Mercedes-Benz Chief Of Design has announced his retirement

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SFWarriorsfan@reddit

Gorden Wagener did some fine work. We must be clear about the stuff he designed versus designs his team made before judging him.

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One-Fisherman6996@reddit

But isn't it the case that as boss he could have stopped the bad designs from his team and he didn't?

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Quick_Coyote_7649@reddit (OP)

Totally so and nostalgia along with design elements simply changing needs to be put beside in regards to people deciding whether a model generally speaking was designed in a appealing way lol.

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Ill-Train6478@reddit

Some of his works include R class. That’s right

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Lol yes that's on his IG post I am surprised. I kinda gave up on MB since the 2015 C class. The new ones look pretty boring to me. The BMWs are shocking and occasionally ugly to look at but they kinda grow on you. I think the new MBs are missing the "it grows on me" factor. That's just me tho.

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UniqueThanks@reddit

If this is the guy who approved the recent crop of gaudy Mercedes… good riddance

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Eclipsetube@reddit

He’s also the guy who approved the: - 2011 CLS - W222 S Class - W205 C Class - The S Coupe - The last Gen CLA - the new A Class - G Class refresh He has shown with stuff like the Maybach 6 or the EQS concept that he knows what a good looking EV could look like but it seems someone is blocking that from happening

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IsometricRain@reddit

Outside of the past 2 years and their questionable future directon, the last 10-15 years of mercedes has seen some great looking cars. I love the W205 line-up (sedan, wagon, coupe) and the last gen AMG GT. The CLA and CLS are also quite sleek. The gaudiness is mostly kept to the interiors.

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DoublePostedBroski@reddit

Maybe they can move on from whatever jellybean design language he’s been using.

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Quick_Coyote_7649@reddit (OP)

He began that move with his design teams quite a long time ago hence recent model designs

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Rynyann@reddit

I miss you, Bruno Sacco

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flGovEmployee@reddit

Can't say I've been fond of his work. Let's hope the next designer takes another look at whats in the pipeline for the 'next decade.'

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FrankReynoldsCPA@reddit

At least he isn't the BMW design chief. Holy fuck does that guy need to be sent to a CIA black site.

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xkmackx@reddit

It looks better in person /s

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hardcoreufoz@reddit

It’ll grow on you (like a boil)

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flGovEmployee@reddit

I mean BMW has definitely released some truly hideous vehicles in the last decade, but it's not been nearly so universal awful to my eyes. Some of them even look alright, and generally except for the front end, the designs are at least competent. None of that applies to their EVs obviously which have mostly been both ugly and cheap looking, what with painted on grills. Also, glad you clarified that your the CPA Frank Reynolds and not the 'then I started blasting' Frank Reynolds.

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hardcoreufoz@reddit

The XM is the epitome of smug and insufferable

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IsometricRain@reddit

The current mercedes C-class/E-class (as well as their last-gen models, plus the CLS) all look great. The previous gen AMG GT to me, is beautiful from literally every angle. Prettier than any BMW of the same era. I don't think many people think mercedes designs are awful, at least for the sedans/wagons. The crossovers are a separate issue. Yeah, they could do with less fake vents and a lower beltline, and the interiors 100% need real buttons back, but none of their sedans/coupes look "insufferable". For contrast, the new 7-series literally has barely designed split-headlights and a ridiculous grill, they also took away most of its curves. Next to that thing the S-class looks beautiful, and the E and C are just slight variations on the S-class design, they're good-looking cars. Not nice enough to match the best looking cars in the market, but definitely not hideous.

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ImperialAgent120@reddit

Adrian von Hooydonk? Or whatever his name is. People always blame Chris Bangle for the "Bangle Butt" but it was Adrian who designed that car if memory serves me right.

