Was Intel Evo just a rushed anti-Apple campaign?

Posted by Creative-Expert8086@reddit | hardware | View on Reddit | 84 comments

I’m starting to feel like Intel Evo was more of a marketing scramble than a genuine standard.

Right around the time Apple dropped the M1 and shocked the world with insane battery life and performance per watt, Intel suddenly rolled out “Evo” branding with its OEM partners. Sleek ultrabooks, “verified” for responsiveness, battery life, instant wake, yadda yadda.

But for anyone who’s actually owned one of these Evo laptops… you probably already know where this is going.

I’m currently typing this from a so-called Evo-certified laptop — a Core i7-1260P machine. And I’m here to tell you: the battery life is atrocious. We’re talking 3 hours max, and that’s with me trying to keep things under control. 30Wh/hr consumption if I want anything close to “MacBook-smooth.”

What happened to “9+ hours of real-world battery life” that Intel and the OEMs were touting?

The worst part? It lags. You’d expect short battery life to at least come with some performance kick — nope. Thermal throttling, high idle power, and fans constantly spinning even while browsing.

So was Evo ever about actual user experience? Or was it just a desperate attempt to slap a badge on premium Windows ultrabooks and call them a MacBook killer?

Would love to hear from others: Has anyone had a good Evo experience, or are we all just pretending?