prove your loyalty by adopting a few “character-building” models first. Think of it less as depreciation and more as… tuition. You’re paying to enroll in Advanced Ferrari Ownership, where the prereq is losing six figures on a car you never actually wanted.
Seems like the opposite of what /r/cars is about.
It could totally work if they use lightweight batteries, like solid-state ones. EVs have a ton of instant, reliable torque and power. If you can make the car lighter than an ICE with more power, it'd be better than what Ferrari's making now. We might argue about the analog feel, but when was the last time Ferrari really truly made an analog car, with hydraulic power steering and manual gearboxes? That ship sailed over a decade ago. The only thing remaining is sound, and at that price you're better off going with boutique remanufacturers like Singer or Ring Brothers. The Ferrari of old is dead. At least they can try to innovate in an EV world. People just buy the badge anyway. Honestly, it's a great time to be an enthusiast if you're mechanically inclined; people are building V10s and 4-rotor engines in their garages that sound way better than any V8 or V12 that Ferrari is currently offering. We now have personal 3D scanners and desktop CNCs to fabricate components that would've been so expensive to make two decades ago. Food for thought.
Rich guys primarily buy $1m hypercars for the sounds of the engine. There's only so much "go fast" you can realistically appreciate and your wife and country club dentist friends don't want to be in your car when you go 0-60 in 2 seconds. But you can always show off the roar of the engine.
I have no issue with EVs… I have issue with the massive amount of touch and unintegrated screens.
That being said, a pure-EV exotic does not make sense for the buyer.
Setting aside that I think Ferrari making an EV is the most nonsensical thing ever, those pictures show a surprising amount of physical switches and touch controls. Regardless of what I think of the design of those controls, the fact that there are so many buttons shows they’ve at least learned a lesson that touch screens and haptic buttons in a car are stupid.
Maybe its because I spend a lot of time in the tech space and also weirdly the overlanding camper space, but to me this looks like DIY vaporware tech startup chic to me. Like two humane pins mounted to a dash and they brought in teenage engineering to design the aesthetic. Simple flat surfaces because they're easy to manufacture for cheap, with basic retro style gauges and toggle switches you can buy on amazon for $5 for a 4 pack that look a lot like the control center for a DIY battery bank setup.
> Simple flat surfaces because they're easy to manufacture for cheap, with basic retro style gauges and toggle switches you can buy on amazon for $5 for a 4 pack that look a lot like the control center for a DIY battery bank setup.
Custom-shaped [presumably] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment. Having any degree of analogue gauge/clock also makes it a massive outlier.
>Custom-shaped \[presumably\] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment.
Mate, they put custom shaped OLEDs [in the Mini these days](https://www.press.bmwgroup.com/canada/article/detail/T0425659EN/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9?language=en). They're not nearly as exotic as you're suggesting.
In the Mini, there’s a single “circular” panel, that is the only display on the vehicle. If you look at the [production car](https://www.mini.co.uk/content/dam/MINI/common/Range/new-generation/cooper/3-door/bodytype-hub/mini-F66-ICE-standard-equipment-narrow.webp), it isn’t even a full circle - it evidently has the display driver at the bottom of the screen, which is pretty old tech (similar to the moto 360 smart watch from 2014, no modern circular OLEDs have this) - it’s a bit misleading linking to some press release with fake renders rather than the actual car, it even says:
> The screen designs shown may differ in production vehicles
This has the gauge cluster display, which is a large panel with three holes cut through the centre, then the centre display, which has a circular cutout in the corner. Then there’s a physical gauge needle and clock hands, and another display[s] behind. It’s also selling at lower volume, and while a circular panel could be sold to other buyers, these are entirely bespoke.
All of what you're saying is technically true. None of it is material or meaningful. Custom OLED is custom OLED, squinting at the design specifics of a particular example or at things like scale isn't going to change that.
I follow the industry closely, the call out of Ferrari using a custom OLED shape just isn't that novel or interesting, and it isn't actually something they're doing at great expenditure. There are plenty of cars and consumer devices doing that these days. Cadillac is doing the same thing, for instance. Shaped OLED is simply the next big push for both LG and Samsung Display.
