Organizational tools.

Topics base channels, permission management per channel. This allows for granular information and comms within an overarching topic based discord server. So for example you may have one run by a mod release team, with a channel for say instructions, a channel for release notes, one for q&a, one for general chat of users, etc… Users can set channel based notification settings, so you only get pinged on the specific topics you actually care about.

That last bit is super nice for friend group discord servers. Rather than one single chat stream we have one for general banter, one for LFG game groups, event planning, music/tv show/book sharing, photos, etc… We even started to organize “events”, like Halloween movie marathon - one a day for a week around the holiday and a separated channel to either banter while watching or discuss afterwards. It’s our own little social media site that doesn’t get seen by the outside world.

Then you have ability to integrate additional/3rd party bots and functions within channels. This can be anything from a playlist request bot, allowing folks playing a game to drop a song request and the bot picking it up, adding it to the cue, and everyone in your voice channel enjoying the same tunes together. All the way to things like interactive AI “art” generation.

None of this is unique functions, for sure. It’s the fact that it’s all seamlessly integrated in a single platform that makes its sort of the perfect communications platform. Oh, and the fact that it works across and is available on all platforms.