TheaterFire

Official: Ferrari's first EV is called 'Luce', with an interior by Apple's old design boss Jony Ive

Posted by Heckmotorist@reddit | cars | View on Reddit | 423 comments

Reply to Post

423 Comments

generalright@reddit

Looks like an interior for an affordable off road vehicle for daily driving, not a luxury EV Ferrari. It’s got some nice touches but the overall package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for?
View on Reddit #77999321

by_a_pyre_light@reddit

> package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for? No?? Have you ever *been* in a Ferrari? They're minimal, lightweight sports cars. The door cards on my 360 Modena were some of the lightest, cheapest material I've ever seen. The interior is spartan except for the leather throughout. All in the name of minimizing weight and distractions in the pursuit of sports car performance. 
View on Reddit #78009529

generalright@reddit

I get the point you are attempting to make, but a minimal lightweight sports car is a Miata. As soon as you have to pay hundreds of thousands of dollars for a car, you are in luxury territory. Luxury is not just the quality of interior touch points and upholstery. Even in your scenario you are comparing an old 360 to modern interiors when you should be comparing them to cars of that era.
View on Reddit #78019815

hutacars@reddit

> As soon as you have to pay hundreds of thousands of dollars for a car, you are in luxury territory. Orrr you're paying for performance.
View on Reddit #78046201

generalright@reddit

Ya excessive performance is a luxury. Luxury is not just comfort, it’s also extravagance. If you’re sitting here trying to tell me that Ferrari that sells cars for nearly a million dollars is minimalist and not luxury, you’re a moron.
View on Reddit #78082353

hutacars@reddit

What the hell is even your argument? Your original comment was > It’s got some nice touches but the overall package screams bare minimalist. Isn’t that the opposite of what Ferrari stand for? and now you're saying > excessive performance is a luxury . Are you arguing just to argue? If performance if luxury, and Ferraris are minimal and lightweight while also being performant and expensive, then it seems everything is as it should be.
View on Reddit #78128745

generalright@reddit

I never said they were minimal, correct your reading and you’ll be less confused
View on Reddit #78128908

ow_windowmaker@reddit

> All in the name of minimizing weight and distractions in the pursuit of sports car performance. All in the name of saving every penny while peddling overpriced shit. FTFY
View on Reddit #78030162

by_a_pyre_light@reddit

Sometimes it did feel that way 😂
View on Reddit #78053034

element515@reddit

I don’t think Ferrari was ever going for all out luxury and features like a rolls. They are a sports car company… as a Ferrari, I would just expect real metal and all those switches to feel amazing.
View on Reddit #78001157

Responsible-Meringue@reddit

It's half driver focused, but not designed by someone who is a driver. They need to get the best racers to design the interior draft, then have the fancy guys make it mass marketable and then go back to the race car driver & give them final say on what is absolutely essential for the spirit of the car. 
View on Reddit #78005537

TunerJoe@reddit

Have you seen the interior of any modern race car? By the time that becomes mass marketable, it won't look anything like the original.
View on Reddit #78026243

Responsible-Meringue@reddit

Yeah I've raced them. Definition of function over form which is why it's a great starting place.  Just make your core design philosophy, be that "all vehicle functions that would be operated while the vehicle is in motion, must be physical and within arm's reach, pointed directly at the pilot"
View on Reddit #78031770

AnonymousEngineer_@reddit

Most people don't want their car interior to resemble the cockpit of the Concorde, though.
View on Reddit #78034347

Responsible-Meringue@reddit

Most people are pretty shit drivers who do anything but drive while piloting a car. imo the power you're in charge of should be respected a hell of alot more than it is.  Maybe making it like an airplane cockpit would save a few kids from being run over as roadkill. 
View on Reddit #78035763

TunerJoe@reddit

While I fundamentally don't disagree with what you're saying, it'd be hard to think a car like this would be popular in the age of 15 inch touchscreens and stuff. Not to mention too many physical buttons could have the opposite effect and make people confused, which is equally dangerous. Modern cars come with so many features, giving every single one a physical button would make the dashboard unnecessarily cluttered and take away space from switchgear that is commonly used and actually needs physical controls.
View on Reddit #78056744

Responsible-Meringue@reddit

Key concept is "essential controls used for driving". There are surprisingly few controls needed to pilot the car + "comforts" that we've ball been used to for 70-ish years now. It's just lights, wipers, gas, brakes, radio & cilmate/AC. Bury everything else in some screen if you want cause you should pull over to do those complex operations.  Of course I'm speaking in hyperbole because the culture of driving a car is and has always been so badly disrespectful to everyone outside the vehicle.  Dont see a way collective action will change the focus, so we need extreme design language to force the human brain into conforming to safe driving practices. 
View on Reddit #78070913

deleted_by_reddit@reddit

[removed]
View on Reddit #78026399

AutoModerator@reddit

[Rule 3:](https://www.reddit.com/r/cars/about/rules/) "No memes, trolling, copypasta, or low-quality joke posts or comments." *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/cars) if you have any questions or concerns.*
View on Reddit #78026400

rugbyj@reddit

Yeah I don't dislike the design, I could see it on a Rivian or something similar. Doesn't scream _Ferrari_ though.
View on Reddit #78001843

oGsMustachio@reddit

Yeah its honestly not bad. I saw a video about it and it looks like they're emphasizing having a fair amount of really tactile buttons and switches, which is a step up from all the haptic switches they've been going with. I kinda like the old school Ferrari steering wheel as well with the physical switches (though not a fan of the housing for the switches, which looks like an afterthought). My main complaint is the screens, which just sorta look like iPads.
View on Reddit #78050787

newcalabasas@reddit

I feel like this is ive just repackaging the apple car hw into a ferrari themed box and calling it a day. idk why but this interior genuinely feels like it belongs in some weird futuristic ev wrangler
View on Reddit #78003467

neanderthalensis@reddit

As an Apple fan and Wrangler owner, that explains why I like it so much.
View on Reddit #78005515

owleaf@reddit

Has Ferrari ever gone for the ultra-luxe plush look though? It’s an exotic sports car, they’re generally a bit utilitarian inside.
View on Reddit #78046092

Complex-Muffin4650@reddit

Really? I think it looks like a Retro Italian interior with a modern spin
View on Reddit #78045391

MrOarsome@reddit

Ferrari is about pure performance, not luxury. Sure they feel premium, but compared to the comforts of a RR they are bare bones.
View on Reddit #78034689

generalright@reddit

Weird take, I said Ferrari is the opposite of minimalist. They definitely aren’t Mazda Miata. They are loud maximalist sports cars. RR is on the extreme end of luxury, they are not the standard for it.
View on Reddit #78035574

impossiblefork@reddit

Minimalism is good. Screen isn't. Screens become outdated, mechanical stuff doesn't have to.
View on Reddit #78017470

GrynaiTaip@reddit

Ferrari isn't luxury, it's sports. Have you seen their older cars? Absolutely zero comfort features.
View on Reddit #78013967

andres57@reddit

It's an EV with physical buttons for everything, that instantly put it in the top lol
View on Reddit #78003850

pioneer9k@reddit

After all the screens plastered in mass market cars, people knew they were going to make physical buttons an expensive feature, or trait of expensive cars.
View on Reddit #78013891

Space-Safari@reddit

Switch the Ferrari badge with a Fiat one and we have quite the nifty interior for a new Fiat Panda 4x4
View on Reddit #78003505

sleazysuit845@reddit

People are tired of screens and Ferrari isn’t exactly thrilled with EVs and SUVs
View on Reddit #78002069

Ok_Ability_4683@reddit

Damn apple fucked up losing that guy 
View on Reddit #77999332

nate390@reddit

On the contrary I can’t help but wonder how Ive keeps getting hired. He puts far too much on form over function and makes frustrating trade offs to do so every single time.
View on Reddit #78001055

fantaribo@reddit

And what function here is hindered by the form ?
View on Reddit #78005225

fuzzypetiolesguy@reddit

This is a difficult question without actually sitting in the car, but.. There is no need for the shifter to be on the center console - nothing really needs to be there tbh. The instrument cluster is going to protrude outside the framing of the steering wheel and just looks poorly designed when considering the actual driver. The center console touch screen is large and looks entirely superfluous on top of... being another floating iPad that can't justify the space it is taking up. It also sits above the cupholders, per the images in the article, which is frankly a dumb design decision if the photos are at all accurate.
View on Reddit #78013771

AmazonPuncher@reddit

They shouldve listened to some absolute nobody on reddit instead. Those fools. How did they not think of any of this.
View on Reddit #78042518

fuzzypetiolesguy@reddit

Not only is this an incredibly use and tired argument, so boringly unoriginal as to incite questions about your connection to humanity in general, but it is made in a discussion where not only is opinion implied but explicit. And to a response that is already qualified. Good job though, you really added a lot here.
View on Reddit #78043297

AmazonPuncher@reddit

You have no business telling professionals what they "should have done". Zip it.
View on Reddit #78091964

KingRemarkable6328@reddit

Eat my shit and hair you dorkass bitch.
View on Reddit #78092865

cars-ModTeam@reddit

Thank you for your contribution. Unfortunately, your comment has been removed. Please read the removal notice carefully. Your post falls into one or more (but not necessarily all) of the following categories: * All comments must remain civil and all Redditors are expected to remain courteous. If you wouldn't say it to someone sitting next to you on an airplane you should probably not say it here. Slurs and bigoted/hateful language are not welcome here. Please read the [rules](http://www.reddit.com/r/cars/wiki/rules) and the [chain of action](https://www.reddit.com/r/cars/wiki/chain_of_action) regarding removed comments and moderator actions before continuing to post. If you have any questions, please **read the [rules](http://www.reddit.com/r/cars/wiki/rules)** first and feel free to [message the mods](https://www.reddit.com/message/compose?to=%2Fr%2Fcars) if you still have concerns. Please **do not send PMs or chat requests** to individual moderators. They will not reply.
View on Reddit #78100607

aprtur@reddit

The key thing is strange for this vehicle - it's a wonderful thing, but for an SUV it's kind of ridiculous.  It would make a lot of sense in something like the new Testarossa that's supposed to be more of a special experience and special occasion kind of car.
View on Reddit #78042848

Op3rat0rr@reddit

Steve Jobs kept him in check for sure
View on Reddit #78048343

YeeYeeeYeeeet@reddit

His tech minimalism was perfect for apple to distinguish itself as the sleek product in a world of ugly bloated tech designs. i don’t see that translating here into car design not everything needs minimalism and screens, i don’t think that’s what people want from sports cars
View on Reddit #78008310

