Well. I had an entire vision for General Motors circa 2003, and I’ve never really let go of it.

My particular favs from my vision for this brand were:

• Eldorado. A long, lean, and low halo car, a 2+2 with a corporate 5.1l Northstar II V8. 375hp in NA trim, around 450 with a supercharger.

• Cadillac Devil’s Maiden Deuce. The Deuce would have been a 3-series fighter, and Devil’s Maiden would have been the M/AMG/RS type trim. NA 5.1l V8, 6-speed stick or some token automatic.

• Peregrine. Would have been a top-tier luxobarge, playing with Rolls and co. You could get that Northstar II supercharged V8, a corporate 6.0l V12 which would have been in some other oddball flagships, or an 8.0l V16 meant to hark back to some of Cadillac’s finest in the 20s and 30s.

Fleetwood Sixty Special. The top-dog, big people-mover Cadillac. Can be ordered bespoke, with armor, or vanilla. 6.0l V12 standard, other powertrains upon request. Made to be on the order of an S-class Mercedes, that kind of crowd.

In between a standard crowd of luxury offerings. 3-, 5- and 7-series BMW competitors, but with Audi aesthetics. My dream brand also wouldn’t exist in an era where anybody thought an SUV was a worthwhile compromise.