Honestly don’t know why I’m responding because this just makes zero sense:
- “there are plenty of cars doing it” -> names Cadillac, a premium car brand
- “just isn’t novel or interesting” -> “shaped OLED is the next big push…”, you literally refuted that one yourself
- The point of scale and expenditure is also ridiculous, given Ferrari sell ~14k cars a year total, brands like Cadillac sell ~200k, it’s a lot easier to recoup the manufacturing cost when selling an order of magnitude more units
The point is that this is competing against brands like Aston Martin, and appears to be a cut above in terms of technology and interior finish.
>names Cadillac, a premium car brand
Reminder that your original assertion was *"....custom-shaped \[presumably\] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment."*
Yes, there are some brands in high-end of the market doing it (lucid being another one, they’re in that 1%), but in these cases, the displays are one of the key selling points of the cars - so taking it entirely for granted here is just stupid.
The rest of the market - Aston Martin, Rolls Royce, Bentley, BMW, Mercedes, etc are still largely using rectangular LCDs, or at best rectangular OLEDs. Porsche just unveiled their new interior in the cayenne, and the display implementation is far less interesting/bespoke than what’s being done here. It’s not just cutting edge from a technology perspective, but implemented in a way that pays respect to the heritage of the brand. Just appreciate good design instead of hating whatever’s new.
>but in these cases, the displays are one of the key selling points of the cars - so taking it entirely for granted here is just stupid
No one said anything about taking it entirely for granted — it's just not that exotic. There are nice touches to discuss with Ferrari's design, but the masked OLED alone isn't some sort of pioneering thing no one's ever done before or achieved at exorbitant cost. It's just a *pretty good* design iteration in-line with the rest of the industry and *about what you'd expect* for a new model from a prestige brand in 2026.
It is a bad thing when Ferrari has deployed that across the entire lineup. Retro can be cool in small doses but Ferrari is A. overdoing it and B. the retro + futuristic mash up ends up looking disjointed.
In this case there are some excellent individual elements but the sum of the design looks like an Apple interior overlaid into a Ferrari and doesn't look befitting of a car costing several hundred thousand dollars in my opinion.
It kinda is a bad thing. It's not very original and is basically entirely derivative of the Singer aesthetic. I much prefer what Bugatti's done with the Tourbillon. There are a lot of new interesting takes on driver displays these days too, like in the Xiaomi YU7 and BMW iX3.
What Jony did at Apple was genius. The steering wheel is pretty dope with the F1 nods. But the lazy, cheap “iPad” design looks like something that Tesla would come up with. Don’t know what Ferrari was thinking here.
Good of Johnny here was probably payed an ungodly amount here and this looks as if you typed into an AI "take the apple watch but make it a car dashboard"
Non mentioning the fact that all this metal is going to add so much weight to what I'm assuming, looking at the purosangue for example, a pretty fat car.
a lot of people are waxing about how terrible this interior is and i’m not sure why. has there ever been a decent ferrari interior? every single model, from Testarossa to 360 to California to 812 has had a mediocre interior.
Looks underwhelming and cheap imo.
What a pointless collaboration. However if they get Ive to do the voiceover for their product video, at least that’s some money back. I miss his voiceovers whenever a new iPhone comes out, that made them sound like the greatest things ever.
I like how Ive retained certain analog aspects. It’s ironic that a tech designer sticks to analog when almost all automotive designers are increasingly moving towards a complete digital overhaul.
I’m not in the tax bracket to buy one new or used.
I …I like it? There are some weird touches like the Prius-esque shifter and an analog clock right next to the digital one, but overall it seems to strike a balance between usability and style. Theres a tablet, but it has physical switches. The launch button looks like a fun “DONT PRESS THE RED BUTTON” switch as opposed to being hidden in software.
I’m not a ultra sports car purist (see line one above), so I’m sure the traditionalist are not happy with several components, but I’d be thrilled with an iteration of this design in the future.
Judging by the responses you got, I'm in the minority here but I think the buttons around the wheel look really tacked on and I'm not a fan on replacing the turn signal stalk with buttons. It would be cool in a restomod without all of the controls on the wheel but given all they're trying to do with the wheel I'd like to see the buttons integrated better.
Yeah this is all so strange to me. I don't think it looks bad honestly, I like the switches and I like the wheel, but it really does look like a restomod interior, or like if ferrari made a "futuristic" concept car in the 80s, this is what the interior would look like. You would think they would put this sort of interior of the base sports cars, not an EV, when the base sports coupes have horribly modern interiors with...touchpads as a start button on the steering wheel...
Initially l groaned at the screens, but the more l looked the more it appealed to me. Lots of Ferrari 308 going on and they really leaned into industrial design, which is expected considering it’s Jony Ive.
