Asda - have the prices increased massively ?
Posted by BlaseJong@reddit | AskUK | View on Reddit | 52 comments
Walking around my Asda two days ago and the prices seem to have shit up drastically, along with a change of font to try and trick me into not being able to mentally compare the old price with the new.
I think my local Sainsbury’s is now cheaper…
Is this my shop only or a nationwide thing ?
Regular_Reporter_416@reddit
Remember when 3 ready meals in Asda were £6. Then they went up to £7.50 now they are £8.50. probably soon to be £9.50.
Regular_Reporter_416@reddit
Today l bought two medium sized cheese pizzas from the freshly made counter. Only a matter of a few weeks ago you could get them for £2.44 each and if you buy two you got them for £3. I only looked at my receipt when I got home and they are now £3.72 each. What a big price jump. Also the Cathedral City family size macaroni cheese was £8, then it went up to £8.72, now it's £9. I refuse to buy it at that price ever again.
BathFullOfDucks@reddit
The Issa brothers and their investment partners offloaded the purchase price they paid for Asda back onto Asda as debt. Asda now owes in the region of 4.4 billion pounds. Why has prices gone up? Because they have 4.4 billion pounds to pay off so the brothers could make money. Dont shop there.
cameraman12345@reddit
Best comment
redbullcat@reddit
Hot take: based on price and quality of food, Sainsbury's is the best supermarket.
And Nectar is the best loyalty scheme.
Joshkz@reddit
why are the onion bhaji`s now inedible then? and the quiche, omg , you`d have to pay me £1000 to eat that crap now,its is DIRE. duno wtf they did to it.
Western-Front3354@reddit
Really? The meat is terrible. The chicken especially. It turns bright white when cooked and an unbelievable amount of water comes out of it. In general, we find Sainsbury's overpriced for the quality. Waitrose, Lidl, Asda and Aldi are better when you consider price vs quality. You get what you pay for in those supermarkets, not Sainsbury's.
setokaiba22@reddit
The same Lidl and Aldi where the fruit and veg goes off very quick? If you think Sainsbury’s chicken is full of water then I hate to tell you but Lidl’s and Aldi’s are a lot worse
GreenLion777@reddit
Besides quite badly ending that double-up scheme that happened November-time every year (and cutting points you can earn) Nectar is actually pretty good, def one of the better ones, Tesco Clubcard as well
redbullcat@reddit
It's a shame you can no longer spend points on eBay either. I have well over £100 in Nectar points and used to spend them on eBay. But no more 😢
But can spend them at Argos so might buy myself new PC storage SSD, since I need one.
GreenLion777@reddit
Yes that's right, used to be able to use with eBay, forgot about that.
Was it possible with Amazon once upon a time or is that just weirdly stuck in my head (like a dream 😂) ?
Supernewt@reddit
Their fresh food is just so much better as well. Lasts for ages and quality is fantastic.
Goldman250@reddit
Asda Rewards was peak when they launched it … then they realised that customers were saving too much money, so they butchered it. They got rid of 90% of the ways to earn money for your Rewards cash pot.
ThrowRAMomVsGF@reddit
Oh, yeah, especially those games for every visit! I got £100 once, was so cool!
Oriachim@reddit
Asda got rid of Asda rewards, more expensive and the foods not as fresh or tasty. No reason to go anymore.
WhiteDiamondK@reddit
I now do the majority of my shopping at Sainsbury for this reason, with a few top up items from Aldi/Lidl.
There are a few times that Sainsbury’s just seems to be really competitive on, others where they’re far more expensive.
BrightonDBA@reddit
Agreed. And Ocado (probably) the best delivery service for a mild mark-up over ‘everyone else’ but I’ve not once had a substitution in over a year - that alone is worth the mild premium.
TowelEmbarrassed1160@reddit
I think worst is tescos poor quality cheap overpriced garbage they put 2 quid on a item i just avoid them
Soundish@reddit
Walmart selling it to the Issa’s has killed the company.
mattymattymatty96@reddit
It isnt called the cost of GREED crisis for nothing
Juniper2324@reddit
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dbxp@reddit
Asda has weird pricing since the take over, some things are very reasonable whilst other items are double the cost of competitors
WhiteDiamondK@reddit
Any item that is ridiculously priced is in a cycle of discounting. Take Azera coffee, for example. There’s always at least one supermarket that has it “on sale” at £3.49/£3.99. At this time other shops will have it at ”normal price”, normally about £6.99. They will have it at the high price long enough so that they can legally reduce it to half price. Spoiler, £3.49 is the actual price of the item.