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FeemBleem@reddit

Hooydonk is the one who approves the designs, but cars like the new M5 were designed by people under the overall design direction of Domagoj Dukec, who left BMW to become Rolls-Royce's head of design in September 2024. Neue Klasse was designed by a man under Dukec, whose name is Anders Thøgersen. Now Domagoj Dukec has been replaced by not one, but TWO designers: * ***Maximilian Missoni*** (former design head of Polestar) who will design the 5 Series and up and Alpina models. * ***Oliver Heilmer*** (former design head of MINI) who will design the smaller models (1 to 3 series) and ALL M cars. It will take some years to see their designs appear on a production BMW car.

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intercede007@reddit

Chris Bangle was his boss.

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thatgymdude@reddit

Careful what you wish for, the German auto manufacturers LOVE to double down on bad decisions and Bangle was his boss. They only learn from extreme negative consequences (meaning going bankrupt or very poor sales), and will gaslight and act arrogant until there is no other option left. After that, they will begrudgingly admit they made a mistake and claim it was their idea all along to fix it.

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entrotec@reddit

What? He spearheaded some of the best designs at Mercedes: * The original McLaren SLR was his break-out design * He completely re-designed the A-class from the old and ugly top-heavy look to a sleek hatchback, transforming the clientele from 65-year olds to a cool first car for young people * He designed the 222 S-class, widely considered to be a modern icon * He designed the 257 CLS, which is the most beautiful car that I have personally driven * His 232 SL is I think the currently most beautiful Mercedes Yes, the EQ-line was a miss, but that was also a conscious (and misguided) decision from the company to prioritize both aerodynamics and making BEVs look different from ICEs, believing them to capture a different buyer market which ultimately did not happen. I am also looking forward to the future, but let's not talk down these historic achievements because of the latest design language.

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Klutzy-Ad-9238@reddit

Expecting next line up of cars with vertical grille

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MrReadilyUnready@reddit

You're not fond of the 2013-2023 era or Merc designs like the 222 S Class or 213 E Class? Because he took over global designs in 2008, and those were his designs.

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gimpwiz@reddit

I am looking forward to some day seeing a merc that doesn't have a three foot tall light-up logo on the nose. I'm tired of his design language. Ostentation as the goal.

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mbn8807@reddit

Bring back the mid 90s language

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Quick_Coyote_7649@reddit (OP)

The designs for the next decade are probably final or pretty close to final lol. Since cars from those varying lineups will be based upon each other to degrees and because the brand has been working on the design for the next decade for sometime probably.

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flGovEmployee@reddit

The rest of this decade? Sure, probably. But the cars they'll be launching in the 2030's are not so far along in development that the sheet metal for the body is locked in.

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Quick_Coyote_7649@reddit (OP)

10 years from now is 2035. One, executives from the brand have already made statements in regards to the lineup for that time period as well. Two, I think the chief of design has a pretty good idea of what will be occurring for the brand’s lineup up to 2035, given he’s the chief of design. So I’d say just good back any arguements you have to him knowing what models will look like up to 2035 until time passes by.

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flGovEmployee@reddit

Sorry I edited my comment while you were writing yours. My point was more than I don't like his designs and I hope Mercedes future designs chart a different path than the one he has laid out for them. Also just because the model lineup is set (which I'm sure it is, but still subject to change), a car that isn't set to be released for 5-10 years isn't going to be fully set in stone. Sheet metal (the exterior body) designs are one of the easier things to change on a car, and often *are* changed during mid cycle refreshes, so there would absolutely be opportunities for the next head of design to make (or direct) changes to the exterior design on a car slated for production that far out. I'd interpret his statement that he's laid out the next decade of designs as increasingly conceptual the further out from the present you go.

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Quick_Coyote_7649@reddit (OP)

Thanks for the revision and yeah I agree with you but for concepts to have been created and some models that will be on sale for the brand in 2035 to already created, I think there will be a lot of reluctance to change the conceptual work he has made due time being of the essence generally speaking and due to how far in development models that will be on sale then will be in.