You know it’s just a matter of time before they reintroduce actual gauges and charge a premium for it.
yea i dig this quite a bit. Simple steering wheel, physical switches (toggle switches even!) and real gauges! I think the binnacle design itself could be more elegant though
Based on the article I think yes. Which is good! I really hate the digitial gauge clusters, so to see Ferrari leave them out would have been really discouraging.
I really don't like how much it looks like they are on a screen though. If that's the compromise it takes to get EV proponents not to hate on them for not being a screen, so be it I guess.
I love the steering wheel but the rest looks a bit boring to be frank. The little details look so nice (especially the matte alum surface), but overall its a bit uninspiring for some reason.
It's a little more strange than that - the clock hands are real, but everything behind it is a screen. They have it turning into a compass in some of the promo videos.
I can't imagine getting an EV Ferrari.
Will they be piping artificial noise in or something? One of the best things about Ferraris are the sounds. I imagine driving one is an inherently visceral experience that it being an EV would ruin almost entirely.
personally not a fan, much prefer the current ferrari interior in e.x the roma, why is the shifter so short & small, why not give it some stature
then the instrument cluster & displays looks far too tall, why not a trapezoid like the older ferraris, so square
Yeah I'm not sure about this one. The steering wheel and instrument cluster almost looks like it's from some sort of a bare-bones utilitarian vehicle.
I'm sure it's made of premium materials but this is not what I expect from Ferrari.
That gear shifter is terrible. That screen looks like something that belongs in a Rivian.
I'm disappointed to say the least.
>the climate is cute
Looks really good. It's the only saving grace in the interior imo.
> I'm sure it's made of premium materials
Yeah the saving grace is everything is either gorilla glass or cnc'd aluminum w/ a promise of tight tolerances
I'm not a fan of the choice of OLEDs for static readouts either, thats a worse case scenario for the tech, & with all of these setups they make it look good in the renders but irl you see the blueish tint from the distance from the screen to the glass
w/ current screen tech I much prefer manufacturers just being honest & putting a bright rectangular-ish screen
If that switch gear will feel and sound as notchy as I imagine it to be, it’s going to be a tactile heaven in there.
I’m fine with the retro modern look but don’t understand why they skipped physical dials? The steering wheel reminds of the GMA T50
I think this has a lot of potential. Reserving judgement until it’s in a car.
If this was in a resto mod, people would be raving. I don’t understand what this sub wants. This is a good first step for Ferrari to bring back physical buttons and tactility.
"We want less fuss in interiors, back to the roots"
"Ferraris have become too plush and luxurious on the inside"
\> Gorgeous sleek steering wheel with minimal fuss
\> Very cool & analog looking dials straight from the 80s
\> An inevitable screen but not oversized and features physical buttons
\> Gorgeous materials
"Worst interior ever"
"This doesn't look like a luxury car"
To be fair, I don't like the weird handle below the screen but I understand its function to rest your hand on it. Other than that, this looks ace to me.
Even funnier is seeing the inevitable “I prefer the current interior [in the roma]”… which was almost universally hated for its use of capacitive buttons and “tablet strapped to the dash” centre-screen.
The new thing sucks and the old one was better… until there’s a *new* new one.
The writer needs to turn down the fanboyism and hyperbole down a notch. I know click bait is what sells but cmon.
> What you’re looking at here is arguably the most consequential car interior, well, ever.
Really?
I think he nailed the utility of it, finally we get the correct mix flexible tech and tactile utility. It's way more purposeful and how it should have been all along, as opposed to the bland, unneeded giant screens we're getting in cars these days. When everything is a flat screen you lose dimensionality and it's visually and experientially boring. The clock is a good example, playing to the strengths of each element, by having the physical clock components resting over a display, you get that dimensionality of the physical but also the flexibility of digital.
This video showcases it well:
https://www.youtube.com/watch?v=6Wv1btxCjVE
Design wise though I don't love it, a bit bland and not very aesthetic, no sweeping lines, ipad shapes, very minimalist. But hope this translates to other cars utility-wise, with that blend of tech and tactile function used where they have their strengths. Especially premium ones so they feel premium again. Like Porsche going to all-digital tach is lame. This is a much better integration.
I really like it, would love to see all that in a brown leather interior, Im all in for "simpler" design too.
Also, anybody who has used apple stuff knows how premium they feel, so I guess its cool!