8N-QTTRO@reddit

I think it's less "form-over-function" and more a distinct misunderstanding of how humans interact with things. His designs always seem to have a clear attempt at functionality that just doesn't work.
View on Reddit #78007901

HoldingForGenova@reddit

This looks very much like function first. Look at all of those buttons.
View on Reddit #78005339

Simon676@reddit

No, he made some pretty terrible products. I do like this interior though.
View on Reddit #78012109

Maple_Syrup378@reddit

In terms of design yes but functionality no. I used to rock a 2016 MacBook pro (which Ive designed) and only have usb-c was not very practical. 😂 now my current MacBook Pro has a plethora of ports
View on Reddit #78000292

jh125486@reddit

Doesn't seem like Ferrari has learned any lessons here...
View on Reddit #77999313

fantaribo@reddit

What do you mean ? This is one of the best retro interior I've ever seen.
View on Reddit #78005076

jh125486@reddit

> retro interior > full of touch screens *what*
View on Reddit #78006144

JC-Dude@reddit

What? How is it full of touchscreens?
View on Reddit #78007365

jh125486@reddit

Oh, I thought that iPad in the middle of the car was a touch screen.
View on Reddit #78007457

JC-Dude@reddit

Most of it probably is, but it still has tactile buttons and switches underneath and it's the only touchscreen in the whole car, so - again - how is it "full of touchscreens"?
View on Reddit #78007596

aprtur@reddit

>plus an analogue clock Interesting point - it's not a real analog clock, it's a screen behind convex glass, like the "gauges" are.  Pretty interesting concept for making a digital interior look more analog.
View on Reddit #78042359

DeusFerreus@reddit

It's semi-analogue - it has physical/analog indicators dials in front of digital screen.
View on Reddit #78064629

JC-Dude@reddit

That's cool, the gauges and the clock definitely look analogue.
View on Reddit #78081576

aprtur@reddit

I think it's the way they did the glass lenses - it tricks your eyes into it appearing more like a traditional gauge.  Pretty interesting approach.
View on Reddit #78091231

jh125486@reddit

Sorry, my mistake. It only has a single massive touch screen with some buttons and switches, next to that fully digital dashboard. This interior is clearly so retro I fully expect an 8 track hidden behind that touch screen.
View on Reddit #78008041

JC-Dude@reddit

How tiny is the screen in your car if you think this is massive? Do you have binoculars for when you look into the reversing camera?
View on Reddit #78008129

jh125486@reddit

GT-R screen is about 4 inches. Same for Huracan. GT4 RS screen I think is about 5. Reverse camera is about 3 or 4 inches.
View on Reddit #78008491

fantaribo@reddit

a base 981 has a 6.5" screen, 7" in option. Most Huracan also have two screens.
View on Reddit #78009660

jh125486@reddit

My Huracan only has one touch screen. Where is the other one? PCM 4 has a 7” with a black bezel. My brain was thinking horizontal distance.
View on Reddit #78010031

fantaribo@reddit

You do know that you can do retro inspired interiors while still having modern technologies ? This is a textbook example of that.
View on Reddit #78009232

jh125486@reddit

Is it “retro”, or “retro inspired”?
View on Reddit #78009391

FeedbackLoopy@reddit

Massive? Article says it’s 10.21”. That is not “massive”.
View on Reddit #78008813

by_a_pyre_light@reddit

It's not small. My touchscreen is 9" and that's plenty large. You guys have just become used to excessively large iPad screens in the dashes. 
View on Reddit #78009121

jh125486@reddit

That’s the size of an iPad, right? I’m not hip with the kids I guess. If the kids want an iPad slapped on the middle of their dashboard, so be it.
View on Reddit #78009045

GrynaiTaip@reddit

There's lots of buttons and switches everywhere. A touchscreen is fine as long as all daily functions are on dedicated physical switches.
View on Reddit #78013541

hutacars@reddit

If you ignore the center stack for a moment, the binnacle looks straight out of a [Chevette](https://hips.hearstapps.com/mtg-prod/65c4a4d6cfc6300008066ef3/1981-chevrolet-chevette-interior.jpg), and the steering wheel looks straight of a [70s Mopar](https://i.ytimg.com/vi/Ebc9eWtkhxk/sddefault.jpg).
View on Reddit #78041926

aprtur@reddit

Reminds me a lot of small aircraft cockpits - gauges punched into a sheet of flat black metal.  I guess it's extremely vaguely a call back to old Ferraris, but in a way that doesn't call out any particular model - it's strange.
View on Reddit #78042582

Hell_Maybe@reddit

The design of dials, buttons, and wheel are clearly referencing 60s-70s designs…. it’s so obvious m.
View on Reddit #78024350

SwissMargiela@reddit

You can make screens look retro in a sci fi sort of way. Think like space odyssey aesthetic
View on Reddit #78018261

jh125486@reddit

It looks like a horizontal iPad in front of steering wheel, and then a huge Apple Watch slapped on the dashboard with some switches below it.
View on Reddit #78018833

fantaribo@reddit

I don't know if it really is, but if anything only the infotainment screen is touchscreen. Also there's only two screens in this car. Pretty standard in today's world. It even is substandard for a brand new electric car.
View on Reddit #78009129

bc10551@reddit

It looks like it belongs in those Mercedes sprinter vans in a bad way. Or like a gr Corolla interior in a suit (which is not a good thing)
View on Reddit #78015418

by_a_pyre_light@reddit

I have to agree that this is a very nice looking interior. I love the airplane toggle switches, they remind me of the trend that Mini started. The lines are all clean and smooth on the surfaces, and everything appears to be high quality aluminum like an Apple product. The touchscreen display is a square shape with rounded corners and it looks distinctly like their own design, with specific digital gauges and useful information. It doesn't look like they just plopped an iPad on top of the dash like so many manufacturers do today. I don't know that I love it being a floating unit but I applaud them for doing something unique to their brand. 
View on Reddit #78008988

JC-Dude@reddit

How so? This fixes most if not all the issues people have had with modern Ferrari interiors.
View on Reddit #78008230

jh125486@reddit

- Friends that had the recent Ferraris all had issues with software. I think every one of them sold them off to buy other cars that were reliable. This looks like more software. - An exotic as an EV is just backwards. - The “design” of this doesn’t look integrated at all.
View on Reddit #78008771

eirexe@reddit

> The “design” of this doesn’t look integrated at all How are you so sure? We haven't seen the rest of the car.
View on Reddit #78064060

jh125486@reddit

I looked at the iPad slapped on the dashboard with my eyes.
View on Reddit #78069324

gigamiga@reddit

It is funny how they ousted Ive from Apple for fucking up the macbook with the touchbar/no ports and now he can do that for even more brands
View on Reddit #78001601

meh_whatev@reddit

Touchbar was cool, it just shouldn’t have outright replaced the F-row
View on Reddit #78003258

ob_knoxious@reddit

The touchbar was only half the issue. They were too thin and had awful thermal throttling issues on the old Intel chips, as well as a keyboard with failure rates higher than gaming laptops. It also became a very bad look for Apple that Mac platform became "all USB C all the time" and iPhone was stuck on lighting for nearly another decade.
View on Reddit #78068044

GEAUXUL@reddit

I’ll never understand the hate for the touchbar. It was such a useful innovation. 
View on Reddit #78008227

JohnPaul_II@reddit

It's really dumb. The Touch Bar was brilliant. I have absolutely no idea what the people banging on about the F bar are talking about. All you had to do was hold the Fn key and it turned into a row of F keys. On my current MacBook, the F keys all have functions like volume, screen brightness, etc. Unless... you hold the Fn key. Then they work as F keys. It's no different.
View on Reddit #78060730

vhs29@reddit

Pushing it to Pro users, and replacing the f row with it when the developer community is such a big part of the userbase was peak Apple arrogance. Pair it with a high failure rate (personally had 3 partial or total failures) during the butterfly keyboard era and you have a recipe for disaster.
View on Reddit #78010111

SwissMargiela@reddit

Jfc you use your laptop as a skateboard or something? Handed about 120 of these on a two year cycle at work a few years ago. Not a single issue by any employee with the Touch Bar
View on Reddit #78017999

vhs29@reddit

The touch bar flickering was a well known issue. Not just me, but other colleagues also faced it. This was circa 2018. Regular usage really
View on Reddit #78018646

itsmejak78_2@reddit

Those late Intel units really are some of the worst MacBooks ever made The only ones that are worse are the 12" models from 2015
View on Reddit #78046169

zerosystem03@reddit

Lack of haptic feedback is one, similar to one reason people dislike touch screens in cars. I'd imagine its usefulness was also heavily dependent on app integrations. I had a touchbar macbookpro for work. F key mappings were still usable, just no tactile feedback so I didnt like using it. If I did use the touchbar, 99% of the time it was just to adjust screen brightness and volume. That's it. Maybe different industries (digital media?) have workflows that can take advantage of them, but in software I didnt find it useful at all. I dont think I met anyone outside work that liked them either. As a Linux dork most of what I need to do is accessed with hot keys so having tactile buttons was more useful I actually did like the touchbar conceptually, but a whole touchbar to replace an entire F row might have been excessive. Then again, this was also the macbookpro generation that only had usb c ports and ditched magsafe for usb c charging, so usability was generally compromised. At least it still had a headphone jack
View on Reddit #78027738

n0t_4_thr0w4w4y@reddit

The hate was as the previous commenter mentioned: it replaced the F row. Plus it was part of the change where they also brought in the god awful butterfly keyboard
View on Reddit #78013026

argent_pixel@reddit

The overrated idiots always seem to fail upwards.
View on Reddit #78001719

CuriousTravlr@reddit

Be some faceless nobody on Reddit.  Call Jony Ive an “overrated idiot” and insist he’s failing upwards. 
View on Reddit #78058001

OurHeroDeNiro@reddit

I really don't know how anyone could call Jony Ive an "overrated idiot" in good faith.
View on Reddit #78002624