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simnie69@reddit

Good riddance. He has taken MB in a tachy, gauche and chintzy direction with all those stars, just like Louis Vuitton (also tacky). The cars now miss that ooomph that MB design used to have. And worst of all, he messed up the grille. They obviously had to graft it on that recent model as an afterthought. And you can tell! Hope his successor is competent.

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Scary_One_2452@reddit

It definitely feels like every MB today is a downgrade from the predecessors around 7 years ago. I feel like Audi leapfroged them and are more desirable now.

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Avedas@reddit

I don't think Audi is deserving of any praise at all in their current lineup. BMW's recent designs are also laughable, and Porsche is boring as always. The big German names haven't been putting out a ton of quality designs lately.

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simnie69@reddit

Imho, Audi has its own severe problems. Their styling has been very derivative and busy. I like the concept by their new chief designer though. But Audi doesn’t do enough to distinguish itself from Skoda etc.

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FeemBleem@reddit

>I like the concept by their new chief designer though iirc, the Concept C is supposed to be a preview of a new design language, so I think they're already changing pretty fast despite the fact that the new generation is rolling out now...

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simnie69@reddit

It’s the cars that are being introduced now that are the problem. Way too fussy styling. Too complex interiors . And nothing technical to back up the high prices (as in: higher than the comparable Skoda)

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Carrera_996@reddit

I dunno man. The G53 I just bought has quite a bit of oomph. I just hope doesn't need quite as many trips to the garage as the old GLC300 did. Have an uovote because yeah some of the designs are tacky as hell.

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FeemBleem@reddit

*LETS GOOO* This is the same guy that said the Audi Concept C interior looked like it was "designed in 1995": [https://www.topgear.com/car-news/interview/merc-design-boss-audi-concept-c-interior-looks-it-was-designed-1995](https://www.topgear.com/car-news/interview/merc-design-boss-audi-concept-c-interior-looks-it-was-designed-1995)

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BigSnackStove@reddit

[Among the three interiors in that picture \(BMW, Mercedes, Audi\), the Audi one looks the best by a huge amount.](https://www.topgear.com/sites/default/files/styles/media_embed/public/2025/09/P90615628_highRes%20copy%20%281%29.jpg?itok=oKdONZcE)

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Quick_Coyote_7649@reddit (OP)

The interior doesnt have a late 1990’s design to it, largely because of the interior color. Also designers too, are allowed to have opinions whether someone would view them ignorant opinions or not.

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Equivalent-Habit-565@reddit

Good riddance. If I understand it correctly he has been the top designer for Mercedes-Benz since 2008. The cars got tackier and more bloated with each year, losing their sleek elegance. Culminating in what we have now.

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pfthr0w@reddit

If only the BMW designer could retire next.

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FeemBleem@reddit

Dukec left BMW and became Rolls-Royce's head of design in September 2024. It was a guy under Dukec who made Neue Klasse as we know it now, with the designs frozen some years ago: *Anders Thøgersen.* Hooydonk played a role of course, but regardless, Dukec is gone. Dukec's place got replaced by not one, but TWO designers in order to cover different ranges in the BMW lineup: * ***Maximilian Missoni*** (former design head of Polestar) who will design the 5 Series and up and Alpina models. * ***Oliver Heilmer*** (former design head of MINI) who will design the smaller models (1 to 3 series) and ALL M cars.

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Gorgenapper@reddit

I hope to see the 3 series and the M cars return to more classic BMW before the pig snouts and the numerous design fails like the side profiles and especially the rears.

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deleted_by_reddit@reddit

[removed]

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Imakeshittycardesign@reddit

That already happened last year but it will take until 2029 till the first new designs will debut in a production car.

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leedle1234@reddit

Whoever did the original Neue Klass concepts did a good job though, the greenhouse being so large instantly showed they understood a major issue with the aesthetics of modern cars. The final product though, can you really blame the designer that the design language falls apart when they are told to graft it onto the existing bloated ICE platform as well as an EV SUV?

