Why is the Nissan Frontier not more popular?

Posted by ohwell_______@reddit | cars | View on Reddit | 397 comments

My time with my old taliban-spec Tacoma work truck is finally at an end, I've decided I could use some power windows and maybe a truck with some clear coat on it for once.

I am the typical r/cars user. I want my trucks in brown, used from the factory, manual, single cab long bed etc (My old Tacoma is this subreddit's dream truck). I'm not a big fan of super advanced tech which adds complexity. I made the call to put my money where my mouth is and buy a 2025 Nissan Frontier Pro4x.

It's been about 5 months with this truck so far and I absolutely love it. I think this is as close to an old school truck as we are ever getting these days.

It has all the tech I actually want, but nothing I don't. It's got power windows, good AC + heated seats and steering, a screen for Carplay, and adaptive cruise control. The shifter is a normal shifter, no knobs, no electronic gadgetry just an old school shifter you can slam into gear. I don't need to interact with the screen to change the volume or AC, the car never tries to take control of the steering wheel and send me into the cyclist I'm trying to avoid. It doesn't beep at me if I drive a bit over the speed limit

It uses proven and reliable tech. The body of this generation is new, but the frame is the same thing Nissans been making since 2005. The VQ 6 cylinder (not a turbo 4!) is ancient. No CVTs, this has a 9 speed auto. It even has hydraulic steering, which is a very pleasant surprise.

Best of all, I bought it for $40k. Which while expensive is not that bad when you consider you can spec a Tacoma up to $70k these days.

I'm very surprised that these are rotting away on dealer lots. Why aren't these more popular?