FourEyesAndThighs@reddit

He didn’t start out that way, but yes, by the end of his tenure at Apple, he was an overrated idiot. * Trash can Mac Pro that went 6 years without an update because his egotistical design was thermally inefficient. Apple had to hold a press conference apologizing for the design. * 12 inch MacBook with a single USB-C port for connectivity. Underpowered, and forced users to buy dongles or docks for any kind of connectivity. * The butterfly keyboard that filtered its way through MacBooks via the 12 inch MacBook. Dust specs could render your keyboard inoperable and cost Apple millions in lawsuits and repair programs. Yeah, the man was an egomaniacal liability by the time Apple finally pushed him out.
View on Reddit #78005336

kyonkun_denwa@reddit

I know the trash can Mac Pro is a fucking idiotic design but damn it does look cool. I ended up buying one on the cheap mostly as a display piece but it works very well with OCLP. I agree on the 12" MacBook though, that's when hubris clearly took over and it showed. Fuck that thing. My mom had one and needed to get the keyboard replaced *three times*. It also ran like shit and the single USB port was idiotic. She eventually went back to her 2010 polycarbonate MacBook and I sold the 12" slab of shit on FB Marketplace. I'm a huge fan of the current MacBook designs now that Ive has been pushed out. The man had some revolutionary designs but he was clearly running on fumes at the end.
View on Reddit #78052485

dagelijksestijl@reddit

Don’t forget the initial Retina MacBook Pros which turned it into a glorified MacBook Air and alienated pro users in the process.
View on Reddit #78007532

hutacars@reddit

Huh? Those were fantastic machines. I had one back in 2012, lasted 8 years and would have kept going if I hadn't decided to upgrade.
View on Reddit #78041417

FourEyesAndThighs@reddit

The 2012 rMBP? How was that not a Pro machine? That thing got rave reviews when it came out.
View on Reddit #78027302

dagelijksestijl@reddit

Wasn’t that the one where all the I/O was gone it was it Touch Bar?
View on Reddit #78027415

FourEyesAndThighs@reddit

That was 2016 Touch Bar. The 2012-2015 rMBP are considered some of the best Apple laptops ever made.
View on Reddit #78027477

Badj83@reddit

[Please don’t forget this…](https://knowtechie.com/wp-content/uploads/2021/12/apple-magic-mouse-wireless-charge-1600x900.jpg)
View on Reddit #78015709

testthrowawayzz@reddit

That portion used to be removable for AA batteries. Apple put the port there when they changed to built-in rechargeable batteries since they couldn’t be bothered to redesign the mouse.
View on Reddit #78036731

FourEyesAndThighs@reddit

The most annoying part being that Apple updated the port to USB-C but kept it in the same place.
View on Reddit #78027260

spongeloaf@reddit

What the actual fuck? If you hate ports so damn much, why not make it charge wirelessly like a phone?
View on Reddit #78015710

rockinadios@reddit

Don't forget the $17,000 solid gold apple watch.
View on Reddit #78016723

FourEyesAndThighs@reddit

I wouldn't call that a design disaster more than separating an idiot from their wallet. The Apple Watch was and continues to be a hit.
View on Reddit #78027361

gypsyhobo@reddit

The 12 inch MacBook was ahead of its time. I still love having mine around. They really ought to come back to it with the M series chips
View on Reddit #78007270

FourEyesAndThighs@reddit

I think that will be the rumored low cost MacBook coming, but it won't have an M series chip. It's going to be better than the predecessor was, but I am not expecting any level of decent performance from an A series chip running full macOS apps.
View on Reddit #78027106

ElegantBiscuit@reddit

It had potential as a premium chromebook type device for people who do everything online, but it came out in 2015 which was way too early and was priced way too high, for something that was very limited in hardware. If it had apple silicon with today's internet infrastructure at a lower price point it would probably do very well. But at the time why wouldn't you just pay less money for either more capability in a macbook air or more portability in an iPad. In fact, you could have bought both of them for the same price. With macs and iPads so thin today it really wouldn't make sense to bring back when what they should really do is make iPadOS more capable, because they're running desktop beating processors on big iPhone software.
View on Reddit #78010072

The_Bucket_Of_Truth@reddit

He was a great designer while Steve Jobs was still alive but I honestly think Jobs was a balancing factor in this and without him the Apple design stuff became derivative and even downright frustrating.
View on Reddit #78018679

BahnMe@reddit

People who haven’t accomplished much in life like to tear down people on the internet.
View on Reddit #78003843

Santa_Ricotta69@reddit

I mean, the guy made some cool stuff at the very beginning, but it was mostly ripped off from Dieter Rams and then recycled over and over again
View on Reddit #78006351

Nass44@reddit

I‘m by no means an Apple Fanboy (quite the opposite), but Ive didn’t rip off Rams/Braun, he brought back the minimalism that these products followed back in the 50s/60s that hasn’t really been en vogue and almost forgotten at this point. Yes, there certainly has been some direct inspiration/references (the calculator on iOS comes to mind). But transferring a design language from a speaker or a shaver to an MP3 player or all-in-one desktop computer 40 years later isn’t as simple as it may seem, especially when technology was designed in quite the opposite direction during the 2000s (think Nokia, Sony or even the previous generation of Apple products). It’s also easy to vilify the minimalism Apple and Ive brought back nowadays because it became the new normal, but back then an iPod stood out in a sea of loud, tacky MP3 players for example. That said, while I like the concept of that interior in general, I doesn’t really fit my perception of Ferrari, EV or not, despite the effort to bring a certain retro feel from vintage Ferraris to the table. This would be awesome in a Mini or a more utilitarian brand like VW. But let’s see how it connects to overall concept of the car, but I really don’t see appeal of an EV Ferrari.
View on Reddit #78009832

ShiftF14@reddit

The iPod is a great example. The click wheel was so intuitive, we take it for granted. As a piece of tech it was so aesthetically pleasing especially the nano.
View on Reddit #78020183

stoned-autistic-dude@reddit

I miss the third gen with the touch capacitive buttons and wheel. That was by far the best iPod I've ever owned. It needs a new hard drive and battery, but if I can find that thing I'd love to get it running again. I just don't want to have to download a ton of music to upload into it. I've grown too accustomed to getting new music every week on demand. Spotify has me by the balls at this point.
View on Reddit #78045418

gosukhaos@reddit

According to Ferrari that is the point and they're making to car to reach new users. Now I don't know what kind has the means to afford it and just so happens to not already own several models but that's their goal with the Luce
View on Reddit #78020502

Salty-Dog-9398@reddit

The hard part isn't designing stuff that looks pretty, it's doing so in a way that it is a useful item that can be mass manufactured with high quality and durability.
View on Reddit #78007216

Santa_Ricotta69@reddit

I know, I have a bachelor's in industrial design
View on Reddit #78007535

rohanv1992@reddit

My man, I think you need to work on your ego. Instead of defending your point by pointing to your degree, I think defending your point by words using the knowledge acquired by your degree would be more beneficial. The degree card, comes off douchey and pretentious.
View on Reddit #78020780

Santa_Ricotta69@reddit

The guys trying telling me something very simplistic like I'm brand new. What am I supposed to say? "Thank you?"
View on Reddit #78033702

WhiteHeteroMale@reddit

You could instead admit that you grossly oversimplified Apple’s design choices and Ive’s contributions. Start there.
View on Reddit #78038146

Santa_Ricotta69@reddit

The dude gentrified product design. He's the reason your phone costs two grand and has looked the same for fifteen years. Hooray.
View on Reddit #78038729

jesusrambo@reddit

Reddit moment
View on Reddit #78018628

Santa_Ricotta69@reddit

Tf am I supposed to say when someone's trying to tell me the basics of design and I have a degree in it 💀
View on Reddit #78033592

TheGeorgeForman@reddit

Nothing. You don't have to say shit
View on Reddit #78035477

Santa_Ricotta69@reddit

And yet, you felt the need to comment too. Everyone here needs to get a grip and stop being insecure
View on Reddit #78036265

TheGeorgeForman@reddit

Says the man flexing a bachelors degree. Everyone and their dog has one, settle down chief
View on Reddit #78036713

Santa_Ricotta69@reddit

How is that "flexing"
View on Reddit #78036817

TheGeorgeForman@reddit

Insane projection dude. Fighting for your life in these comments lmao
View on Reddit #78036934

BahnMe@reddit

lol sounds like the naive arrogance of someone just graduating.
View on Reddit #78024133

Santa_Ricotta69@reddit

I graduated fifteen years ago.
View on Reddit #78033721

BahnMe@reddit

That's too bad.
View on Reddit #78034016

Santa_Ricotta69@reddit

No need to take it personal, chief
View on Reddit #78034064

frost-bite999@reddit

which design school did you attend? asking because comparing Jony Ive to Dieter Rams is such a lazy, instagram take.
View on Reddit #78027060

Santa_Ricotta69@reddit

So you're asking in order to shit on my alma mater because you don't like that I critiqued your fave. Weird
View on Reddit #78034014

Revolutionary-Tie126@reddit

Call us when you get a PhD
View on Reddit #78019314

ChapekElders@reddit

Sweet as a completely unknown designer with nothing to their name, tell us more about how he didn’t actually do any real design.
View on Reddit #78017161

Santa_Ricotta69@reddit

Did I say that? I just said he's overrated. His work has led to an era of design homogeneity, brand loyalty, and lack of creativity. He represents aesthetic gentrification. Sorry that makes you feel personally attacked.
View on Reddit #78017457

frost-bite999@reddit

if you've spent any considerable amount studying design, you'd know that "ripping off" and "recycling" is a big part of the design process.
View on Reddit #78027384

Santa_Ricotta69@reddit

Nothing under the sun is original, sure, but he's come close to plagiarism.
View on Reddit #78033927

John_Sux@reddit

I agree, but you have to be a bit careful, saying stuff like that with that kind of garage. Bootstraps and that whole thing.
View on Reddit #78025557

argent_pixel@reddit

I'm sure the irony of your petulant statement is lost on you.
View on Reddit #78004572

BahnMe@reddit

Damn, you’re quite sensitive.
View on Reddit #78006227

PM_ME_YO_TREE_FIDDY@reddit

Dude has always been high on his own farts, I don’t understand how anyone can justify what he did there as some masterclass of design. It’s not the first time he’s produced turds either, but considering this is the guy who took [this photo](https://www.theguardian.com/technology/2025/may/22/iphone-design-guru-openai-chief-promise-ai-device-revolution#img-1)with Altman to announce whatever nothing burger their grand project is, I’m not really surprised.
View on Reddit #78003579

ChapekElders@reddit

He’s been responsible for some the design of some iconic device. Idk how you’d say something so silly.
View on Reddit #78004567