>Also, anybody who has used apple stuff knows how premium they feel, so I guess its cool!
Everything Ive's designed felt cheap and terrible. Not to mention it broke prematurely and sucked for usability when it was working. That man is a design terrorist.
yikes, too much hyperbole really takes away from your opinion..
I dont know what kind of apple products have you used or owned, but I personally have a STILL working 2012 unibody macbook pro, a 2023 macbook pro, I had an ipod touch since 2009 up til 2014 and I gave it away, it died in 2019! And non of my iphones have failed yet, have only owned the 4S since 2011 up till 2017, and im still rocking my iPhone 12 from 2021.
An iPhone 4 STILL feels premium to this day.
I can totally understand if you dont like apple bs ecosystem, stubborn decisions. horrible price gouging tactics and all the snobbery, for sure, but their products do feel premium and good quality.
The guy had his problems but his designs were almost always sleek and premium. The original iPhone, iPad, MacBook Air, the various generations of iMac. They were all compromised on functionality compared to competitors, but the design frequently more than made up for it in the eyes of consumers.
I had the same thought, that screen looks like a giant apple watch and I'm not a fan of it. Then again I'm nowhere near the market for this thing so it's moot, I guess.
I honestly don't hate it? Maybe that has more to do with how bad their interiors have been lately that anything is an improvement, but I see a good number of real switches and buttons sooo
Ive never driven in a supercar, but if I did I would want it to feel like something beautiful and special to sit behind the wheel. This design isnt doing it for me.
Looks fantastic, brilliant move by Ferrari imo. Make it completely different from any Ferrari on sale, a whole new product that doesn't dilute their flagship cars too much.
Ferrari and Ive would agree with you.
Interesting read: https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive
> Jony Ive created the iPhone to be the everything device. … The touchscreen was the solution to a specific problem: how do you build one device that does everything?
> Then carmakers looked at a product that sold billions of units and said, we should put one of those in the dashboard. But they took the wrong lesson. Your car isn’t supposed to do everything. It’s supposed to be a car.
> Ive knows this. … “To use touch in a car is something I would never dream of doing, because it requires that you look at what you’re doing.”
> He paused. “Touch was seen as almost like fashion. It was the most current technology. ‘We need a bit of touch.’ And, ‘You know what we’re going to do next year? We’re going to have an even bigger one.’ That’s just the wrong technology to be the primary interface.”
> So the man who inadvertently ruined car interiors is back to fix them. And on a Ferrari, no less — the new Luce.
If I were in the tax bracket, I'd order one and ask Ferrari to kindly change the badge to "Lettucce", so I am the only and proud owner of an Ferrari Lettuce.
He managed to actually make it look like you're driving an Apple Watch, which is impressive in a weird way. I actually like some of the design, but it seems pretty minimalist for a Ferrari.
Jony Ive could’ve used this opportunity to make something truly special and avant-garde, but he totally phoned it in. Car enthusiasts have been complaining about car interiors having “iPads” tacked onto the dashboard for years, and now it’s actually a fucking iPad. Soulless.
Some of this feels a great deal like those toy “cockpit” throttle quadrants and yokes for sim drivers. I want large switches which are always in the same place and I can locate by feel
Looks more like high end Chinese EV than exotic Italian.
I'm no car designer, but I would have thought Ferrari would have gone in the direction of "this is an electric but it's still 100% a Ferrari" instead of going full "high-tech badly integrated screens everywhere".
This better be $50k USD to compete with Xiaomi su7..
After all:
Where is the Ferrari heritage, what makes this unique, i expect fake noises, it'll be heavy like every other ev.
I hope they don't produce this as it'll be the death of Ferrari....
Don't care for gimmicky i-Phony pun intended interior....
I actually like it. It doesn’t feel over designed, and it's got some classic Ferrari hints in it.
Im kinda curious to see what they do for an EV. I'm thinking it'll be something like the old Mondial where they try to make something a little more practical. I dont think an all-in sports EV would fare well, but a daily driver Ferrari has always been kind of elusive. But that's what EV's excel at.
The interior is polarizing for sure, but I love some of the specific elements in it: the steering wheel switch with the little magnifying glass effect, the pull-out handle for launch mode, the big-ass toggle switches, the old school airplane HVAC vents.