As someone who whops all of the supermarkets regularly, it’s clear to see which items are really on sale and which are falsely marked up/down.
Aside from Aldi and Lidl, Asda have the cheapest weekly basket in an independent pricing comparison.
GreenLion777@reddit
See, isn't that illegal ? (Hiking up or inflating a price of something, to then bring it down again to normal price, as if its "reduced")
I thought it was - yet nothing gets done about it
Cool-Employee-109@reddit
It's not illegal in itself, but illegal in a specific campaign.
It has to exist at the high price for X time
GreenLion777@reddit
I see. I knew there was something (wrong) with that
WhiteDiamondK@reddit
This is exactly what the supermarkets do, they retail it at the higher price for the legally required time (it used to be 28 days at a majority of locations) and then reduce it. Not illegal, but definitely dishonest.
Feeling_Phrase1340@reddit
It's everywhere. Asda seems to have raised prices and lowered quality. Looking at their declining profits, customers have caught on.
Jng2001@reddit
The bakery stuff was never great tbh, but the quality in the last 6 months or so is terrible
EstablishmentRoyal75@reddit
Asda is a weird one. I think Tesco and now Lidle are shooting up. Maybe they have just caught up with Asda. I used to think Asda was the most expensive but now I’m more shocked at seeing sharp rises in other stores
vForVendition@reddit
I observed last week to the nice lady in the bakery section of the small asda down the road that fresh-baked baguettes were cheaper in the small asda than in the giant one a few miles away.
The nice bakery lady confirmed that asda are now varying prices by store.
I conjecture that asda are now attempting to identify the MAXIMUM price they can charge for every product at every location.
GreenLion777@reddit
Enough reason for people to stop shopping in there tbh, hey not staffed well enough and dirty, so let's up the prices - and do it in way so customers can't read it (confuse and mislead them)
Funeral bells sounding quite soon for Asda ⚰️
paunnn@reddit
I just don't like their meal deal approach. Get 3 cheapest free. Just give me a fixed price FFS.
Matharis@reddit
Sorry, I disagree. My biggest issue with other meal deals is being forced to buy a drink that I don't want\need. I carry a water bottle and having to buy yet another plastic bottle really annoys me. With Asda I can just get a sandwich and 2 snacks and it will be roughly the same price as other meal deals.
strangelaw3006@reddit
I used to only shop at Asda until about a year ago, the amount of bones I regularly found in chicken breast was not ok. So many other things wrong with it, I would rather walk an extra 20 mins each way to Lidl!
Pircster38@reddit
They certainly have shit up.
Wellidrivea190e@reddit
I got 24 Pepsi Max cans for about £7.50 the other day which is way cheaper than anywhere else.
phatboi23@reddit
i got a 24 pack of pepsi max cherry for £6 in the premier shop near me. £7.50 ain't that great of a deal.
Wellidrivea190e@reddit
£6 ain’t if you ended up with cherry flavour 😝
JGlover92@reddit
Everywheres been creeping up, even my Aldi shop has been sneaking up every week for the same items
atlas_ben@reddit
I noticed this a while ago in the little asda near me. Prices went up to ludicrous nunbers on certain things and then they bought in the 'Roll Back' and dropped the prices down to where they were before.
Presumably whilst patting themselves on the back for successfully 'rolling back prices and saving the customers money' (wink wink)
tdrules@reddit
Definitely, I use the Trolley app to work out where to go for stuff and ASDA would be cheapest (or in line with Tesco).
Now it’s nowhere to be seen.
RonLondonUK@reddit
Imo I don't think this is just Asda, every shop I use has increased their prices, even my corner shop 😕
kpopera@reddit
Asda is still my go to for eggs. Used to be £1.99 for 15 eggs, now it’s 2.15. Everything else seems to have also gone up and their “roll back” prices are hit and miss.
Mammoth_Confidence_4@reddit
There was me thinking roll back was back
Specialist-Opening69@reddit
No longer shop there anymore. Prices went up and quality went down. Now shop at Aldi which is great.
BrightonDBA@reddit
Shit up should definitely enter the vernacular for ‘unpleasant increase’.
BlaseJong@reddit (OP)
LOL. Whoops. Must proofread.
solve_et_coagula13@reddit
Asda is now more expensive for worse quality across the board. Made the decision to stop shopping there despite it being our closest supermarket.
brutal_and_beautiful@reddit
My Mum and Dad said that it's gotten really expensive after going there a few days ago.
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