PM_ME_YO_TREE_FIDDY@reddit

I’m not saying he didn’t, he’s had great designs, but he thinks way too highly of himself which I’m guessing is a feature of most successful designers.
View on Reddit #78005693

ChapekElders@reddit

Where has he displayed such arrogance?
View on Reddit #78007250

UnknownColorHat@reddit

Putting the charging port on the bottom of a mouse, so when its charging you cannot use it. Absolute arrogant shit design.
View on Reddit #78010752

ChapekElders@reddit

That’s not arrogance? That’s just a silly design and doesn’t discount all the good things he’s designed.
View on Reddit #78017027

FourEyesAndThighs@reddit

I gave [several valid examples](https://old.reddit.com/r/cars/comments/1r04f0x/official_ferraris_first_ev_is_called_luce_with_an/o4g1p01/) in my comment earlier. today. The man was an egomaniacal design terrorist years before he was fired from Apple.
View on Reddit #78035019

ChapekElders@reddit

I’m not sure how those example demonstrate he was an egomaniac. I don’t think that word means what you think it means. Putting too much emphasis on form over function isn’t arrogance or egomaniacism lmao.
View on Reddit #78043363

FourEyesAndThighs@reddit

Putting your own ideas ahead of what people want is a literal definition of egomania. For example: People: We want ports. Jony Ive: It’s too thin to have Ethernet.
View on Reddit #78043594

ChapekElders@reddit

Hmm despite that Apple has been wildly successful. Interesting.
View on Reddit #78043852

FourEyesAndThighs@reddit

The examples I cited were all commercial failures that were driven by his ego. We’re done talking now.
View on Reddit #78044005

argent_pixel@reddit

Because I'm aware of the 80s German design he plagiarized for his one thing that made him famous. It's really simple. Jony Ive is an overrated idiot.
View on Reddit #78002709

ChapekElders@reddit

Calling design inspiration plagiarism is a new one.
View on Reddit #78004618

hhs2112@reddit

Lol, apple literally sued samsung for exactly that... 
View on Reddit #78011717

ChapekElders@reddit

So Braun should sue Apple for the iPod?
View on Reddit #78017088

hhs2112@reddit

By apple's warped logic, yes. 
View on Reddit #78020356

BucketsMcGaughey@reddit

Oh, I can. What he did to Apple user interfaces starting with iOS 7 set us back decades. He's a hardware guy who shouldn't have been allowed anywhere near UI design, and it showed. Yeah, maybe the skeuomorphic approach had been taken too far by applying woodgrain to apps and so on, but he threw the baby out with the bathwater. Is that a button? A status indicator? A link? All three? Sometimes one, sometimes the other? Who knows, but at least we got rid of those pesky bevels and gradients. It may be entirely unintuitive, but at least it looks clean, right? And honestly, his hardware designs weren't much better. Nearly everything he made had some massive flaw that was the result of his pigheaded refusal to consider what people actually need a device to do. What's this song playing on my iPod Shuffle? I'll never know, there's absolutely no way to find out. But at least it looks clean, right? The keys on my $2500 MacBook Pro just randomly stick for no reason, but hey, it shaved 1.5mm off the thickness of the device, which absolutely nobody asked for, so that's fine. And that nice clean design is ruined by the need to use dongles to plug anything into it, but never mind. I could go on. Man's a fraud, and this Fisher-Price My First Car design would be great in a Fiat Panda, but this is *Ferrari*.
View on Reddit #78007277

pr000blemkind@reddit

People think that they are still hiring young Jony Ive from Steve Jobs Apple, that guy is long dead, he is clearly not peak visionary anymore.
View on Reddit #78005839

JefferyGiraffe@reddit

I’m not sure this is upwards
View on Reddit #78046680

ItsAndwew@reddit

I mean he's made some of apples most iconic designs.... Lmao
View on Reddit #78004338

Windows-XP-Home-NEW@reddit

I just wish they’d bring the touch bar back but not replace the F row with it. For the longest time ever you could use it to scrub through YouTube ads lmao
View on Reddit #78006883

GimmeChickenBlasters@reddit

> I just wish they’d bring the touch bar back but not replace the F row with it. What did you use it for? Some kind non-button like feature for a specific app? Forcing users to sight type is objectively bad from a UX perspective, especially considering software developers are one of the biggest demographics.
View on Reddit #78034003

Windows-XP-Home-NEW@reddit

Yeah, so bring it back but put it above the F Row rather than replacing it entirely.
View on Reddit #78042002

GimmeChickenBlasters@reddit

Cool, but I asked what you use it for because I'm curious why you want it back.
View on Reddit #78046012

Windows-XP-Home-NEW@reddit

Emojis, video scrubber, Siri, media controls, probably more I’m forgetting
View on Reddit #78047704

hutacars@reddit

Eh, SponsorBlock automates that, which is a much better solution IMO.
View on Reddit #78041611

Windows-XP-Home-NEW@reddit

Right, but no other tool to date allows you to *scrub* through the ad. If for whatever reason you saw something you could also rewind it. And the fact that it was technically a hardware based solution to ads and not software based, makes it even cooler.
View on Reddit #78041811

Smart-As-Duck@reddit

I quite like the touchbar. I hated the idea of it before I got it, but it’s actually pretty nice.
View on Reddit #78044946

india2wallst@reddit

I really like the touch bar. It's so useful if the app integrates it well.
View on Reddit #78033934

strangway@reddit

Name 2 industrial designers who are better than Ive without having to Google them.
View on Reddit #78020568

jamesgilboy@reddit

the touchbar on its own made me hesitant to ever buy another apple product. the shit new interface and obvious cheapening of build quality is only making me more certain that they're not worth my money.
View on Reddit #78018457

Richandler@reddit

Notably his OpenAI project is nowhere to be found after their huge announcement.
View on Reddit #78018392

I-STATE-FACTS@reddit

It’s funny how you present that as a fact when it’s just speculation. Ive continued to design for apple through his own company after he left apple.
View on Reddit #78017734

businesskitteh@reddit

The exterior looks like it’s been t-boned. Do they do they on the lot or….?
View on Reddit #78046347

StrangeSmellz@reddit

What lesson can r/cars teach Ferrari
View on Reddit #78007670

pleasedonotredeem@reddit

I can only speak for myself, but whatever Ferrari has been doing hasn't been working for me. I know they are doing well financially, and I'm not a car company expert, but I do know that as an early 40's car enthusiast with the means to buy a Ferrari, I don't want one. I don't really want any Ferrari made after about 1990.
View on Reddit #78044056

equitymans@reddit

This is the type of comment that lacks such a level of understanding of corporate decision making and its consequences long term that it's the very reason the equity markets are so inefficient and easy to dominate lol
View on Reddit #78037180

StrangeSmellz@reddit

What course are you selling?
View on Reddit #78038500

jh125486@reddit

From a financial standpoint? Nothing. But as a statement of purpose, they suck. They just also make you prove your loyalty by adopting a few “character-building” models first. Think of it less as depreciation and more as… tuition. You’re paying to enroll in Advanced Ferrari Ownership, where the prereq is losing six figures on a car you never actually wanted. Seems like the opposite of what /r/cars is about.
View on Reddit #78008279

kratos61@reddit

Not that I'd be interested in, or can afford, and EV Ferrari, but the interior looks very good.
View on Reddit #78026933

Hell_Maybe@reddit

I fail to see the issue here, this already looks cooler than any other EV interior on the market.
View on Reddit #78023975

PhilosopherChemical1@reddit

It could totally work if they use lightweight batteries, like solid-state ones. EVs have a ton of instant, reliable torque and power. If you can make the car lighter than an ICE with more power, it'd be better than what Ferrari's making now. We might argue about the analog feel, but when was the last time Ferrari really truly made an analog car, with hydraulic power steering and manual gearboxes? That ship sailed over a decade ago. The only thing remaining is sound, and at that price you're better off going with boutique remanufacturers like Singer or Ring Brothers. The Ferrari of old is dead. At least they can try to innovate in an EV world. People just buy the badge anyway. Honestly, it's a great time to be an enthusiast if you're mechanically inclined; people are building V10s and 4-rotor engines in their garages that sound way better than any V8 or V12 that Ferrari is currently offering. We now have personal 3D scanners and desktop CNCs to fabricate components that would've been so expensive to make two decades ago. Food for thought.
View on Reddit #78002172

gosukhaos@reddit

They're making it for China basically. There's no market for Exotic EVs in the west
View on Reddit #78020831

skepticaljesus@reddit

Rich guys primarily buy $1m hypercars for the sounds of the engine. There's only so much "go fast" you can realistically appreciate and your wife and country club dentist friends don't want to be in your car when you go 0-60 in 2 seconds. But you can always show off the roar of the engine.
View on Reddit #78004265

jh125486@reddit

I have no issue with EVs… I have issue with the massive amount of touch and unintegrated screens. That being said, a pure-EV exotic does not make sense for the buyer.
View on Reddit #78002486

Ferrarisimo@reddit

Setting aside that I think Ferrari making an EV is the most nonsensical thing ever, those pictures show a surprising amount of physical switches and touch controls. Regardless of what I think of the design of those controls, the fact that there are so many buttons shows they’ve at least learned a lesson that touch screens and haptic buttons in a car are stupid.
View on Reddit #78008029

jh125486@reddit

In the end it doesn’t matter since they’ll make you buy two of these just to be able to get on the list for the model you really want.
View on Reddit #78008356

woodsides@reddit

Ahh yes the "wife's Ferrari" as my dealer put it.
View on Reddit #78009068

Area51_Spurs@reddit

The cockpit could be made out of actual cocks and they’ll still have a waiting list 3 years long.
View on Reddit #78002393

ryzenguy111@reddit

Looks like a restomod lol
View on Reddit #77999354

ElegantBiscuit@reddit

Maybe its because I spend a lot of time in the tech space and also weirdly the overlanding camper space, but to me this looks like DIY vaporware tech startup chic to me. Like two humane pins mounted to a dash and they brought in teenage engineering to design the aesthetic. Simple flat surfaces because they're easy to manufacture for cheap, with basic retro style gauges and toggle switches you can buy on amazon for $5 for a 4 pack that look a lot like the control center for a DIY battery bank setup.
View on Reddit #78012139

hosky2111@reddit

> Simple flat surfaces because they're easy to manufacture for cheap, with basic retro style gauges and toggle switches you can buy on amazon for $5 for a 4 pack that look a lot like the control center for a DIY battery bank setup. Custom-shaped [presumably] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment. Having any degree of analogue gauge/clock also makes it a massive outlier.
View on Reddit #78026389