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Users5252@reddit

The concept transitioned pretty well into production for most parts except the side, they made the side way too bulbous probably due to safety and all that stuff

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FeemBleem@reddit

I just wish the production versions somehow had as much greenhouse as the concepts. I get there's safety stuff involved and stuff, but still...

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leedle1234@reddit

The concept even "cheated" by having the lower part of the glass built into the structure somehow. Either that was total fakeout for appeal or they couldn't justify the cost to actually engineer that in. Would have been amazing if they could have done it, could have pushedthe that kind of design fix across the industry.

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Quick_Coyote_7649@reddit (OP)

There’s some bmws like the m2 and the x4 that I think look genereally speaking rather bad but I really generally speaking like the designs of their current lineup.

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derritterauskanada@reddit

The M240 looks much better than the M2, unfortunately the performance of the M2 is on another level.

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IStillLikeBeers@reddit

Yeah, the M2 is a mess (no, it doesn't look better in person) but other cars like the M3, 8 Series, etc. look decent, grille notwithstanding (no, it hasn't grown on me). Too bad, I'd probably have an M2 or M3 as a daily if I enjoyed looking at them.

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Quick_Coyote_7649@reddit (OP)

I honestly think the 3 series is top 3 best looking bmws on sale right now

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TangerineBroad4604@reddit

Unfortunately they're printing money

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AmIFromA@reddit

"Bastian Baudy, currently the head of AMG design since March 2023, will become head of design for Mercedes-Benz at large. Baudy will start on 1 February 2026."

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Dazzling-Rooster2103@reddit

The AMG models still look fantastic, so maybe he can fix some of the ugliness with the regular models.

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desf15@reddit

If he's head of design at AMG just since 2023, I don't think there is anything in the market that he was fully responsible for.

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Carrera_996@reddit

I watched a bunch of videos criticizing the G53 coupe. Then I bought one because fuck them this car looks *sick*.

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flGovEmployee@reddit

Agreed, honestly the only cars from Mercedes these days that aren't offensively ugly, to my eyes.

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strongmanass@reddit

I'm sure there'll be tons of "good riddance!" replies, but let's put things into perspective. And remember he wasn't directly in charge of interiors (although in his role could've changed the direction). It's checkered for me. He did genuinely good work up until about 10 years ago when everything started looking like Russian nesting bananas. > "The new CLS points the way forward for the future perceptible design idiom of Mercedes-Benz", explains Professor Gorden Wagener, head of design at Mercedes-Benz. [2011 CLS](https://cars.usnews.com/static/images/Auto/izmo/333983/2012_mercedes_benz_cls_class_angularfront.jpg) Current models: [CLA](https://www.motortrend.com/uploads/2023/01/2023-Mercedes-AMG-CLA-45-4Matic-3.jpeg) [C-class](https://media.ed.edmunds-media.com/mercedes-benz/c-class/2024/oem/2024_mercedes-benz_c-class_sedan_amg-c-43_fq_oem_11_1280x855.jpg) [E-class](https://hips.hearstapps.com/hmg-prod/images/2024-mercedes-benz-e-class-exterior-110-6446a2cd8461c.jpg?crop=0.680xw:0.574xh;0.156xw,0.0663xh&resize=640:*) [S-class](https://www.motortrend.com/uploads/sites/5/2021/08/2022-Mercedes-Benz-S-500-S-580-4Matic-28.jpg) [AMG GT 4 door](https://hips.hearstapps.com/hmg-prod/images/2024-mercedes-amg-gt-4-door-coupe-101-652d62264a28d.jpg?crop=1.00xw:0.752xh;0,0.150xh&resize=1200:*) [EQS](https://www.motortrend.com/uploads/2023/01/2023-Mercedes-AMG-EQS-5.jpg) [EQE](https://media.ed.edmunds-media.com/mercedes-benz/eqe/2023/oem/2023_mercedes-benz_eqe_sedan_amg-eqe_fq_oem_1_1600.jpg)

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desf15@reddit

I'm not sure if it's an issue of running from ideas or just general direction of brand. It's not like head of design is the only guy who is responsible for how cars look. Stuff like "our cars should have more screens" or "our cars should have leading aerodynamic parameters" might as well be something that came from CEO/Board and design dept simply had to incorporate it.

