Using terms like “passing” and “passed away” have always been considered gentler way of speaking as the grieving loved ones can use every consideration. If you’re picking up in the popularization of euphemisms for death on social media though, that an entirely separate matter.

Platforms are afraid they’ll lose money if advertisers are afraid to buy as space because they’re product could be attached to a video about an unpleasant topic. So, the platforms have been censoring and demonetizing anything that uses words such as “death,” “murder,” “sexual abuse,” ect. Now people who rely on those platforms have a choice: Do they avoid topics that aren’t all sunshine and flowers, do they keep taking about history like they used to and get flagged for it, or do they dance around it.

So now we live in a world where people say things like, “Epstein was a serial grapist PDF whose life subscription was cancelled while he was in prison and —while the official story is that he self-exiteded — many people believe he was unalived per the orders of one of his many powerful accomplices.“

This kind of talk isn’t considered helpful or kind to anyone but the platforms that want ad money.