Recoil42@reddit

>Custom-shaped \[presumably\] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment. Mate, they put custom shaped OLEDs [in the Mini these days](https://www.press.bmwgroup.com/canada/article/detail/T0425659EN/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9?language=en). They're not nearly as exotic as you're suggesting.
View on Reddit #78037929

hosky2111@reddit

In the Mini, there’s a single “circular” panel, that is the only display on the vehicle. If you look at the [production car](https://www.mini.co.uk/content/dam/MINI/common/Range/new-generation/cooper/3-door/bodytype-hub/mini-F66-ICE-standard-equipment-narrow.webp), it isn’t even a full circle - it evidently has the display driver at the bottom of the screen, which is pretty old tech (similar to the moto 360 smart watch from 2014, no modern circular OLEDs have this) - it’s a bit misleading linking to some press release with fake renders rather than the actual car, it even says: > The screen designs shown may differ in production vehicles This has the gauge cluster display, which is a large panel with three holes cut through the centre, then the centre display, which has a circular cutout in the corner. Then there’s a physical gauge needle and clock hands, and another display[s] behind. It’s also selling at lower volume, and while a circular panel could be sold to other buyers, these are entirely bespoke.
View on Reddit #78056997

Recoil42@reddit

All of what you're saying is technically true. None of it is material or meaningful. Custom OLED is custom OLED, squinting at the design specifics of a particular example or at things like scale isn't going to change that. I follow the industry closely, the call out of Ferrari using a custom OLED shape just isn't that novel or interesting, and it isn't actually something they're doing at great expenditure. There are plenty of cars and consumer devices doing that these days. Cadillac is doing the same thing, for instance. Shaped OLED is simply the next big push for both LG and Samsung Display.
View on Reddit #78085614

hosky2111@reddit

Honestly don’t know why I’m responding because this just makes zero sense: - “there are plenty of cars doing it” -> names Cadillac, a premium car brand - “just isn’t novel or interesting” -> “shaped OLED is the next big push…”, you literally refuted that one yourself - The point of scale and expenditure is also ridiculous, given Ferrari sell ~14k cars a year total, brands like Cadillac sell ~200k, it’s a lot easier to recoup the manufacturing cost when selling an order of magnitude more units The point is that this is competing against brands like Aston Martin, and appears to be a cut above in terms of technology and interior finish.
View on Reddit #78086399

Recoil42@reddit

>names Cadillac, a premium car brand Reminder that your original assertion was *"....custom-shaped \[presumably\] OLED displays aren’t cheap, and are a lot more advanced than what 99% of cars have today, including in the luxury/high-end segment."*
View on Reddit #78087175

hosky2111@reddit

Yes, there are some brands in high-end of the market doing it (lucid being another one, they’re in that 1%), but in these cases, the displays are one of the key selling points of the cars - so taking it entirely for granted here is just stupid. The rest of the market - Aston Martin, Rolls Royce, Bentley, BMW, Mercedes, etc are still largely using rectangular LCDs, or at best rectangular OLEDs. Porsche just unveiled their new interior in the cayenne, and the display implementation is far less interesting/bespoke than what’s being done here. It’s not just cutting edge from a technology perspective, but implemented in a way that pays respect to the heritage of the brand. Just appreciate good design instead of hating whatever’s new.
View on Reddit #78087784

Recoil42@reddit

>but in these cases, the displays are one of the key selling points of the cars - so taking it entirely for granted here is just stupid No one said anything about taking it entirely for granted — it's just not that exotic. There are nice touches to discuss with Ferrari's design, but the masked OLED alone isn't some sort of pioneering thing no one's ever done before or achieved at exorbitant cost. It's just a *pretty good* design iteration in-line with the rest of the industry and *about what you'd expect* for a new model from a prestige brand in 2026.
View on Reddit #78089355

SonicCharmeleon@reddit

yeah bro just order it on amazon wtf are you talking about.
View on Reddit #78049228

ryzenguy111@reddit

Teenage Engineering is exactly what this reminded me of, you’re dead on
View on Reddit #78013266

Aromatic_Fail_1722@reddit

You say it like its a bad thing!
View on Reddit #78007704

GVIrish@reddit

It is a bad thing when Ferrari has deployed that across the entire lineup. Retro can be cool in small doses but Ferrari is A. overdoing it and B. the retro + futuristic mash up ends up looking disjointed. In this case there are some excellent individual elements but the sum of the design looks like an Apple interior overlaid into a Ferrari and doesn't look befitting of a car costing several hundred thousand dollars in my opinion.
View on Reddit #78088014

Recoil42@reddit

It kinda is a bad thing. It's not very original and is basically entirely derivative of the Singer aesthetic. I much prefer what Bugatti's done with the Tourbillon. There are a lot of new interesting takes on driver displays these days too, like in the Xiaomi YU7 and BMW iX3.
View on Reddit #78037660

HighHokie@reddit

In general I like it, but feels out of place in a Ferrari. 
View on Reddit #78078852

DJAllOut@reddit

What in the Fisher Price is this
View on Reddit #78076301

10XL@reddit

I like this but don’t think it suits Ferrari. He should have collaborated with McLaren or Aston Martin.
View on Reddit #78071599

Many-Manufacturer867@reddit

What Jony did at Apple was genius. The steering wheel is pretty dope with the F1 nods. But the lazy, cheap “iPad” design looks like something that Tesla would come up with. Don’t know what Ferrari was thinking here.
View on Reddit #78071479

aykevin@reddit

Ive is a great designer for the mass, but he's not a designer for luxury.
View on Reddit #78066874

Operator_Hoodie@reddit

This guy managed to make it look like a Mercedes.
View on Reddit #78063071

HungryOne11@reddit

I like the steering wheel... Thats it
View on Reddit #78060195

hotcornballer@reddit

Good of Johnny here was probably payed an ungodly amount here and this looks as if you typed into an AI "take the apple watch but make it a car dashboard" Non mentioning the fact that all this metal is going to add so much weight to what I'm assuming, looking at the purosangue for example, a pretty fat car.
View on Reddit #78003901

subminorthreat@reddit

You’re behaving like most cars right now doesn’t slam a tablet onto the front panel, with ugly af UI.
View on Reddit #78027920

ow_windowmaker@reddit

Most cars don't cost 2 million dollars.
View on Reddit #78030504

subminorthreat@reddit

This one supposed to be around 500k. And I also invite you to check lamborghini revuelto’s iPad, which is also prices somewhere near. 
View on Reddit #78055078

SopranoCrew@reddit

a lot of people are waxing about how terrible this interior is and i’m not sure why. has there ever been a decent ferrari interior? every single model, from Testarossa to 360 to California to 812 has had a mediocre interior.
View on Reddit #78054875

uGlixie@reddit

Doesn't feel like a luxury Ferrari SUV with that interior
View on Reddit #78054843

AhoSeaweed7775@reddit

Looks underwhelming and cheap imo. What a pointless collaboration. However if they get Ive to do the voiceover for their product video, at least that’s some money back. I miss his voiceovers whenever a new iPhone comes out, that made them sound like the greatest things ever.
View on Reddit #78054628

mmbc168@reddit

Looks retro, I kinda like it. Not saying anything about the powertrain.
View on Reddit #78053880

desimaninthecut@reddit

I like how Ive retained certain analog aspects. It’s ironic that a tech designer sticks to analog when almost all automotive designers are increasingly moving towards a complete digital overhaul.
View on Reddit #78052442

futuredreampop@reddit

Very retro mininalist; almost like a high-quality version of Tesla interiors. I like it.
View on Reddit #78049808

WCWRingMatSound@reddit

I’m not in the tax bracket to buy one new or used.  I …I like it? There are some weird touches like the Prius-esque shifter and an analog clock right next to the digital one, but overall it seems to strike a balance between usability and style. Theres a tablet, but it has physical switches. The launch button looks like a fun “DONT PRESS THE RED BUTTON” switch as opposed to being hidden in software.  I’m not a ultra sports car purist (see line one above), so I’m sure the traditionalist are not happy with several components, but I’d be thrilled with an iteration of this design in the future. 
View on Reddit #78000040

JacksterTO@reddit

That's exactly what Ferrari owners want... "Toyota Prius-esque shifters"... 🤣
View on Reddit #78049769

19Black@reddit

Looks terrible
View on Reddit #78049028

ItsReallyS13Silvia@reddit

The steering wheel is a masterpiece. Curiously, the interior of their first EV is much more traditional than their recent combustion engine models.
View on Reddit #77999165

stoned-autistic-dude@reddit

That steering wheel is a work of art. The things I'd do for that kind of wheel with an airbag in my S2000. It's gorgeous.
View on Reddit #78045567

taticalgoose@reddit

Judging by the responses you got, I'm in the minority here but I think the buttons around the wheel look really tacked on and I'm not a fan on replacing the turn signal stalk with buttons. It would be cool in a restomod without all of the controls on the wheel but given all they're trying to do with the wheel I'd like to see the buttons integrated better.
View on Reddit #78003923

380e497DDfG@reddit

Ferrari’s always had turn signals as buttons though?
View on Reddit #78017768

taticalgoose@reddit

I wouldn't say always. I think they switched to buttons on the 458. That doesn't stop me from disliking them.
View on Reddit #78025108

JournalistExpress292@reddit

It looks like a modern version of the old school steering wheel.
View on Reddit #78017575

BigOldButt99@reddit

Yeah this is all so strange to me. I don't think it looks bad honestly, I like the switches and I like the wheel, but it really does look like a restomod interior, or like if ferrari made a "futuristic" concept car in the 80s, this is what the interior would look like. You would think they would put this sort of interior of the base sports cars, not an EV, when the base sports coupes have horribly modern interiors with...touchpads as a start button on the steering wheel...
View on Reddit #78015852

GEAUXUL@reddit

I agree, but where is the airbag? That’s the main reason why steering wheels don’t look like that anymore. 
View on Reddit #78008346

ItchyMcHotspot@reddit

Initially l groaned at the screens, but the more l looked the more it appealed to me. Lots of Ferrari 308 going on and they really leaned into industrial design, which is expected considering it’s Jony Ive. You know it’s just a matter of time before they reintroduce actual gauges and charge a premium for it.
View on Reddit #78000412

flGovEmployee@reddit

This one has real gauges I think, at least that's the way I read the article.
View on Reddit #78005045