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thatgymdude@reddit

Such a shame that generation of CLS is pretty much now forever associated with buy here-pay here lots and owners putting gross oversized wheels on them. That was probably his finest work outside of the S Class Coupe.

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argent_pixel@reddit

I want a matryoshka banana so bad now.

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_galaga_@reddit

Few designs pull off the single sweeping arc effect as elegantly as that CLS. It’s a real beauty.

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TheChickenScampi@reddit

One of our neighbors has that CLS63 AMG in grey ([reference](https://images6.alphacoders.com/353/353933.jpg)). Considering that the CLS63 AMG came out March 2011, it doesn't look like its 14 years old in the slightest. Listening to the rumbly soundtrack of that V8 paired to a classy and gorgeous design is something else on its own. While I respect the technology and advancements the third gen (C257) had brought along with, that car's design just felt phoned-in. Stylistically, the 2nd gen will always be one of the sweetest and gracefully aging MB designs of all time IMO.

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deleted_by_reddit@reddit

[removed]

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flGovEmployee@reddit

Agreed. The 2011 CLS is a fine looking car. The recent designs I would describe as both aggressively bland and ugly.

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Quick_Coyote_7649@reddit (OP)

Yeah he’s made a lot of good designs. Of course beauty is in the eye of the beholder but I think people have let a few designs they didn’t like of his fog up their memory in regards to the designs of his they did like.

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The_slackfinder@reddit

Someone is actually DESIGNING those things?

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Creative_Garbage_121@reddit

With their current quality it would be better to retire chief engineer

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Fiveby21@reddit

So… ding dong the witch is dead? Dude took over as head of design in 2016 and we all know what’s happened since then with Mercedes…

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AmIFromA@reddit

He's responsible for the MB Design since 2008.

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Fiveby21@reddit

He was not chief design officer until 2016. Obviously was working on MB design before that, but his rise coincides with the worst design period for MB in my opinion.

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Fit_Equivalent3610@reddit

He was the global head of design for the Mercedes-Benz brand as of 2008, though. The CDO role coincides with his appointment to the board and meant he had oversight of all related brands, not just M-B. He developed the new M-B design style that started in 2009. There are other people who were responsible for other Daimler AG division designs in 2008, but he covered M-B.

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entrotec@reddit

You are right and the other poster is just completely, factually wrong. Sad to see misinformation like this upvoted.

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AmIFromA@reddit

He was Head of Design way before he got that title though, with the same reporting line. Your post is stupid, go away.

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thatgymdude@reddit

Some people may dislike this guy for his designs (and I agree the new Mercedes look awful and was the main reason I went to BMW last time), keep in mind this guy designed the venerable S Class Coupe which was the hot older sister of the W222 S Class and the E Class Coupe. As good as those cars were sadly most people will remember him for turning all the graceful Mercedes models into jelly beans on wheels and making their EVs look like econoboxes which ruined them potentially forever. Also under his watch they released the W223 S Class which made me lose faith in sedans entirely and go to SUVs because of how horribly that car was botched. Hopefully the next designer will bring Mercedes into a better spot going forward.

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Forrest319@reddit

Imagine having that legacy and then ruining it with creaking piano black plastic and screens. That's how I think of MB now. Cheap plastic.

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Quick_Coyote_7649@reddit (OP)

He’s not 100% responsible for the uses of materials in the interiors. Far from really, extremely.

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Users5252@reddit

Yeah, people here overestimate the work Chief designers do and act like they are a 1 man design team.

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Forrest319@reddit

lol

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IsometricRain@reddit

Thank you for the W205 C63, the CLA45/A45, and for the GTR/GTC/GT.

