Because places, countries, foods, even waterways have always been known by different names in different languages.

London is London in English, Londres in Spanish and French, Londra in Italian, Londen in Dutch, Lontoo in Finnish, Landan in anglicised Arabic etc.

No one else feels the need to runaround loan wording the indigenous spelling of places and cities into their own language when they already have a word for it, and, I'd wager, not a single Brit is offended by the Finns calling London Lontoo, or feel they should change their language to match our spelling.

The whole thing smacks of a sort of reverse faux humility that's really just about virtual signalling. We are somehow so enlightened that we alone go round editing the language to overwrite our words for things with native spellings and pronunciations to signal how inclusive we are.