DrRi@reddit

yea i dig this quite a bit. Simple steering wheel, physical switches (toggle switches even!) and real gauges! I think the binnacle design itself could be more elegant though
View on Reddit #77999757

ItchyMcHotspot@reddit

Are they real gauges? At first l thought it was just a screen but now l’m not sure.
View on Reddit #78000505

flGovEmployee@reddit

Based on the article I think yes. Which is good! I really hate the digitial gauge clusters, so to see Ferrari leave them out would have been really discouraging. I really don't like how much it looks like they are on a screen though. If that's the compromise it takes to get EV proponents not to hate on them for not being a screen, so be it I guess.
View on Reddit #78005007

ElChaz@reddit

They're a combination. It's a physical needle with an OLED screen behind.
View on Reddit #78004670

parasthesia_testicle@reddit

yes it says so in the article
View on Reddit #78003217

CuddleTeamCatboy@reddit

I love the steering wheel, it's so refreshing to see in the current era of fat two spoke wheels.
View on Reddit #78004222

Tonyn15665@reddit

I love the steering wheel but the rest looks a bit boring to be frank. The little details look so nice (especially the matte alum surface), but overall its a bit uninspiring for some reason.
View on Reddit #78003345

turboash78@reddit

Pathetic. 
View on Reddit #78045300

Dopplegangr1@reddit

And you thought SF90 depreciation was bad
View on Reddit #77999636

aprtur@reddit

It's pretty much an EV Purosangue, no?
View on Reddit #78043227

Worms-Oh-God-Worms@reddit

Shoutout to them putting an analog clock of all things in this
View on Reddit #78000401

aprtur@reddit

It's a little more strange than that - the clock hands are real, but everything behind it is a screen.  They have it turning into a compass in some of the promo videos.
View on Reddit #78043155

aprtur@reddit

It's not, it's a screen that mimics one.  Still neat to have it, but it's not real.
View on Reddit #78042919

Maximilianne@reddit

I actually like the steering wheel and I like the idea of the tablet having switches
View on Reddit #77999556

turdbogls@reddit

The steering wheel is awesome....obviously modern but has that classic metal spoke design of the vintage Italian cars
View on Reddit #78042644

Vtakkin@reddit

It looks exactly like an Apple car would look, I don't see any real brand/design identity coming from Ferrari at all.
View on Reddit #78040780

tool581321@reddit

This is gonna fail só hard.
View on Reddit #78039453

s3cf_@reddit

one tablet here, one tablet there. ok
View on Reddit #78039394

Wuddntme@reddit

No engine, no Ferrari!
View on Reddit #78037912

johnny_ringo@reddit

Bad renderings for a luxury brand. Weird move from Ferrari.
View on Reddit #78036493

MLPorsche@reddit

sorry but if you want things to look and feel expensive then analogue is the way to go
View on Reddit #78036332

Car-face@reddit

I was about to joke about making it look like a 10 year old iPhone, but.... that's basically what he's done. Yikes.
View on Reddit #78036176

Fappy_as_a_Clam@reddit

I can't imagine getting an EV Ferrari. Will they be piping artificial noise in or something? One of the best things about Ferraris are the sounds. I imagine driving one is an inherently visceral experience that it being an EV would ruin almost entirely.
View on Reddit #78035885

yeahnahokay@reddit

That is genuinely abysmal stuff.
View on Reddit #78032606

SchrodingerHat@reddit

I like the steering wheel. The screens look like a first generation ipod touch.
View on Reddit #78032576

SJSEng@reddit

if apple is involved it won't be repairable and will be too expensive.
View on Reddit #78031557

hi_im_bored13@reddit

personally not a fan, much prefer the current ferrari interior in e.x the roma, why is the shifter so short & small, why not give it some stature then the instrument cluster & displays looks far too tall, why not a trapezoid like the older ferraris, so square
View on Reddit #77999375

woodsides@reddit

Yeah I'm not sure about this one. The steering wheel and instrument cluster almost looks like it's from some sort of a bare-bones utilitarian vehicle. I'm sure it's made of premium materials but this is not what I expect from Ferrari. That gear shifter is terrible. That screen looks like something that belongs in a Rivian. I'm disappointed to say the least. >the climate is cute Looks really good. It's the only saving grace in the interior imo.
View on Reddit #78009337

leo-g@reddit

Utilitarian is the point. Utilitarian is the new luxury. The users want to believe that they are Tony Stark with Iron Man controls infront of them.
View on Reddit #78029838

hi_im_bored13@reddit

> I'm sure it's made of premium materials Yeah the saving grace is everything is either gorilla glass or cnc'd aluminum w/ a promise of tight tolerances I'm not a fan of the choice of OLEDs for static readouts either, thats a worse case scenario for the tech, & with all of these setups they make it look good in the renders but irl you see the blueish tint from the distance from the screen to the glass w/ current screen tech I much prefer manufacturers just being honest & putting a bright rectangular-ish screen
View on Reddit #78010788

bakedvoltage@reddit

could they not have at least just put the screens into the dash? I don't understand this floating ipad trend
View on Reddit #78008655

Violetstay@reddit

This interior would have looked great in 2010.
View on Reddit #78029157

W9967@reddit

If that switch gear will feel and sound as notchy as I imagine it to be, it’s going to be a tactile heaven in there. I’m fine with the retro modern look but don’t understand why they skipped physical dials? The steering wheel reminds of the GMA T50 I think this has a lot of potential. Reserving judgement until it’s in a car. If this was in a resto mod, people would be raving. I don’t understand what this sub wants. This is a good first step for Ferrari to bring back physical buttons and tactility.
View on Reddit #78000765

Late-Abies-25@reddit

There’s a video of the button sounds floating around! Everything sounds perfect.
View on Reddit #78027699

W9967@reddit

Can you share a link to it?
View on Reddit #78028467

Aromatic_Fail_1722@reddit

"We want less fuss in interiors, back to the roots" "Ferraris have become too plush and luxurious on the inside" \> Gorgeous sleek steering wheel with minimal fuss \> Very cool & analog looking dials straight from the 80s \> An inevitable screen but not oversized and features physical buttons \> Gorgeous materials "Worst interior ever" "This doesn't look like a luxury car" To be fair, I don't like the weird handle below the screen but I understand its function to rest your hand on it. Other than that, this looks ace to me.
View on Reddit #78003082

hosky2111@reddit

Even funnier is seeing the inevitable “I prefer the current interior [in the roma]”… which was almost universally hated for its use of capacitive buttons and “tablet strapped to the dash” centre-screen. The new thing sucks and the old one was better… until there’s a *new* new one.
View on Reddit #78026761

vexx786@reddit

You can reposition the screen with the handle. The Ferrari website goes in depth on various aspects of the interior. There are a lot of cool details.
View on Reddit #78025753

NowChew@reddit

I absolutely love it as well. Hope the exterior is similarly retro clean.
View on Reddit #78015398

Tiny-Art7074@reddit

Looks like crap.
View on Reddit #78026420

B00marangTrotter@reddit

So I got to buy a Ferrari to get buttons, dials, and switches in an EV? Great.
View on Reddit #78026125

AKADriver@reddit

No thanks, I'd rather have a proper Luce, aka the Mazda 929.
View on Reddit #78025994

CivilC@reddit

This looks iPhone in the worst way. Some of these literally look like you enlarged an Apple Watch and put it as the infotainment
View on Reddit #78025254

hawaii_dude@reddit

The writer needs to turn down the fanboyism and hyperbole down a notch. I know click bait is what sells but cmon. > What you’re looking at here is arguably the most consequential car interior, well, ever. Really?
View on Reddit #78024506

Theteacupman@reddit

Very retro modern look here. Although I am not a fan of the infotainment screen as it looks like a giant Apple Watch Ultra
View on Reddit #77999543

Toredo226@reddit

I think he nailed the utility of it, finally we get the correct mix flexible tech and tactile utility. It's way more purposeful and how it should have been all along, as opposed to the bland, unneeded giant screens we're getting in cars these days. When everything is a flat screen you lose dimensionality and it's visually and experientially boring. The clock is a good example, playing to the strengths of each element, by having the physical clock components resting over a display, you get that dimensionality of the physical but also the flexibility of digital. This video showcases it well: https://www.youtube.com/watch?v=6Wv1btxCjVE Design wise though I don't love it, a bit bland and not very aesthetic, no sweeping lines, ipad shapes, very minimalist. But hope this translates to other cars utility-wise, with that blend of tech and tactile function used where they have their strengths. Especially premium ones so they feel premium again. Like Porsche going to all-digital tach is lame. This is a much better integration.
View on Reddit #78024169

hellish_ve@reddit

I really like it, would love to see all that in a brown leather interior, Im all in for "simpler" design too. Also, anybody who has used apple stuff knows how premium they feel, so I guess its cool!
View on Reddit #78002258

willpc14@reddit

>Also, anybody who has used apple stuff knows how premium they feel, so I guess its cool! Everything Ive's designed felt cheap and terrible. Not to mention it broke prematurely and sucked for usability when it was working. That man is a design terrorist.
View on Reddit #78002454

hellish_ve@reddit

yikes, too much hyperbole really takes away from your opinion.. I dont know what kind of apple products have you used or owned, but I personally have a STILL working 2012 unibody macbook pro, a 2023 macbook pro, I had an ipod touch since 2009 up til 2014 and I gave it away, it died in 2019! And non of my iphones have failed yet, have only owned the 4S since 2011 up till 2017, and im still rocking my iPhone 12 from 2021. An iPhone 4 STILL feels premium to this day. I can totally understand if you dont like apple bs ecosystem, stubborn decisions. horrible price gouging tactics and all the snobbery, for sure, but their products do feel premium and good quality.
View on Reddit #78022509

star_trek_lover@reddit

The guy had his problems but his designs were almost always sleek and premium. The original iPhone, iPad, MacBook Air, the various generations of iMac. They were all compromised on functionality compared to competitors, but the design frequently more than made up for it in the eyes of consumers.
View on Reddit #78005700

beermit@reddit

I had the same thought, that screen looks like a giant apple watch and I'm not a fan of it. Then again I'm nowhere near the market for this thing so it's moot, I guess.
View on Reddit #78013324

maeshughes32@reddit

I'm really digging the steering wheel setup including gauge cluster. Rest of it I hate.
View on Reddit #78010749

elantra6MT@reddit

Squircle
View on Reddit #78022734

jorsiem@reddit

My opinion of this interior depends entirely on how the car is going to look like.
View on Reddit #78022733