Interior design needs more ostentatious/whimsical elements, and I love that they included a bunch here. Reminds me of 1950s/1960s American interior design with wild gauges like the 1960 Dodge Polara's [compass](https://scontent-lga3-1.xx.fbcdn.net/v/t1.6435-9/186918443_10222504182606093_7964580713335360118_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=536f4a&_nc_ohc=-Tglwzr6wZ0Q7kNvwH-bIFD&_nc_oc=AdlqSF-hI5vVUqzwGZidPn5y1l0MRNL6bkhMOxd7duKwTf2ebmfRqvl_MtesGtsIkhU&_nc_zt=23&_nc_ht=scontent-lga3-1.xx&_nc_gid=yxfYpSY2EdpckK5oEw-YSA&oh=00_AftZ3Nr7GxwiPQshxy6Bwna2TQd82np5IcsEKK1TeeBg3A&oe=69B173D8).
God that gauge cluster screen amoes you feel poor, huh?
Like it's a $0.25M minimum Ferrari. Can't spring for custom pod shaped screen for your skeuomorpuic cluster? The black useless square winglets sticking up over the steering wheel are just sloppy. And it's what you're looking at the entire time you're driving. What a disgrace
That man is bonkers. His design language is to sacrifice functionality over aesthetic and it got him ‘gently fired’ from Apple.
There’s a reason Macs got all their connectivity back when he left.
Am I crazy? I think the design looks really nice. Nice balance between retro but futuristic, and a step aside from the Elon-spartan-esq EV designs with limited personality. The exterior looks like a full Ferrari too and not too quirky, which is good for a high volume model.
I know some people will probably think it's genius, but that iPad strapped onto the centre console using a monitor arm just looks like an afterthought. I'm a little ambivalent about passenger displays, but I'd prefer that over this rotating monstrosity.
That said, the gear selector does look quite nice compared with the column mounted selectors that many manufacturers seem to be going with.
Why the hell is everybody doing that shit? Entry level brands I can understand, but the first EV Ferrari + the fact they’re advertising Ive designed this and this the best way they could integrate the screen?
I can't quite think of the word for this. It looks...sterile? Not really a big fan, but then again I'm soon poor broke schmuck so they don't really care about me lol
That interior looks like a <50k USD Chinese car. No, sorry. They have better screens.
Also who in gods name wants freaking tablet ass screens in a X00k USD Ferrari? If I pay that money I want something special. Like when somebody spends 50k on a watch they don't want a fucking Apple watch that everybody and their mom has but a mechanical masterpiece.
I’m sorry but the first word that popped in my mind when seeing the pictures was “cartoonish.” Staring at it a bit longer, I thought “mass market,” as in consumer electronics. Not the vibe I would expect from a Ferrari, and not the least bit exciting.
Steering wheel looks amazing, the rest not so much. The screen with clock thingy, I don't think that works at all.
The climate controls are physical which is nice but why is everything on the same plane of glass surface?
The bit with the key going inside the middle console is alright but then I am not sure about the gear selector.
Not a good look. 😬
The steering wheel is awful. The stuck-on tablet is horrendous!
I will concede the center stack switches look nice but that’s really it.
So the key is magnetized to the console near the shifter, but how strong is the magnet? If i'm taking my 300k+ Ferrari EV out and ripping it around, that key is not going to stay in place no matter how strong that magnet is
The details are interesting but I agree with /u/generalright. The color pattern says more off-road than not. And frankly why buy a Ferrari that doesn’t have swathes of leather?
But even more importantly the tablets look like shit and this looks like something much cheaper.
Looks slick ngl. A toned down Ferrari that's electric makes sense I guess. Although having real gauge clusters instead of a screen should prob still be the norm.
It’s not offensive but it’s also not an interior befitting of a Ferrari. I’d expect this for an off-roader or something of the like.
Still curious to see what the exterior packaging is like.
Yeah I'm not sure about this one. The steering wheel and instrument cluster looks like it's from some sort of a bare-bones utilitarian vehicle. Not what I expect from Ferrari.
We went full circle here... from analog switches, to the touch-only glued on iPad display, back to analog switches *integrated* into a glued on iPad display?
I like almost everything here personally, but I feel like the shift knob choice was a miss. It feels small and out of place in the position and panel it’s on and it detracts from the retro racing aesthetic of a lot of the other touches.
How are so many people in love with having a tablet slapped into the center console. So many manufacturers do it and it looks awful in 99% of them (the 1% being work/offroad vehicles). Just integrate that damn screen into the dash!
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