Would you be interested in a wellness mystery box to help you reset and unwind? (Market research – feedback appreciated)

Posted by cwearing@reddit | AskUK | View on Reddit | 9 comments

I’m working on an idea and would love some honest feedback. I’m exploring the launch of a monthly wellness and mental well-being mystery box designed to help people reset, recharge and reconnect with themselves in the middle of life’s chaos and stress. Each month would be a surprise theme, some ideas I have floated around: Digital Detox, Embrace Nature, Me Time. The boxes would include around 5/6 items (tea, natural snacks, aromatherapy, mindfulness tools, journals, etc.) with a calming design and a handwritten-style message to keep it personal. Would you be interested in something like this? What kind of themes or items would you love to see in a wellness box? Would you prefer a one-off purchase or a subscription? All thoughts, feedback, or critiques are really appreciated! I want to make something genuinely helpful and not just another box of clutter.

9 Comments

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RodneyTheArmouryGuy@reddit

I would avoid this entirely. Because stress relief is so personal, the items in the box would have a high potential for missing the mark and I would feel like I wasn’t getting my money’s worth for anything I did like.

chris000000000000004@reddit

I think it work better as a physical shop personally

Ok_Aioli3897@reddit

If you do this are you going to account for allergies

Spiritual_Weather656@reddit

I don't see a price

cwearing@reddit (OP)

What would you pay for this on monthly subscription?

The type of person who would buy this would probably pay £70 a month I'm not the type of person who would care for this It feels more like a white woman's version of wellness than actual wellness. Congrats, I hope you find your cash cows.

snowmanseeker@reddit

Plenty of these already exist. There is not a gap in the market, specific subscription of boxes aimed at relaxation, self care, mental wellness already exist. So, no.

Gucciflipfloppzz@reddit

Mystery boxes have been around forever. Generally speaking, they're a good business but are completely based on marketing. So if you can crack that you could succeed. As for the products, I imagine stuff like soap, books on mindfulness, scented candles may do well.

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9 Comments