Mrr_Bond@reddit

I honestly don't hate it? Maybe that has more to do with how bad their interiors have been lately that anything is an improvement, but I see a good number of real switches and buttons sooo
View on Reddit #78022674

amppy808@reddit

Wow, Jony Ive is really outdated
View on Reddit #78022472

devastationz@reddit

I’ll like it when it’s worth 7 dollars in 8 years.
View on Reddit #78022450

AlGunner@reddit

Ive never driven in a supercar, but if I did I would want it to feel like something beautiful and special to sit behind the wheel. This design isnt doing it for me.
View on Reddit #78021848

Eburon8@reddit

It's a Ferrari for kids, right? Like, a small electric go-cart? Right?
View on Reddit #78021291

brahlicious@reddit

Looks fantastic, brilliant move by Ferrari imo. Make it completely different from any Ferrari on sale, a whole new product that doesn't dilute their flagship cars too much.
View on Reddit #78021003

ignobleprotagonist@reddit

reasonably sized touchscreen, lovely gauges, lots of brushed metal and rotary/toggle switches and a minimal, thin-rimmed steering wheel. beautiful.
View on Reddit #78020718

Drzhivago138@reddit

I guess Mazda no longer owns the name?
View on Reddit #78019470

Savage-September@reddit

Yuck!
View on Reddit #78019099

Slasher1738@reddit

Hate it
View on Reddit #78018761

blr1g@reddit

The interior design with the dials and switches makes it look like an Italian espresso machine.
View on Reddit #78018256

CorporalClegg@reddit

"Better hold on babe. I'm putting her in perfo"
View on Reddit #78017930

EloeOmoe@reddit

Car industry: "Touch screens over functionality is actually bad and we need to orient away from it." Ferrari: "Guys guess who we just hired!"
View on Reddit #78004974

V12MPG@reddit

Ferrari and Ive would agree with you. Interesting read: https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive > Jony Ive created the iPhone to be the everything device. … The touchscreen was the solution to a specific problem: how do you build one device that does everything? > Then carmakers looked at a product that sold billions of units and said, we should put one of those in the dashboard. But they took the wrong lesson. Your car isn’t supposed to do everything. It’s supposed to be a car. > Ive knows this. … “To use touch in a car is something I would never dream of doing, because it requires that you look at what you’re doing.” > He paused. “Touch was seen as almost like fashion. It was the most current technology. ‘We need a bit of touch.’ And, ‘You know what we’re going to do next year? We’re going to have an even bigger one.’ That’s just the wrong technology to be the primary interface.” > So the man who inadvertently ruined car interiors is back to fix them. And on a Ferrari, no less — the new Luce.
View on Reddit #78016023

EloeOmoe@reddit

That's the joke.
View on Reddit #78017631

slashkehrin@reddit

If they spun off Dino as an electric sub brand (i.e Polestar, Alpine), this would be incredible.
View on Reddit #78016965

costafilh0@reddit

Nobody's dream car. 
View on Reddit #78016831

EducationalCrazy5042@reddit

i have vomited into my keyboard, cheap, ugly, unergonomic disaster.
View on Reddit #78016739

alfredadamski@reddit

If I were in the tax bracket, I'd order one and ask Ferrari to kindly change the badge to "Lettucce", so I am the only and proud owner of an Ferrari Lettuce.
View on Reddit #78016573

Disastrous_Map_6038@reddit

He managed to actually make it look like you're driving an Apple Watch, which is impressive in a weird way. I actually like some of the design, but it seems pretty minimalist for a Ferrari.
View on Reddit #78016440

Sweet_Session_9470@reddit

The steering wheel is great. Not a fan of the rest.
View on Reddit #78016221

VDD65@reddit

We want to drive a Ferrari, not an Apple car....
View on Reddit #78016091

nukleabomb@reddit

This looks like something that should be on their Icona series. Interesting choice for their EV SUV. Does this also mean a retro futuristic exterior?
View on Reddit #77999324

NowChew@reddit

Fingers crossed that it does!
View on Reddit #78015346

ASZD_@reddit

This looks exceptionally cheap, remove the badge and it could be any sub 30k EV
View on Reddit #78014873

Personal_Rule3904@reddit

It's got that "my first fewawiii" vibes. Really looks like a kids toy.
View on Reddit #78014853

H1Supreme@reddit

The overall aesthetic is cool, but WTF with the tacked on iPad look. Everyone hates that shit.
View on Reddit #78013816

apoctank@reddit

Is that the Bay Bridge and Mount Diablo in the background of pic 14?
View on Reddit #78013650

KrampusBeats@reddit

I thought this was a new gaming setup before i looked closer
View on Reddit #78013642

OpenlyBiCoastal@reddit

Man does Jony Ive LOVE that radius curve. Looks more Hyundai than Ferrari.
View on Reddit #78013626

InvasionOfScipio@reddit

This looks like something Logitech would mock up in 2008 for an advertisement of an “unofficial” Ferrari.
View on Reddit #78013335

CiraKazanari@reddit

This looks like straight shitn
View on Reddit #78013169

fuzzypetiolesguy@reddit

I cant stand floating screens in any car - this looks awful.
View on Reddit #78013142

belmondoX@reddit

looks like something from chuck e cheese what
View on Reddit #78013011

Particular-Fun856@reddit

I’ll need to see it in person or non renders at least before judging. I hated the 12cilindri at first but love that car over the 812 now.
View on Reddit #78012023

Low-Umpire236@reddit

Personally not a fan but I know he’s a car enthusiast who owns a lot of fancy cars so maybe he’s quite intentional. The rounded rectangles don’t suit.
View on Reddit #78011883

Roozbeh_m@reddit

This would have been a fantastic interior for a retro style EV like the Hyundai N vision 74, but for a Ferrari it's just ridiculous.
View on Reddit #78011834

captstinkybutt@reddit

Lmao that interior looks cheap as hell
View on Reddit #78011724

Roozbeh_m@reddit

They should have named it iFerrari
View on Reddit #78011562

I_hate_being_alone@reddit

I love it.
View on Reddit #78010631

pyroxyze@reddit

literally looks like a kia with a bodykit, absolute trash
View on Reddit #78010629

Hyperius999@reddit

Thanks, I hate it
View on Reddit #78009563

physh@reddit

More unreliable Italian electronics?
View on Reddit #78009389

DDz1818@reddit

Looks like a toy honestly.
View on Reddit #78009026

gypsyhobo@reddit

I feel like I need to see the actual car before making a decision but it feels really boxy
View on Reddit #78008780

bakedvoltage@reddit

2 fucking ipads just floating on the screen what in the ever loving hell are we doing
View on Reddit #78008581

KlM-J0NG-UN@reddit

If there's anyone I wouldn't allow to design my cars interior, it's Jony Ive. Exterior sure.
View on Reddit #78008580

Anteater_Reasonable@reddit

Jony Ive could’ve used this opportunity to make something truly special and avant-garde, but he totally phoned it in. Car enthusiasts have been complaining about car interiors having “iPads” tacked onto the dashboard for years, and now it’s actually a fucking iPad. Soulless.
View on Reddit #78008472

Designer-Salary-7773@reddit

Some of this feels a great deal like those toy “cockpit” throttle quadrants and yokes for sim drivers.  I want large switches which are always in the same place and I can locate by feel 
View on Reddit #78008363

flipper_gv@reddit

Looks more like high end Chinese EV than exotic Italian. I'm no car designer, but I would have thought Ferrari would have gone in the direction of "this is an electric but it's still 100% a Ferrari" instead of going full "high-tech badly integrated screens everywhere".
View on Reddit #78008347

Hardac_@reddit

The more Ferrari is changing, the less FOMO I feel for not being able to afford one. Yikes.
View on Reddit #78008178

8N-QTTRO@reddit

Well, shit. It certainly looks like an Apple product.
View on Reddit #78007703

StrangeSmellz@reddit

They will sell them all since r/cars hates it
View on Reddit #78007640

gosukhaos@reddit

Really dig the wheel and overall dash but the instrument cluster and infotainment look like a couple of iPad mini
View on Reddit #78007449

Supra-A90@reddit

This better be $50k USD to compete with Xiaomi su7.. After all: Where is the Ferrari heritage, what makes this unique, i expect fake noises, it'll be heavy like every other ev. I hope they don't produce this as it'll be the death of Ferrari.... Don't care for gimmicky i-Phony pun intended interior....
View on Reddit #78007409

ikilledtupac@reddit

What the fuck is that 
View on Reddit #78007404

lynch1986@reddit

Jesus Christ, I hope it looks better in the metal, because that looks like a childs toy.
View on Reddit #78007189

No_Spot_6459@reddit

This is going to be a huge mistake for Ferrari. Nobody asked for this.
View on Reddit #78007160

Windows-XP-Home-NEW@reddit

I hate this. The infotainment and gauge cluster especially scream Apple.
View on Reddit #78006944

V4_Sleeper@reddit

i like the retro modern look
View on Reddit #78006924

RiftHunter4@reddit

I actually like it. It doesn’t feel over designed, and it's got some classic Ferrari hints in it. Im kinda curious to see what they do for an EV. I'm thinking it'll be something like the old Mondial where they try to make something a little more practical. I dont think an all-in sports EV would fare well, but a daily driver Ferrari has always been kind of elusive. But that's what EV's excel at.
View on Reddit #78006759

InZomnia365@reddit

I actually dig it. Very nicely done retro-futurism IMO.
View on Reddit #78006433

avoidhugeships@reddit

Why buy a Ferrari with the same cheap screen interior like everything else. Same shitty powertrain as any common EV.
View on Reddit #78006179

Zudop@reddit

Wheel looks cool, rest of the interior looks weird and cheap for a Ferrari
View on Reddit #78006071

