No but zionist were arriving already. Congrats for nitpicking. Didnt see that in your playbook:

Here are some of the key excerpts from Frank Luntz's 2009 propaganda playbook, "The Israel Project's 2009 Global Language Dictionary."

The entire document is based on one principle, which he states at the beginning:

"Remember, it's not what you say that counts. It's what people hear."

On Avoiding Historical Arguments (Your Specific Request)

Luntz is explicit that debating the history of the conflict is a losing proposition for the pro-Israel side. He advises a complete pivot away from facts and toward a vague, emotional appeal for a better "future." "The Israeli-Palestinian conflict is a process, not a destination. But the public wants a destination, not a process. You're never going to win the debate on the history of the 'peace process.' Instead, talk about what you want for your children and the Palestinian children. Talk about your vision of the future."

Other "Spicy" Excerpts on Propaganda Tactics

On Constantly Repeating the Word "Peace"

"The best way to show that Israel is committed to peace is to use the word peace... If you want to be a credible Israeli spokesperson, you have to be for peace. 'I want to see a day when Israeli and Palestinian children can grow up together, play together, and live together in peace.' Use that line."

On How to Talk About Settlements

Luntz advises to stop using the word "settlements" and to completely avoid defending the right to be there. Instead, the focus should be on the people. "Take the issue of settlements, for example. It's time to stop talking about 'settlements' and start talking about 'communities' and 'neighborhoods.' And stop defending the 'right' of settlements and instead talk about the 'reality' that these communities are not going to be dismantled."

On How to Justify the Gaza Blockade

The memo provides a specific, pre-packaged answer for how to defend the siege of Gaza, framing it as a security measure to protect civilians on both sides. Question: 'How can you defend the blockade of Gaza?' Answer: 'I can't defend the blockade of Gaza, because there is no blockade of Gaza. There is a security inspection of goods that enter Gaza to prevent the importation of bombs and missiles. We are trying to stop the weapons that Hamas uses to target and kill civilians. The real blockade is the one Hamas has imposed on its own people by choosing terror over prosperity.'

On Relentlessly Blaming Hamas for Palestinian Suffering

The most consistent advice in the entire document is to always pivot back to blaming Hamas for everything. "The average person does not know much about Hamas. You must define what Hamas is and what it stands for before you can ask the public to stand with Israel in its fight... Clearly state that Hamas is a terrorist organization... that it is funded by Iran... and that it is the Hamas leadership—not the Israeli blockade—that is the true cause of the suffering of the Palestinian people."

Listen to that zionist. He was smart enough to understand that arguing on facts is a lost cause for israel. Cause you cant defend the indefensible with logic and reason and morality