Why don't UK cookie pop-ups have a clear "Reject all" option?

Posted by FutilePenguins@reddit | AskUK | View on Reddit | 244 comments

With the Online Safety Act now in place, I've been thinking about how ideas like consent and user control actually show up in everyday things, not just policy.

One small example is cookie pop-ups. Most UK sites still put "Accept all" front and centre, with "Customise" hidden away - and often no obvious "Reject all".

Given how much people here tend to dislike being nudged or pushed into things, wouldn't a clear "Reject all" option make more sense?

Or do most people just not care enough for it to matter?