i’ve had the same question. most mouth breathers wave it off as code for “bots” (which, here, doesn’t mean automated per se, but general karma farming). i dove into it once, and the best i could do was id three distinct sets of emoji used, so its not an encoded message (any more than the emoji obfuscate)

i decided that it was simply a weak ass attempt to promote a site or brand (whatever that may be)

i may never know, and im ok with that