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Quick_Coyote_7649@reddit (OP)

Defintely so, I’d personally add on the W214 and W221 too

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peopeopeopeo10@reddit

His latest creations were HEAVILY ruined by corporate indications. Mercedes wanted to rely on being ahead of the competition in the tech and fuel efficiency metrics, in order to appeal to younger tech savy eco conscious clients. Which didn't work out well because the world doesnt move like a microsoft powerpoint in an uppermanagement meeting. But some of his cars are peak. SLR McLaren, one of the very very best designs of its decade, the Maybach Vision, the 2nd gen CLS. Newer models like the EQs, the new AMG XX, the 4 door AMG GT heap of trash and especially, oh my god, the new EQB and EV GLC have been very surprising, meaning that I can't believe somebody approved them.

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Quick_Coyote_7649@reddit (OP)

I do think as well though that coporate played a big part in his design choices

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Quick_Coyote_7649@reddit (OP)

The “new” GT-4 door is a facelift and the only change on the exterior really is a different bumper. I like the GT-XX but I don’t have much to say in regards to it because I get why some people think it’s hideous. As for the new, GLB EV and GLC; I think they look pretty good especially the GLC.

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l0udninja@reddit

Whoever takes over next should go back to more squared off design. Like the 2011 sl63 r230s or 2016 e63 w212s. All of the new designs look like chick cars tbh.

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Quick_Coyote_7649@reddit (OP)

Spyshots of the ev e and c class have been shown to hsve squared off rear designs so I assume the ev s class will have it as well. The ev c class has a big grill like the upcoming VLE, and the GLC/CLA/GLB do so I think the e and c class will also get that to further complete a vintage look for Mercedes

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jpsolberg33@reddit

Good

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costafilh0@reddit

Good! Since nobody had the decency to fire the fvcker. Hopefully Audi and BMW do the same, "retire" their Design Chiefs.

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Cautious_Wonder_8532@reddit

Bring back the Sacco era

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eggdropk@reddit

Is it too late to clone the late, great Bruno Sacco? Did he have any kids?

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Actraiser87@reddit

Pretty difficult task to follow up the legendary Bruno Sacco. It is time for change though. Their design has no direction now other than a blob.

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flGovEmployee@reddit

That's not entirely true. Their interiors seem heavily inspired by cheap injection molded 'Gamer' RGB schlock with a little bit of sleazy strip club thrown in to class things up.

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Actraiser87@reddit

😂 that is true

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Signal_Ball4634@reddit

Congrats to him, but yeah Merc sorely needs a new design language. Looking like a melted bar of soap with big-ass grilles hasn't been doing them any favors.

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Quick_Coyote_7649@reddit (OP)

I think that new design language probably won’t be seen until around the early 2030’s or 2035 because earlier this year the CEO said during a presentation that there will be 27 models launched for the 2025, 2026, and 2027 model years, that will consist facelifts, new generations, and new models being released so upcoming design new elements that are probably rather solidified. Plus if I guessed off the top of my mind I’d say 7 of those models have already either been teased for a upcoming release or released. Also there’s already spyshots of a ev e and c class, and at the press reveal of the Vision Iconic concept it was stated that the concept will be inspiration for a upcoming s class coupe concept.

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StatusCount7032@reddit

Is this like the time when Helmut "announced his" retirement from RBR?

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Quick_Coyote_7649@reddit (OP)

Also helmut Marko has shown many times that he’s a shit head who lacks a lot of self awareness. Gorden has just shown at times that while having positive characteristics that he’s aloof sometimes to what makes sense and very opinionated. Not a shithead to notable degree therfore not one nearly as much as Marko so I’d say it’s a reach to guess that he’s being let go or fired

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Quick_Coyote_7649@reddit (OP)

Could be, but he’s been with the brand for 30 years which is a long time to work especially at one brand. Diamler, the chairman of Mercedes-Benz, and Ola have already allowed him to design models up until the 2036 model year. Also he’s 57 and typically automotive coporate emoloyees leave not too long before turning 60 and the ones that don’t typically leave not too long before turning 65.

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