FlorydaMan@reddit

That wheel is gorgeous tho
View on Reddit #78005861

MDA123@reddit

The interior is polarizing for sure, but I love some of the specific elements in it: the steering wheel switch with the little magnifying glass effect, the pull-out handle for launch mode, the big-ass toggle switches, the old school airplane HVAC vents. Interior design needs more ostentatious/whimsical elements, and I love that they included a bunch here. Reminds me of 1950s/1960s American interior design with wild gauges like the 1960 Dodge Polara's [compass](https://scontent-lga3-1.xx.fbcdn.net/v/t1.6435-9/186918443_10222504182606093_7964580713335360118_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=536f4a&_nc_ohc=-Tglwzr6wZ0Q7kNvwH-bIFD&_nc_oc=AdlqSF-hI5vVUqzwGZidPn5y1l0MRNL6bkhMOxd7duKwTf2ebmfRqvl_MtesGtsIkhU&_nc_zt=23&_nc_ht=scontent-lga3-1.xx&_nc_gid=yxfYpSY2EdpckK5oEw-YSA&oh=00_AftZ3Nr7GxwiPQshxy6Bwna2TQd82np5IcsEKK1TeeBg3A&oe=69B173D8).
View on Reddit #78005851

candylandmine@reddit

That... that looks like a cheap steering wheel setup for gran turismo
View on Reddit #78005790

Responsible-Meringue@reddit

God that gauge cluster screen amoes you feel poor, huh?  Like it's a $0.25M minimum Ferrari. Can't spring for custom pod shaped screen for your skeuomorpuic cluster? The black useless square winglets sticking up over the steering wheel are just sloppy. And it's what you're looking at the entire time you're driving. What a disgrace 
View on Reddit #78005422

YJeezy@reddit

Kinda cool, kinda goofy, kinda kid toy like. Switchgear is gorgeous.
View on Reddit #78005169

RealisticMost@reddit

April joke?
View on Reddit #78005062

NarcoCow@reddit

I can’t believe rich folks are fucking over the economy for interiors like that.
View on Reddit #78004832

FourEyesAndThighs@reddit

That man is bonkers. His design language is to sacrifice functionality over aesthetic and it got him ‘gently fired’ from Apple. There’s a reason Macs got all their connectivity back when he left.
View on Reddit #78004722

NarcoCow@reddit

Looks like a gaming simulator, not a multi hundred thousand Ferrari
View on Reddit #78004680

McChillbone@reddit

The design language just doesn’t look like it belongs as the entirety of a car.
View on Reddit #78004632

dfsaqwe@reddit

i just threw up in my fucking mouth
View on Reddit #78004610

PhilosopherDefiant87@reddit

Hey Marc, what do you think about two iPads with a dash of alum-in-ium?
View on Reddit #78004340

ValueTCG@reddit

Am I crazy? I think the design looks really nice. Nice balance between retro but futuristic, and a step aside from the Elon-spartan-esq EV designs with limited personality. The exterior looks like a full Ferrari too and not too quirky, which is good for a high volume model.
View on Reddit #78004133

_imyour_dad@reddit

It looks like it belongs in a fucking golf cart
View on Reddit #78003992

OktayOe@reddit

Damn.. I gotta say it looks pretty amazing. Love the minimalistic look.
View on Reddit #78003882

nopester24@reddit

but why though?...
View on Reddit #78003692

AnonymousEngineer_@reddit

I know some people will probably think it's genius, but that iPad strapped onto the centre console using a monitor arm just looks like an afterthought. I'm a little ambivalent about passenger displays, but I'd prefer that over this rotating monstrosity. That said, the gear selector does look quite nice compared with the column mounted selectors that many manufacturers seem to be going with.
View on Reddit #77999360

PM_ME_YO_TREE_FIDDY@reddit

Why the hell is everybody doing that shit? Entry level brands I can understand, but the first EV Ferrari + the fact they’re advertising Ive designed this and this the best way they could integrate the screen?
View on Reddit #78003681

ZenXw@reddit

Looks cool, but not what I want in my cockpit if they're going to charge anything close to even the Amalfi.
View on Reddit #78003630

Eggith@reddit

I can't quite think of the word for this. It looks...sterile? Not really a big fan, but then again I'm soon poor broke schmuck so they don't really care about me lol
View on Reddit #78003616

Space-Safari@reddit

Looks like a Fiat Panda interior
View on Reddit #78003464

zitch@reddit

I actually really like this analog minimalist look for them.
View on Reddit #78003426

Sodiac606@reddit

That interior looks like a <50k USD Chinese car. No, sorry. They have better screens. Also who in gods name wants freaking tablet ass screens in a X00k USD Ferrari? If I pay that money I want something special. Like when somebody spends 50k on a watch they don't want a fucking Apple watch that everybody and their mom has but a mechanical masterpiece.
View on Reddit #78002901

Prize-Meat7508@reddit

I’m sorry but the first word that popped in my mind when seeing the pictures was “cartoonish.” Staring at it a bit longer, I thought “mass market,” as in consumer electronics. Not the vibe I would expect from a Ferrari, and not the least bit exciting.
View on Reddit #78002837

speedingginger@reddit

Chat mal mini eier luce
View on Reddit #78002644

willpc14@reddit

Going from Pininfarina to Jony Ive for design is one hell of a fall off.
View on Reddit #78002584

Godvater@reddit

Steering wheel looks amazing, the rest not so much. The screen with clock thingy, I don't think that works at all. The climate controls are physical which is nice but why is everything on the same plane of glass surface? The bit with the key going inside the middle console is alright but then I am not sure about the gear selector.
View on Reddit #78002496

Activehannes@reddit

Definitely looks as boring and shitty as an Iphone. Good job Ferrari!
View on Reddit #78002480

Suck_My_Thick@reddit

Looks like Logitech racing sim controls
View on Reddit #78002430

EdRedSled@reddit

I heard the plan is that it’s free with purchase so owners have a chance of at least one reliable vehicle. Or for the nanny/gumah
View on Reddit #78002410

BioDriver@reddit

Yup. Looks like an Ive design 
View on Reddit #78000703

willpc14@reddit

In other words: terrible. Apple firing him was the best thing they've done in the past 10 years.
View on Reddit #78002375

dezirdtuzurnaim@reddit

Not a good look. 😬 The steering wheel is awful. The stuck-on tablet is horrendous! I will concede the center stack switches look nice but that’s really it.
View on Reddit #78002095

imarasnothere@reddit

I kinda like the retro industrial minimalist feel
View on Reddit #78001838

ReeeeeeAndClear@reddit

So the key is magnetized to the console near the shifter, but how strong is the magnet? If i'm taking my 300k+ Ferrari EV out and ripping it around, that key is not going to stay in place no matter how strong that magnet is
View on Reddit #78000789

unatleticodemadrid@reddit

It’ll likely be fine. Koenigseggs also magnetise the key fob to the dash and I’ve never seen them fall off. They’re definitely strong enough.
View on Reddit #78001737

iin10ded@reddit

wow that is AWFUL
View on Reddit #78001716

sectachrome@reddit

Feels a bit too clean/sterile/Apple for a Ferrari IMO. Needs more drama. And why are there giant paddle shifters?
View on Reddit #78001513

phanta_rei@reddit

Should be called “Ombra” with how dark the interior is…
View on Reddit #78001490

Ok-Improvement-3670@reddit

That’s a cool interior for a car but not a Ferrari. It neither leans Italian nor racing which are two vital elements of the brand.
View on Reddit #78001270

UndeadWaffle12@reddit

The Apple influence is very apparent and immediately recognizable. I don’t hate it, but I don’t think it suits Ferrari very well.
View on Reddit #78001207

Psychological-Ox_24@reddit

Hmmm, Idk about this one.. It looks like a toy
View on Reddit #78001201

erbot@reddit

He Apple Watch-ified Ferrari :cry:
View on Reddit #78001025

moldy912@reddit

I could not hate this anymore. Imagine paying $300k+ for this shit.
View on Reddit #78000919

mi__to__@reddit

Well, I mean...I can see where they're coming from. If you want pretentious, go Apple.
View on Reddit #78000864

flatpetey@reddit

The details are interesting but I agree with /u/generalright. The color pattern says more off-road than not. And frankly why buy a Ferrari that doesn’t have swathes of leather? But even more importantly the tablets look like shit and this looks like something much cheaper.
View on Reddit #78000802

f8Negative@reddit

Ew
View on Reddit #78000727

Skidpalace@reddit

Holy crap, the interior looks EXACTLY like it was designed by Apple. 🤮 I can’t imagine too many Ferrari buyers will appreciate that.
View on Reddit #78000491

NothingCreative1@reddit

Pros: it has button buttons! Cons: everything else
View on Reddit #78000384

DanielG165@reddit

*“Aluminum”*.
View on Reddit #78000373

Jackloco@reddit

Looks slick ngl. A toned down Ferrari that's electric makes sense I guess. Although having real gauge clusters instead of a screen should prob still be the norm.
View on Reddit #78000360

E400wagon@reddit

Is that what the screens look inspired by old iPhones
View on Reddit #78000198

SacredGeometry25@reddit

Is it April 1st? What am I looking at?
View on Reddit #78000175

julienjj@reddit

And it has giant ipads. What an awfull interior design
View on Reddit #78000121

A_Coin_Toss_Friendo@reddit

I hate everything about that sentence.
View on Reddit #78000107

unatleticodemadrid@reddit

It’s not offensive but it’s also not an interior befitting of a Ferrari. I’d expect this for an off-roader or something of the like. Still curious to see what the exterior packaging is like.
View on Reddit #78000103

argent_pixel@reddit

What a fucking disaster of an interior. That one-trick pony slapped a 3G iPhone inside a Ferrari. Wow.
View on Reddit #77999988

woodsides@reddit

Yeah I'm not sure about this one. The steering wheel and instrument cluster looks like it's from some sort of a bare-bones utilitarian vehicle. Not what I expect from Ferrari.
View on Reddit #77999970

Real_Imagination_180@reddit

You know what, it has physical buttons so i'll give it prop for that
View on Reddit #77999923

konradly@reddit

We went full circle here... from analog switches, to the touch-only glued on iPad display, back to analog switches *integrated* into a glued on iPad display?
View on Reddit #77999896

rooftop_druid@reddit

I like almost everything here personally, but I feel like the shift knob choice was a miss. It feels small and out of place in the position and panel it’s on and it detracts from the retro racing aesthetic of a lot of the other touches.
View on Reddit #77999882

whodaloo@reddit

Looks woeful. 
View on Reddit #77999770

ulikescience@reddit

How are so many people in love with having a tablet slapped into the center console. So many manufacturers do it and it looks awful in 99% of them (the 1% being work/offroad vehicles). Just integrate that damn screen into the dash!
View on Reddit #77999767

Kamusaurio@reddit

looks like a 90's arcade game
View on Reddit #77999733

Harryhodl@reddit

It looks like an Apple Watch ⌚️
View on Reddit #77999723